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The nature and scope of marketing research
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8
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ECONIS (ZBW)
64
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64
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1
Consumer studies
Tadajewski, Mark
(
ed.
);
O'Shaughnessy, John
(
ed.
); …
-
2014
Persistent link: https://www.econbiz.de/10010242113
Saved in:
2
Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299967
Saved in:
3
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784505
Saved in:
4
Dimensions of brand personality
Aaker, Jennifer
-
2009
Persistent link: https://www.econbiz.de/10003784566
Saved in:
5
A re-examination of the generalizability of the Aaker brand personality measurement framework
Austin, Jon R.
;
Siguaw, Judy A.
;
Mattila, Anna S.
-
2009
Persistent link: https://www.econbiz.de/10003784573
Saved in:
6
Consumer market beliefs : a review of the literature and an agenda for future research
Duncan, Calvin P.
-
2009
Persistent link: https://www.econbiz.de/10003784603
Saved in:
7
Why brands grow
Baldinger, Allan L.
;
Blair, Edward
;
Echambadi, Raj
-
2009
Persistent link: https://www.econbiz.de/10003784822
Saved in:
8
Why business is bad for consumer research : the three bears revisited
Holbrook, Morris B.
-
2009
Persistent link: https://www.econbiz.de/10003832351
Saved in:
9
The critical imagination : emanciparoy interests in consumer research
Murray, Jeff B.
;
Ozanne, Julie L.
-
2009
Persistent link: https://www.econbiz.de/10003832474
Saved in:
10
Feminist thought : implications for consumer research
Bristor, Julia M.
;
Fischer, Eileen
-
2009
Persistent link: https://www.econbiz.de/10003832548
Saved in:
11
Buyers' subjective perceptions of price
Monroe, Kent B.
-
2009
Persistent link: https://www.econbiz.de/10003836529
Saved in:
12
The price-perceived quality relationship : a meta-analytic review and assessment of its determinants
Völckner, Franziska
;
Hofmann, Julian
-
2009
Persistent link: https://www.econbiz.de/10003836576
Saved in:
13
The nature and scope of marketing research
Birks, David F.
(
contributor
);
Macer, Tim
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003792440
Saved in:
14
Qualitative marketing research : approaches, techniques and analysis
Birks, David F.
(
contributor
);
Macer, Tim
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003792457
Saved in:
15
Quantitative marketing techniques and analyses
Birks, David F.
(
contributor
);
Macer, Tim
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003792462
Saved in:
16
Developmental challenges in marketing research
Birks, David F.
(
contributor
);
Macer, Tim
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003792472
Saved in:
17
Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark
-
2009
Persistent link: https://www.econbiz.de/10003793772
Saved in:
18
Hermeneutics and consumer research
Arnold, Stephen John
;
Fischer, Eileen
-
2009
Persistent link: https://www.econbiz.de/10003793808
Saved in:
19
The uses of marketing theory : constructs, research propositions, and managerial implications
Cornelissen, Joep D.
;
Lock, Andrew
-
2009
Persistent link: https://www.econbiz.de/10003793810
Saved in:
20
Discovery-oriented consumer research
Wells, William
-
2009
Persistent link: https://www.econbiz.de/10003793836
Saved in:
21
Decoding competitive propositions : a semiotic alternative to traditional advertising research
Harvey, Michael G.
;
Evans, Malcolm
-
2009
Persistent link: https://www.econbiz.de/10003793854
Saved in:
22
The power of ethnography
Mariampolski, Hy
-
2009
Persistent link: https://www.econbiz.de/10003793905
Saved in:
23
Projective techniques in market research : valueless subjectivity of insightful reality? : a look at the evidence for the usefulness, reliability and validity of projective techniq...
Boddy, Clive
-
2009
Persistent link: https://www.econbiz.de/10003793909
Saved in:
24
Seeing the voice of the consumer : metaphor-based advertising research
Zaltman, Gerald
;
Coulter, Robin Higie
-
2009
Persistent link: https://www.econbiz.de/10003793919
Saved in:
25
Report of American Marketing Association Committee on marketing research techniques
Crossley, Archibald
;
Houghton, Dale
;
Robinson, D. E.
; …
-
2009
Persistent link: https://www.econbiz.de/10003794165
Saved in:
26
Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.
;
Agarwal, James
;
Peterson, Mark A.
-
2009
Persistent link: https://www.econbiz.de/10003794173
Saved in:
27
A management audit of marketing research
Sessions, Robert E.
