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~subject:"Brand management"
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Brand management
Sportmarketing
2,019
Sports marketing
1,999
Profisport
987
Professional sports
986
Sport
871
Sports
826
Konsumentenverhalten
685
Consumer behaviour
684
Fußball
488
Football
486
Sportveranstaltung
461
Sportorganisation
457
Sport organization
454
Sport event
450
Sponsoring
430
Sponsorship
423
Markenführung
323
Markenimage
240
Brand image
238
Sportökonomik
196
Sports economics
192
Beziehungsmarketing
186
Relationship marketing
185
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166
Sportpolitik
164
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163
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162
Deutschland
155
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154
Werbewirkung
144
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142
Management
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English
292
German
32
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Kunkel, Thilo
12
Biscaia, Rui
9
Heere, Bob
9
Chanavat, Nicolas
7
Ballouli, Khalid
6
Doyle, Jason P.
6
Funk, Daniel C.
6
Ko, Yong Jae
6
Burmann, Christoph
5
Chadwick, Simon
5
Richelieu, André
5
Shuv-Ami, Avichai
5
Su, Yiran
5
Williams, Antonio S.
5
Asada, Akira
4
Baker, Thomas A., III.
4
Bodet, Guillaume
4
Du, James
4
Grohs, Reinhard
4
Hill, Brad
4
James, Jeffrey D.
4
Vrontis, Demetris
4
Wear, Henry
4
Arai, Akiko
3
Byon, Kevin K.
3
Greenwell, T. Christopher
3
Leng, Ho Keat
3
O'Reilly, Norm
3
Parganas, Petros
3
Pons, Frank
3
Reisinger, Heribert
3
Ross, Stephen
3
Schade, Michael
3
Schilhaneck, Michael
3
Simmons, Jason M.
3
Séguin, Benoit
3
Thrassou, Alkis
3
Woisetschläger, David
3
Yoshida, Masayuki
3
Zhang, James J.
3
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Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
1
Deutscher Sportökonomie-Kongress <7, 2010, Köln>
1
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International journal of sport management and marketing : IJSMM
33
International journal of sports marketing & sponsorship
27
Sport marketing quarterly : preferred journal of the Sport Marketing Association
27
European Sport management quarterly : ESMQ
24
Sport management review
21
Journal of sport management : the official journal of the North American Society of Sport Management
18
Journal of business research : JBR
8
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
7
The journal of brand management : an international journal
7
Journal of strategic marketing
5
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
4
Journal of promotion management : JPM
4
SpringerLink / Bücher
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing : EJM
3
International journal of business and globalisation : IJBG
3
Sport, Business and Management : an international journal ; SBM
3
The journal of product & brand management
3
BestMasters
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of event and festival management
2
International journal of revenue management : IJRM
2
Journal of business strategy
2
Journal of customer behaviour
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of historical research in marketing
2
Journal of managerial issues : JMI
2
Journal of marketing
2
Journal of marketing management : MM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of service theory and practice : JSTP
2
Journal of the Academy of Marketing Science
2
Markenkommunikation und Beziehungsmarketing
2
Marketing : ZFP ; journal of research and management
2
Marketing analysis in sport business : global perspectives
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Routledge sports marketing
2
Springer Gabler Research
2
Springer eBook Collection
2
The marketing review
2
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ECONIS (ZBW)
323
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151
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151
Sponsorship of the 2016 Rio Olympic Games : an empirical examination of the reactions to local sponsors and rival brands
Biscaia, Rui
;
Rocha, Claudio
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
3
,
pp. 180-196
Persistent link: https://www.econbiz.de/10011933923
Saved in:
152
Improved articulation of incongruent sponsor-property partnerships using analogy
King, Jesse
;
Madrigal, Robert
- In:
Journal of sport management : the official journal of …
32
(
2018
)
5
,
pp. 464-472
Persistent link: https://www.econbiz.de/10011934515
Saved in:
153
Modelling the dimensionality effects on brand placement effectiveness in stereoscopic 3-D versus 2-D sports games
Yim, Mark Yi-Cheon
;
Abdourazakou, Yann
;
Sauer, Paul L.
