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Psychology of advertising
35
Werbepsychologie
35
Consumer behaviour
21
Konsumentenverhalten
21
Advertising
5
Werbung
5
1985
3
1986
3
Hörfunkwerbung
3
Personality psychology
3
Persönlichkeitspsychologie
3
Radio advertising
3
Emotion
2
Fernsehen
2
Information behaviour
2
Informationsverhalten
2
Preismanagement
2
Pricing strategy
2
Product design
2
Produktgestaltung
2
Promotional materials
2
Television
2
USA
2
United States
2
Werbemittel
2
Advertising effects
1
Backwaren
1
Bakery product
1
Brand image
1
Consumer goods marketing
1
Consumer preferences
1
Economics of information
1
Forecast
1
Fotografie
1
Humor
1
Information value
1
Informationswert
1
Informationsökonomik
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Konsumentenpräferenzen
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Konsumgütermarketing
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English
35
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Batra, Rajeev
3
Elder, Ryan S.
2
Krishna, Aradhna
2
Mitchell, Andrew A.
2
Ray, Michael L.
2
Aaker, David A.
1
Allen, Chris T.
1
Berger, Ida E.
1
Bierley, Calvin
1
Bryant, Jennings
1
Burke, Marian C.
1
Chae, Boyoun
1
Coleman, Nicole Verrochi
1
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1
Dahl, Darren W.
1
Deighton, John
1
Deng, Xiaoyan
1
Edell, Julie A.
1
Engle, Randall W.
1
Ford, Gary T.
1
Forehand, Mark R.
1
Fujita, Kentaro
1
Gaeth, Gary J.
1
Garcia, Stephen M.
1
Goldberg, Marvin E.
1
Gopaldas, Ahir
1
Gorn, Gerald J.
1
Grant, Susan Jung
1
Grinstein, Amir
1
Ha, Young-won
1
Hagerty, Michael R.
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Haws, Kelly L.
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1
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Hoeffler, Steve
1
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Hyun, Yong J.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Psychology & marketing
51
Journal of advertising : official publication of the American Academy of Advertising
48
International journal of advertising : the quarterly review of marketing communications
23
Journal of advertising research
20
International journal of advertising : the review of marketing communications
17
Journal of business research : JBR
17
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Europäische Hochschulschriften / 5
15
Marketing : ZFP ; journal of research and management
12
Journal of marketing research : JMR
11
Konsum und Verhalten
10
Journal of marketing theory and practice
9
SpringerLink / Bücher
9
Journal of marketing communications
8
Faculty & research / Insead : working paper series
7
Selling modernity : advertising in twentieth-century Germany
7
Berichte aus der Betriebswirtschaft
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Jahrbuch der Absatz- und Verbrauchsforschung
6
Journal of current issues and research in advertising : JCIRA
6
Journal of promotion management : JPM
6
NBER working paper series
6
Research
6
Journal of marketing
5
Journal of retailing
5
Journal of retailing and consumer services
5
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
5
Lehrbuch
5
Marketing letters : a journal of research in marketing
5
Sammlung Göschen
5
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
5
Advertising in new formats and media : current research and implications for marketers
4
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
4
Forschungsgruppe Konsum und Verhalten
4
Handbook of research on effective advertising strategies in the social media age
4
Health marketing quarterly
4
International journal of internet marketing and advertising : IJIMA
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of the Academy of Marketing Science
4
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1
So close I can almost sense it : the interplay between sensory imagery and psychological distance
Elder, Ryan S.
;
Schlosser, Ann E.
;
Poor, Morgan
;
Xu, Lidan
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 877-894
Persistent link: https://www.econbiz.de/10011780577
Saved in:
2
Strengthening the influence of advertised reference prices through information priming
Kan, Christina
;
Lichtenstein, Donald R.
