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Customer value
302
Kundenwert
302
Beziehungsmarketing
144
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Theorie
45
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22
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Matzler, Kurt
7
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Georgi, Dominik
5
Skiera, Bernd
5
Hadwich, Karsten
4
Stahl, Heinz K.
4
Brodie, Roderick J.
3
Clausen, Lydia
3
Fließ, Sabine
3
Hammerschmidt, Maik
3
Hinterhuber, Andreas
3
Hinterhuber, Hans H.
3
Irion, Tobias
3
Maas, Peter
3
Pepels, Werner
3
Russo, Ivan
3
Rust, Roland T.
3
Schmeisser, Wilhelm
3
Wall, Friederike
3
Wiesel, Thorsten
3
Bauer, Hans H.
2
Bejou, David
2
Bendig, Tim
2
Berger, Sven C.
2
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Glynn, Mark S.
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Handbook of research on customer equity in marketing
14
Creating and managing superior customer value
11
Innovation in pricing : contemporary theories and best practices
11
Wertorientiertes Marketing : Unternehmensressourcen richtig nutzen
5
Kundenorientierte Unternehmensführung : Kundenorientierung - Kundenzufriedenheit - Kundenbindung
4
Service Value als Werttreiber : Konzepte, Messung und Steuerung
4
Dienstleistungscontrolling
3
Enterprise applications and services in the finance industry : 3. international workshop, FinanceCom 2007, Montreal, Canada, December 8, 2007 ; revised papers
3
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
3
Kellogg on marketing
3
Profit maximization through customer relationship marketing : measurement, prediction and implementation
3
Strategic value management : a dynamic perspective
3
The Routledge handbook of service research insights and ideas
3
Vielfalt und Einheit in der Marketingwissenschaft : ein Spannungsverhältnis ; Hans H. Bauer zum 60. Geburtstag
3
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
2
Beiträge zum wertorientierten Kundenbeziehungsmanagement
2
Customer Experience : Forum Dienstleistungsmanagement
2
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
2
Design thinking : integrating innovation, customer experience and brand value
2
Direct marketing
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
From Little's law to marketing science : essays in honor of John D.C. Little
2
Handbook of strategic account management : a comprehensive resource
2
Handbuch Kundenbindungsmanagement
2
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
2
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
2
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
2
Luxury marketing : a challenge for theory and practice
2
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
2
Marketing-mix strategies - product strategy and promotion strategy
2
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
2
Strategic marketing in tourism services
2
The Oxford handbook of strategic sales and sales management
2
The handbook of marketing research : uses, misuses, and future advances
2
The marketing : accounting interface
2
The power of one : gaining business value from personalization technologies
2
Theorie und Praxis des Dienstleistungsmarketing : aktuelle Konzepte und Entwicklungen
2
Unternehmensbewertung und Basel II in kleinen und mittleren Unternehmen
2
Visionary pricing : reflections and advances in honor of Dan Nimer
2
Wettbewerbsorientierter Vertrieb in der Energiewirtschaft : Kalkulation, Controlling, Beschaffung
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ECONIS (ZBW)
302
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1
Towards an integrated model of value co-creation for enterprises
Thi Bich Hanh Tran
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 305-319)
.
2024
Persistent link: https://www.econbiz.de/10014564250
Saved in:
2
Customer lifetime value prediction using survival analysis
Hondoma, Thanks
- In:
AI-driven marketing research and data analytics
,
(pp. 143-161)
.
2024
Persistent link: https://www.econbiz.de/10014558901
Saved in:
3
Better understand post-use behaviours through perceived value : exploratory study
Lebossé, Camille
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 100-110)
.
2024
Persistent link: https://www.econbiz.de/10014501109
Saved in:
4
Value for the ethical consumer
Hiller, Alex
;
Woodall, Tony
- In:
Research handbook on ethical consumption : contemporary …
,
(pp. 11-32)
.
2023
Persistent link: https://www.econbiz.de/10014330745
Saved in:
5
Building strong brands
Chernev, Alexander
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 169-187)
.