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 958-983
Persistent link: https://www.econbiz.de/10012492621
Saved in:
154
Impact of Facebook marketing on Lebanese athletes' decision-making process
Daou, Lindos
;
Sarkis, Nada
;
Nader, Youssef
- In:
International journal of sport management and marketing …
18
(
2018
)
5
,
pp. 402-416
Persistent link: https://www.econbiz.de/10011989452
Saved in:
155
The role of human capital, psychological capital, social capital and leadership capital in building an athlete's global brand image
Yuliani Suseno
;
Gengatharen, Denise
- In:
International journal of sport management and marketing …
18
(
2018
)
6
,
pp. 515-534
Persistent link: https://www.econbiz.de/10011989765
Saved in:
156
Branded : branding in sport business
Lee, Jason W.
(
ed.
)
-
2018
-
Second edition
Persistent link: https://www.econbiz.de/10011672325
Saved in:
157
Brand management model in sport industry of Iran : professional football league case
Javani, Vajihe
;
Ehsani, Mohammad
;
Amiry, Mojtaba
; …
-
2013
Persistent link: https://www.econbiz.de/10011293154
Saved in:
158
French football, foreign investors : global sports as country branding
Chanavat, Nicolas
- In:
Journal of business strategy
38
(
2017
)
6
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011757436
Saved in:
159
Managing brand identity strategy : how professional football wins the game
Blumrodt, Jens
;
Huang-Horowitz, Nell C.
- In:
Journal of business strategy
38
(
2017
)
6
,
pp. 31-37
Persistent link: https://www.econbiz.de/10011757467
Saved in:
160
Air Qiaodan : an examination of transliteration and trademark squatting in China based on Jordan vs Qiaodan Sports
Baker, Thomas Alexander
;
Liu, Xindan
;
Brison, Natasha T.
; …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
1
,
pp. 95-105
Persistent link: https://www.econbiz.de/10011695290
Saved in:
161
A case of multiple (brand) personalities : expanding the methods of brand personality measurement in sport team contexts
Greenhalgh, Greg
;
Dwyer, Brendan
;
LeCrom, Carrie W.
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
1
,
pp. 20-30
Persistent link: https://www.econbiz.de/10011697105
Saved in:
162
Sponsor recall in sports events of short duration : empirical evidence from swimming competitions
Leng, Ho Keat
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 138-148
Persistent link: https://www.econbiz.de/10011709311
Saved in:
163
Effects of social media interactions on brand associations : a comparative study of soccer fan clubs
Parganas, Petros
;
Anagnostopoulos, Christos
;
Chadwick, Simon
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10011709338
Saved in:
164
The role of perceived brand personality in promotion effectiveness and brand equity development of professional sports teams
Giroux, Marilyn
;
Pons, Frank
;
Maltese, Lionel
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 180-195
Persistent link: https://www.econbiz.de/10011709613
Saved in:
165
Investigating the different congruence effects on sports sponsor brand equity
Wang, Michael Chih-Hung
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 196-211
Persistent link: https://www.econbiz.de/10011709619
Saved in:
166
The effects of sexualized and violent presentations of women in combat sport
Greenwell, T. Christopher
;
Simmons, Jason M.
;
Hancock, Meg
- In:
Journal of sport management : the official journal of …
31
(
2017
)
6
,
pp. 533-545
Persistent link: https://www.econbiz.de/10011781495
Saved in:
167
Consumer experience quality : a review and extension of the sport management literature
Yoshida, Masayuki
- In:
Sport management review
20
(
2017
)
5
,
pp. 427-442
Persistent link: https://www.econbiz.de/10011783800
Saved in:
168
The effect of league brand on the relationship between the team brand and behavioral intentions : a formative approach examining brand associations and brand relationships
Kunkel, Thilo
;
Funk, Daniel C.
;
Lock, Daniel
- In:
Journal of sport management : the official journal of …
31
(
2017
)
4
,
pp. 317-332
Persistent link: https://www.econbiz.de/10011771884
Saved in:
169
Determinants of Russian football club brands
Coates, Dennis
- In:
International journal of sport finance
12
(
2017
)
4
,
pp. 321-341
Persistent link: https://www.econbiz.de/10011776775
Saved in:
170
Innovations in Major League Baseball catalysing factors : when winning is not enough
Richelieu, André
;
Webb, Andrew
- In:
International journal of sport management and marketing …
17
(
2017
)
3
,
pp. 220-236
Persistent link: https://www.econbiz.de/10011849755
Saved in:
171
When ambush marketing is beneficial to sponsorship awareness : creating sponsor distinctiveness using exclusivity and brand juxtaposition
Weeks, Clinton S.
