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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
4
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2
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2
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1
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1
Ethical issues in e-business : models and frameworks
1
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1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Handbook of research on intelligent techniques and modeling applications in marketing analytics
1
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1
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1
Improving business performance through innovation in the digital economy
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
1
Marketingexzellenz im Tourismus : Konzepte - Fallstudien - Best Practices
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
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The internet of things in the modern business environment
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Artificial intelligence and user-generated data are transforming how firms come to understand customer needs
Hauserp, John R.
;
Lip, Zelin
;
Mao, Chengfeng
- In:
Artificial intelligence in marketing
,
(pp. 147-167)
.
2023
Persistent link: https://www.econbiz.de/10014307065
Saved in:
2
Deep learning in marketing : a review and research agenda
Liu, Xiao
- In:
Artificial intelligence in marketing
,
(pp. 239-271)
.
2023
Persistent link: https://www.econbiz.de/10014307159
Saved in:
3
Managing change related to consumer privacy laws : targeting and personal data use in a more regulated environment
Mueller, Sophia
;
Taylor, Charles Raymond
;
Mueller, Barbara
- In:
Media and change management : creating a path for new …
,
(pp. 267-288)
.
2022
Persistent link: https://www.econbiz.de/10013167382
Saved in:
4
Neue Kanäle - neue Daten : die veränderte Rolle von Kundendaten im Handel
Braun, Simone
;
Follwarczny, Dan
;
Heißler, Andreas
- In:
Die Corona-Transformation : Krisenmanagement und …
,
(pp. 133-159)
.
2022
Persistent link: https://www.econbiz.de/10013172464
Saved in:
5
Pivots in the luxury business : discovering the new luxury consumer through social data
Bendoni, Wendy K.
;
Duma, Fabio
- In:
Developing successful global strategies for marketing …
,
(pp. 139-156)
.
2021
Persistent link: https://www.econbiz.de/10012521684
Saved in:
6
Content bubbles : how platforms filter what we see
Gómez-Aguilar, Antonio
- In:
Handbook of research on transmedia storytelling, …
,
(pp. 338-350)
.
2020
Persistent link: https://www.econbiz.de/10012237418
Saved in:
7
Intelligent assistance systems for marketing decisions
Dogaru, Mirela
;
Stoica, Dumitru Alexandru
;
Vânceanu, …
- In:
Improving business performance through innovation in …
,
(pp. 70-82)
.
2020
Persistent link: https://www.econbiz.de/10012123533
Saved in:
8
Customer data and crisis monitoring in Flanders and Brussels
Valcke, Steven
- In:
Big data and innovation in tourism, travel, and …
,
(pp. 135-146)
.
2019
Persistent link: https://www.econbiz.de/10012006187
Saved in:
9
Marketing Weiterdenken - Reflexion von Thorsten Wiesel
Wiesel, Thorsten
(
interviewee
)
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 139-142)
.
2018
Persistent link: https://www.econbiz.de/10011740995
Saved in:
10
Monitoring and forecasting tourist activities with big data
Pan, Bing
;
Yang, Yang
- In:
Management science in hospitality and tourism : theory, …
,
(pp. 43-62)
.
2017
Persistent link: https://www.econbiz.de/10011518834
Saved in:
11
Micro marketing and big data analytics : an information system for destination marketing management
Fesenmaier, Daniel R.
;
Bharadwaj, Neeraj
;
Stienmetz, Jason
- In:
Management science in hospitality and tourism : theory, …
,
(pp. 63-84)
.
2017
Persistent link: https://www.econbiz.de/10011518835
Saved in:
12
Precious people : how digital alchemy transforms us into vulnerable consumers
Selke, Stefan
- In:
The 21st century consumer: vulnerable, responsible, …
,
(pp. 113-125)
.
2017
Persistent link: https://www.econbiz.de/10012498334
Saved in:
13
Besuchergerichtetes Database-Marketing in der Messewirtschaft
Ruetz, Lisa
- In:
Stakeholder im Fokus : Management-Ansätze für …
,
(pp. 97-136)
.
2017
Persistent link: https://www.econbiz.de/10011614270
Saved in:
14
Let's talk SMAC : the status of business today
Linnes, Cathrine
- In:
Apps management and e-commerce transactions in real-time
,
(pp. 1-25)
.
