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42
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
4,846
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1
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1
Role of word-of-mouth communication in consumer brand relationship initiation and maintenance : insights from the bottom of pyramid markets
Banerjee, Shubhomoy
;
Sreejesh, S.
- In:
International journal of emerging markets
19
(
2024
)
5
,
pp. 1259-1280
Persistent link: https://www.econbiz.de/10014560253
Saved in:
2
A study of event brand image, destination image, event, and destination loyalty among international sport tourists
An, Bang
;
Yamashita, Rei
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
2
,
pp. 345-363
Persistent link: https://www.econbiz.de/10014564373
Saved in:
3
Higher education institution choice intention model : mediation effect of attitude
Tasel-Jurkovic, Kevser
;
Altınbaṣak-Farina, İpek
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 136-155
Persistent link: https://www.econbiz.de/10014566952
Saved in:
4
Corporate social responsibility and brand loyalty in private higher education : mediation assessment of brand reputation and trust
Mostafa Rasoolimanesh, S.
;
Poh Ling Tan
;
Mehran Nejati
; …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 156-177
Persistent link: https://www.econbiz.de/10014566954
Saved in:
5
The application of an innovative model to measure university brand image : differences between English, Spanish and Portuguese undergraduate students
Alcaide-Pulido, Purificación
;
O'Sullivan, Helen
; …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 283-300
Persistent link: https://www.econbiz.de/10014566970
Saved in:
6
Determinants of learner-centric brand equity for online universities in Gulf countries
Anwar, Syed Aziz
;
Sohail, M. Sadiq
;
Ankit, Ahmed
;
Al …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 301-320
Persistent link: https://www.econbiz.de/10014566972
Saved in:
7
Does forced-shift to online learning affect university brand image in South Korea? : role of perceived harm and international students' learning engagement
Zaman, Umer
;
Aktan, Murat
;
Baber, Hasnan
;
Nawaz, Shahid
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 390-414
Persistent link: https://www.econbiz.de/10014566981
Saved in:
8
Social media snap judgments : the effect of social media-based brand cues on purchase intention
Stewart, Kristin
;
Perren, Rebeca
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
3
,
pp. 311-329
Persistent link: https://www.econbiz.de/10014574496
Saved in:
9
Development and validation of a brand personality scale for employers of healthcare staff
Schätzle, Julia
;
Lindenmeier, Jörg
;
Saliterer, Iris
; …
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
3
,
pp. 299-321
Persistent link: https://www.econbiz.de/10014574602
Saved in:
10
Does brand name matter in alleviating ethnocentrism? : the interplay of brand origin and brand name in radically new product evaluation
Lee, Sangwon
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 197-207
Persistent link: https://www.econbiz.de/10014575023
Saved in:
11
Green marketing and brand perception : unveiling the consumer perspective
Sujanska, Lucia
;
Nadanyiova, Margareta
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 951-962)
.
2024
Persistent link: https://www.econbiz.de/10014575122
Saved in:
12
Negative brand news, social media, and the propensity to doomscrolling : measuring and validating a new scale
Mandliya, Anshul
;
Pandey, Jatin
;
Hassan, Yusuf
;
Behl, …
- In:
International studies of management & organization : ISMO
54
(
2024
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10014575128
Saved in:
13
Are they humans or are they robots? : the effect of virtual influencer disclosure on brand trust
Muniz, Fernanda
;
Stewart, Kristin
;
Magalhães, Lívia
- In:
Journal of consumer behaviour
23
(
2024
)
3
,
pp. 1234-1250
Persistent link: https://www.econbiz.de/10014575728
Saved in:
14
Understanding the consumer's luxury webrooming intention : moderating role of perceived risk and review
Akram, Umair
;
Lavuri, Rambabu
- In:
Journal of consumer behaviour
23
(
2024
)
3
,
pp. 1602-1619
Persistent link: https://www.econbiz.de/10014576004
Saved in:
15
Esports fan identity toward sponsor-sponsee relationship : an understanding of the role-based identity
Calapez, André
;
Ribeiro, Tiago
;
Almeida, Victor
; …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 42-66
Persistent link: https://www.econbiz.de/10014504792
Saved in:
16
The impact of brand attribution for an innovative sports product introduced on the fitness market in France
Mischler, Sarah
;
Pichot, Lilian
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10014504952
Saved in:
17
Online posting intention : do the social communication and brand equity of esports matter?
