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Green marketing
Umweltbewusstsein
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Business strategy and the environment
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9
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5
Journal of Islamic marketing
5
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4
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4
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1
Factors influencing Muslim Generation Z consumers' purchase intention of environmentally friendly halal cosmetic products
Irfany, Mohammad Iqbal
;
Khairunnisa, Yusniar
;
Tieman, Marco
- In:
Journal of Islamic marketing
15
(
2024
)
1
,
pp. 221-243
Persistent link: https://www.econbiz.de/10014451926
Saved in:
2
Greening the bottom line : a new scale to discern consumer perceptions of a firm’s green orientation
Ramirez, Edward
;
Moreno, Gabriel
;
Hadjimarcou, John
- In:
Journal of consumer marketing
41
(
2024
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10014471181
Saved in:
3
Is the information on green hotel websites aligned with the drivers affecting customers' intention to visit green hotels? : a mixed-methods approach
Ray, Arghya
;
Sachdeva, Itisha
;
Rana, Nripendra P.
; …
- In:
Journal of hospitality marketing & management
33
(
2024
)
1
,
pp. 1-32
Persistent link: https://www.econbiz.de/10014438598
Saved in:
4
Exploring the roles of green marketing tools and green motives on green purchase intention in sustainable tourism destinations : a cross-cultural study
Akram, Umair
;
Lavuri, Rambabu
;
Bilal, Muhammad
;
Hameed, …
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 453-471
Persistent link: https://www.econbiz.de/10014513661
Saved in:
5
Sustainability à la carte : a systematic review of green restaurant research : 2010-2023
Yong, Rachel Yuen May
;
Chua, Bee-Lia
;
Pipatpong Fakfare
; …
- In:
Journal of travel and tourism marketing
41
(
2024
)
4
,
pp. 508-537
Persistent link: https://www.econbiz.de/10014513666
Saved in:
6
Effects of green and circular products' features on consumers' choice of remanufactured smartphones
Kerber, Jaqueline Carneiro
;
Fettermann, Diego de Castro
; …
- In:
Business strategy and the environment
33
(
2024
)
3
,
pp. 2331-2344
Persistent link: https://www.econbiz.de/10014514184
Saved in:
7
From green hype to green habits : understanding the factors that influence young consumers' green purchasing decisions
Lopes, João
;
Pinho, Micaela Moreira
;
Gomes, Sofia
- In:
Business strategy and the environment
33
(
2024
)
3
,
pp. 2432-2444
Persistent link: https://www.econbiz.de/10014514265
Saved in:
8
Green consumption and sustainable development : the effects of perceived values and motivation types on green purchase intention
Ng, Peggy M. L.
;
Cheung, Cherry T. Y.
;
Lit, Kam Kong
; …
- In:
Business strategy and the environment
33
(
2024
)
2
,
pp. 1024-1039
Persistent link: https://www.econbiz.de/10014467377
Saved in:
9
"Mirror, mirror, on the wall : who is the greenest of them all?" : the impact of green advertising cues on generational cohorts
Muralidharan, Sidharth
;
La Ferle, Carrie
;
Roth-Cohen, Osnat
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 125-148
Persistent link: https://www.econbiz.de/10014450245
Saved in:
10
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
Saved in:
11
Young Muslim consumers' attitude towards green plastic products : the role of environmental concern, knowledge of the environment and religiosity
Suhartanto, Dwi
;
Mohd Suki, Norazah
;
Najib, Mukhamad
; …
- In:
Journal of Islamic marketing
14
(
2023
)
12
,
pp. 3168-3185
Persistent link: https://www.econbiz.de/10014451807
Saved in:
12
Impeding green customization : the roles of negative perceptions, environmental responsibility and claim type
Wang, Chen
;
Zhang, Ran
;
Feng, Taiwen
;
Tao, Jingyi
- In:
Management decision
61
(
2023
)
9
,
pp. 2698-2719
Persistent link: https://www.econbiz.de/10014331753
Saved in:
13
Value activation to increase consumers' intention to purchase green apartments
Nguyen Hung Vu
;
Long Thanh Do
;
Hoang Cuong Van
;
Phuong …
- In:
Property management
41
(
2023
)
4
,
pp. 505-523
Persistent link: https://www.econbiz.de/10014332153
Saved in:
14
Green perceived value and consumer attitudes in the light of the SDGs : a replication study from a developing economy
Braimah, Stephen Mahama
;
Amoako, George Kofi
; …
- In:
Society and business review
18
(
2023
)
2
,
pp. 345-362
Persistent link: https://www.econbiz.de/10014334083
Saved in:
15
Going green : an application of personal value theory to understand consumers visiting intention toward green hotels in Pakistan
Raza, Ali
;
Muhammad Farrukh
- In:
International journal of contemporary hospitality management
35
(
2023
)
9
,
pp. 3322-3343
Persistent link: https://www.econbiz.de/10014334304
Saved in:
16
Luxury hotels' green practices and consumer brand identification : the roles of perceived green service innovation and perceived values
Dang, Van Thac
;
Vo-Thanh, Tan
;
Wang, Jianming
;
Nguyen, Ninh
- In:
Business strategy and the environment
32
(
2023
)
7
,
pp. 4568-4583
Persistent link: https://www.econbiz.de/10014441631
Saved in:
17
A machine learning-based assessments of green product purchase patterns in Tamilnadu
Nithya Devi, C.
