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Hörfunkwerbung
126
Radio advertising
126
Advertising effects
30
Werbewirkung
30
USA
27
United States
27
Advertising
24
Werbung
24
Fernsehwerbung
22
Television advertising
22
Theorie
18
Theory
18
Fernsehen
15
Television
15
Internet marketing
14
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14
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13
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10
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Broadcast
9
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Rundfunk
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Psychology of advertising
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Rundfunkpolitik
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Werbepsychologie
8
Broadcasting industry
7
Fernsehprogramm
7
Rundfunksender
7
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7
Media usage
6
Mediennutzung
6
Europa
5
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5
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127
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127
Graue Literatur
63
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63
Aufsatz im Buch
34
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34
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31
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31
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31
Bibliografie enthalten
27
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27
Amtsdruckschrift
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13
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Sammelwerk
12
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9
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7
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2
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1
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1
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104
German
18
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2
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1
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Reinares-Lara, Eva
4
Martín-Santana, Josefa D.
3
Bellman, Steven
2
Berkman, Dave
2
Bruwer, Johan
2
Cohen, Justin
2
Craton, Lincoln G.
2
Dukes, Anthony
2
Faulkner, Margaret
2
Gal-Or, Esther
2
Goldberg, Marvin E.
2
Macklin, M. C.
2
Manrai, Ajay K.
2
Michelon, Aaron
2
Muela-Molina, Clara
2
Oakes, Steve
2
Reinares-Lara, Pedro
2
Rothschild, Michael
2
Aggarwal, Amit
1
Alexander, Peter J.
1
Allan, David
1
Araman, Victor F.
1
Armstrong, Gary
1
Awunyo-Vitor, Dadson
1
Ayimey, Edward Kwame
1
Balfanz, Henry B.
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Bates, Kenneth
1
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1
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Bradford, M. G.
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Journal of advertising research
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
The journal of media economics
6
European journal of marketing : EJM
4
Journal of marketing research : JMR
4
Media-Perspektiven
4
Economics letters
3
Interfaces : the INFORMS journal on the practice of operations research
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of economics & management strategy : JEMS
3
Journal of marketing
3
The journal of consumer marketing
3
Business history review
2
Gewerblicher Rechtsschutz und Urheberrecht : GRUR ; Zeitschrift der Deutschen Vereinigung für Gewerblichen Rechtsschutz und Urheberrecht
2
Information economics and policy : IEP
2
International journal of sport finance
2
Journal of business research : JBR
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of global marketing
2
Journal of marketing communications
2
Journal of the Academy of Marketing Science
2
Marketing : ZFP ; journal of research and management
2
Revue économique : revue bimestrielle
2
Business research quarterly : BRQ
1
Contemporary economic policy : a journal of Western Economic Association International
1
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
1
EG-Nachrichten / Berichte und Informationen, Dokumentation
1
Ekonomisk debatt
1
Environment & planning
1
Erhvervsøkonomisk tidsskrift
1
Healthcare Marketing / Jahrbuch
1
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International journal of nonprofit & voluntary sector marketing
1
International journal of production research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
International journal of revenue management : IJRM
1
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Jahrbuch der Absatz- und Verbrauchsforschung
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ECONIS (ZBW)
127
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1
Is this a family business? : effectiveness of implementing family businesses branding strategies on a radio platform
Santos, Manuel Alonso dos
;
Llanos-Contreras, Orlando
; …
- In:
Journal of consumer behaviour
22
(
2023
)
4
,
pp. 971-984
Persistent link: https://www.econbiz.de/10014326284
Saved in:
2
Why shorter advertisement breaks reduce radio advertisement avoidance : when it comes to radio advertising, less is more
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 175-191
Persistent link: https://www.econbiz.de/10014576993
Saved in:
3
Responsive democracy and commercial media
Ghosh, Saptarshi P.