Wang, Xi
;
You, Xinyi
;
Xu, Yulan
;
Zheng, Jie
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 161-187
Persistent link: https://www.econbiz.de/10014504965
Saved in:
18
Gen Z's personalization paradoxes : a privacy calculus examination of digital personalization and brand behaviors
McKee, Kathleen M.
;
Dahl, Andrew J.
;
Peltier, James
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 405-422
Persistent link: https://www.econbiz.de/10014507261
Saved in:
19
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
20
Employee-sharing and consumers' brand attitudes during COVID-19 : a CSR perspective
Meng, Lu
;
Huang, Xin
;
Xie, Yufeng
;
Jia, Weiwei
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 608-619
Persistent link: https://www.econbiz.de/10014507382
Saved in:
21
Consumer response journey following a product-harm crisis : the role of online brand communities
Casey, Julia
;
Huang, Yimin
;
Chen, Shijiao
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 855-874
Persistent link: https://www.econbiz.de/10014507476
Saved in:
22
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
23
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
24
Generation Z and millennial esports gamers' perceived toxicity risk and game brand loyalty : moderated mediation effects of brand identification, self-efficacy, and support from ga...
Chang, Kun
;
Lee, Hyun-Woo
;
Bennett, Gregg
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 28-44
Persistent link: https://www.econbiz.de/10014511518
Saved in:
25
Brand hate in the cosmetic industry : drugstore versus luxury make-up brands
Ong, Sharon Xin Ying
;
Vila-Lopez, Natalia
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
1
,
pp. 109-127
Persistent link: https://www.econbiz.de/10014511530
Saved in:
26
Corporate social responsibility and employer brand personality appeal : approaches for human resources challenges in the hospitality sector
Azimi, Mohammad
;
Sadeghvaziri, Faraz
;
Ghaderi, Zahed
; …
- In:
Journal of hospitality marketing & management
33
(
2024
)
4
,
pp. 443-469
Persistent link: https://www.econbiz.de/10014511820
Saved in:
27
Image congruity in the love triangle among mega sport event organizer, sponsor, and consumers : the moderating effects of product involvement and consumer awareness
Lorgnier, Nicolas G. A.
;
Chanavat, Nicolas
;
Su, Che-Jen
; …
- In:
European Sport management quarterly : ESMQ
24
(
2024
)
1
,
pp. 134-158
Persistent link: https://www.econbiz.de/10014511984
Saved in:
28
Animosity and perceived risk in conflict-ridden tourist destinations
Fuchs, Galia
;
Alvarez, Maria D.