;
Subatra, B.
- In:
International journal of financial engineering
10
(
2023
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014444720
Saved in:
18
Factors influencing young consumers buying behaviour towards green products
Swar, Biranchi Narayan
- In:
Paradigm Shift in Business : Critical Appraisal of …
,
(pp. 239-253)
.
2023
Persistent link: https://www.econbiz.de/10014429384
Saved in:
19
Competence or warmth : why do consumers pay for green advertising?
Shi, Jiarong
;
Jiang, Zihao
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2834-2857
Persistent link: https://www.econbiz.de/10014430291
Saved in:
20
Relax your fear : the role of autonomous sensory meridian response (ASMR) in green advertising
Suci, Afred
;
Wang, Hui-Chih
;
Doong, Her-Sen
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014371794
Saved in:
21
Green marketing, environmental awareness, and innovation as factors for the purchase of green products
Pinto, Isabel Fernandes
;
Borges, Ana Pinto
;
Vieira, …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 178-194)
.
2023
Persistent link: https://www.econbiz.de/10014414212
Saved in:
22
Drivers of sustainability : technological and relational factors influencing young consumers' green buying intentions and green actual consumption behavior
Khan, Naseer Abbas
;
Pravdina, Natalya
;
Akhtar, Maria
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
6
,
pp. 686-703
Persistent link: https://www.econbiz.de/10014507524
Saved in:
23
Impact of customer environmental attitude-behavior gap
Lin, Yaqin
;
Wu, Chi Wai
;
Chiu, Chun-Hung
- In:
Journal of travel and tourism marketing
40
(
2023
)
9
,
pp. 802-817
Persistent link: https://www.econbiz.de/10014513583
Saved in:
24
Understanding consumers' preferences for green hotels : the roles of perceived green benefits and environmental knowledge
Tan, Ling Ling
- In:
Journal of hospitality and tourism insights
6
(
2023
)
3
,
pp. 1309-1327
Persistent link: https://www.econbiz.de/10014364011
Saved in:
25
Effect of green advertising attitude on collectivist consumer behavior : an integrative approach
Lee, Joseph Lok-Man
;
Liu, Vanessa
;
Cheng, Calvin
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 3008-3031
Persistent link: https://www.econbiz.de/10014486567
Saved in:
26
Determinant factors influencing green purchase intention of millennials in Delhi/NCR and green consumer needs
Mahajan, Samriti
;
Gera, Rajat
- In:
International journal of public sector performance …
12
(
2023
)
3
,
pp. 402-422
Persistent link: https://www.econbiz.de/10014430798
Saved in:
27
Perceived green psychological benefits and customer pro-environment behavior in the value-belief-norm theory : the moderating role of perceived green CSR
Majeed, Salman
;
Kim, Woo Gon
;
Kim, Taeuk
- In:
International journal of hospitality management
113
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014325588
Saved in:
28
Islamic religiosity and green purchase intention : a perspective of food selection in millennials
Alotaibi, Adel
;
Abbas, Aamir
- In:
Journal of Islamic marketing
14
(
2023
)
9
,
pp. 2323-2342
Persistent link: https://www.econbiz.de/10014362552
Saved in:
29
Demystifying the green purchasing behavior of young consumers : moderating role of green skepticism
Uddin, S. M. Fatah
;
Khan, Mohammed Naved
;
Faisal, Mohd. …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 264-284
Persistent link: https://www.econbiz.de/10014251319
Saved in:
30
Green market orientation, green innovation capability, green knowledge acquisition and green brand positioning as determinants of new product success
Borah, Prasad Siba
;
Dogbe, Courage Simon Kofi
;
Pomegbe, …
- In:
European journal of innovation management
26
(
2023
)
2
,
pp. 364-385
Persistent link: https://www.econbiz.de/10014231537
Saved in:
31
Are co-created green initiatives more appealing than firm-created green initiatives? : investigating the effects of co-created green appeals on restaurant promotion
Zhang, Xingyi
;
Jeong, EunHa
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013482219
Saved in:
32
A study on the influence of eco-labels and green advertising on green brand equity in emerging market
Bang Nguyen Viet
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
Saved in:
33
Factors influencing green purchase behavior among millennials : the moderating role of religious values
Muhammad Asif Qureshi
;
Khaskheli, Asadullah
;
Qureshi, …
- In:
Journal of Islamic marketing
14
(
2023
)
6
,
pp. 1417-1437
Persistent link: https://www.econbiz.de/10014314569
Saved in:
34
Do green practices and green image promote consumers' participation in social network sites (SNS)?
