//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International marketing review"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenführung"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
64
Markenführung
64
Consumer behaviour
50
Konsumentenverhalten
50
Brand image
44
Markenimage
44
International marketing
29
Internationales Marketing
29
Brand
22
Markenartikel
21
Designation of origin
17
Herkunftsbezeichnung
17
Marketing management
9
Marketingmanagement
9
Emerging economies
8
Schwellenländer
8
Luxury goods
7
Luxusgüter
7
Cultural identity
6
Global brands
6
Globalisierung
6
Globalization
6
Kulturelle Identität
6
Multinationales Unternehmen
6
Transnational corporation
6
Beziehungsmarketing
5
China
5
Einzelhandel
5
Personality psychology
5
Persönlichkeitspsychologie
5
Relationship marketing
5
Retail trade
5
Advertising
4
Advertising effects
4
Brand equity
4
Comparison
4
Coronavirus
4
Country of origin
4
Emerging markets
4
Social Web
4
more ...
less ...
Online availability
All
Undetermined
48
Free
1
Type of publication
All
Article
63
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
64
Aufsatz in Zeitschrift
64
Collection of articles of several authors
1
Sammelwerk
1
Systematic review
1
Übersichtsarbeit
1
Language
All
English
64
Author
All
He, Jiaxun
4
Barnes, Bradley R.
3
Wang, Cheng Lu
3
Ge, Jiaye
2
Han, C. M.
2
Japutra, Arnold
2
Seo, Yuri
2
Septianto, Felix
2
Ahmad, Muhammad Ishfaq
1
Ahmad, Wasim
1
Akhtar, Nadeem
1
Akram, M. S.
1
Ampuero-Canellas, Olga
1
Andrews, Taylah
1
Ang, Tyson
1
Arli, Denni
1
Ashill, Nicholas J.
1
Bai, Huifeng
1
Balabanis, George
1
Banelis, Melissa
1
Bardhi, Fleura
1
Bartsch, Fabian
1
Battisti, Enrico
1
Bauer, Brittney C.
1
Behl, Abhishek
1
Belk, Russell W.
1
Bengtsson, Anders
1
Berger, Ron
1
Bhattacharjee, Debashree Roy
1
Bianchi, Constanza
1
Boisvert, Jean
1
Bravo Velázquez, Alberto
1
Breitsohl, Jan
1
Buchanan-Oliver, Margo
1
Butt, Muhammad Mohsin
1
Castellano, Sylvaine
1
Cerviño, Julio
1
Chakrabarti, Ronika
1
Chang, Hsing-Hua Stella
1
Chang, Min-Hua
1
more ...
less ...
Published in...
All
International marketing review
Journal of business research : JBR
602
The journal of brand management : an international journal
562
The journal of product & brand management
386
SpringerLink / Bücher
315
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
112
Journal of strategic marketing
111
Marketing intelligence & planning
111
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of marketing communications
107
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
Journal of marketing management : MM
101
The IUP journal of brand management : IJBRM
92
Innovatives Markenmanagement
86
Springer eBook Collection
85
Journal of the Academy of Marketing Science
83
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
75
Marketing letters : a journal of research in marketing
70
Research
69
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
63
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Journal of travel and tourism marketing
53
Business horizons
52
more ...
less ...
Source
All
ECONIS (ZBW)
64
Showing
1
-
50
of
64
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Unconventional luxury brand collaborations : a new form of luxury consumption among young adults in China
Diaz Ruiz, Carlos
;
Cruz, Angela Gracia B.
- In:
International marketing review
40
(
2023
)
7
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014470397
Saved in:
2
The influence of luxury brand personality on digital interaction evaluations : a focus on European and North American markets
Cowan, Kirsten
;
Kostyk, Alena
- In:
International marketing review
41
(
2024
)
2
,
pp. 386-410
Persistent link: https://www.econbiz.de/10014524808
Saved in:
3
Different countries, different institutionsdhow do brand-oriented SMEs leverage branding capabilities to boost export performance?
