//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of marketing"
~isPartOf:"Journal of retailing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Loyalty program"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Kundenbindungsprogramm
22
Loyalty program
22
Consumer behaviour
15
Konsumentenverhalten
15
Beziehungsmarketing
8
Relationship marketing
8
Rabatt
6
Rebate
6
USA
5
United States
5
Food retailing
4
Lebensmitteleinzelhandel
4
Sales promotion
4
Theorie
4
Theory
4
Verkaufsförderung
4
Einzelhandel
3
Retail trade
3
Brand management
2
Customer satisfaction
2
Food trade
2
Kundenzufriedenheit
2
Lebensmittelhandel
2
Loyalty programs
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Mobile Marketing
2
Mobile marketing
2
Private consumption
2
Privater Konsum
2
Target group
2
Targeted coupons
2
Zielgruppe
2
Advertising effects
1
Beschaffung
1
Brand
1
Buffering effect
1
Category selection
1
Coalition
1
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
22
Type of publication (narrower categories)
All
Article in journal
22
Aufsatz in Zeitschrift
22
Language
All
English
22
Author
All
Bauner, Christoph
1
Bawa, Kapil
1
Brečić, Ružica
1
Brumbaugh, Anne M.
1
Cai, Fengyan
1
Capizzani, Mario
1
Demoulin, Nathalie T. M.
1
Dong, Beibei
1
Evanschitzky, Heiner
1
Fang, Eric
1
Farris, Paul W.
1
Fudurić, Morana
1
Gabel, Sebastian
1
Ganesh, Jaishankar
1
Geng, Xianjun
1
González, Jorge
1
Gorton, Matthew
1
Guhl, Daniel
1
He, Jia
1
Hong, Zhao
1
Huang, Yanliu
1
Huchzermeier, Arnd
1
Hui, Sam K.
1
Inman, J. Jeffrey
1
Inman, Jeffrey
1
Ittersum, Koert van
1
Jaenicke, Edward
1
Kumar, V.
1
Kumar, Viswanathan
1
Liu, De
1
Liu, Huan
1
Liu, Yuping
1
Lobschat, Lara
1
Lu, Xianghua
1
Mutius, Bernhard von
1
Osuna, Ignacio
1
Panzone, Luca A.
1
Park, C. Whan
1
Pennings, Joost M. E.
1
Pillai, Kishore Gopalakrishna
1
more ...
less ...
Published in...
All
Journal of marketing
Journal of retailing
Journal of retailing and consumer services
42
Journal of business research : JBR
24
Handbuch Couponing
18
International journal of hospitality management
16
Journal of the Academy of Marketing Science
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of travel and tourism marketing
8
Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
NBER working paper series
7
The international review of retail, distribution and consumer research
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
Psychology & marketing
5
The journal of consumer marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
more ...
less ...
Source
All
ECONIS (ZBW)
22
Showing
1
-
22
of
22
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Healthy foods, healthy sales? : cross-category effects of a loyalty program promoting sales of fruit and vegetables
Panzone, Luca A.
;
Tocco, Barbara
;
Brečić, Ružica
; …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 85-103
Persistent link: https://www.econbiz.de/10014527095
Saved in:
2
Sustaining shopping momentum in retail malls using real-time messaging
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Viswanathan, Vijay
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10014283364
Saved in:
3
"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
Saved in:
4
Comparing the effectiveness of rewards and individually targeted coupons in loyalty programs
Gabel, Sebastian
;
Guhl, Daniel
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 395-411
Persistent link: https://www.econbiz.de/10013426722
Saved in:
5
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
6
Customized targeting strategies for category coupons to maximize CLV and minimize cost
Mutius, Bernhard von
;
Huchzermeier, Arnd
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 764-779
Persistent link: https://www.econbiz.de/10013270725
Saved in:
7
Couponing strategies in competition between a national brand and a private label product
Bauner, Christoph
;
Jaenicke, Edward
;
Wang, Emily
;
Wu, …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10012102919
Saved in:
8
Do consumers always spend more when coupon face value is larger? : the inverted U-shaped effect of coupon face value on consumer spending level
He, Jia
;
Yang, Sha
;
Lu, Xianghua
;
Park, C. Whan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 70-85
Persistent link: https://www.econbiz.de/10011880539
Saved in:
9
Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio
;
González, Jorge
;
Capizzani, Mario
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
Saved in:
10
Spillover effects of service failures in coalition loyalty programs : the buffering effect of special treatment benefits
Schumann, Jan Hendrik
;
Wünderlich, Nancy V.
