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Search: subject_exact:"Internet-Marketing"
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Online-Marketing
12,982
Internet marketing
12,956
Social Web
5,792
Social web
5,792
Consumer behaviour
4,445
Konsumentenverhalten
4,431
Werbewirkung
2,107
Advertising effects
2,103
Electronic Commerce
2,096
Online retailing
1,997
Online-Handel
1,997
E-commerce
1,960
Advertising
1,797
Werbung
1,789
Viral marketing
1,738
Virales Marketing
1,736
Brand management
1,587
Markenführung
1,580
Relationship marketing
1,568
Beziehungsmarketing
1,565
Internet
1,259
Marketingmanagement
1,159
Marketing management
1,147
Markenimage
905
Brand image
900
Social media
866
Website
859
social media
828
Suchmaschine
711
Search engine
698
Marketing
679
Soziales Netzwerk
574
Social network
488
Digitalisierung
485
USA
479
United States
479
Deutschland
460
Digitization
459
Brand
443
Germany
442
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5,873
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2,348
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9,304
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4,096
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31
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8
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7,758
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7,758
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1,341
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516
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516
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383
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383
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267
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267
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258
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237
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225
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219
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174
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174
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121
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111
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111
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111
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87
research-article
71
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66
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35
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35
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33
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33
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28
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28
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20
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19
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13
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12
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12,015
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1,309
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97
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9
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6
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2
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1
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1
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Kreutzer, Ralf T.
45
Tucker, Catherine
33
Goldfarb, Avi
31
Skiera, Bernd
31
Dwivedi, Yogesh Kumar
28
Wilbur, Kenneth C.
27
Chaffey, Dave
25
Fritz, Wolfgang
24
Ghose, Anindya
22
Law, Chun Hung Roberts
22
Jerath, Kinshuk
20
Whinston, Andrew B.
20
Kollmann, Tobias
19
Schwarz, Torsten
19
Edelman, Benjamin
18
Lammenett, Erwin
18
Tucker, Catherine E.
18
Bonatti, Alessandro
17
Decarolis, Francesco
17
Karjaluoto, Heikki
17
Ozuem, Wilson
17
Pelsmacker, Patrick de
17
Smith, Katherine Taken
17
Bergemann, Dirk
16
Okazaki, Shintaro
16
Rita, Paulo
16
Sayedi, Amin
16
Schultz, Carsten D.
16
Wirtz, Bernd W.
16
Choi, Yung Kyun
15
Harrigan, Paul
15
Katona, Zsolt
15
Reijmersdal, Eva A. van
15
Scott, David Meerman
15
Stephen, Andrew T.
15
Tan, Yong
15
Viswanathan, Siva
15
Ahuja, Vandana
14
Bigné Alcañiz, J. Enrique
14
El-Gohary, Hatem
14
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Springer Fachmedien Wiesbaden
89
National Bureau of Economic Research
25
IGI Global
24
Information Resources Management Association
15
Haufe-Lexware GmbH & Co. KG
11
Springer Gabler <Firma>
10
American Marketing Association
9
Books on Demand GmbH <Norderstedt>
9
Deutscher Dialogmarketing Verband
9
OECD
9
Universität Mannheim
8
MITP Verlags-GmbH & Co. KG
7
Nomos Verlagsgesellschaft
6
Organisation for Economic Co-operation and Development
6
Springer-Verlag GmbH
6
Wiley-VCH
6
Technische Universität Braunschweig
5
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
5
Campus Verlag
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Peter Lang GmbH
4
Rheinwerk Verlag
4
Springer International Publishing
4
UVK Verlagsgesellschaft mbH
4
Universität Bremen
4
Verlag Dr. Kovač
4
epubli GmbH
4
Edward Elgar Publishing
3
Université Paris-Dauphine (Paris IX)
3
World Tourism Organization
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Berliner Wissenschafts-Verlag
2
Bundesverband Digitale Wirtschaft
2
Chartered Institute of Public Relations
2
Europäische Kommission / Statistisches Amt
2
GATE Germany, Konsortium Internationales Hochschulmarketing
2
Goethe-Universität Frankfurt am Main
2
International Institute of Social and Economic Sciences
2
NetLibrary, Inc
2
RWTH Aachen
2
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Published in...