2017
Persistent link: https://www.econbiz.de/10011690404
Saved in:
15
Value and risk : dual pillars of apps usefulness
Manli, Gu
;
Sajad Rezaei
- In:
Apps management and e-commerce transactions in real-time
,
(pp. 274-292)
.
2017
Persistent link: https://www.econbiz.de/10011690508
Saved in:
16
FinTechs schaffen durch die Analyse ihrer Kundendaten Transparenz und bessere Produkte
Gensch, Andreas
;
Müller, Felix
- In:
Innovationen und Innovationsmanagement in der Finanzbranche
,
(pp. 261-269)
.
2017
Persistent link: https://www.econbiz.de/10011702547
Saved in:
17
API-Banking und PSD 2 : "Steckdosenleiste" für FinTechs
Korschinowski, Sven
;
Conreder, Christian
;
Schwittay, …
- In:
Innovationen und Innovationsmanagement in der Finanzbranche
,
(pp. 317-333)
.
2017
Persistent link: https://www.econbiz.de/10011702590
Saved in:
18
Manufacturing the consumer's truth : the uses of consumer research in advertising inquiry
Ariztía, Tomás
- In:
Markets and the arts of attachment
,
(pp. 38-54)
.
2017
Persistent link: https://www.econbiz.de/10011664979
Saved in:
19
Innovation in product design : IoT objects driven new product innovation and prototyping using 3D printers
Ramakrishnan, Ravi
;
Gaur, Loveleen
- In:
The internet of things in the modern business environment
,
(pp. 188-209)
.
2017
Persistent link: https://www.econbiz.de/10011670530
Saved in:
20
Big Data - was die Hotellerie von den Online Travel Agencies lernen kann
Toedt, Michael
- In:
Marketingexzellenz im Tourismus : Konzepte - …
,
(pp. 163-172)
.
2017
Persistent link: https://www.econbiz.de/10011590823
Saved in:
21
A critical theory of advertising as surveillance : algorithms, big data, and power
Bodle, Robert
- In:
Explorations in critical studies of advertising
,
(pp. 138-152)
.
2017
Persistent link: https://www.econbiz.de/10011595002
Saved in:
22
A new perspective on RFM analytics
Aghdaie, Mohammad Hasan
;
Tafreshi, Parham Fami
- In:
Handbook of research on intelligent techniques and …
,
(pp. 1-20)
.
2017
Persistent link: https://www.econbiz.de/10014576405
Saved in:
23
Building and using a micromarketing platform
Yamanaka, Masahiko
- In:
From Little's law to marketing science : essays in …
,
(pp. 161-173)
.
2016
Persistent link: https://www.econbiz.de/10011436075
Saved in:
24
Ungenutzte Potenziale: Kundenservicedaten in der Marktforschung nutzen
Scharf, Michael
- In:
Marktforschung der Zukunft - Mensch oder Maschine? : …
,
(pp. 281-295)
.
2016
Persistent link: https://www.econbiz.de/10011550659
Saved in:
25
Lean 2.0 : Weg vom Kunden zu seinen Daten? : hat die Lean-geprägte Wertschöpfungskettenbetrachtung infolge Digitalisierung Big Data Internet of Things (IoT) keinen Wert mehr?
Walter, Christof
- In:
Erfolgsfaktor Lean Management 2.0 : wettbewerbsfähige …
,
(pp. 151-168)
.
2016
Persistent link: https://www.econbiz.de/10011536637
Saved in:
26
Smart Analytics : neue Möglichkeiten für Finanzdienstleister in der digitalen Welt
Mäder, Patrick
;
Franke, Markus
- In:
Multi- und Omnichannel-Management in Banken und …
,
(pp. 349-361)
.
2015
Persistent link: https://www.econbiz.de/10011305195
Saved in:
27
Kunden-Monitoring im stationären Handel
Schauer, Lorenz
;
Werner, Martin
- In:
Marktplätze im Umbruch : digitale Strategien für …
,
(pp. 73-82)
.
2015
Persistent link: https://www.econbiz.de/10011441049
Saved in:
28
Retailer-customers relationships in the onlline setting : an empirical investigation to overcome privacy concerns and improve information sharing
Castaldo, Sandro
;
Grosso, Monica
- In:
Handbook of research on retailer-consumer relationship …
,
(pp. 404-425)
.
