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Marketing theory
48
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48
Marketing
14
Beziehungsmarketing
11
Relationship marketing
11
Peter F. Drucker
10
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7
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Lusch, Robert F.
5
Vargo, Stephen L.
3
Crosno, Jody L.
2
Darroch, Jenny
2
Kotler, Philip
2
Palmatier, Robert W.
2
Webster, Frederick E.
2
Achrol, Ravi S.
1
Arnold, Todd J.
1
Bansal, Harvir S.
1
Barney, Jay B.
1
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1
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1
Breivik, Einar
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1
Chari, Simos
1
Chatterjee, Sharmila C.
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Clark, Terry D.
1
Dahlstrom, Robert
1
Dalla Pozza, Ilaria
1
DeLeon, Anthony J.
1
Dietz, Bart
1
Donaldson, Thomas
1
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1
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1
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1
Grégoire, Yany
1
Gummerus, Johanna
1
Gunther, Robert E.
1
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Journal of the Academy of Marketing Science
Journal of historical research in marketing
85
Marketing theory
83
SpringerLink / Bücher
67
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Legends in marketing
40
Journal of business research : JBR
38
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
History of marketing thought ; Volume 1
28
AMS review : official publication of the Academy of Marketing Science
27
Marketing : ZFP ; journal of research and management
27
Springer eBook Collection / Business and Economics
27
History of marketing thought ; Volume 2
24
Journal of marketing
24
Journal of marketing research : JMR
24
Journal of macromarketing
22
Review of marketing research
22
SAGE library in marketing
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Lehrbuch
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Gabler Edition Wissenschaft
14
Journal of customer behaviour
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
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48
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1
New vistas for marketing strategy : digital, data-rich, and developing market (D3) environments : editorial
Sridhar, Shrihari
;
Fang, Eric
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 977-985
Persistent link: https://www.econbiz.de/10012153415
Saved in:
2
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
3
Customer engagement in service
Kumar, V.
;
Rajan, Bharath
;
Gupta, Shaphali
;
Dalla …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 138-160
Persistent link: https://www.econbiz.de/10011996790
Saved in:
4
B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.
;
Chatterjee, Sharmila C.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
Saved in:
5
Institutions and axioms : an extension and update of service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10011434873
Saved in:
6
Value co-creation : concept and measurement
Ranjan, Kumar Rakesh
;
Read, Stuart
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
3
,
pp. 290-315
Persistent link: https://www.econbiz.de/10011489053
Saved in:
7
The role of organizational learning in stakeholder marketing
Mena, Jeannette A.
;
Chabowski, Brian R.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
4
,
pp. 429-452
Persistent link: https://www.econbiz.de/10011306305
Saved in:
8
Stakeholder marketing : theoretical foundations and required capabilities
Hillebrand, Bas
;
Driessen, Paul H.
;
Koll, Oliver
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
4
,
pp. 411-428
Persistent link: https://www.econbiz.de/10011306306
Saved in:
9
Exploring value propositions and service innovation : a service-dominant logic study
Skålén, Per
;
Gummerus, Johanna
;
Koskull, Catharina von
; …
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
2
,
pp. 137-158
Persistent link: https://www.econbiz.de/10010504693
Saved in:
10
A holistic market conceptualization
Mele, Cristina
;
Pels, Jaqueline
;
Storbacka, Kaj
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10010489556
Saved in:
11
How marketing scholars might help address issues in resource-based theory
Barney, Jay B.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 24-26
Persistent link: https://www.econbiz.de/10010256722
Saved in:
12
The intellectual ecology of mainstream marketing research : an inquiry into the place of marketing in the family of business disciplines
Clark, Terry D.
;
Key, Thomas Martin
;
Hodis, Monica
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 223-241
Persistent link: https://www.econbiz.de/10010364023
Saved in:
13
Elevating marketing : marketing is dead! Long live marketing!
Webster, Frederick E.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
4
,
pp. 389-399
Persistent link: https://www.econbiz.de/10009776523
Saved in:
14
Frontiers of the marketing paradigm in the third millennium
Achrol, Ravi S.
;
Kotler, Philip
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
1
,
pp. 35-52
Persistent link: https://www.econbiz.de/10009507844
Saved in:
15
Drivers of sales performance : a contemporary meta-analysis ; have salespeople become knowledge brokers?
Verbeke, Willem J. M. I.
;
Dietz, Bart
;
Verwaal, Ernst
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
3
,
pp. 407-428
Persistent link: https://www.econbiz.de/10009295486
Saved in:
16
Brand personality appeal : conceptualization and empirical validation
Freling, Traci H.
;
Crosno, Jody L.
;
Henard, David H.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
3
,
pp. 392-406
Persistent link: https://www.econbiz.de/10009295487
Saved in:
17
The influence of redemption time frame on responses to incentives
Roehm, Michelle L.
;
Roehm, Harper A.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
3
,
pp. 363-375
Persistent link: https://www.econbiz.de/10009295490
Saved in:
18
Revealed reader preference for marketing journals
Hofacker, Charles F.
;
Gleim, Mark R.
;
Lawson, Stephanie J.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 238-247
Persistent link: https://www.econbiz.de/10003851361
Saved in:
19
Drucker on marketing : an interview with Peter Drucker
Drucker, Peter F.