Ranjan, Piyush
- In:
International marketing review
41
(
2024
)
2
,
pp. 562-589
Persistent link: https://www.econbiz.de/10014524909
Saved in:
4
Building a value-creating brand in internationalizing small and medium-sized enterprises
Chang, Hsing-Hua Stella
;
Fong, Cher Min
;
Chang, Min-Hua
- In:
International marketing review
41
(
2024
)
3/4
,
pp. 593-614
Persistent link: https://www.econbiz.de/10015057114
Saved in:
5
Joint advertising : the impact of domestic, foreign, and global partners on cognitive fit
Bauer, Brittney C.
;
Johnson, Clark D.
- In:
International marketing review
41
(
2024
)
3/4
,
pp. 767-805
Persistent link: https://www.econbiz.de/10015057133
Saved in:
6
Effects of ethnic and global identities on home country brand perceptions : an identity theory perspective
Ewing, Douglas
;
Zolfagharian, Mohammadali
;
Heingraj, Sasawan
- In:
International marketing review
41
(
2024
)
3/4
,
pp. 745-766
Persistent link: https://www.econbiz.de/10015057130
Saved in:
7
Effective marketing strategies for global FMCG brands during COVID-19 pandemic crisis
Niros, Meletios I.
;
Niros, Angelica
;
Pollalis, Yannis
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1012-1034
Persistent link: https://www.econbiz.de/10014470105
Saved in:
8
Global retailers' CSR initiatives during COVID-19 crisis : a cross-cultural examination
Ahmad, Wasim
;
Battisti, Enrico
;
Akhtar, Nadeem
;
Ahmad, …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1054-1070
Persistent link: https://www.econbiz.de/10014470107
Saved in:
9
Consumer-to-consumer conflicts and brand moderation strategies during COVID-19 service failures : a framework for international marketers
Dineva, Denitsa
;
Breitsohl, Jan
;
Roschk, Holger
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1112-1133
Persistent link: https://www.econbiz.de/10014470109
Saved in:
10
The impact of social media communication on consumer-based brand equity and purchasing intent in a pandemic
Lee Heng Wei
;
Ong, Chuan Huat
;
Thurasamy Ramayah
- In:
International marketing review
40
(
2023
)
5
,
pp. 1213-1244
Persistent link: https://www.econbiz.de/10014470117
Saved in:
11
When cause familiarity leads to positive attitudes toward brands in a cause-brand alliance : a cross-cultural study during the COVID-19 pandemic
Vessal, Saeedeh Rezaee
;
Partouche, Judith
;
Khelladi, Insaf
- In:
International marketing review
40
(
2023
)
5
,
pp. 1245-1262
Persistent link: https://www.econbiz.de/10014470118
Saved in:
12
Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia : a social identity theory perspective
Han, C. M.
;
Nam, Hyojin
;
Swanepoel, Danielle
- In:
International marketing review
40
(
2023
)
6
,
pp. 1297-1324
Persistent link: https://www.econbiz.de/10014470374
Saved in:
13
Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals
Yuan, Shaofeng
;
Li, Jinping
;
Gao, Ying
- In:
International marketing review
40
(
2023
)
6
,
pp. 1432-1455
Persistent link: https://www.econbiz.de/10014470383
Saved in:
14
How does cultural tightness-looseness affect attitudes toward a local vs foreign brand transgression?