2023
Persistent link: https://www.econbiz.de/10014283165
Saved in:
6
Management von Marketing-Effektivität und -Effizienz im Einzelhandel : ein kombiniertes Modell des wahrgenommenen Kundenwerts und des Customer Lifetime Value
Rouhi, Kaveh
;
Geiger, Ingmar
- In:
Marketing und Innovation in disruptiven Zeiten
,
(pp. 203-227)
.
2023
Persistent link: https://www.econbiz.de/10013555060
Saved in:
7
Leveraging AI for content generation : a customer equity perspective
Schweidel, David A.
;
Reisenbichler, Martin
;
Reutterer, …
- In:
Artificial intelligence in marketing
,
(pp. 125-145)
.
2023
Persistent link: https://www.econbiz.de/10014307019
Saved in:
8
Driving business performance through customer value management practice : a case of digital tag channel in an emerging mobile market
Dairo, Adeolu
;
Beyioku, Adetunji
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 253-276)
.
2022
Persistent link: https://www.econbiz.de/10013282704
Saved in:
9
"Interesting but scary" : customers' perceived value of MyData
Haapio, Heidi
;
Uusitalo, Outi
- In:
Contemporary issues in digital marketing
,
(pp. 152-162)
.
2022
Persistent link: https://www.econbiz.de/10012698316
Saved in:
10
Customer lifetime value : what, how, and why
Kumar, V.
;
Rajan, Bharath
- In:
The Routledge companion to strategic marketing
,
(pp. 422-448)
.
2021
Persistent link: https://www.econbiz.de/10012498776
Saved in:
11
The hybrid shopping mile and its orbital customer journey mapping
Bilgin-Wührer, Zeynep
;
Wührer, Gerhard
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 133-152)
.
2021
Persistent link: https://www.econbiz.de/10012492365
Saved in:
12
Managing customer relationships using customer lifetime value and customer equity metrics
Jain, Reetika
- In:
Performance management : happiness and keeping pace …
,
(pp. 175-186)
.
2021
Persistent link: https://www.econbiz.de/10012316405
Saved in:
13
Service profit logic : ensuring customer willingness to pay
Grönroos, Christian
- In:
The Routledge handbook of service research insights and …
,
(pp. 46-68)
.
2020
Persistent link: https://www.econbiz.de/10012238609
Saved in:
14
Customer-dominant service logic
Heinonen, Kristina
;
Strandvik, Tore
- In:
The Routledge handbook of service research insights and …
,
(pp. 69-89)
.
2020
Persistent link: https://www.econbiz.de/10012238611
Saved in:
15
Value co-creation and its meaning for customers
Gallan, Andrew S.
;
Go Jefferies, Josephine
- In:
The Routledge handbook of service research insights and …
,
(pp. 322-343)
.
2020
Persistent link: https://www.econbiz.de/10012238673
Saved in:
16
Values obtained from customer relationship management
Danielak, Wiesław
- In:
Innovation and entrepreneurship : theory and practice
,
(pp. 9-17)
.
2020
Persistent link: https://www.econbiz.de/10012257558
Saved in:
17
Customer segmentation based on customer lifetime value using big data analytics
Fitria, Syarifah Fatimah
;
Aruan, Daniel Tumpal Hamonangan
- In:
Business and management issues in the global and …
,
(pp. 185-203)
.
2019
Persistent link: https://www.econbiz.de/10012311650
Saved in:
18
Human capital components and their influence on the customer value creation
Kovaľová, Marcela
;
Klement, Ladislav
;
Hvolková, Lenka
; …
- In:
Strategic value management : a dynamic perspective
,
(pp. 134-153)
.
2019
Persistent link: https://www.econbiz.de/10011980494
Saved in:
19
Creating value for customers
Bitkowska, Agnieszka
- In:
Strategic value management : a dynamic perspective
,
(pp. 200-207)
.
2019
Persistent link: https://www.econbiz.de/10011980503
Saved in:
20
Customer value management in the context of quality management of medical services
Popławska, Ewa
- In:
Strategic value management : a dynamic perspective
,
(pp. 233-245)
.
