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isPartOf:"Journal of retailing"
~isPartOf:"Journal of travel and tourism marketing"
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Search: subject_exact:"Loyalty program"
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Kundenbindungsprogramm
21
Loyalty program
21
Consumer behaviour
14
Konsumentenverhalten
14
Beziehungsmarketing
12
Relationship marketing
12
Customer satisfaction
4
Einzelhandel
4
Hotel industry
4
Hotellerie
4
Kundenzufriedenheit
4
Rabatt
4
Rebate
4
Retail trade
4
Theorie
4
Theory
4
loyalty program
4
Dienstleistungsqualität
3
Service quality
3
Brand management
2
Loyalty programs
2
Markenführung
2
Marketing management
2
Marketingmanagement
2
Sales promotion
2
Target group
2
Targeted coupons
2
Tourism
2
Tourism industry
2
Tourismus
2
Tourismuswirtschaft
2
USA
2
United States
2
Verkaufsförderung
2
Viral marketing
2
Virales Marketing
2
Zielgruppe
2
Air transport
1
Airline
1
Beschaffung
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English
21
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Lam, Iok Keng Veronica
2
Wong, IpKin Anthony
2
Bauner, Christoph
1
Berezan, Orie
1
Brumbaugh, Anne M.
1
Capizzani, Mario
1
Chen, Chih-Chien
1
Demoulin, Nathalie T. M.
1
Evanschitzky, Heiner
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Fudurić, Morana
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Gabel, Sebastian
1
Ganesh, Jaishankar
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González, Jorge
1
Guhl, Daniel
1
Hong, Zhao
1
Hu, Clark
1
Huchzermeier, Arnd
1
Im, Holly Hyunjung
1
Inman, J. Jeffrey
1
Jaenicke, Edward
1
Kim, Sang Yong
1
Ko, Woo Li
1
Krishen, Anjala S.
1
Kumar, V.
1
Kumar, Viswanathan
1
Lee, Craig
1
Liu, Huan
1
Lo, Ada Sau-Yee
1
Lobschat, Lara
1
Lovelock, Brent
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Mutius, Bernhard von
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Osuna, Ignacio
1
Pillai, Kishore Gopalakrishna
1
Pozza, Ilaria Dalla
1
Rosa, Jose Antonio
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Sakashita, Mototaka
1
Schumann, Jan Hendrik
1
Song Zan Chiou Wei
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Song, Tae Ho
1
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Journal of retailing
Journal of travel and tourism marketing
Journal of retailing and consumer services
42
Journal of business research : JBR
24
Handbuch Couponing
18
International journal of hospitality management
16
Journal of the Academy of Marketing Science
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
SpringerLink / Bücher
10
European journal of marketing : EJM
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of marketing
8
Marketing letters : a journal of research in marketing
8
The journal of services marketing
8
International journal of contemporary hospitality management
7
Journal of hospitality marketing & management
7
NBER working paper series
7
The international review of retail, distribution and consumer research
7
The service industries journal
7
International journal of retail & distribution management
6
Journal of marketing research : JMR
6
Journal of promotion management : JPM
6
Journal of revenue and pricing management
6
European journal of operational research : EJOR
5
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Kundenkarten : Kundenkartenprogramme erfolgreich gestalten
5
Kundenmanagement & Electronic Commerce
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
NBER Working Paper
5
Psychology & marketing
5
The journal of consumer marketing
5
Working paper / National Bureau of Economic Research, Inc.
5
Asia Pacific journal of marketing and logistics
4
International journal of production research
4
Journal of air transport management
4
Journal of consumer behaviour : an international research review
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
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ECONIS (ZBW)
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1
Airline and hotel loyalty programme diversity and choice : effects of personality, cultural, and socio-demographic factors
Su, Yu
;
Lee, Craig
;
Lovelock, Brent
- In:
Journal of travel and tourism marketing
40
(
2023
)
8
,
pp. 653-677
Persistent link: https://www.econbiz.de/10014447621
Saved in:
2
Sustaining shopping momentum in retail malls using real-time messaging
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Viswanathan, Vijay
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10014283364
Saved in:
3
The role of relationship quality and loyalty program in tourism shopping : a multilevel investigation
Lam, Iok Keng Veronica
;
Wong, IpKin Anthony
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 92-111
Persistent link: https://www.econbiz.de/10012289263
Saved in:
4
Comparing the effectiveness of rewards and individually targeted coupons in loyalty programs
Gabel, Sebastian
;
Guhl, Daniel
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 395-411
Persistent link: https://www.econbiz.de/10013426722
Saved in:
5
Do members want the bells and whistles? : understanding the effect of direct and partner benefits in hotel loyalty programs
Yoo, Michelle
;
Berezan, Orie
;
Krishen, Anjala S.