-
2009
Persistent link: https://www.econbiz.de/10003794186
Saved in:
28
The role of research in marketing management
Roberts, Harry V.
-
2009
Persistent link: https://www.econbiz.de/10003794189
Saved in:
29
Creativity in consumer research
Blankenship, Albert Breneman
-
2009
Persistent link: https://www.econbiz.de/10003794190
Saved in:
30
Some observations on marketing research in top management decision making
Keane, John G.
-
2009
Persistent link: https://www.econbiz.de/10003794193
Saved in:
31
Marketing research activity and company performance : evidence from manufacturing industry
Hart, Susan
;
Diamantopoulos, Adamantios
-
2009
Persistent link: https://www.econbiz.de/10003794200
Saved in:
32
The significance of statistical significance tests in marketing research
Sawyer, Alan G.
;
Peter, Jerome Paul
-
2009
Persistent link: https://www.econbiz.de/10003794414
Saved in:
33
The multivariate revolution in marketing research
Sheth, Jagdish N.
-
2009
Persistent link: https://www.econbiz.de/10003794433
Saved in:
34
A review of multidimensional scaling in marketing research
Cooper, Lea G.
-
2009
Persistent link: https://www.econbiz.de/10003794496
Saved in:
35
Cluster analysis in marketing research
Punj, Girish
;
Stewart, David W.
-
2009
Persistent link: https://www.econbiz.de/10003794510
Saved in:
36
Commercial use of conjoint analysis : a survey
Cattin, Philippe
;
Wittink, Dick R.
-
2009
Persistent link: https://www.econbiz.de/10003794512
Saved in:
37
Applications of structural equation modeling in marketing and consumer research : a review
Baumgartner, Hans
;
Homburg, Chrsitian
-
2009
Persistent link: https://www.econbiz.de/10003794518
Saved in:
38
Use of causal models in marketing research : a review
Hulland, John
;
Chow, Yiu Ho
;
Lam, Shunyin
-
2009
Persistent link: https://www.econbiz.de/10003794520
Saved in:
39
Experimental methods in market research : from information to insight
Ryals, Lynette
;
Wilson, Hugh
-
2009
Persistent link: https://www.econbiz.de/10003794522
Saved in:
40
A prospectus for theory construction in marketing
Bagozzi, Richard P.
-
2009
Persistent link: https://www.econbiz.de/10003794755
Saved in:
41
Objectivity in marketing theory and research
Hunt, Shelby D.
-
2009
Persistent link: https://www.econbiz.de/10003794756
Saved in:
42
Learning from giants : exploring, classifying and analysing existing knowledge on market research
Nairn, Agnès
;
Berthon, Pierre R.
;
Money, Arthur H.
-
2009
Persistent link: https://www.econbiz.de/10003794767
Saved in:
43
What's wrong with advertising research
Arndt, Johan
-
2009
Persistent link: https://www.econbiz.de/10003794808
Saved in:
44
Nonsampling vs, sampling errors in survey research
Assael, Henry
;
Keon, John
-
2009
Persistent link: https://www.econbiz.de/10003794812
Saved in:
45
Respondent inaccuracy
Woodside, Arch G.
;
Wilson, Elizabeth J.
-
2009
Persistent link: https://www.econbiz.de/10003794815
Saved in:
46
Blinded by science : the managerial consequences of inadequately validated cluster analysis solutions
Bottomley, Paul
;
Nairn, Agnès
-
2009
Persistent link: https://www.econbiz.de/10003794819
Saved in:
47
The live or digital interviewer : a comparison between CASI, CAPI and CATI with respect to differences in response behaviour
Bronner, Fred
;
Kuijlen, Ton
-
2009
Persistent link: https://www.econbiz.de/10003794822
Saved in:
48
Ethical problems of marketing researchers
Hunt, Shelby D.
;
Chonko, Lawrence B.
;
Wilcox, James B.
-
2009
Persistent link: https://www.econbiz.de/10003794825
Saved in:
49
Deception in marketing research : ethical, methodological, and disciplinary implications
Kimmel, Allan J.
;
Smith, N. Craig
-
2009
Persistent link: https://www.econbiz.de/10003794831
Saved in:
50
Mixed mode : the only 'fitness' regime?
Blyth, Bill
-
2009
Persistent link: https://www.econbiz.de/10003794908
Saved in:
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