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Marktsegmentierung
1,831
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23
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ECONIS (ZBW)
1,828
USB Cologne (business full texts)
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1
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351
Clustering e-shoppers on the basis of shopping values and web characteristics
Prashar, Sanjeev
;
Tata, Sai Vijay
;
Parsad, Chandan
; …
- In:
Journal of global information management : an official …
27
(
2019
)
2
,
pp. 24-38
Persistent link: https://www.econbiz.de/10012017814
Saved in:
352
Three differentiation strategies for competing in the sharing economy
Frey, Alexander
;
Trenz, Manuel
;
Veit, Daniel J.
- In:
MIS quarterly executive
18
(
2019
)
2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10012023210
Saved in:
353
Consumer preferences for beer attributes in Germany : a conjoint and latent class approach
Meyerding, Stephan G. H.
;
Bauchrowitz, Alexander
; …
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 229-240
Persistent link: https://www.econbiz.de/10011995584
Saved in:
354
The impact of religious certification on market segmentation and investor recognition
Alhomaidi, Asem
;
Hassan, M. Kabir
;
Hippler, William J.
; …
- In:
The journal of corporate finance : contracting, …
55
(
2019
),
pp. 28-48
Persistent link: https://www.econbiz.de/10011996531
Saved in:
355
Local broadcast viewership in Major League Soccer
Sung, Hojun
;
Mills, Brian
;
Mondello, Michael
- In:
Journal of sport management : the official journal of …
33
(
2019
)
2
,
pp. 106-118
Persistent link: https://www.econbiz.de/10011998388
Saved in:
356
The impact of quality perception and consumer valuation change on manufacturer's optimal warranty, pricing, and market coverage strategies
Li, Kunpeng
;
Wang, Lan
;
Chhajed, Dilip
;
Mallik, Suman
- In:
Decision sciences : DS
50
(
2019
)
2
,
pp. 311-339
Persistent link: https://www.econbiz.de/10012060501
Saved in:
357
Art museum visitor segments : evidence from Italy on omnivores and highbrow univores
Gurel, Eda
;
Nielsen, Axel E.
- In:
International journal of arts management
21
(
2019
)
2
,
pp. 55-69
Persistent link: https://www.econbiz.de/10012060754
Saved in:
358
Analyzing the browsing basket : a latent interests-based segmentation tool
Schröder, Nadine
;
Falke, Andreas
;
Hruschka, Harald
; …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 181-197
Persistent link: https://www.econbiz.de/10012060967
Saved in:
359
Segmenting Indian shoppers on mall attractiveness factors
Prashar, Sanjeev
;
Harvinder Singh
;
Parsad, Chandan
; …
- In:
International journal of services technology and management
25
(
2019
)
1
,
pp. 18-35
Persistent link: https://www.econbiz.de/10012101551
Saved in:
360
Investor segmentation : how to improve current techniques by incorporating behavioural finance concepts?
Deccax, Ronaldo Andrade
;
Campani, Carlos Heitor
- In:
International journal of economics and business research
18
(
2019
)
1
,
pp. 31-48
Persistent link: https://www.econbiz.de/10012103694
Saved in:
361
Do local investors always know better? : evidence from China's market segmentation
Cao, Sean Shun
;
Ma, Tao
;
Wan, Chi
- In:
Accounting horizons : a quarterly publication of the …
33
(
2019
)
1
,
pp. 17-37
Persistent link: https://www.econbiz.de/10012121877
Saved in:
362
Using consumer opinion to define New World fine wine : insights for hospitality
Kustos, Marcell
;
Goodman, Steve
;
Jeffery, David W.
; …
- In:
International journal of hospitality management
83
(
2019
),
pp. 180-189
Persistent link: https://www.econbiz.de/10012122070
Saved in:
363
A profile of spa-goers in the U.S. luxury hotels and resorts : a posteriori market segmentation approach
Huh, Chang
;
Lee, Myong Jae
;
Lee, Soojin
- In:
Journal of hospitality marketing & management
28
(
2019
)
8
,
pp. 1032-1052
Persistent link: https://www.econbiz.de/10012176752
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364
How well do you know your spectators? : a study on spectator segmentation based on preference analysis and willingness to pay for tickets
Kaiser, Mario
;
Ströbel, Tim
;
Woratschek, Herbert
; …
- In:
European Sport management quarterly : ESMQ
19
(
2019
)
2
,
pp. 178-200
Persistent link: https://www.econbiz.de/10012177389
Saved in:
365
Omnichannel shopper segmentation in the fashion industry
Mosquera, Ana
;
Juaneda Ayensa, Emma
;
Olarte Pascual, …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
5
,
pp. 681-699
Persistent link: https://www.econbiz.de/10012179057
Saved in:
366
Data mining approach to professional education market segmentation : a case study
Davari, Mehraneh
;
Noursalehi, Payam
;
Keramati, Abbas
- In:
Journal of marketing for higher education
29
(
2019
)
1
,
pp. 45-66
Persistent link: https://www.econbiz.de/10012179297
Saved in:
367
Exploring the concept of perceived sustainability at tourist destinations : a market segmentation approach
Sánchez-Fernández, Raquel
;
Iniesta-Bonillo, M. Ángeles
; …
- In:
Journal of travel and tourism marketing
36
(
2019
)
2
,
pp. 176-190
Persistent link: https://www.econbiz.de/10012179387
Saved in:
368
The transitioning of marketing practices from segment to customer-centric marketing in the African business context : toward a theoretical research framework
Dadzie, Kofi Q.