2019
Persistent link: https://www.econbiz.de/10011980507
Saved in:
21
Co-creation of value proposition: Stakeholders co-creating value propositions of goods and services
Vorbach, Stefan
;
Müller, Christiana
;
Poandl, Elisabeth
- In:
Co-creation : reshaping business and society in the era …
,
(pp. 51-62)
.
2019
Persistent link: https://www.econbiz.de/10011942936
Saved in:
22
Customer value in the sharing economy platform : the Airbnb case
Nguyen, Hong Ngoc
;
Rintamäki, Timo
;
Saarijärvi, Hannu
- In:
Collaborative value co-creation in the platform economy
,
(pp. 225-246)
.
2018
Persistent link: https://www.econbiz.de/10011885480
Saved in:
23
Siemens' customer value proposition for the migration of legacy devices to cyber-physical systems in Industrie 4.0
Cozmiuc, Diana Claudia
;
Petrisor, loan I.
- In:
Analyzing the impacts of Industry 4.0 in modern …
,
(pp. 305-327)
.
2018
Persistent link: https://www.econbiz.de/10011854365
Saved in:
24
Customer value dimensions in e-healthcare services : lessons from Finland
Lindberg-Repo, Kirsti
;
Dube, Apramey
- In:
Health economics and healthcare reform : breakthroughs …
,
(pp. 42-55)
.
2018
Persistent link: https://www.econbiz.de/10011791421
Saved in:
25
Managing product returns within the customer value framework
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Petersen, J. Andrew
; …
- In:
Customer engagement marketing
,
(pp. 95-118)
.
2018
Persistent link: https://www.econbiz.de/10011739845
Saved in:
26
Organizational barriers and the implementation of customer value map analysis : a case study of a global manufacturing firm in the polymer technology industry
Hallberg, Niklas
;
Andersson, Linn
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 54-71)
.
2018
Persistent link: https://www.econbiz.de/10011713244
Saved in:
27
How a vice president of value can drive profits in B2B
Snelgrove, Todd C.
(
interviewee
); …
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 123-136)
.
2018
Persistent link: https://www.econbiz.de/10011713259
Saved in:
28
Why segmentation matters
Trevenen, Linda
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 174-189)
.
2018
Persistent link: https://www.econbiz.de/10011713277
Saved in:
29
The five fundamental value factors
Drews, Ralf
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 190-203)
.
2018
Persistent link: https://www.econbiz.de/10011713284
Saved in:
30
Creating, calculating and communicating customer value : how companies can set premium prices that customers are willing and able to pay
Snelgrove, Todd C.
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 248-260)
.
2018
Persistent link: https://www.econbiz.de/10011713311
Saved in:
31
Value : distilling the essence
Macdivitt, Harry
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 286-301)
.
2018
Persistent link: https://www.econbiz.de/10011713357
Saved in:
32
Winning on the margin : the B2B value imperative
Moorman, Mike
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 325-346)
.
2018
Persistent link: https://www.econbiz.de/10011713360
Saved in:
33
Behavioral aspects of pricing
Lowe, Ben
;
Lowe, Julian F.
;
Lynch, David
- In:
Innovation in pricing : contemporary theories and best …
,
(pp. 349-369)
.
2018
Persistent link: https://www.econbiz.de/10011713361
Saved in:
34
Customer equity sustainability ratio : a new metric for assessing a firm's future orientation
Skiera, Bernd
;
Bermes, Manuel
;
Horn, Lutz
- In:
Value creation and economic sustainability in banking
,
(pp. 25-66)
.
2012
Persistent link: https://www.econbiz.de/10009428102
Saved in:
35
Consumer values as mediators in social network information search
Kol, Ofrit
;
Levy, Shalom
;
Nebenzahl, Israel D.
- In:
Bridging the gap between advertising academia and practice
,
(pp. 3-14)
.
2017
Persistent link: https://www.econbiz.de/10011539961
Saved in:
36
Interplay of technology and customer value dynamics in banking industry : analytical construct for measuring growth and performance
Rajagopal
;
Rajagopal, Ananya
- In:
Business analytics and cyber security management in …
,
(pp. 147-161)
.