;
O'Connor, Peter
;
Martin, Brett A. S.
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1256-1280
Persistent link: https://www.econbiz.de/10011850369
Saved in:
172
Brand management in religious markets : the brand personality dimensionality of Islamic professional sports
Al-Hajla, Ali Homaid
- In:
International journal of islamic marketing and branding
2
(
2017
)
3
,
pp. 180-199
Persistent link: https://www.econbiz.de/10011858349
Saved in:
173
Mary Ann to her Ginger : comparing the extended brand identity of two elite female athletes
Lobpries, Jami
;
Brison, Natasha
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
4
,
pp. 347-362
Persistent link: https://www.econbiz.de/10011821753
Saved in:
174
A model bridging team brand experience and sponsorship brand experience
Biscaia, Rui
;
Trail, Galen
;
Ross, Stephen
;
Yoshida, Masayuki
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
4
,
pp. 380-399
Persistent link: https://www.econbiz.de/10011821792
Saved in:
175
Effects of brand congruity and game difficulty on gamers' response to advertising in sport video games
Hwang, Yongjin
;
Ballouli, Khalid
;
So, Kevin
;
Heere, Bob
- In:
Journal of sport management : the official journal of …
31
(
2017
)
5
,
pp. 480-496
Persistent link: https://www.econbiz.de/10011823053
Saved in:
176
Origins of sports car marketing : early 20th Century British cycle-cars
Jones, D. G. Brian
;
Richardson, Alan J.
- In:
Journal of historical research in marketing
9
(
2017
)
4
,
pp. 329-358
Persistent link: https://www.econbiz.de/10011804987
Saved in:
177
Sport event-sponsor fit and its effects on sponsor purchase intentions : a non-consumer perspective among athletes, volunteers and spectators
Papadimitriou, Dimitra
;
Kaplanidou, Kyriaki Kiki
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 247-259
Persistent link: https://www.econbiz.de/10011486530
Saved in:
178
Bowling for dollars : establishing perceived need and brand equity in a participatory sport
Koesters, Todd C.
;
Ballouli, Khalid
;
Bernthal, Matthew J.
; …
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
1
,
pp. 62-71
Persistent link: https://www.econbiz.de/10011508561
Saved in:
179
Consumers' intention to purchase counterfeit sporting goods in Singapore and Taiwan
Chiu, Weisheng
;
Leng, Ho Keat
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
1
,
pp. 23-36
Persistent link: https://www.econbiz.de/10011529169
Saved in:
180
Investigating the role of fan club membership on perceptions of team brand equity in football
Biscaia, Rui
;
Ross, Stephen
;
Yoshida, Masayuki
; …
- In:
Sport management review
19
(
2016
)
2
,
pp. 157-170
Persistent link: https://www.econbiz.de/10011475580
Saved in:
181
The delicate art of rebranding a minor league baseball franchise : practices, pitfalls, and payoffs of rebranding the Winston-Salem Warthogs
Ballouli, Khalid
;
Grady, John
;
Stewart, Randall
- In:
Sport management review
19
(
2016
)
2
,
pp. 211-226
Persistent link: https://www.econbiz.de/10011475606
Saved in:
182
Brand equity for football club organizations
Shuv-Ami, Avichai
- In:
International journal of organizational analysis
24
(
2016
)
4
,
pp. 706-724
Persistent link: https://www.econbiz.de/10011619198
Saved in:
183
To tweet or not to tweet : the effects of social media endorsements on unfamiliar sport brands and athlete endorsers
Brison, Natasha T.
;
Byon, Kevin K.
;
Baker, Thomas A., III.
- In:
Innovation: organization & management : IOM
18
(
2016
)
3
,
pp. 309-326
Persistent link: https://www.econbiz.de/10011619288
Saved in:
184
Exploring the impact of country-of-origin fit and team identification in sports brand evaluation
Lee, Jin Kyun
;
Ahn, Taesoo
;
Lee, Ki-young
- In:
European Sport management quarterly : ESMQ
16
(
2016
)
4
,
pp. 413-432
Persistent link: https://www.econbiz.de/10011607428
Saved in:
185
Online and mobile marketing strategies as drivers of brand love in sports teams : findings from Real Madrid
Baena, Verónica
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
3
,
pp. 202-218
Persistent link: https://www.econbiz.de/10011607837
Saved in:
186
Brand management in top-tier college athletics : examining and explaining mark-usage policies
Kellison, Timothy B.