;
Jain, Nidhi
;
Martinelli, César
; …
- In:
Economics letters
222
(
2023
),
pp. 1-5
Persistent link: https://www.econbiz.de/10014232829
Saved in:
4
Indonesian radio business model : radio network
Singarimbun, Kartika
;
Karlinah, Siti
;
Darwis, Yuliandre
; …
- In:
Journal of media business studies
20
(
2023
)
1
,
pp. 93-108
Persistent link: https://www.econbiz.de/10014234952
Saved in:
5
Identifying the effect of persuasion
Jun, Sung Jae
;
Lee, Sokbae
- In:
Journal of political economy
131
(
2023
)
8
,
pp. 2032-2058
Persistent link: https://www.econbiz.de/10014339679
Saved in:
6
Analysis of effective recall in radio advertising
Pedreño-Santos, Ana
;
Garcia-Madariaga, Jesus
- In:
Journal of communication management
26
(
2022
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10013162625
Saved in:
7
Commercial audience retention of television programs : measurement and prediction
Song, Lianlian
;
Shi, Yang
;
Tso, Kwok Fai Geoffrey
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 435-461
Persistent link: https://www.econbiz.de/10013209342
Saved in:
8
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
9
Commercial success through commercials? : advertising and pay-tv operators
Yang, Joonhyuk
;
Lee, Jung Youn
;
Chintagunta, Pradeep K.
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 925-947
Persistent link: https://www.econbiz.de/10012662071
Saved in:
10
A new benchmark for mechanical avoidance of radio advertising : why radio advertising is a sound investment
Michelon, Aaron
;
Bellman, Steven
;
Faulkner, Margaret
; …
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 407-416
Persistent link: https://www.econbiz.de/10012495761
Saved in:
11
Competitive advertising strategies for programmatic television
Guitart, Ivan A.
;
Hervet, Guillaume
;
Gelper, Sarah
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 753-775
Persistent link: https://www.econbiz.de/10012293333
Saved in:
12
Ad ratings when a marketer runs two commercial messages in one television program episode
Kent, Robert J.
;
Swaminathan, Srinivasan
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 385-402
Persistent link: https://www.econbiz.de/10012203318
Saved in:
13
The effect of different degrees of regional accentedness in radio commercials : an experiment with German consumers
Hendriks, Berna
;
Meurs, Frank van
;
Behnke, Gwendolyn
- In:
Journal of international consumer marketing
31
(
2019
)
4
,
pp. 302-316
Persistent link: https://www.econbiz.de/10012200738
Saved in:
14
2017 Wagner Prize finalist Carbajal et al./Turner Broadcasting System
Labe, Russell P.
;
Milne, R. John
- In:
Interfaces : the INFORMS journal on the practice of …
48
(
2018
)
5
,
pp. 402
Persistent link: https://www.econbiz.de/10011950468
Saved in:
15
Competitive advertising on broadcasting channels and consumer welfare
Dindaroğlu, Burak
- In:
Information economics and policy : IEP
42
(
2018
),
pp. 66-75
Persistent link: https://www.econbiz.de/10012013093
Saved in:
16
Using radio advertising to promote blood donation
Martín-Santana, Josefa D.
;
Reinares-Lara, Eva
; …
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
1
,
pp. 52-73
Persistent link: https://www.econbiz.de/10011847863
Saved in:
17
Radio daze
Balfanz, Henry B.
- In:
Journal of business case studies
14
(
2018
)
1
,
pp. 17-22
Persistent link: https://www.econbiz.de/10011865420
Saved in:
18
Survey on revenue management in media and broadcasting
Pandey, Shinjini
;
Dutta, Goutam
;
Joshi, Harit
- In:
Interfaces : the INFORMS journal on the practice of …
47
(
2017
)
3
,
pp. 195-213
Persistent link: https://www.econbiz.de/10011697267
Saved in:
19
Promoting tourism, projecting power : the role of television commercials
Pan, Steve
;
Santos, Carla Almeida
;
Kim, Seongseop
- In:
Journal of travel and tourism marketing
34
(
2017
)
1/3
,
pp. 192-208
Persistent link: https://www.econbiz.de/10011669967
Saved in:
20
Viewer perceptions of television commercials : a conceptual replication
Cheong, Yunjae
;
De Gregorio, Federico
;
Kim, Kihan
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 612-623
Persistent link: https://www.econbiz.de/10011808331
Saved in:
21
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
22
International and interdisciplinary perspectives in cross-national and cross-regional research
Manrai, Ajay K.