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Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
183
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
122
International journal of advertising : the review of marketing communications
119
Journal of marketing communications
115
Journal of advertising research
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Springer eBook Collection
88
Information systems research : ISR
86
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
85
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of promotion management : innovations in planning and applied research
78
Journal of internet commerce
77
Tourism management : research, policies, practice
77
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
Electronic commerce research
68
International journal of advertising : the quarterly review of marketing communications
65
International journal of technology marketing : IJTMkt
63
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Business horizons
57
Marketing intelligence & planning
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
Journal of marketing
52
Journal of travel and tourism marketing
50
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
49
International journal of business information systems : IJBIS
49
Journal of electronic commerce research : JECR
49
International journal of contemporary hospitality management
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
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Source
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ECONIS (ZBW)
12,955
USB Cologne (EcoSocSci)
238
Other ZBW resources
123
RePEc
95
BASE
23
EconStor
5
Showing
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2951
Celebrity endorsement using different types of new media and advertising formats
Uribe, Rodrigo
;
Buzeta, Cristian
;
Manzur, Enrique
; …
- In:
Academia : revista Latinoamericana de administración
35
(
2022
)
3
,
pp. 281-302
Persistent link: https://www.econbiz.de/10013369857
Saved in:
2952
Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar
;
Crespo, Cátia Fernandes
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
Saved in:
2953
Sponsor and ambush marketing during the 2018 Commonwealth Games on Twitter and Instagram
Scott, Olan K. M.
;
Burton, Nicholas
;
Li, Bo
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
3
,
pp. 612-627
Persistent link: https://www.econbiz.de/10013370402
Saved in:
2954
Effects of Super Bowl advertising on online brand search : ten years of insights from 2011 to 2020
Li, Dan
;
Watanabe, Nicholas Masafumi
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 841-854
Persistent link: https://www.econbiz.de/10013370506
Saved in:
2955
(Dis)Innovative digital strategy in professional sport : examining sponsor leveraging through social media
Mastromartino, Brandon
;
Naraine, Michael L.
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 934-949
Persistent link: https://www.econbiz.de/10013370518
Saved in:
2956
Digital brand content : underlying nature and rationales of a hybrid marketing practice
Arrivé, Sandra
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 340-354
Persistent link: https://www.econbiz.de/10013370881
Saved in:
2957
Psychological ownership towards online brand communities driving brand engagement : a visitors' perspective
Kumar, Jitender
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 355-388
Persistent link: https://www.econbiz.de/10013370883
Saved in:
2958
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta
;
Fernandes, Teresa
- In:
Journal of strategic marketing
30
(
2022
)
4
,
pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Saved in:
2959
International mobile marketing : a satisfactory concept for companies and users in times of pandemic
Florido-Benítez, Lázaro
- In:
Benchmarking : an international journal
29
(
2022
)
6
,
pp. 1826-1856
Persistent link: https://www.econbiz.de/10013370974
Saved in:
2960
Externalities across advertising markets
Devaux, Rémi
;
Bomsel, Olivier
- In:
The journal of media economics
34
(
2022
)
3
,
pp. 152-175
Persistent link: https://www.econbiz.de/10013370982
Saved in:
2961
Social media advertising : the role of personal and societal norms in page like ads on Facebook
Lee, Joonghwa
;
Kim, Soojung
- In:
Journal of marketing communications
28
(
2022
)
3
,
pp. 329-342
Persistent link: https://www.econbiz.de/10013371023
Saved in:
2962
Aristotle's modes of persuasion and valence effects on online review trustworthiness and usefulness
Amos, Clinton
;
Zhang, Lixuan
;
King, Skylar
;
Allred, Anthony
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 360-391
Persistent link: https://www.econbiz.de/10013371030
Saved in:
2963
Influencers and brands successful collaborations : a mutual reinforcement to promote products and services on social media
Ibáñez-Sánchez, Sergio
;
Flavián, Marta
;
Casaló, Luis V.
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 469-486
Persistent link: https://www.econbiz.de/10013371041
Saved in:
2964
Online review ratings : an analysis of product attributes and competitive environment
Sánchez-Pérez, Manuel
;
Illescas-Manzano, María D.
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 487-505
Persistent link: https://www.econbiz.de/10013371042
Saved in:
2965
The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)
Sweiss, Nadia
;
Obeidat, Zaid Mohammad Ibrahim
;
Al …
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 657-680
Persistent link: https://www.econbiz.de/10013371061
Saved in:
2966
Modelling the role of social media usage in improving users well-being : a social enhancement model perspective
Bodhi, Rahul
;
Singh, Tripti
;
Joshi, Yatish
- In:
Benchmarking : an international journal
29
(
2022
)
8
,
pp. 2450-2470
Persistent link: https://www.econbiz.de/10013371237
Saved in:
2967
Conceptualising performative Instagram influencer and user relationships : through advertising and sponsored brand content
Wilson, Jonathan A. J.