Ge, Jiaye
;
Jo, Myung-Soo
;
Sarigollu, Emine
- In:
International marketing review
40
(
2023
)
6
,
pp. 1456-1479
Persistent link: https://www.econbiz.de/10014470391
Saved in:
15
How does self-congruity foster customer engagement with global brands? : Examining the roles of psychological ownership and global connectedness
Bhattacharjee, Debashree Roy
;
Kuanr, Abhisek
;
Malhotra, …
- In:
International marketing review
40
(
2023
)
6
,
pp. 1480-1508
Persistent link: https://www.econbiz.de/10014470393
Saved in:
16
The role of online channel in influencing perceived firm size and brand authenticity in international marketing
Septianto, Felix
;
Japutra, Arnold
;
Putra, Pragea Geldoffy
; …
- In:
International marketing review
40
(
2023
)
2
,
pp. 246-264
Persistent link: https://www.econbiz.de/10014266945
Saved in:
17
Consumer animosity : the mitigating effect of perceived brand globalness
Mandler, Timo
;
Bartsch, Fabian
;
Krüger, Tinka
;
Kim, …
- In:
International marketing review
40
(
2023
)
2
,
pp. 365-384
Persistent link: https://www.econbiz.de/10014266966
Saved in:
18
The dual impetus for perceived brand globalness and brand competence in a rapidly changing environment : the role of Brand-Nation Connection
He, Jiaxun
;
Ge, Jiaye
- In:
International marketing review
40
(
2023
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10014227446
Saved in:
19
Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
20
Is brand globalness compatible with brand country-of-origin? : an investigation of hybrid brand positioning strategies for emerging market brands
Hong, Ruiyang
;
Zhang, Zhe
;
Zhang, Chun
;
Hu, Zuohao
- In:
International marketing review
40
(
2023
)
1
,
pp. 49-79
Persistent link: https://www.econbiz.de/10014227450
Saved in:
21
Developing strategies for international celebrity branding : a comparative analysis between Western and South Asian cultures
Shah, Zahra
;
Olya, Hossein
;
Monkhouse, Lien Le
- In:
International marketing review
40
(
2023
)
1
,
pp. 102-126
Persistent link: https://www.econbiz.de/10014227456
Saved in:
22
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
23
Demystifying the evaluation of brands endorsed by religious leaders in the emerging markets
Arli, Denni
;
Gupta, Narain
;
Sardana, Deepak
;
Sharma, Piyush
- In:
International marketing review
40
(
2023
)
1
,
pp. 155-175
Persistent link: https://www.econbiz.de/10014227461
Saved in:
24
The impact of dialectical thinking on androgynous brand equity across cultures : the moderating role of brand positioning
Bravo Velázquez, Alberto
;
Hang, Haiming
;
Ren, Shengnan
- In:
International marketing review
40
(
2023
)
1
,
pp. 176-193
Persistent link: https://www.econbiz.de/10014227463
Saved in:
25
Luxury fashion retailers' localised marketing strategies in practice : evidence from China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International marketing review
39
(
2022
)
2
,
pp. 352-370
Persistent link: https://www.econbiz.de/10013396200
Saved in:
26
The impact of luxury brand status signaling, extension authenticity and fit on luxury line extension evaluation : a cross-national study
Boisvert, Jean
;
Ashill, Nicholas J.
- In:
International marketing review
39
(
2022
)
2
,
pp. 395-422
Persistent link: https://www.econbiz.de/10013396206
Saved in:
27
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
28
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
29
Standardization versus adaptation of global marketing strategies in emerging market cross-border acquisitions
Rao-Nicholson, Rekha
;
Khan, Zaheer
- In:
International marketing review
34
(
2017
)
1
,
pp. 138-158
Persistent link: https://www.econbiz.de/10011673783
Saved in:
30
Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin
Balabanis, George
;
Siamagka, Niloletta-Theofania
- In:
International marketing review
34
(
2017
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10011673987
Saved in:
31
The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Saved in:
32
A store brand’s country-of-origin or store image : what matters to consumers?
Garrett, Tony C.
;
Lee, Sung-kyu
;
Chu, Kyounghee
- In:
International marketing review
34
(
2017
)
2
,
pp. 272-292
Persistent link: https://www.econbiz.de/10011674237
Saved in:
33
Brand management and consumer experience : an emerging market perspective
Wang, Cheng Lu
(
ed.
);
He, Jiaxun
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011760470
Saved in:
34
How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun
;
Wang, Cheng Lu
- In:
International marketing review
34
(
2017
)
4
,
pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
Saved in:
35
Cultural resonance of global brands in Brazilian social movements
Suarez, Maribel
;
Belk, Russell W.
- In:
International marketing review
34
(
2017
)
4
,
pp. 480-497
Persistent link: https://www.econbiz.de/10011760489
Saved in:
36
Do luxury brands successfully entice consumers? : the role of bandwagon effect
Shaikh, Shayan
;
Malik, Aneela
;
Akram, M. S.