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011653847
Saved in:
23
The effects of accent, differentiation, and stigmatization on spokesperson credibility in radio advertising
Reinares-Lara, Eva
;
Martín-Santana, Josefa D.
; …
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 15-28
Persistent link: https://www.econbiz.de/10011653859
Saved in:
24
Effectiveness of radio spokesperson's gender, vocal pitch and accent and the use of music in radio advertising
Martín-Santana, Josefa D.
;
Muela-Molina, Clara
; …
- In:
Business research quarterly : BRQ
18
(
2015
)
3
,
pp. 143-160
Persistent link: https://www.econbiz.de/10011517649
Saved in:
25
Scheduling commercial advertisements for television
García-Villoria, Alberto
;
Salhi, Said
- In:
International journal of production research
53
(
2015
)
4
,
pp. 1198-1215
Persistent link: https://www.econbiz.de/10010493572
Saved in:
26
Effectiveness of advertising formats in television
Martin-Santana, Josefa D.
;
Reinares-Lara, Eva
; …
- In:
International journal of internet marketing and …
9
(
2015
)
2
,
pp. 85-102
Persistent link: https://www.econbiz.de/10011497548
Saved in:
27
Media company uses analytics to schedule radio advertisement spots
Venkatachalam, Saravanan
;
Wong, Fion
;
Uyar, Emrah
; …
- In:
Interfaces : the INFORMS journal on the practice of …
45
(
2015
)
6
,
pp. 485-500
Persistent link: https://www.econbiz.de/10011414876
Saved in:
28
Best practices in noncommercial radio fundraising : a practitioner perspective
Bentley, Joshua M.
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
4
,
pp. 250-261
Persistent link: https://www.econbiz.de/10011378446
Saved in:
29
The effect of voice quality on ad efficacy
Wiener, Hillary J. D.
;
Chartrand, Tanya L.
- In:
Psychology & marketing
31
(
2014
)
7
,
pp. 509-517
Persistent link: https://www.econbiz.de/10010382587
Saved in:
30
The role of the accent in radio advertisements to ethnic audiences : does emphasizing ethnic stereotypes affect spokesperson credibility and purchase intention?
Ivanic, Aarti S.
;
Bates, Kenneth
;
Somasundaram, T.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 407-419
Persistent link: https://www.econbiz.de/10010481188
Saved in:
31
Cultural values in Indian television advertising
Khairullah, Durriya Z.
;
Khairullah, Zahid Y.
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 265-281
Persistent link: https://www.econbiz.de/10009754883
Saved in:
32
Concentration and self-censorship in commercial media
Germano, Fabrizio
;
Meier, Martin
- In:
Journal of public economics
97
(
2013
)
1
,
pp. 117-130
Persistent link: https://www.econbiz.de/10009710457
Saved in:
33
Correcting audience externalities in television advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
34
Dance to the music! : how musical genres in advertisements can sway perceptions of image
Oakes, Steve
;
North, Adrian
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 411-416
Persistent link: https://www.econbiz.de/10010245519
Saved in:
35
Impact of television commercials on children's attitudes in Bangladesh : an empirical study
Hasib Ahsan, Syed Md.