;
Grant, Susan Jung
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
6
,
pp. 1078-1096
Persistent link: https://www.econbiz.de/10010353447
Saved in:
3
Smellizing cookies and salivating : a focus on olfactory imagery
Krishna, Aradhna
;
Morrin, Maureen
;
Sayin, Eda
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10010381022
Saved in:
4
Optimal visualization aids and temporal framing for new products
Zhao, Min
;
Dahl, Darren W.
;
Hoeffler, Steve
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 1137-1151
Persistent link: https://www.econbiz.de/10010473288
Saved in:
5
Lucky loyalty : the effect of consumer effort on predictions of randomly determined marketing outcomes
Walker Reczek, Rebecca
;
Haws, Kelly L.
;
Summers, …
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 1065-1077
Persistent link: https://www.econbiz.de/10010473312
Saved in:
6
Monochrome forests and colorful trees : the effect of black-and-white versus color imagery on construal level
Lee, Hyojin
;
Deng, Xiaoyan
;
Unnava, Hanumantha Rao
; …
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 1015-1032
Persistent link: https://www.econbiz.de/10010473321
Saved in:
7
Marketplace sentiments
Gopaldas, Ahir
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 995-1014
Persistent link: https://www.econbiz.de/10010473325
Saved in:
8
An interpretive frame model of identity-dependent learning : the moderating role of content-state association
Mercurio, Kathryn R.
;
Forehand, Mark R.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
),
pp. 317-339
Persistent link: https://www.econbiz.de/10009777119
Saved in:
9
Judging product effectiveness from perceived spatial proximity
Chae, Boyoun
;
Li, Xiuping
;
Zhu, Rui Juliet
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
2
,
pp. 317-335
Persistent link: https://www.econbiz.de/10009786434
Saved in:
10
Feeling like my self : emotion profiles and social identity
Coleman, Nicole Verrochi
;
Williams, Patti
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
2
,
pp. 203-222
Persistent link: https://www.econbiz.de/10009786441
Saved in:
11
The Presenter's Paradox
Weaver, Kimberlee
;
Garcia, Stephen M.
;
Schwarz, Norbert
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
3
,
pp. 445-460
Persistent link: https://www.econbiz.de/10009658080
Saved in:
12
Enjoy! : hedonic consumption and compliance with assertive messages
Kronrod, Ann
;
Grinstein, Amir
;
Wathieu, Luc
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
1
,
pp. 51-61
Persistent link: https://www.econbiz.de/10009563556
Saved in:
13
The effects of advertising copy on sensory thoughts and perceived taste
Elder, Ryan S.
;
Krishna, Aradhna
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
5
,
pp. 748-756
Persistent link: https://www.econbiz.de/10003945093
Saved in:
14
Special section on advertising effects
In:
Journal of consumer research : JCR ; an …
17
(
1990
)
2
,
pp. 160-236
Persistent link: https://www.econbiz.de/10001097310
Saved in:
15
Consumer response to humor in advertising : a series of field studies using behavioral observation
Scott, Cliff
- In:
Journal of consumer research : JCR ; an …
16
(
1990
)
4
,
pp. 498-501
Persistent link: https://www.econbiz.de/10001098516
Saved in:
16
Predicting memory for components of TV commercials from EEG
Rothschild, Michael
- In:
Journal of consumer research : JCR ; an …
16
(
1990
)
4
,
pp. 472-478
Persistent link: https://www.econbiz.de/10001098517
Saved in:
17
Consumer skepticism of advertising claims : testing hypotheses from economics of information
Ford, Gary T.
- In:
Journal of consumer research : JCR ; an …
16
(
1990
)
4
,
pp. 433-441
Persistent link: https://www.econbiz.de/10001098519
Saved in:
18
Promotion signal: proxy for a price cut?
Inman, J. Jeffrey
- In:
Journal of consumer research : JCR ; an …
17
(
1990
)
1
,
pp. 74-81
Persistent link: https://www.econbiz.de/10001098522
Saved in:
19
The effects of background music in advertising : a reassessment
Kellaris, James J.