;
Arroyo, Laura
- In:
International journal of business performance …
23
(
2022
)
3
,
pp. 257-284
Persistent link: https://www.econbiz.de/10013440055
Saved in:
2968
The effect of pictures in online consumer reviews on product evaluation : a study based on positive reviews of attractiveness-relevant products
Wu, Ruijuan
;
Hu, Yixiao
;
Li, Peiyu
- In:
Journal of contemporary marketing science
5
(
2022
)
2
,
pp. 158-175
Persistent link: https://www.econbiz.de/10013440259
Saved in:
2969
Incentives, search engines, and the elicitation of subjective beliefs : evidence from representative online survey experiments
Grewenig, Elisabeth
;
Lergetporer, Philipp
;
Werner, Katharina
- In:
Journal of econometrics
231
(
2022
)
1
,
pp. 304-326
Persistent link: https://www.econbiz.de/10013441988
Saved in:
2970
Measuring the consumer engagement related to social media : the case of franchising
Calderón-Monge, Esther
;
Ramírez-Hurtado, José M.
- In:
Electronic commerce research
22
(
2022
)
4
,
pp. 1249-1274
Persistent link: https://www.econbiz.de/10013447600
Saved in:
2971
Predicting user response behaviour towards social media advertising and e-WoM antecedents
Rana, Meghna
;
Arora, Nilesh
- In:
Review of marketing science
20
(
2022
)
1
,
pp. 83-112
Persistent link: https://www.econbiz.de/10013447851
Saved in:
2972
The effects of technology readiness on intention of using the mobile payment applications
Ekşioğlu, Şahnaz
;
Ural, Tülin
- In:
The New digital era : digitalisation, emerging risks …
,
(pp. 231-250)
.
2022
Persistent link: https://www.econbiz.de/10013448297
Saved in:
2973
Stimulus-Organism-Response (S-O-R) model application in examining the effectiveness of public service advertisements
Mishra, Mukesh Kumar
;
Kesharwani, Ankit
;
Gautam, Vikas
; …
- In:
International journal of business
27
(
2022
)
2
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013395922
Saved in:
2974
Testing the antecedents of customer knowledge sharing on social media : a quantitative analysis on Italian consumers
Baima, Gabriele
;
Santoro, Gabriele
;
Pellicelli, Anna Claudia
- In:
International marketing review
39
(
2022
)
3
,
pp. 682-705
Persistent link: https://www.econbiz.de/10013396304
Saved in:
2975
Sponsored influencer vlogs and young viewers : when sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires
Harms, Bianca
;
Hoekstra, Janita Cornelia
;
Bijmolt, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10013397506
Saved in:
2976
Feeding the trolling : understanding and mitigating online trolling behavior as an unintended consequence
Papez, Maja Golf
;
Veer, Ekant
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 90-114
Persistent link: https://www.econbiz.de/10013397508
Saved in:
2977
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts
Labrecque, Lauren I.
;
Markos, Ereni
;
Yuksel, Mujde
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 115-140
Persistent link: https://www.econbiz.de/10013397509
Saved in:
2978
Sarcastic or assertive : how should brands reply to consumers' uncivil comments on social media in the context of brand activism?
Batista, Juliana Moreira
;
Barros, Lucia S. G.
;
Peixoto, …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 141-158
Persistent link: https://www.econbiz.de/10013397510
Saved in:
2979
I am not what I like : endorsing brands on social media negatively affects consumers' self-evaluation
Bernritter, Stefan F.
;
Loermans, Annemijn C.
; …
- In:
Journal of interactive marketing : a quarterly …
57
(
2022
)
1
,
pp. 159-175
Persistent link: https://www.econbiz.de/10013397513
Saved in:
2980
Identifying value-creating aspects in luxury hotel services via third-party online reviews : a cross-cultural study
Tsiotsou, Rodoula H.
- In:
International journal of retail and distribution management
50
(
2022
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10013397924
Saved in:
2981
Brand balance : the effect of influencer brand encroachment on interactivity
Hamdan, Lara
;
Lee, Seung Hwan Mark
- In:
International journal of retail and distribution management
50
(
2022
)
3
,
pp. 303-316
Persistent link: https://www.econbiz.de/10013397998
Saved in:
2982
What to believe, whom to blame, and when to share : exploring the fake news experience in the marketing context
Mahdi, Ali
;
Farah, Maya F.
;
Ramadan, Zahy
- In:
Journal of consumer marketing
39
(
2022
)
3
,
pp. 306-316
Persistent link: https://www.econbiz.de/10013398152
Saved in:
2983
Simplicity is not key : understanding firm-generated social media images and consumer liking
Overgoor, Gijs
;
Rand, William
;
Dolen, Willemijn M. van
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 639-655
Persistent link: https://www.econbiz.de/10013399580
Saved in:
2984
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
2985
Fanning the flames : understanding viral content after brand transgressions
Legocki, Kimberly V.