;
Mamun, Abdullahil
;
Mowla, Md. …
- In:
Journal of academic research in economics
5
(
2013
)
2
,
pp. 290-306
Persistent link: https://www.econbiz.de/10010374258
Saved in:
36
Does radio advertisement influence sale of herbal products in Ghana? : evidence from Ho Municipality
Ayimey, Edward Kwame
;
Awunyo-Vitor, Dadson
;
Gadawusu, …
- In:
Modern economy
4
(
2013
)
10
,
pp. 652-658
Persistent link: https://www.econbiz.de/10010257453
Saved in:
37
Radio advertising : blip commercials
Allan, David
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 880-881
Persistent link: https://www.econbiz.de/10009552409
Saved in:
38
Impact of direct-to-consumer advertising on pharmaceutical prices and demand
Dave, Dhaval
;
Saffer, Henry
- In:
Southern economic journal
79
(
2012
)
1
,
pp. 97-126
Persistent link: https://www.econbiz.de/10009667953
Saved in:
39
Internet adoption and advertising expenditures on traditional media : an empirical analysis using a panel of countries
Zentner, Alejandro
- In:
Journal of economics & management strategy : JEMS
21
(
2012
)
4
,
pp. 913-926
Persistent link: https://www.econbiz.de/10009673083
Saved in:
40
A model of consumer response to advertising music
Lantos, Geofftrey P.
;
Craton, Lincoln G.
- In:
The journal of consumer marketing
29
(
2012
)
1
,
pp. 22-42
Persistent link: https://www.econbiz.de/10009565319
Saved in:
41
Ad pricing by multi-channel platforms : how to make viewers and advertisers prefer the same channel?
Foros, Øystein
;
Kind, Hans Jarle
;
Schjelderup, Guttorm
- In:
The journal of media economics
25
(
2012
)
3
,
pp. 133-146
Persistent link: https://www.econbiz.de/10009681642
Saved in:
42
Mixing advertising and editorial content in radio programmes : appreciation and recall of brand placements versus commercials
Reijmersdal, Eva A. van
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 425-446
Persistent link: https://www.econbiz.de/10009301340
Saved in:
43
Which broadcast medium better drives engagement? : measuring the powers of radio and television with electromyography and skin-conductance measurements
Peacock, James
;
Purvis, Scott
;
Hazlett, Richard L.
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 578-585
Persistent link: https://www.econbiz.de/10009502011
Saved in:
44
Impact of radio advertisements on buying behaviour of urban commuters
Rajagopal
- In:
International journal of retail & distribution management
39
(
2011
)
7
,
pp. 480-503
Persistent link: https://www.econbiz.de/10009240868
Saved in:
45
The impact of narrator age congruity on responses to a radio advertisement
Oakes, Steve
;
North, Adrian C.
- In:
Journal of marketing communications
17
(
2011
)
3
,
pp. 183-194
Persistent link: https://www.econbiz.de/10009261662
Saved in:
46
L' impact de la suppression de la publicité sur les chaînes de télévision publiques
Bourreau, Marc
;
Grece, Christian
- In:
Revue économique : revue bimestrielle
62
(
2011
)
5
,
pp. 781-812
Persistent link: https://www.econbiz.de/10009305725
Saved in:
47
Attitude toward the advertising music : an overlooked potential pitfall in commercials
Craton, Lincoln G.
;
Lantos, Geoffrey P.
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 396-411
Persistent link: https://www.econbiz.de/10009407572
Saved in:
48
Broadcast rights and competitive balance in European soccer
Peeters, Thomas
- In:
International journal of sport finance
6
(
2011
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10009272246
Saved in:
49
Media revenue management with audience uncertainty : balancing upfront and spot market sales
Araman, Victor F.
;
Popescu, Ioana
- In:
Manufacturing & service operations management : M & SOM
12
(
2010
)
2
,
pp. 190-212
Persistent link: https://www.econbiz.de/10003979456
Saved in:
50
How clutter affects advertising effectiveness
Hammer, Peter
;
Riebe, Erica
;
Kennedy, Rachel
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 159-163
Persistent link: https://www.econbiz.de/10003860526
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