; …
- In:
International marketing review
34
(
2017
)
4
,
pp. 498-513
Persistent link: https://www.econbiz.de/10011760567
Saved in:
37
Outbreaks of animosity against the West in China : effects on local brand consumption
Heinberg, Martin
- In:
International marketing review
34
(
2017
)
4
,
pp. 514-535
Persistent link: https://www.econbiz.de/10011760568
Saved in:
38
How previous positive experiences with store brands affect purchase intention in emerging countries : a comparison between Brazil and Colombia
Diallo, Mbaye Fall
;
Ribamar Siqueira, Jose <Jr.>
- In:
International marketing review
34
(
2017
)
4
,
pp. 536-558
Persistent link: https://www.econbiz.de/10011760569
Saved in:
39
Exploring the gap between policy and practice in private branding strategy management in an emerging market
Herstein, Ram
;
Drori, Netanel
;
Berger, Ron
;
Barnes, …
- In:
International marketing review
34
(
2017
)
4
,
pp. 559-578
Persistent link: https://www.econbiz.de/10011760570
Saved in:
40
Guest editorial: Brand management and consumer experience in emerging markets : directions for future research
Wang, Cheng Lu
;
He, Jiaxun
;
Barnes, Bradley R.
- In:
International marketing review
34
(
2017
)
4
,
pp. 458-462
Persistent link: https://www.econbiz.de/10011760572
Saved in:
41
MNCs and religious influences in global markets : drivers of consumer-based halal brand equity
Butt, Muhammad Mohsin
;
Rose, Susan
;
Wilkins, Stephen
; …
- In:
International marketing review
34
(
2017
)
6
,
pp. 885-908
Persistent link: https://www.econbiz.de/10011799827
Saved in:
42
The impact of brand gender on brand equity : findings from a large-scale cross-cultural study in ten countries
Lieven, Theo
;
Hildebrand, Christian
- In:
International marketing review
33
(
2016
)
2
,
pp. 178-195
Persistent link: https://www.econbiz.de/10011518461
Saved in:
43
The impact of repeated ad exposure on spillover from low fit extensions to a global brand
Lane, Vicki R.
;
Fastoso, Fernando
- In:
International marketing review
33
(
2016
)
2
,
pp. 298-318
Persistent link: https://www.econbiz.de/10011518668
Saved in:
44
Halal endorsements : stirring controversy or gaining new customers?
Schlegelmilch, Bodo B.
;
Khan, Mubbsher Munawar
;
Hair, …
- In:
International marketing review
33
(
2016
)
1
,
pp. 156-174
Persistent link: https://www.econbiz.de/10011540325
Saved in:
45
Corruption and brand value
Lin, Chih-Pin
;
Chuang, Cheng-Min
- In:
International marketing review
33
(
2016
)
6
,
pp. 758-780
Persistent link: https://www.econbiz.de/10011630120
Saved in:
46
The relationship between brand love and actual brand performance : evidence from an international study
Zarantonello, Lia
;
Formisano, Marcello
;
Grappio, Silvia
- In:
International marketing review
33
(
2016
)
6
,
pp. 806-824
Persistent link: https://www.econbiz.de/10011630313
Saved in:
47
The impact of comparative affective states on online brand perceptions : a five-country study
Siamagka, Nikoletta-Theofania
;
Christodoulides, George
; …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 438-454
Persistent link: https://www.econbiz.de/10011342712
Saved in:
48
The impact of CSR on consumer-corporate connection and brand loyalty : a cross cultural investigation
Moon, Byeong-joon
;
Lee, Lee W.
;
Oh, Chang Hoon
- In:
International marketing review
32
(
2015
)
5
,
pp. 518-539
Persistent link: https://www.econbiz.de/10011507116
Saved in:
49
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
50
The brand origin meaning transfer model (BOMT) : an integrative theoretical model
D'Antone, Simona
;
Merunka, Dwight
- In:
International marketing review
32
(
2015
)
6
,
pp. 713-731
Persistent link: https://www.econbiz.de/10011517602
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->