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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Innovation diffusion
24
Innovationsdiffusion
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Consumer behaviour
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New product development
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Produktentwicklung
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Van Den Bulte, Christophe
5
Iyengar, Radha
4
Valente, Thomas W.
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Goldenberg, Jacob
2
James, Gareth M.
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Shapira, Daniel
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Sood, Ashish
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Tellis, Gerard J.
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Xie, Ying
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Ameri, Mina
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Technological forecasting & social change : an international journal
327
NBER working paper series
177
Research policy : policy, management and economic studies of science, technology and innovation
167
Working paper / National Bureau of Economic Research, Inc.
158
NBER Working Paper
143
Journal of business research : JBR
75
Working paper
70
Technovation : the international journal of technological innovation, entrepreneurship and technology management
64
Telecommunications policy : the international journal of digital economy, data sciences and new media
64
Discussion paper / Centre for Economic Policy Research
60
International journal of business information systems : IJBIS
54
Technology analysis & strategic management
54
Economics of innovation and new technology
53
International journal of innovation and technology management
52
CESifo working papers
48
International journal of technology management : IJTM
45
Journal of evolutionary economics : JEE
45
SpringerLink / Bücher
44
Discussion paper series / IZA
43
Revue d'économie industrielle
43
Energy economics
41
Management science : journal of the Institute for Operations Research and the Management Sciences
39
American journal of agricultural economics
37
Discussion paper
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
33
Discussion papers / CEPR
32
Applied economics
31
Journal of retailing and consumer services
30
Journal of global information management : an official publication of the Information Resources Management Association
29
Agricultural economics : the journal of the International Association of Agricultural Economists
28
IZA Discussion Paper
28
Industrial and corporate change
28
International journal of production economics
27
Economics letters
26
Working paper series
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African journal of science, technology, innovation and development : AJSTID
25
Faculty & research / Insead : working paper series
25
Information economics and policy : IEP
25
Europäische Hochschulschriften / 5
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1
Cryptocurrency adoption with speculative price bubbles
Wei, Yanhao
;
Dukes, Anthony
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 241-260
Persistent link: https://www.econbiz.de/10012504943
Saved in:
2
Word of mouth, observed adoptions, and anime-watching decisions : the role of the personal vs. the community network
Ameri, Mina
;
Honka, Elisabeth
;
Xie, Ying
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
4
,
pp. 567-583
Persistent link: https://www.econbiz.de/10012059793
Saved in:
3
Two centuries of innovations and stock market bubbles
Sorescu, Alina
;
Sorescu, Sorin M.
;
Armstrong, Will J.
; …
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 507-529
Persistent link: https://www.econbiz.de/10011916538
Saved in:
4
"Ten million readers can’t be wrong!," or can they? : on the role of information about adoption stock in new product trial
Morvinski, Coby
;
Amir, On
;
Muller, Eitan
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 290-300
Persistent link: https://www.econbiz.de/10011672616
Saved in:
5
Try it, you'll like it-or will you? The perils of early free-trial promotions for high-tech service adoption
Foubert, Bram
;
Gijsbrechts, Els
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
5
,
pp. 810-826
Persistent link: https://www.econbiz.de/10011584725
Saved in:
6
Learning about new technologies through social networks : experimental evidence on nontraditional stoves in Bangladesh
Miller, Grant
;
Mobarak, Ahmed Mushfiq
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
4
,
pp. 480-499
Persistent link: https://www.econbiz.de/10011313070
Saved in:
7
Social contagion in new product trial and repeat
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Lee, Jae Young
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 408-429
Persistent link: https://www.econbiz.de/10011291342
Saved in:
8
Nonmonotonic status effects in new product adoption
Hu, Yansong
;
Van Den Bulte, Christophe
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 509-533
Persistent link: https://www.econbiz.de/10010402544
Saved in:
9
Modeling seasonality in new product diffusion
Peers, Yuri
;
Fok, Dennis
;
Franses, Philip Hans
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
2
,
pp. 351-364
Persistent link: https://www.econbiz.de/10009548691
Saved in:
10
Customer influence value and purchase acceleration in new product diffusion
Ho, Teck-Hua
;
Li, Shan
;
Park, So-eun
;
Shen, Zuo-Jun
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
2
,
pp. 236-256
Persistent link: https://www.econbiz.de/10009548700
Saved in:
11
Predicting the path of technological innovation : SAW vs. Moore, Bass, Gompertz, and Kryder
Sood, Ashish
;
James, Gareth M.
;
Tellis, Gerard J.
;
Zhu, Ji
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
6
,
pp. 964-979
Persistent link: https://www.econbiz.de/10009702511
Saved in:
12
Peer effects in the diffusion of solar photovoltaic panels
Bollinger, Bryan
;
Gillingham, Kenneth
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
6
,
pp. 900-912
Persistent link: https://www.econbiz.de/10009702525
Saved in:
13
Network traces on penetration : uncovering degree distribution from adoption data
Dover, Yaniv
;
Goldenberg, Jacob
;
Shapira, Daniel
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
4
,
pp. 689-712
Persistent link: https://www.econbiz.de/10009614313
Saved in:
14
Further reflections on studying social influence in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 230-232
Persistent link: https://www.econbiz.de/10009006851
Saved in:
15
Invited comment on "opinion leadership and social contagion in new product diffusion"
Godes, David
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 224-229
Persistent link: https://www.econbiz.de/10009006854
Saved in:
16
Opinion leadership and social contagion in new product diffusion
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Valente, …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10009006876
Saved in:
17
Functional regression : a new model for predicting market penetration of new products
Sood, Ashish
;
James, Gareth M.
;
Tellis, Gerard J.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 36-51
Persistent link: https://www.econbiz.de/10003858485
Saved in:
18
Zooming in : self-emergence of movements in new product growth
Goldenberg, Jacob
;
Lowengart, Oded
;
Shapira, Daniel
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 274-292
Persistent link: https://www.econbiz.de/10003843318
Saved in:
19
The role of targeted communication and contagion in product adoption
Manchanda, Puneet
;
Xie, Ying
;
Youn, Nara
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 961-976
Persistent link: https://www.econbiz.de/10003791496
Saved in:
20
A choice-based approach to the diffusion of a service : forecasting fax penetration by market segments
Weerahandi, Samaradasa
- In:
Marketing science : the marketing journal of the …
11
(
1992
)
1
,
pp. 39-53
Persistent link: https://www.econbiz.de/10001122090
Saved in:
21
A diffusion model incorporating product benefits, price, income and information
Horsky, Dan
- In:
Marketing science : the marketing journal of the …
9
(
1990
)
4
,
pp. 342-365
Persistent link: https://www.econbiz.de/10001101483
Saved in:
22
New models from old : forecasting product adoption by hierarchical Bayes procedures
Lenk, Peter J.
- In:
Marketing science : the marketing journal of the …
9
(
1990
)
1
,
pp. 42-53
Persistent link: https://www.econbiz.de/10001095697
Saved in:
23
Incorporating consumer price expectations in diffusion models
Narasimhan, Chakravarthi
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
4
,
pp. 343-357
Persistent link: https://www.econbiz.de/10001090673
Saved in:
24
Modeling multinational diffusion patterns : an efficient methodology
Gatignon, Hubert A.
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
3
,
pp. 231-247
Persistent link: https://www.econbiz.de/10001090685
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