//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
~isPartOf:"Electronic commerce research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Online community"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Social Web
136
Social web
136
Consumer behaviour
57
Konsumentenverhalten
57
Internet marketing
54
Online-Marketing
54
Viral marketing
38
Virales Marketing
38
E-commerce
30
Electronic Commerce
30
Online retailing
30
Online-Handel
30
Social network
26
Soziales Netzwerk
26
Beziehungsmarketing
22
Relationship marketing
22
Brand management
17
Markenführung
17
social media
14
Brand image
10
Data Mining
10
Data mining
10
Markenimage
10
Digital platform
9
Digitale Plattform
9
Personalisierung
9
Personalization
9
Social relations
9
Soziale Beziehungen
9
Social media
8
China
7
Customer integration
7
Internet
7
Kundenintegration
7
Social commerce
7
Brand
6
Markenartikel
6
user-generated content
6
word of mouth
6
Advertising
5
more ...
less ...
Online availability
All
Undetermined
94
Free
11
Type of publication
All
Article
136
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
137
Aufsatz in Zeitschrift
137
Aufsatzsammlung
1
Case study
1
Fallstudie
1
Language
All
English
137
Author
All
Kannan, P. K.
5
Stephen, Andrew T.
4
Palmatier, Robert W.
3
Bleier, Alexander
2
Bok, Kyoungsoo
2
Brooks, Gillian
2
Cheng, Xusen
2
Dahl, Darren W.
2
Ding, Zhengping
2
Grewal, Dhruv
2
Herhausen, Dennis
2
Huang, Zhao
2
Janakiraman, Ramkumar
2
Lu, Shijie
2
Martinez, Luis F.
2
Moe, Wendy W.
2
Mou, Jian
2
Nam, Hyoryung
2
Rishika, Rishika
2
Schweidel, David A.
2
Sridhar, Shrihari
2
Swaminathan, Vanitha
2
Wang, Xin
2
Yoo, Jaesoo
2
Zhang, Jonathan Z.
2
Adamopoulos, Panagiotis
1
Ahearne, Michael
1
Andrews, Michelle
1
Arnab, Sylvester
1
Arnould, Eric J.
1
Avlogiaris, Giorgos
1
Bakshi, Sambit
1
Ballings, Michel
1
Barnes, Stuart
1
Basu, Tanmay
1
Battistella, Cinzia
1
Benkenstein, Martin
1
Benyoucef, Morad
1
Berger, Jonah
1
Bergey, Paul K.
1
more ...
less ...
Published in...
All
Journal of marketing
Electronic commerce research
Journal of business research : JBR
436
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
213
International journal of internet marketing and advertising : IJIMA
145
Information systems research : ISR
137
SpringerLink / Bücher
137
Journal of management information systems : JMIS
115
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
106
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
92
Business horizons
90
International journal of business information systems : IJBIS
84
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
International journal of advertising : the review of marketing communications
81
Springer eBook Collection
81
Journal of marketing communications
79
Management information systems : mis quarterly
77
Psychology & marketing
77
Journal of internet commerce
75
Journal of marketing management : MM
71
Journal of promotion management : innovations in planning and applied research
70
Journal of travel and tourism marketing
68
The journal of product & brand management
68
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
The journal of brand management : an international journal
64
Journal of information & knowledge management : JIKM
63
International journal of electronic marketing and retailing : IJEMR
61
Cogent business & management
60
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Journal of organizational computing and electronic commerce
56
Journal of advertising research
54
Corporate communications : an international journal
52
Journal of knowledge management
52
more ...
less ...
Source
All
ECONIS (ZBW)
137
Showing
1
-
50
of
137
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
2
COVID-19 and mobile payment in Belgium : closing the digital divide or just for the young, social, and impulsive?
Hellemans, Johan
;
Willems, Kim
;
Brengman, Malaika
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1539-1564
Persistent link: https://www.econbiz.de/10014383093
Saved in:
3
What holds attention? : linguistic drivers of engagement
Berger, Jonah
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 793-809
Persistent link: https://www.econbiz.de/10014325449
Saved in:
4
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
5
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
6
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
7
Fields of gold : scraping web data for marketing insights
Boegershausen, Johannes
;
Datta, Hannes
;
Borah, Abhishek
; …
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10013390578
Saved in:
8
Measuring the real-time stock market impact of firm-generated content
Lacka, Ewelina
;
Boyd, D. Eric
;
Ibikunle, Gbenga
; …
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 58-78
Persistent link: https://www.econbiz.de/10013390582
Saved in:
9
Social media, influencers, and adoption of an eco-friendly product : field experiment evidence from rural China
Zhang, Wanqing
;
Chintagunta, Pradeep K.
;
Kalwani, Manohar U.
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 10-27
Persistent link: https://www.econbiz.de/10012522216
Saved in:
10
Towards effective discovery of natural communities in complex networks and implications in e-commerce
Chattopadhyay, Swarup
;
Basu, Tanmay
;
Das, Asit K.