;
Darroch, Jenny
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 8-11
Persistent link: https://www.econbiz.de/10003830054
Saved in:
20
Peter Drucker : the grandfather of marketing ; an interview with Dr. Philip Kotler
Kotler, Philip
;
Gunther, Robert E.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 17-19
Persistent link: https://www.econbiz.de/10003830063
Saved in:
21
Marketing IS management : the wisdom of Peter Drucker
Webster, Frederick E.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 20-27
Persistent link: https://www.econbiz.de/10003830095
Saved in:
22
Rethinking marketing : Peter Drucker's challenge
Wind, Yoram
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 28-34
Persistent link: https://www.econbiz.de/10003830098
Saved in:
23
A frustated quest for community
Donaldson, Thomas
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 44-46
Persistent link: https://www.econbiz.de/10003830102
Saved in:
24
Peter Drucker on marketing : an exploration of five tenets
Uslay, Can
;
Morgan, Robert
;
Sheth, Jagdish N.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 47-60
Persistent link: https://www.econbiz.de/10003830107
Saved in:
25
An examination of Peter Drucker's work from an institutional perspective : how institutional innovation creates value leadership
Wallman, Jeffrey P.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 61-72
Persistent link: https://www.econbiz.de/10003830111
Saved in:
26
Bounded goodness : marketing implications of Drucker on corporate responsibility
Smith, M. Craig
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 73-84
Persistent link: https://www.econbiz.de/10003830113
Saved in:
27
Drucker's insights on market orientation and innovation : implications for emerging areas in high-technology marketing
Mohr, Jakki
;
Sarin, Shikhar
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 85-96
Persistent link: https://www.econbiz.de/10003830115
Saved in:
28
Special issue: A tribute to Peter Drucker
Darroch, Jenny
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003830117
Saved in:
29
The contribution continuum
Ladik, Daniel M.
;
Stewart, David W.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 157-165
Persistent link: https://www.econbiz.de/10003725632
Saved in:
30
The effect of market orientation and its components on innovation consequences : a meta-analysis
Grinstein, Amir
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 166-173
Persistent link: https://www.econbiz.de/10003725634
Saved in:
31
Achieving relationship marketing effectiveness in business-to-business exchanges
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Evans, Kenneth R.
; …
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 174-190
Persistent link: https://www.econbiz.de/10003725636
Saved in:
32
A meta-analytic review of opportunism in exchange relationships
Crosno, Jody L.
;
Dahlstrom, Robert
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 191-201
Persistent link: https://www.econbiz.de/10003725637
Saved in:
33
The moderating role of institutional networking in the customer orientation-trust/commitment-performance causal chain in China
Luo, Xueming
;
Hsu, Maxwell K.
;
Liu, Sandra S.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 202-214
Persistent link: https://www.econbiz.de/10003725640
Saved in:
34
A longitudinal study of the effects of life status changes on changes in consumer preferences
Mathur, Anil
;
Moschis, George P.
;
Lee, Euehun
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 234-246
Persistent link: https://www.econbiz.de/10003725644
Saved in:
35
Customer betrayal and retaliation : when your best customers become your worst enemies
Grégoire, Yany
;
Fisher, Robert J.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 247-261
Persistent link: https://www.econbiz.de/10003725646
Saved in:
36
Service-dominant logic : continuing the evolution
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10003679216
Saved in:
37
Why "service"?
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 25-38
Persistent link: https://www.econbiz.de/10003679866
Saved in:
38
Managing innovation through customer coproduced knowledge in electronic services : an exploratory study
Blazevic, Vera
;
Lievens, Annouk
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
1
,
pp. 138-151
Persistent link: https://www.econbiz.de/10003679929
Saved in:
39
Special issue: Service-dominant logic : continuing the dialog
Lusch, Robert F.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003680135
Saved in:
40
Consumer brand relationships : an investigation of two alternative models
Breivik, Einar
;
Thorbjørnsen, Helge
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
4
,
pp. 443-472
Persistent link: https://www.econbiz.de/10003800574
Saved in:
41
Commitment to a friend, a service provider, or a service company : are they distictions worth making?
Jones, Tim
;
Taylor, Shirley F.
;
Bansal, Harvir S.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
4
,
pp. 473-487
Persistent link: https://www.econbiz.de/10003800575
Saved in:
42
Word-of-mouth communications in marketing : a meta-analytic review of the antecedents and moderators
Matos, Celso Augusto de
;
Rossi, Carlos Alberto Vargas
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
4
,
pp. 578-596
Persistent link: https://www.econbiz.de/10003800607
Saved in:
43
Innovativeness and new product success: insights from the cumulative evidence
Szymanski, David M.
;
Kroff, Michael W.
;
Troy, Lisa C.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 35-52
Persistent link: https://www.econbiz.de/10003485064
Saved in:
44
The effects of perceived scarcity on consumers' processing of price information
Suri, Rajneesh
;
Kohli, Chiranjeev
;
Monroe, Kent B.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 89-100
Persistent link: https://www.econbiz.de/10003485146
Saved in:
45
Customer-based corporate reputation of a service firm: scale development and validation
Walsh, Gianfranco
;
Beatty, Sharon E.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 127-143
Persistent link: https://www.econbiz.de/10003485160
Saved in:
46
SERVCON: development and validation of a multidimensional service convenience scale
Seiders, Kathleen
;
Voss, Glenn B.
;
Godfrey, Andrea L.
; …
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 144-156
Persistent link: https://www.econbiz.de/10003485165
Saved in:
47
A transaction cost explanation of vertical control in international markets
Klein, Saul
- In:
Journal of the Academy of Marketing Science
17
(
1989
)
3
,
pp. 253-260
Persistent link: https://www.econbiz.de/10001073496
Saved in:
48
Nomic necessity in marketing theory : the issue of counterfactual conditions
Gaski, John F.
- In:
Journal of the Academy of Marketing Science
13
(
1985
)
1
,
pp. 310-320
Persistent link: https://www.econbiz.de/10001020255
Saved in:
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