Cho, Byung-Kwan
;
Park, Jeong-Yeol
;
Lee, Yong-Ki
- In:
Journal of hospitality marketing & management
32
(
2023
)
5
,
pp. 631-648
Persistent link: https://www.econbiz.de/10014319783
Saved in:
35
Green apparel buying : role of past behavior, knowledge and peer influence in the assessment of green apparel perceived benefits
Khare, Arpita
- In:
Journal of international consumer marketing
35
(
2023
)
1
,
pp. 109-125
Persistent link: https://www.econbiz.de/10014321457
Saved in:
36
Toward sustainable development and consumption : the role of the green promotion mix in driving green brand equity and green purchase intention
Khai Cong Dinh
;
Bang Nguyen Viet
;
Hang Nguyet Phuong Vo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 824-848
Persistent link: https://www.econbiz.de/10014287774
Saved in:
37
How to earn a premium price : the effect of green marketing and brand coolness
Guerreiro, João Pedro Silva Martins
;
Loureiro, Sandra …
- In:
Journal of communication management
27
(
2023
)
1
,
pp. 35-63
Persistent link: https://www.econbiz.de/10014288368
Saved in:
38
Why do consumers purchase green clothing? : investigating symbolic meanings beyond social status and the role of consumer mindset
Bakış, Selen
;
Kitapçı, Hakan
- In:
Journal of fashion marketing and management
27
(
2023
)
4
,
pp. 710-738
Persistent link: https://www.econbiz.de/10014289011
Saved in:
39
Heuristic processing of green advertising : review and policy implications
Castro Santa, Juana
;
Drews, Stefan
- In:
Ecological economics : the transdisciplinary journal of …
206
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014259228
Saved in:
40
Encouraging green product purchase : green value and environmental knowledge as moderators of attitude and behavior relationship
Papaporn Chaihanchanchai
;
Saravudh Anantachart
- In:
Business strategy and the environment
32
(
2023
)
1
,
pp. 289-303
Persistent link: https://www.econbiz.de/10014266591
Saved in:
41
Price sensitivity, government green interventions, and green product availability triggers intention toward buying green products
Srivastava, Vibhava
;
Gupta, Amit
- In:
Business strategy and the environment
32
(
2023
)
1
,
pp. 802-819
Persistent link: https://www.econbiz.de/10014266717
Saved in:
42
Green behavior among Gen Z consumers in an emerging market : eco-friendly versus non-eco-friendly products
Soo Yeong Ewe
;
Tjiptono, Fandy
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
2
,
pp. 234-252
Persistent link: https://www.econbiz.de/10014302607
Saved in:
43
Young Indian women's purchase intentions for green cosmetics : an empirical study
Shukre, Anagha
- In:
Middle East journal of management : MEJM
10
(
2023
)
3
,
pp. 297-317
Persistent link: https://www.econbiz.de/10014308693
Saved in:
44
Brand attitude and frugality as a lifestyle : evidence from coffee shop customers
Villavicencio, María
;
Schlesinger, Walesska
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 83-88)
.
2023
Persistent link: https://www.econbiz.de/10014289842
Saved in:
45
Elucidating green branding among Muslim consumers : the nexus of green brand love, image, trust and attitude
Salehzadeh, Reza
;
Sayedan, Maryam
;
Mirmehdi, Seyed Mehdi
; …
- In:
Journal of Islamic marketing
14
(
2023
)
1
,
pp. 250-272
Persistent link: https://www.econbiz.de/10013536382
Saved in:
46
The impact of green marketing mix elements on green customer based brand equity in an emerging market
Bang Nguyen Viet
- In:
Asia-Pacific journal of business administration
15
(
2023
)
1
,
pp. 96-116
Persistent link: https://www.econbiz.de/10013537562
Saved in:
47
Should green products be advertised as green? : exploring the factors that affect ad credibility
Carrete-Lucero, Lorena de la Paz
;
Arroyo, Pilar
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 427-460
Persistent link: https://www.econbiz.de/10013550366
Saved in:
48
A study of the antecedents and effects of green self-identity on green behavioral intentions of young adults
Becerra, Enrique P.
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492745
Saved in:
49
An investigation of the impact of sustainability drivers and transformative mediators on green buying behavior in the US and Brazil
Graça, Sandra Simas
;
Kharé, Virginie Pioche
- In:
Baltic journal of management : BJM
18
(
2023
)
4
,
pp. 428-449
Persistent link: https://www.econbiz.de/10014380974
Saved in:
50
Green marketing drivers and their role in green purchase behaviour : a meta-analysis
Samad, Ataus
;
Chattaraj, Dibyendu
;
Das, Soumik
- In:
PERSPECTIVES IN MARKETING, INNOVATION AND STRATEGY
,
(pp. 126-134)
.
2023
Persistent link: https://www.econbiz.de/10014520742
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