;
Bass, Jordan R.
;
Oja, Brent D.
; …
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
3
,
pp. 219-242
Persistent link: https://www.econbiz.de/10011607859
Saved in:
187
Five dimensions of brand personality traits in sport
Kang, Chanho
;
Bennett, Gregg
;
Welty Peachey, Jon
- In:
Sport management review
19
(
2016
)
4
,
pp. 441-453
Persistent link: https://www.econbiz.de/10011566682
Saved in:
188
The effects of using pre-elite athletes as brand endorsers on purchase intent and brand image
Fraser, Nicholas
;
Hill, Brad
;
Sotiriadou, Popi
- In:
International journal of sport management and marketing …
16
(
2016
)
3/6
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011641954
Saved in:
189
Collaborative strategy in sports industry : team co-branding
Lee, Donghun
;
Cottingham, Michael
;
Pearson, Demetrius
; …
- In:
The service industries journal
36
(
2016
)
11/12
,
pp. 595-613
Persistent link: https://www.econbiz.de/10011657409
Saved in:
190
Fantasy sports and gambling in sport : marketing implications for branding and fan engagement
Ditzio, Amber A.
- In:
Journal of electronic commerce in organizations : the …
14
(
2016
)
4
,
pp. 52-65
Persistent link: https://www.econbiz.de/10011591120
Saved in:
191
Consumers' responses to public figures' transgression : moral reasoning strategies and implications for endorsed brands
Lee, Joon Sung
;
Kwak, Dae Hee
- In:
Journal of business ethics : JOBE
137
(
2016
)
1
,
pp. 101-113
Persistent link: https://www.econbiz.de/10011538387
Saved in:
192
Are Super Bowl ads a super waste of money? : examining the intermediary roles of customer-based brand equity and customer equity effects
Raithel, Sascha
;
Taylor, Charles Raymond
;
Hock, Stefan J.
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3788-3794
Persistent link: https://www.econbiz.de/10011515263
Saved in:
193
Validating and extending the sport brand personality scale
Mitsis, Ann
;
Leckie, Civilai
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
2
,
pp. 203-221
Persistent link: https://www.econbiz.de/10011515416
Saved in:
194
Branding in sports
Nufer, Gerd
;
Bühler, André W.
;
Chadwick, Simon
- In:
The Routledge companion to contemporary brand management
,
(pp. 536-551)
.
2016
Persistent link: https://www.econbiz.de/10011515475
Saved in:
195
Are they wearing their pride on their sleeve? : examining the impact of team and university identity upon brand equity
Wear, Henry
;
Heere, Bob
;
Clopton, Aaron
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
2
,
pp. 79-89
Persistent link: https://www.econbiz.de/10011517866
Saved in:
196
The development and change of brand associations and their influence on team loyalty over time
Kunkel, Thilo
;
Doyle, Jason P.
;
Funk, Daniel C.
;
Du, James
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 117-134
Persistent link: https://www.econbiz.de/10011489217
Saved in:
197
The impact of sport sponsorship on brand value : evidence from Algeria
aissa, Sid Ahmed Hadj
;
Matar, Ali
- In:
Business and Economic Research : BER
6
(
2016
)
1
,
pp. 363-380
Persistent link: https://www.econbiz.de/10011494887
Saved in:
198
How do brand personality, identification, and relationship length drive loyalty in sports?
Karjaluoto, Heikki
;
Munnukka, Juha
;
Salmi, Milja
- In:
Journal of service theory and practice : JSTP
26
(
2016
)
1
,
pp. 50-71
Persistent link: https://www.econbiz.de/10011421927
Saved in:
199
Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
Saved in:
200
Licensing a sports brand : effects of team brand cue, identification, and performance priming on multidimensional values and purchase intentions
Kwak, Dae Hee
;
Kwon, Youngbum
;
Lim, Choong Hoon
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 198-210
Persistent link: https://www.econbiz.de/10011378278
Saved in:
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