- In:
Journal of travel and tourism marketing
35
(
2018
)
8
,
pp. 1058-1070
Persistent link: https://www.econbiz.de/10011941838
Saved in:
6
The effect of permanent product discounts and order coupons on purchase incidence, purchase quantity, and spending
Liu, Huan
;
Lobschat, Lara
;
Verhoef, Peter C.
;
Hong, Zhao
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013256051
Saved in:
7
Customized targeting strategies for category coupons to maximize CLV and minimize cost
Mutius, Bernhard von
;
Huchzermeier, Arnd
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 764-779
Persistent link: https://www.econbiz.de/10013270725
Saved in:
8
A multilevel investigation of the role of retail stores in cross-border shopping
Wong, IpKin Anthony
;
Lam, Iok Keng Veronica
- In:
Journal of travel and tourism marketing
33
(
2016
)
4/6
,
pp. 837-853
Persistent link: https://www.econbiz.de/10011517477
Saved in:
9
Couponing strategies in competition between a national brand and a private label product
Bauner, Christoph
;
Jaenicke, Edward
;
Wang, Emily
;
Wu, …
- In:
Journal of retailing
95
(
2019
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10012102919
Saved in:
10
Drivers of customer-brand relationship quality : a case of mainland chinese hotel loyalty program members
Lo, Ada Sau-Yee
;
Im, Holly Hyunjung
- In:
Journal of travel and tourism marketing
31
(
2014
)
7/8
,
pp. 763-782
Persistent link: https://www.econbiz.de/10010469262
Saved in:
11
Developing an effective loyalty program using goal-gradient behavior in tourism industry
Song, Tae Ho
;
Kim, Sang Yong
;
Ko, Woo Li
- In:
Journal of travel and tourism marketing
34
(
2017
)
1/3
,
pp. 70-81
Persistent link: https://www.econbiz.de/10011669954
Saved in:
12
Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio
;
González, Jorge
;
Capizzani, Mario
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
Saved in:
13
Determinants of tourism coupon redemption
Wang, Xia
;
Zhang, Jin-He
;
Wu, Xiao-Gen
- In:
Journal of travel and tourism marketing
32
(
2015
)
3/4
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011312525
Saved in:
14
Understanding active loyalty behavior in hotel reward programs through customers' switching costs and perceived program value
Xie, Karen Lijia
;
Xiong, Lina
;
Chen, Chih-Chien
;
Hu, Clark
- In:
Journal of travel and tourism marketing
32
(
2015
)
3/4
,
pp. 308-324
Persistent link: https://www.econbiz.de/10011312527
Saved in:
15
Spillover effects of service failures in coalition loyalty programs : the buffering effect of special treatment benefits
Schumann, Jan Hendrik
;
Wünderlich, Nancy V.
; …
- In:
Journal of retailing
90
(
2014
)
1
,
pp. 111-118
Persistent link: https://www.econbiz.de/10010359932
Saved in:
16
Coupon trading and its impacts on consumer purchase and firm profits
Su, Meng
;
Zheng, Xiaona
;
Sun, Luping
- In:
Journal of retailing
90
(
2014
)
1
,
pp. 40-61
Persistent link: https://www.econbiz.de/10010359950
Saved in:
17
Revisiting the satisfaction-loyalty relationship : empirical generalizations and directions for future research
Kumar, V.
;
Pozza, Ilaria Dalla
;
Ganesh, Jaishankar
- In:
Journal of retailing
89
(
2013
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10009781857
Saved in:
18
Differential effects of value consciousness and coupon proneness on consumers' persuasion knowledge of pricing tactics
Pillai, Kishore Gopalakrishna
;
Kumar, Viswanathan
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 20-33
Persistent link: https://www.econbiz.de/10009513170
Saved in:
19
Perceived discrimination, cashier metaperceptions, embarrassment, and confidence as influencers of coupon use : an ethnoracial-socioeconomic analysis
Brumbaugh, Anne M.
;
Rosa, Jose Antonio
- In:
Journal of retailing
85
(
2009
)
3
,
pp. 347-362
Persistent link: https://www.econbiz.de/10003892375
Saved in:
20
Drivers of customers' adoption and adoption timing of a new loyalty card in the grocery retail market
Demoulin, Nathalie T. M.
;
Zidda, Pietro
- In:
Journal of retailing
85
(
2009
)
3
,
pp. 391-405
Persistent link: https://www.econbiz.de/10003892383
Saved in:
21
Do shoppers like electronic coupons? : a panel data analysis
Song Zan Chiou Wei
;
Inman, J. Jeffrey
- In:
Journal of retailing
84
(
2008
)
3
,
pp. 297-307
Persistent link: https://www.econbiz.de/10003782189
Saved in:
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