//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Relationship marketing"
~isPartOf:"Journal of business economics : JBE"
~isPartOf:"Journal of retailing and consumer services"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kundenbindungsprogramm"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Relationship marketing
Kundenbindungsprogramm
45
Loyalty program
45
Consumer behaviour
34
Konsumentenverhalten
34
Beziehungsmarketing
25
Einzelhandel
11
Retail trade
11
Loyalty programs
8
Food retailing
7
Lebensmitteleinzelhandel
7
Rabatt
7
Rebate
7
Sales promotion
6
Verkaufsförderung
6
Customer satisfaction
5
Kundenzufriedenheit
5
Mobile Business
5
Mobile business
5
Online retailing
5
Online-Handel
5
E-commerce
4
Electronic Commerce
4
Preismanagement
4
Pricing strategy
4
Brand
3
Direct marketing
3
Direktmarketing
3
Markenartikel
3
Marketing management
3
Marketingmanagement
3
Mobile communications
3
Mobile coupons
3
Mobilkommunikation
3
Pricing
3
Theorie
3
Theory
3
Consumer data
2
Coupon
2
Food trade
2
more ...
less ...
Online availability
All
Undetermined
17
Type of publication
All
Article
25
Type of publication (narrower categories)
All
Article in journal
25
Aufsatz in Zeitschrift
25
Language
All
English
23
German
2
Author
All
Jin, Hyun Seung
2
Li, Zonghuo
2
Meyer-Waarden, Lars
2
Wang, Di
2
Yang, Wensheng
2
Agarwal, Reeti
1
Azeem, Muhammad Masood
1
Baker, Derek
1
Bergem, Ola
1
Bijmolt, Tammo H. A.
1
Bing, Mark N.
1
Bowman, Douglas
1
Bravo-Olavarria, Renzo
1
Bruwer, Johan
1
Chan, Haksin
1
Chan, May
1
Chao, Chih-Wei
1
Chen, Lin
1
Colliander, Jonas
1
Danaher, Peter J.
1
Danaher, Tracey S.
1
Eason, C. Clifton
1
Ewing, Michael
1
Filipe, Sandra
1
Finsterwalder, Jörg
1
Galan, Jean-Philippe
1
Griffith, Garry Richard
1
Gruber, Kathrin
1
Helgesen, Øyvind
1
Helm, Roland
1
Hornik, Kurt
1
Huber, Frank
1
Jai, Tun-Min
1
Kemp, Simon
1
King, Nancy J.
1
Kreis, Henning
1
Leenheer, Jorna
1
Longley, Paul A.
1
Ludl, Michaela
1
Mafael, Alexander
1
more ...
less ...
Published in...
All
Journal of business economics : JBE
Journal of retailing and consumer services
Journal of business research : JBR
19
International journal of hospitality management
13
Journal of the Academy of Marketing Science
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
The journal of services marketing
8
Journal of travel and tourism marketing
7
European journal of marketing : EJM
6
Journal of hospitality marketing & management
6
Journal of retailing
6
Marketing letters : a journal of research in marketing
6
International journal of contemporary hospitality management
5
The service industries journal
5
International journal of retail & distribution management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of marketing research : JMR
4
SpringerLink / Bücher
4
The Cornell hospitality quarterly
4
The international review of retail, distribution and consumer research
4
Tourism management : research, policies, practice
4
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
3
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of financial services marketing : JFSM
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Administrative Sciences : open access journal
2
Asia Pacific journal of marketing and logistics
2
Central European business review : CEBR
2
Dissertation Series CentER
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
European journal of marketing
2
European journal of operational research : EJOR
2
Gabler Edition Wissenschaft
2
Handbuch Kundenbindungsmanagement
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business innovation and research
2
International journal of electronic customer relationship management : IJECRM
2
more ...
less ...
Source
All
ECONIS (ZBW)
25
Showing
1
-
25
of
25
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Loyalty programs, loyalty engagement and customer engagement with the company brand : consumer-centric behavioral psychology insights from three industries
Meyer-Waarden, Lars
;
Bruwer, Johan
;
Galan, Jean-Philippe
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014261175
Saved in:
2
Customer happiness as a function of perceived loyalty program benefits : a quantile regression approach
Agarwal, Reeti
;
Mehrotra, Ankit
;
Misra, Dheeraj
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209461
Saved in:
3
The impact of introducing a customer loyalty program on category sales and profitability
Chen, Lin
;
Bowman, Douglas
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209486
Saved in:
4
Price, online coupon, and store service effort decisions under different omnichannel retailing models
Li, Zonghuo
;
Wang, Di
;
Yang, Wensheng
;
Jin, Hyun Seung
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209510
Saved in:
5
The provenance of loyalty card data for urban and retail analytics
Rains, Tim
;
Longley, Paul A.