2017
Persistent link: https://www.econbiz.de/10011586322
Saved in:
37
"You are a star customer, please hold the line…" : CRM and the socio-technical inscriptions of market attachment
Mallard, Alexandre
- In:
Markets and the arts of attachment
,
(pp. 89-107)
.
2017
Persistent link: https://www.econbiz.de/10011664983
Saved in:
38
Wertorientierte Ausrichtung der Neukundengewinnung
Kirchner, Jens
- In:
Effektives Customer Relationship Management : …
,
(pp. 171-191)
.
2017
Persistent link: https://www.econbiz.de/10011599192
Saved in:
39
Customer value perception : understanding customer response to company's CSR initiatives
Annan-Diab, Fatima
;
Jensen, Barbara
- In:
The dynamics of corporate social responsibility : a …
,
(pp. 53-70)
.
2017
Persistent link: https://www.econbiz.de/10011596546
Saved in:
40
The relationship between travel motives and customer value among wellness tourists
Damijanić, Ana Težak
;
Luk, Ninoslav
- In:
Co-creation and well-being in tourism
,
(pp. 19-32)
.
2017
Persistent link: https://www.econbiz.de/10012208340
Saved in:
41
Technology and disruption : how the new customer relationship influences the corporate strategy
Krämer, Andreas
;
Tachilzik, Thomas
;
Bongaerts, Robert
- In:
Phantom ex machina : digital disruption's role in …
,
(pp. 53-70)
.
2017
Persistent link: https://www.econbiz.de/10012163391
Saved in:
42
Potenzial- und Kundenwertorientierung in Kreditinstituten
Sträter, Jens
-
2017
Persistent link: https://www.econbiz.de/10011637118
Saved in:
43
A new perspective on RFM analytics
Aghdaie, Mohammad Hasan
;
Tafreshi, Parham Fami
- In:
Handbook of research on intelligent techniques and …
,
(pp. 1-20)
.
2017
Persistent link: https://www.econbiz.de/10014576405
Saved in:
44
Entrepreneurial initiatives, organizational performance and value co-creation : evidence from a business-to-business context
Cobelli, Nicola
;
Confente, Ilenia
;
Russo, Ivan
- In:
Entrepreneurial challenges in the 21st century : …
,
(pp. 155-177)
.
2016
Persistent link: https://www.econbiz.de/10011430564
Saved in:
45
Network text analysis and sentiment analysis : an integration to analyse word-of-mouth in the digital marketplace
Ravaglia, Veronica
;
Zanazzi, Luca
;
Mazzoni, Elvis
- In:
Capturing, analyzing, and managing word-of-mouth in the …
,
(pp. 137-153)
.
2016
Persistent link: https://www.econbiz.de/10011430624
Saved in:
46
Moving from customer lifetime value to customer equity
Drèze, Xavier
;
Bonfrer, Andre
- In:
From Little's law to marketing science : essays in …
,
(pp. 85-125)
.
2016
Persistent link: https://www.econbiz.de/10011436073
Saved in:
47
Deriving customer lifetime value from RFM measures : insights into customer retention and acquisition
Abe, Makoto
- In:
From Little's law to marketing science : essays in …
,
(pp. 127-160)
.
2016
Persistent link: https://www.econbiz.de/10011436074
Saved in:
48
Accounting is from Mars, marketing is from Venus : establishing common ground for the concept of customer profitability
Gleaves, Robin
;
Burton, Jamie
;
Kitshoff, Jan
;
Bates, Ken
; …
- In:
The marketing : accounting interface
,
(pp. 163-181)
.
2016
Persistent link: https://www.econbiz.de/10011442636
Saved in:
49
Determining the indirect value of a customer
Ryals, Lynette
- In:
The marketing : accounting interface
,
(pp. 183-199)
.
2016
Persistent link: https://www.econbiz.de/10011442643
Saved in:
50
In search of crowdfunding business models
Assadi, Djamchid
- In:
Strategic approaches to successful crowdfunding
,
(pp. 1-33)
.
2016
Persistent link: https://www.econbiz.de/10011459285
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