2014
Persistent link: https://www.econbiz.de/10010380110
Saved in:
29
Tracking and fingerprinting in e-business : new storageless technologies and countermeasures
Boda, Károly
;
Földes, Ádám Máté
;
Gulyás, Gábor …
- In:
Research and development in e-business through …
,
(pp. 134-166)
.
2013
Persistent link: https://www.econbiz.de/10009774557
Saved in:
30
The rise of the customer database : from commercial surveillance to customer production
Pridmore, Jason
;
Zwick, Detlev
- In:
The Routledge companion to digital consumption
,
(pp. 102-112)
.
2013
Persistent link: https://www.econbiz.de/10009689951
Saved in:
31
Self-disclosure
Weijo, Henri
- In:
The Routledge companion to digital consumption
,
(pp. 346-355)
.
2013
Persistent link: https://www.econbiz.de/10009690720
Saved in:
32
Online privacy : concepts, issues and research avenues for digital consumption
Grant, Ian
;
Waite, Kathryn
- In:
The Routledge companion to digital consumption
,
(pp. 333-345)
.
2013
Persistent link: https://www.econbiz.de/10009690721
Saved in:
33
The strategic value of consumer information systems : changing the face of business and consumer connections at Nike
Scifleet, Paul
;
Lin, Angela
- In:
Consumer information systems and relationship …
,
(pp. 110-134)
.
2013
Persistent link: https://www.econbiz.de/10009777108
Saved in:
34
CRM Bestandsaufnahme und Nutzungsrolle im Querschnitt aktueller Trends und Entwicklungen
Birker, Benjamin
- In:
Effektives Customer Relationship Management : …
,
(pp. 153-170)
.
2013
Persistent link: https://www.econbiz.de/10014546734
Saved in:
35
Erfolgreiche Einführung von CRM
Helmke, Stefan
- In:
Effektives Customer Relationship Management : …
,
(pp. 265-275)
.
2013
Persistent link: https://www.econbiz.de/10014546738
Saved in:
36
Datenschutzrechtliche Aspekte bei CRM-Systemen
Wirth, Stephan
- In:
Effektives Customer Relationship Management : …
,
(pp. 289-300)
.
2013
Persistent link: https://www.econbiz.de/10014546740
Saved in:
37
CRM in der Praxis : die Auswahl des passenden CRM ist gar nicht so einfach
Schwemin, Sarah
- In:
Effektives Customer Relationship Management : …
,
(pp. 341-359)
.
2013
Persistent link: https://www.econbiz.de/10014546744
Saved in:
38
Database marketing process supported by ontologies : an oil company distribution network case study
Pinto, Filipe Mota
-
2012
Persistent link: https://www.econbiz.de/10009574477
Saved in:
39
A fuzzy logic approach for the assessment of online customers
Werro, Nicolas
;
Stormer, Henrik
-
2012
Persistent link: https://www.econbiz.de/10009575371
Saved in:
40
A framework for Customer Knowledge Management based on Social Semantic Web : a hotel sector approach
Chaves, Marcirio Silveira
;
Trojahn, Cássia
;
Pedron, …
- In:
Customer relationship management and the social and …
,
(pp. 141-157)
.
2012
Persistent link: https://www.econbiz.de/10009377128
Saved in:
41
Opportunities and challenges of interactive public displays as an advertising medium
José, Rui
;
Cardoso, Jorge C. S.
- In:
Pervasive advertising
,
(pp. 139-157)
.
2011
Persistent link: https://www.econbiz.de/10009348761
Saved in:
42
A standard for digital signage privacy
Geiger, Harley Lorenz
- In:
Pervasive advertising
,
(pp. 103-117)
.
2011
Persistent link: https://www.econbiz.de/10009348769
Saved in:
43
A case for consumer virtual property
Hettche, Matt
- In:
Ethical issues in e-business : models and frameworks
,
(pp. 172-186)
.
2010
Persistent link: https://www.econbiz.de/10011478017
Saved in:
44
The lifetime value scorecard : from e-metrics to internet customer value
Bonacchi, M.
;
Ferrari, M.
;
Pellegrini, M.
- In:
Performance measurement and management control : …
,
(pp. 193-226)
.
2009
Persistent link: https://www.econbiz.de/10009611996
Saved in:
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