;
Dadzie, Charlene A.
;
Winston, Evelyn M.
- In:
Journal of African business
20
(
2019
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10012180386
Saved in:
369
Rethinking business segmentation : a conceptual model and strategic insights
Brotspies, Herbert
;
Weinstein, Art
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 164-176
Persistent link: https://www.econbiz.de/10012202451
Saved in:
370
Does one design fit them all? : study of drivers of co-creation interest along different consumer segments
Zare, Shahab
;
Bettiga, Debora
;
Lamberti, Lucio
- In:
Journal of strategic marketing
27
(
2019
)
7
,
pp. 630-650
Persistent link: https://www.econbiz.de/10012202784
Saved in:
371
The impact of market trading mechanism on A-H share price premium
Ding, Yi-jun
;
Feng, Yun
- In:
Applied economics letters
26
(
2019
)
7
,
pp. 594-600
Persistent link: https://www.econbiz.de/10012204280
Saved in:
372
Value chain segmentation : a pathway to improved profitability, service and performance
Hersh, Mark
- In:
Journal of supply chain management, logistics and …
1
(
2019
)
4
,
pp. 314-325
Persistent link: https://www.econbiz.de/10012156439
Saved in:
373
Stretching the performance quality-value-behavioural consequences chain : an empirical study of business and leisure segments in upscale hotels in Thailand
Mandhachitara, Rujirutana
;
Gulid, Nak
- In:
International journal of leisure and tourism marketing …
6
(
2019
)
3/4
,
pp. 279-305
Persistent link: https://www.econbiz.de/10012160486
Saved in:
374
FX trade execution: complex and highly fragmented
Schrimpf, Andreas
;
Sushko, Vladyslav
- In:
BIS quarterly review : international banking and …
(
2019
),
pp. 39-50
Persistent link: https://www.econbiz.de/10012162611
Saved in:
375
Euro repo market functioning: collateral is king
Schaffner, Patrick
;
Ranaldo, Angelo
;
Tsatsaronis, Kostas
- In:
BIS quarterly review : international banking and …
(
2019
),
pp. 95-108
Persistent link: https://www.econbiz.de/10012162639
Saved in:
376
A psychographic segmentation of Kuwaiti travelers using self-organizing maps
Reisinger, Yvette
;
Mostafa, Mohamed M.
;
Hayes, John P.
- In:
Tourism analysis : an interdisciplinary tourism & …
24
(
2019
)
1
,
pp. 87-92
Persistent link: https://www.econbiz.de/10012005749
Saved in:
377
Customer data and crisis monitoring in Flanders and Brussels
Valcke, Steven
- In:
Big data and innovation in tourism, travel, and …
,
(pp. 135-146)
.
2019
Persistent link: https://www.econbiz.de/10012006187
Saved in:
378
Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva
;
Demangeot, Catherine
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
Saved in:
379
Maximum inter class variance segmentation algorithm based on decision tree
Yi, Sanli
;
Zhang, Guifang
;
He, Jianfeng
- In:
International journal of information systems in the …
11
(
2019
)
2
,
pp. 72-87
Persistent link: https://www.econbiz.de/10012007693
Saved in:
380
Pricing and revenue management in fragmented and segmented supply chains : editorial
Jain, Vipul
;
Panchal, Gajanan Bhanudas
- In:
Journal of revenue and pricing management
18
(
2019
)
5
,
pp. 353-354
Persistent link: https://www.econbiz.de/10012117532
Saved in:
381
A farewell to ARMs or ever changing market segments?
Chen, Bing
;
Stafford, Frank P.
- In:
The journal of real estate finance and economics
59
(
2019
)
4
,
pp. 649-672
Persistent link: https://www.econbiz.de/10012385107
Saved in:
382
The impact of IFRS 8 on segment information quality in the European Union : a multi-dimensional analysis
Aboud, Ahmed
;
Roberts, Clare B.
;
Hussainey, Khaled
- In:
International journal of disclosure and governance
16
(
2019
)
2/3
,
pp. 100-115
Persistent link: https://www.econbiz.de/10012305710
Saved in:
383
Market segmentation and software security : pricing patching rights
August, Terrence
;
Dao, Duy
;
Kim, Kihoon
- In:
Management science : journal of the Institute for …
65
(
2019
)
10
,
pp. 4575-4597
Persistent link: https://www.econbiz.de/10012118083
Saved in:
384
An overview of fast food based market segment in Tirunelveli corporation
Parashuram, G. S.