; …
- In:
Electronic commerce research
21
(
2021
)
4
,
pp. 917-954
Persistent link: https://www.econbiz.de/10012698534
Saved in:
11
Impact of content characteristics and emotion on behavioral engagement in social media : literature review and research agenda
Schreiner, Melanie
;
Fischer, Thomas
;
Riedl, René
- In:
Electronic commerce research
21
(
2021
)
2
,
pp. 329-345
Persistent link: https://www.econbiz.de/10012588015
Saved in:
12
Online customer engagement in the post-pandemic scenario : a hybrid thematic analysis of the luxury fashion industry
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1401-1428
Persistent link: https://www.econbiz.de/10014383026
Saved in:
13
The impact of social media input intensity on reward-based crowdfunding performance : evidence from China
Jiang, Cuixia
;
Han, Ranran
;
Xu, Qifa
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1753-1774
Persistent link: https://www.econbiz.de/10014383120
Saved in:
14
The processing of native advertising compared to banner advertising : an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
15
Identifying contributory domain experts in online innovation communities
Tang, Hongting
;
Xu, Xiaoying
;
Li, Zhihong
;
Qin, Rui
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2759-2787
Persistent link: https://www.econbiz.de/10014418198
Saved in:
16
How the attributes of content distributors influence the intentions of users to pay for content shared on social media
Su, Wan
;
Li, Yangchun
;
Zhang, Huichuan
;
Wang, Tiandong
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 407-441
Persistent link: https://www.econbiz.de/10014251663
Saved in:
17
Modeling users' acceptance of mobile social commerce : the case of ‘Instagram checkout’
Saprikis, Vaggelis
;
Avlogiaris, Giorgos
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 511-540
Persistent link: https://www.econbiz.de/10014251727
Saved in:
18
Subscription strategy choices of network video platforms in the presence of social influence
Wang, Wenyi
;
Guo, Qiang
- In:
Electronic commerce research
23
(
2023
)
1
,
pp. 577-604
Persistent link: https://www.econbiz.de/10014251731
Saved in:
19
Mining sustainable fashion e-commerce : social media texts and consumer behaviors
Shen, Zheng
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 949-971
Persistent link: https://www.econbiz.de/10014252077
Saved in:
20
The influence of patient-generated reviews and doctor-patient relationship on online consultations in China
Hu, Yajie
;
Zhou, Huiwen
;
Chen, Yuangao
;
Yao, Jianrong
; …
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 1115-1141
Persistent link: https://www.econbiz.de/10014252206
Saved in:
21
Research on the positioning method of online community users from the perspective of precision marketing
Zhao, Xiaogang
;
Zhang, Hao
;
Shen, Hai
;
Zhou, Yadong
- In:
Electronic commerce research
23
(
2023
)
2
,
pp. 1271-1296
Persistent link: https://www.econbiz.de/10014252244
Saved in:
22
Does topic consistency matter? : a study of critic and user reviews in the movie industry
Kim, Eunsoo
;
Ding, MengQi
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 428-450
Persistent link: https://www.econbiz.de/10014245142
Saved in:
23
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
24
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
25
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
26
The effect of product distance on the eWOM in recommendation network
Pan, Xue
;
Hou, Lei
;
Liu, Kecheng
- In:
Electronic commerce research
22
(
2022
)
3
,
pp. 901-924
Persistent link: https://www.econbiz.de/10013431219
Saved in:
27
A comparative study of online consumer reviews of Apple iPhone across Amazon, Twitter and MouthShut platforms
Kundu, Supratim
;
Chakraborti, Swapnajit
- In:
Electronic commerce research
22
(
2022
)
3
,
pp. 925-950
Persistent link: https://www.econbiz.de/10013431222
Saved in:
28
Measuring the consumer engagement related to social media : the case of franchising
Calderón-Monge, Esther
;
Ramírez-Hurtado, José M.
- In:
Electronic commerce research
22
(
2022
)
4
,
pp. 1249-1274
Persistent link: https://www.econbiz.de/10013447600
Saved in:
29
The influence of community engagement on seller opportunistic behaviors in e-commerce platform
Wang, Jiaxin
;
Cai, Shaohan
;
Xie, Qinghong
;
Chen, Lili
- In:
Electronic commerce research
22
(
2022
)
4
,
pp. 1377-1405
Persistent link: https://www.econbiz.de/10013447618
Saved in:
30
Leveraging cofollowership patterns on social media to identify brand alliance opportunities
Malhotra, Pankhuri
;
Bhattacharyya, Siddhartha
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 17-36
Persistent link: https://www.econbiz.de/10013258862
Saved in:
31
Identifying market structure : a deep network representation learning of social engagement
Yang, Yi
;
Zhang, Kunpeng
;
Kannan, P. K.