- In:
Journal of consumer research : JCR ; an …
16
(
1989
)
1
,
pp. 113-118
Persistent link: https://www.econbiz.de/10001098508
Saved in:
20
Ambiguity, processing strategy, and advertising-evidence interactions
Ha, Young-won
- In:
Journal of consumer research : JCR ; an …
16
(
1989
)
3
,
pp. 354-360
Persistent link: https://www.econbiz.de/10001098563
Saved in:
21
Using drama to persuade
Deighton, John
- In:
Journal of consumer research : JCR ; an …
16
(
1989
)
3
,
pp. 335-343
Persistent link: https://www.econbiz.de/10001098565
Saved in:
22
The effect of advertising on attitude accessibility, attitude confidence, and the attitude-behavior relationship
Berger, Ida E.
- In:
Journal of consumer research : JCR ; an …
16
(
1989
)
3
,
pp. 269-279
Persistent link: https://www.econbiz.de/10001098571
Saved in:
23
The power of feelings in understanding advertising effects
Edell, Julie A.
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
3
,
pp. 421-433
Persistent link: https://www.econbiz.de/10001068353
Saved in:
24
Assessing the role of emotions as mediators of consumer responses to advertising
Holbrook, Morris B.
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
3
,
pp. 404-420
Persistent link: https://www.econbiz.de/10001068354
Saved in:
25
Happy and sad TV programs : how they affect reactions to commercials
Goldberg, Marvin E.
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
3
,
pp. 387-403
Persistent link: https://www.econbiz.de/10001068355
Saved in:
26
Classical conditioning of consumer attitudes : 4 experiments in an advertising context
Stuart, Elnora W.
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
3
,
pp. 334-349
Persistent link: https://www.econbiz.de/10001068359
Saved in:
27
The cognitive processing of misleading advertising in young and old adults : asessment and training
Gaeth, Gary J.
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
1
,
pp. 43-54
Persistent link: https://www.econbiz.de/10001031363
Saved in:
28
Affective responses mediating acceptance of advertising
Batra, Rajeev
- In:
Journal of consumer research : JCR ; an …
13
(
1986
)
2
,
pp. 234-249
Persistent link: https://www.econbiz.de/10001018725
Saved in:
29
Consumer research and semiotics : exploring the morphology of signs, symbols, and significance
Mick, David Glen
- In:
Journal of consumer research : JCR ; an …
13
(
1986
)
2
,
pp. 196-213
Persistent link: https://www.econbiz.de/10001018731
Saved in:
30
The effect of verbal and visual components of advertisements on brand attitudes
Mitchell, Andrew A.
- In:
Journal of consumer research : JCR ; an …
13
(
1986
)
1
,
pp. 12-24
Persistent link: https://www.econbiz.de/10001018876
Saved in:
31
Situational effects of advertising repetition : the moderating influence of motivation, ability, and opportunity to respond
Batra, Rajeev
- In:
Journal of consumer research : JCR ; an …
12
(
1986
)
4
,
pp. 432-468
Persistent link: https://www.econbiz.de/10001019231
Saved in:
32
Examining the vividness controversy : an availability-valence interpretation
Kisielius, Jolita
- In:
Journal of consumer research : JCR ; an …
12
(
1986
)
4
,
pp. 418-431
Persistent link: https://www.econbiz.de/10001019234
Saved in:
33
Warmth in advertising : measurement, impact, and sequence effects
Aaker, David A.
- In:
Journal of consumer research : JCR ; an …
12
(
1986
)
4
,
pp. 365-381
Persistent link: https://www.econbiz.de/10001019282
Saved in:
34
Classical conditioning of preferences for stimuli
Bierley, Calvin
- In:
Journal of consumer research : JCR ; an …
12
(
1985
)
3
,
pp. 316-323
Persistent link: https://www.econbiz.de/10001019288
Saved in:
35
A closer look at classical conditioning
Allen, Chris T.
- In:
Journal of consumer research : JCR ; an …
12
(
1985
)
3
,
pp. 301-315
Persistent link: https://www.econbiz.de/10001019290
Saved in:
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