- In:
International journal of applied business and economic …
17
(
2019
)
2
,
pp. 147-154
Persistent link: https://www.econbiz.de/10012495721
Saved in:
385
Analysis of price differences between A and H shares
Bai, Y.
;
Tang, Wan Mei
;
Yiu, K. F. C.
- In:
Asia-Pacific financial markets
26
(
2019
)
4
,
pp. 529-552
Persistent link: https://www.econbiz.de/10012309818
Saved in:
386
Latency in fragmented markets
Lee, Tomy
- In:
Review of economic dynamics
33
(
2019
),
pp. 128-153
Persistent link: https://www.econbiz.de/10012312181
Saved in:
387
The use of demographic and psychographic segmentation to creating marketing strategy of brand loyalty
Gajanova, Lubica
;
Nadanyiova, Margareta
; …
- In:
Scientific Annals of Economics and Business
66
(
2019
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10012313575
Saved in:
388
International risk sharing with endogenously segmented asset markets
Cociuba, Simona E.
;
Ramanarayanan, Ananth
- In:
Journal of international economics
117
(
2019
),
pp. 61-78
Persistent link: https://www.econbiz.de/10012295776
Saved in:
389
Actual purchase behavior of edible bird's nest products in Malaysia using cluster analysis
Nurul Nabilah Huda Mohamad Shukri
;
Nawi, Nolila Mohd
; …
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
8
,
pp. 849-860
Persistent link: https://www.econbiz.de/10012243757
Saved in:
390
Optimal pricing and trade-in policies in a dual-channel supply chain when considering market segmentation
Feng, Lipan
;
Li, Yongjian
;
Xu, Fangchao
;
Deng, Qianzhou
- In:
International journal of production research
57
(
2019
)
9
,
pp. 2828-2846
Persistent link: https://www.econbiz.de/10012193231
Saved in:
391
A preliminary study of Fintech industry : a two-stage clustering analysis for customer segmentation in the B2B setting
Sheikh, Alireza
;
Ghanbarpour, Tohid
;
Gholamiangonabadi, …
- In:
Journal of business-to-business marketing
26
(
2019
)
2
,
pp. 197-207
Persistent link: https://www.econbiz.de/10012196288
Saved in:
392
Public versus private insurance system with (and without) transaction costs : optimal segmentation policy of an informed monopolist
Braouezec, Yann
- In:
Applied economics
51
(
2019
)
18
,
pp. 1907-1928
Persistent link: https://www.econbiz.de/10012196617
Saved in:
393
Conflicting quality attributes, distribution channel structure and product line length in quality-based segmentation
Wong, Hartanto
;
Lesmono, Dharma
- In:
IMA journal of management mathematics
30
(
2019
)
1
,
pp. 125-147
Persistent link: https://www.econbiz.de/10012057103
Saved in:
394
Market segmentation and travel choice prediction in spa hotels through TripAdvisor's online reviews
Ali Ahani
;
Nilashi, Mehrbakhsh
;
Bin Ibrahim, Othman
; …
- In:
International journal of hospitality management
80
(
2019
),
pp. 52-77
Persistent link: https://www.econbiz.de/10012058610
Saved in:
395
Market segmentation : a multiple criteria approach combining preference analysis and segmentation decision
Liu, Jiapeng
;
Liao, Xiuwu
;
Huang, Wei
;
Liao, Xianzhao
- In:
Omega : the international journal of management science
83
(
2018
),
pp. 1-13
Persistent link: https://www.econbiz.de/10011989096
Saved in:
396
Effects of operating segments financials on choice of basis of segmentation and number of operating segments : a lagged analysis
Asien, Etumudon Ndidi
- In:
EuroMed journal of management : EMJM
3
(
2019
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10012250899
Saved in:
397
Rural geotourists segmentation by motivation in weekends and weekdays
Allan, Mamoon
;
Shavanddasht, Mercede
- In:
Tourism and hospitality research : THR
19
(
2019
)
1
,
pp. 74-84
Persistent link: https://www.econbiz.de/10012165584
Saved in:
398
Do tourists have different motivations for online travel purchasing? : a segmentation of the Russian market
Albayrak, Tahir
;
Dursun, Aslıhan
;
Ünal, Caner
- In:
Journal of vacation marketing
25
(
2019
)
4
,
pp. 432-443
Persistent link: https://www.econbiz.de/10012166087
Saved in:
399
Market segmentation, information asymmetry and investor responses in the Chinese A- and B-markets
Yao, Juan
- In:
Australasian accounting business and finance journal : AABF
8
(
2014
)
1
,
pp. 79-100
Persistent link: https://www.econbiz.de/10010520038
Saved in:
400
Fragmentation and market quality : the case of European markets
Silva, Paulo Pereira da
- In:
De economist : Netherlands economic review ; quarterly …
166
(
2018
)
2
,
pp. 179-206
Persistent link: https://www.econbiz.de/10012035786
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