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 37-56
Persistent link: https://www.econbiz.de/10013258873
Saved in:
32
Is distance really dead in the online world? : the moderating role of geographical distance on the effectiveness of electronic word of mouth
Todri, Vilma
;
Adamopoulos, Panagiotis
;
Andrews, Michelle
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 118-140
Persistent link: https://www.econbiz.de/10013258880
Saved in:
33
What motivates consumer to engage in microblogs? : the roles of brand post characteristics and brand prestige
Chu, Xiumin
;
Liu, Yezheng
;
Chen, Xiayu
;
Ding, Zhengping
; …
- In:
Electronic commerce research
22
(
2022
)
2
,
pp. 451-483
Persistent link: https://www.econbiz.de/10013263056
Saved in:
34
Complaint publicization in social media
Golmohammadi, Alireza
;
Havakhor, Taha
;
Gauri, Dinesh Kumar
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012662135
Saved in:
35
Commentary: "half my digital advertising is wasted..."
Pritchard, Marc
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 26-29
Persistent link: https://www.econbiz.de/10012391402
Saved in:
36
Traveling with companions : the social customer journey
Hamilton, Ryan
;
Ferraro, Rosellina
;
Haws, Kelly L.
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 68-92
Persistent link: https://www.econbiz.de/10012391424
Saved in:
37
Do spoilers really spoil? : using topic modeling to measure the effect of spoiler reviews on box office revenue
Ryoo, Jun Hyun
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 70-88
Persistent link: https://www.econbiz.de/10012485583
Saved in:
38
Hot topic prediction considering influence and expertise in social media
Bok, Kyoungsoo
;
Noh, Yeonwoo
;
Lim, Jongtae
;
Yoo, Jaesoo
- In:
Electronic commerce research
21
(
2021
)
3
,
pp. 671-687
Persistent link: https://www.econbiz.de/10012698193
Saved in:
39
Recommending personalized events based on user preference analysis in event based social networks
Bok, Kyoungsoo
;
Lee, Suji
;
Choi, Dojin
;
Lee, Donggeun
; …
- In:
Electronic commerce research
21
(
2021
)
3
,
pp. 707-725
Persistent link: https://www.econbiz.de/10012698210
Saved in:
40
A novel trust recommendation model for mobile social network based on user motivation
Yang, Gelan
;
Yang, Qin
;
Jin, Huixia
- In:
Electronic commerce research
21
(
2021
)
3
,
pp. 809-830
Persistent link: https://www.econbiz.de/10012698269
Saved in:
41
Ranking objectives of advertisements on Facebook by a fuzzy TOPSIS method
Chu, Ta-Chung
;
Kysely, Miroslav
- In:
Electronic commerce research
21
(
2021
)
4
,
pp. 881-916
Persistent link: https://www.econbiz.de/10012698532
Saved in:
42
When does online review matter to consumers? : the effect of product quality information cues
Kim, Rae Yule
- In:
Electronic commerce research
21
(
2021
)
4
,
pp. 1011-1030
Persistent link: https://www.econbiz.de/10012698542
Saved in:
43
Need for control may motivate consumers to approach digital products : a social media advertising study
Wu, Linwan
;
Liu, Jiangmeng
- In:
Electronic commerce research
21
(
2021
)
4
,
pp. 1031-1054
Persistent link: https://www.econbiz.de/10012698543
Saved in:
44
Demand effects of product similarity network in e-commerce platform
Huang, Hong Jun
;
Yang, Jun
;
Zheng, Benrong
- In:
Electronic commerce research
21
(
2021
)
2
,
pp. 297-327
Persistent link: https://www.econbiz.de/10012588011
Saved in:
45
Free-driven web-based business models
Battistella, Cinzia
;
Murgia, Gianluca
;
Nonino, Fabio
- In:
Electronic commerce research
21
(
2021
)
2
,
pp. 445-486
Persistent link: https://www.econbiz.de/10012588053
Saved in:
46
Information credibility evaluation in online professional social network using tree augmented naïve Bayes classifier
Jing, Nan
;
Wu, Zhao
;
Lyu, Shanshan
;
Sugumaran, Vijayan
- In:
Electronic commerce research
21
(
2021
)
2
,
pp. 645-669
Persistent link: https://www.econbiz.de/10012588100
Saved in:
47
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
48
Featuring mistakes : the persuasive impact of purchase mistakes in online reviews
Reich, Taly
;
Maglio, Sam J.
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 52-65
Persistent link: https://www.econbiz.de/10012176431
Saved in:
49
Branding in a hyperconnected world : refocusing theories and rethinking boundaries
Swaminathan, Vanitha
;
Sorescu, Alina
;
Steenkamp, …
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 24-46
Persistent link: https://www.econbiz.de/10012176536
Saved in:
50
Full disclosure : how smartphones enhance consumer self-disclosure
Melumad, Shiri
;
Meyer, Robert J.
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 28-45
Persistent link: https://www.econbiz.de/10012214892
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->