; …
- In:
Journal of retailing
90
(
2014
)
1
,
pp. 111-118
Persistent link: https://www.econbiz.de/10010359932
Saved in:
11
Coupon trading and its impacts on consumer purchase and firm profits
Su, Meng
;
Zheng, Xiaona
;
Sun, Luping
- In:
Journal of retailing
90
(
2014
)
1
,
pp. 40-61
Persistent link: https://www.econbiz.de/10010359950
Saved in:
12
The effect of in-store travel distance on unplanned spending : applications to mobile promotion strategies
Hui, Sam K.
;
Inman, Jeffrey
;
Huang, Yanliu
;
Suher, Jacob
- In:
Journal of marketing
77
(
2013
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009717179
Saved in:
13
Smart shopping carts : how real-time feedback influences spending
Ittersum, Koert van
;
Wansink, Brian
;
Pennings, Joost M. E.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 21-36
Persistent link: https://www.econbiz.de/10010203379
Saved in:
14
Revisiting the satisfaction-loyalty relationship : empirical generalizations and directions for future research
Kumar, V.
;
Pozza, Ilaria Dalla
;
Ganesh, Jaishankar
- In:
Journal of retailing
89
(
2013
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10009781857
Saved in:
15
Measuring and managing returns from retailer-customized coupon campaigns
Venkatesan, Rajkumar
;
Farris, Paul W.
- In:
Journal of marketing
76
(
2012
)
1
,
pp. 76-94
Persistent link: https://www.econbiz.de/10009729590
Saved in:
16
Differential effects of value consciousness and coupon proneness on consumers' persuasion knowledge of pricing tactics
Pillai, Kishore Gopalakrishna
;
Kumar, Viswanathan
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 20-33
Persistent link: https://www.econbiz.de/10009513170
Saved in:
17
Perceived discrimination, cashier metaperceptions, embarrassment, and confidence as influencers of coupon use : an ethnoracial-socioeconomic analysis
Brumbaugh, Anne M.
;
Rosa, Jose Antonio
- In:
Journal of retailing
85
(
2009
)
3
,
pp. 347-362
Persistent link: https://www.econbiz.de/10003892375
Saved in:
18
Drivers of customers' adoption and adoption timing of a new loyalty card in the grocery retail market
Demoulin, Nathalie T. M.
;
Zidda, Pietro
- In:
Journal of retailing
85
(
2009
)
3
,
pp. 391-405
Persistent link: https://www.econbiz.de/10003892383
Saved in:
19
Do shoppers like electronic coupons? : a panel data analysis
Song Zan Chiou Wei
;
Inman, J. Jeffrey
- In:
Journal of retailing
84
(
2008
)
3
,
pp. 297-307
Persistent link: https://www.econbiz.de/10003782189
Saved in:
20
The long-term impact of loyalty programs on consumer purchase behavior and loyalty
Liu, Yuping
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 19-35
Persistent link: https://www.econbiz.de/10003564821
Saved in:
21
Optimal desing of consumer contest
Liu, De
;
Geng, Xianjun
;
Whinston, Andrew B.
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 140-155
Persistent link: https://www.econbiz.de/10003565700
Saved in:
22
Analyzing incremental sales from a direct mail coupon promotion
Bawa, Kapil
- In:
Journal of marketing
53
(
1989
)
3
,
pp. 66-78
Persistent link: https://www.econbiz.de/10001069409
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->