;
Walker, Kristen L.
;
Eilert, Meike
- In:
Journal of consumer marketing
39
(
2022
)
5
,
pp. 460-474
Persistent link: https://www.econbiz.de/10013399688
Saved in:
2986
Pay online or pay on delivery? : an ERP study of how payment methods affect online purchase decisions for search vs. experience products
Yu, Haihong
;
Liang, Yongchong
;
Wang, Ailian
;
Fan, Qi
; …
- In:
Journal of economic psychology : research in economic …
91
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013399960
Saved in:
2987
Mobile instant messaging apps as an opportunity for a conversational approach to marketing : a segmentation study
Lo Presti, Letizia
;
Maggiore, Giulio
;
Marino, Vittoria
; …
- In:
The journal of business & industrial marketing
37
(
2022
)
7
,
pp. 1432-1448
Persistent link: https://www.econbiz.de/10013400120
Saved in:
2988
Research on the influencing factors of consumers' green purchase behavior in the post-pandemic era
Sun, Ying
;
Leng, Ke
;
Xiong, Haitao
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013401788
Saved in:
2989
Nowe media i technologie w komunikacji marketingowej : wyzwania w dobie pandemii COVID-19
Bajdak, Andrzej
;
Spyra, Zbigniew
-
2022
Persistent link: https://www.econbiz.de/10013346578
Saved in:
2990
The change of marketing strategies of luxury brands in China under the internet era
Wang, Lingzhou
- In:
Proceedings of the 5th International Conference on …
,
(pp. 115-122)
.
2022
Persistent link: https://www.econbiz.de/10013348627
Saved in:
2991
Analysis of rising trend of online streaming services during pandemic situation of COVID-19
Agnihotri, Khushboo
;
Srivastava, Sachin Kumar
;
Nawaz, …
- In:
International journal of enterprise network management …
13
(
2022
)
2
,
pp. 155-179
Persistent link: https://www.econbiz.de/10013349562
Saved in:
2992
Forecasting sales using online review and search engine data : a method based on PCA-DSFOA-BPNN
Zhang, Chuan
;
Tian, Yu-Xin
;
Fan, Zhi-Ping
- In:
International journal of forecasting
38
(
2022
)
3
,
pp. 1005-1024
Persistent link: https://www.econbiz.de/10013349638
Saved in:
2993
Users' response toward online doctor consultation platforms : SOR approach
Goyal, Sandeep
;
Chauhan, Sumedha
;
Gupta, Parul
- In:
Management decision
60
(
2022
)
7
,
pp. 1990-2018
Persistent link: https://www.econbiz.de/10013350274
Saved in:
2994
Social media content, customer engagement and brand equity : US versus Korea
Lee, Jungwon
;
Park, Cheol
- In:
Management decision
60
(
2022
)
8
,
pp. 2195-2223
Persistent link: https://www.econbiz.de/10013350343
Saved in:
2995
The SAGE handbook of digital marketing
Hanlon, Annmarie
(
ed.
);
Tuten, Tracy L.
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013350348
Saved in:
2996
Athlete branding via social media : examining the factors influencing consumer engagement on Instagram
Doyle, Jason P.
;
Su, Yiran
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
4
,
pp. 506-526
Persistent link: https://www.econbiz.de/10013350474
Saved in:
2997
Digital marketing modelling : a sustainable competitive advantage for SMEs
Kishor, Jugal
- In:
World review of entrepreneurship, management and …
18
(
2022
)
4
,
pp. 404-428
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A brand hegemony rejection explanation for digital piracy
Jütte, Espen
;
Olson, Erik L.
- In:
European journal of marketing
56
(
2022
)
5
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pp. 1512-1531
Persistent link: https://www.econbiz.de/10013350974
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Predicting crowdfunding success with visuals and speech in video ads and text ads
Al-Qershi, Osamah M.
;
Kwon, Junbum
;
Zhao, Shuning
;
Li, …
- In:
European journal of marketing
56
(
2022
)
6
,
pp. 1610-1649
Persistent link: https://www.econbiz.de/10013350982
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3000
Exploring the serial position effects of online consumer reviews on heuristic vs. systematic information processing and consumer decision-making
Lee, Yukyung
;
Lin, Carolyn A.
- In:
Journal of internet commerce
21
(
2022
)
3
,
pp. 297-319
Persistent link: https://www.econbiz.de/10013352907
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