;
Campo, Sara
- In:
Tourism review
79
(
2024
)
3
,
pp. 688-702
Persistent link: https://www.econbiz.de/10014512306
Saved in:
29
Consumer religiosity, cosmopolitanism and ethnocentrism in Indonesia
Jin, Byoungho
;
Shin, Daeun Chloe
;
Yang, Heesoon
;
Jeong, …
- In:
International journal of retail and distribution management
52
(
2024
)
3
,
pp. 277-294
Persistent link: https://www.econbiz.de/10014513259
Saved in:
30
Offline-to-online and online-to-offline (a reciprocal O2O model) : re-patronage in an omni-channel
Liao, Shu-Hsien
;
Hu, Da-Chian
;
Liu, Hui-Ling
- In:
International journal of retail and distribution management
52
(
2024
)
3
,
pp. 341-354
Persistent link: https://www.econbiz.de/10014513281
Saved in:
31
The impact of place quality brand on high-quality development of manufacturing : a moderated mediation model
Zheng, Hao
;
Sun, Yefang
;
Zhang, Yueyi
;
Lu, Chenyuan
- In:
Total quality management & business excellence
35
(
2024
)
1/2
,
pp. 64-90
Persistent link: https://www.econbiz.de/10014513336
Saved in:
32
Sharing more, owning less : how consumer minimalism drives the sharing economy
Rasheed, A. K. Fazeen
;
Balakrishnan, Janarthanan
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 333-359
Persistent link: https://www.econbiz.de/10014513556
Saved in:
33
The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
;
Jeon, Minhee
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
Saved in:
34
The moderating effect of the use of virtual reality technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
35
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
36
Effect of customers' skepticism toward CSR practices on customers' behavior in luxury service context
Hyun, Hyowon
;
Hong, EunPyo
;
Ahn, Jiseon
;
Park, Jungkun
- In:
Journal of travel and tourism marketing
41
(
2024
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014513607
Saved in:
37
A dynamic and comprehensive analysis of the trajectories of destination brand hate following a negative experience
Farhat, Zeineb
;
Chaney, Damien
- In:
Journal of travel and tourism marketing
41
(
2024
)
2
,
pp. 208-220
Persistent link: https://www.econbiz.de/10014513633
Saved in:
38
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
39
Exploring the roles of green marketing tools and green motives on green purchase intention in sustainable tourism destinations : a cross-cultural study
Akram, Umair
;
Lavuri, Rambabu
;
Bilal, Muhammad
;
Hameed, …
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 453-471
Persistent link: https://www.econbiz.de/10014513661
Saved in:
40
Cross-border destination image for sustainable tourism development in peripheral areas
Maldonado-López, Belén
;
Ledesma-Chaves, Pablo
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 614-639
Persistent link: https://www.econbiz.de/10014513673
Saved in:
41
Beauty product brand experimentation : how celebrities and reference groups influence South African female Generation Y consumers
Dalziel, Riané Cherylise
- In:
European journal of international management : EJIM
22
(
2024
)
1
,
pp. 31-51
Persistent link: https://www.econbiz.de/10014513932
Saved in:
42
Can the vital cycle explain the circular consumer journey? : a historical analysis of the relationship of Spanish Generation X with emblematic brands
Jiménez-Zarco, Ana Isabel
;
Mendez-Aparicio, M Dolores
; …
- In:
Journal of historical research in marketing
16
(
2024
)
1
,
pp. 3-24
Persistent link: https://www.econbiz.de/10014514155
Saved in:
43
Subjective norms as a moderator in the consumption behaviour of branded functional beverages post-COVID-19 pandemic : a pragmatic view
Natarajan, Thamaraiselvan
;
Geetha Raveendran Nair, Jayadevan
- In:
Asia-Pacific journal of business administration
16
(
2024
)
2
,
pp. 307-330
Persistent link: https://www.econbiz.de/10014514416
Saved in:
44
In it together : brands benefit after a transgression when perceived as co-owners of the brand community
Kuchmaner, Christina A.
;
Johnson, Jennifer Wiggins
; …
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
3/4
,
pp. 190-216
Persistent link: https://www.econbiz.de/10014549748
Saved in:
45
Antecedents and consequences of the "cancel culture" firestorm journey for brands : is there a possibility for forgiveness?
Costa, Cláudia
;
Azevedo, António
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
3/4
,
pp. 289-312
Persistent link: https://www.econbiz.de/10014549758
Saved in:
46
When mass meets prestige : the impact of symbolic motivations, inspirations, and purchase intentions for Masstige products
Mansoor, Mahnaz
;
Paul, Justin
;
Saeed, Abid
;
Hwa, Jacky …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014550370
Saved in:
47
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
48
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
49
The drivers and consequences of ad blocking : a self-filtering mechanism that increases ad effectiveness
Haan, Evert de
- In:
Journal of interactive marketing
59
(
2024
)
1
,
pp. 59-75
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Designing brand cocreation activities to increase digital consumer engagement
Dretsch, Heather Johnson
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Kirmani, Amna
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Lundberg, Josh
- In:
Journal of interactive marketing
59
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pp. 151-166
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