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012665828
Saved in:
6
Omnichannel retailing operations with coupon promotions
Li, Zonghuo
;
Yang, Wensheng
;
Jin, Hyun Seung
;
Wang, Di
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012431670
Saved in:
7
Empirical decomposition of customer responses to discount coupons in online FMCG retailing
Montazeri, Samaneh
;
Tamaddoni, Ali
;
Stakhovych, Stanislav
; …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012431682
Saved in:
8
Building chain loyalty in grocery retailing by means of loyalty programs : a study of "the Norwegian case"
Nesset, Erik
;
Bergem, Ola
;
Nervik, Bjørn
;
Schiøll …
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012502676
Saved in:
9
Managing loyalty program communications in the digital era : does culture matter?
Yang, Morgan X.
;
Zeng, Kevin J.
;
Chan, Haksin
;
Yu, Irina Y.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012502701
Saved in:
10
Food shoppers' share of wallet : a small city case in a changing competitive environment
Azeem, Muhammad Masood
;
Baker, Derek
;
Villano, Renato Andrin
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 119-130
Persistent link: https://www.econbiz.de/10011883180
Saved in:
11
What loyal women (and men) want : the role of gender and loyalty program characteristics in driving store loyalty
Vilches-Montero, Sonia
;
Pandit, Ameet
;
Bravo-Olavarria, …
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 64-70
Persistent link: https://www.econbiz.de/10011904321
Saved in:
12
Customers' relationship with their grocery store : direct and moderating effects from store format and loyalty programs
Filipe, Sandra
;
Marques, Susana Henriques
;
Salgueiro, …
- In:
Journal of retailing and consumer services
37
(
2017
),
pp. 78-88
Persistent link: https://www.econbiz.de/10011729723
Saved in:
13
A data mining framework for targeted category promotions
Reutterer, Thomas
;
Hornik, Kurt
;
March, Nicolas
; …
- In:
Journal of business economics : JBE
87
(
2017
)
3
,
pp. 337-358
Persistent link: https://www.econbiz.de/10011707346
Saved in:
14
"Make me feel special": Are hierarchical loyalty programs a panacea for all brands? : the role of brand concept
Mimouni Chaabane, Aïda
;
Pez, Virginie
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 108-117
Persistent link: https://www.econbiz.de/10011743171
Saved in:
15
Privacy versus reward : do loyalty programs increase consumers' willingness to share personal information with third-party advertisers and data brokers?
Jai, Tun-Min
;
King, Nancy J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 296-303
Persistent link: https://www.econbiz.de/10011434191
Saved in:
16
The concept of near money in loyalty programmes
Chan, May
;
Kemp, Simon
;
Finsterwalder, Jörg
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 246-255
Persistent link: https://www.econbiz.de/10011528690
Saved in:
17
Does the reward match the effort for loyalty program members?
Danaher, Peter J.
;
Sajtos, Laszlo
;
Danaher, Tracey S.
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 23-31
Persistent link: https://www.econbiz.de/10011556593
Saved in:
18
Effects of loyalty program rewards on store loyalty
Meyer-Waarden, Lars
- In:
Journal of retailing and consumer services
24
(
2015
),
pp. 22-32
Persistent link: https://www.econbiz.de/10010528622
Saved in:
19
Reward me, charity, or both? : the impact of fees and benefits in loyalty programs
Eason, C. Clifton
;
Bing, Mark N.
;
Smothers, Jack
- In:
Journal of retailing and consumer services
25
(
2015
),
pp. 71-80
Persistent link: https://www.econbiz.de/10011313599
Saved in:
20
Loyalty program rewards and their impact on perceived justice, customer satisfaction, and repatronize intentions
Söderlund, Magnus
;
Colliander, Jonas
- In:
Journal of retailing and consumer services
25
(
2015
),
pp. 47-57
Persistent link: https://www.econbiz.de/10011313602
Saved in:
21
The influence of loyalty program design on the relationship between customer motives and value perception
Kreis, Henning
;
Mafael, Alexander
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 590-600
Persistent link: https://www.econbiz.de/10010388521
Saved in:
22
Wirkungsweise von Combined-Currency Prices : eine theoretische und empirisch experimentelle Analyse
Huber, Frank
;
Vollhardt, Kai
;
Matthes, Isabel
;
Meyer, Ralf
- In:
Journal of business economics : JBE
80
(
2010
)
5
,
pp. 533-559
Persistent link: https://www.econbiz.de/10003966095
Saved in:
23
Managing customer loyalty through the mediating role of satisfaction in the DIY retail loyalty program
Vesel, Patrick
;
Zabkar, Vesna
- In:
Journal of retailing and consumer services
16
(
2009
)
5
,
pp. 396-406
Persistent link: https://www.econbiz.de/10003875627
Saved in:
24
Which retailers adopt a loyalty program? : an empirical study
Leenheer, Jorna
;
Bijmolt, Tammo H. A.
- In:
Journal of retailing and consumer services
15
(
2008
)
6
,
pp. 429-442
Persistent link: https://www.econbiz.de/10003750750
Saved in:
25
Kundenkarten und ihre Wirkung als Kundenbindungsinstrument
Helm, Roland
;
Ludl, Michaela
- In:
Journal of business economics : JBE
75
(
2005
)
12
,
pp. 1131-1163
Persistent link: https://www.econbiz.de/10003222776
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->