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Verbraucher
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Journal of marketing research : JMR
Journal of marketing
54
Journal of retailing
52
Jahrbuch der Absatz- und Verbrauchsforschung
49
Journal of business research : JBR
46
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
40
The American economic review
40
Europäische Hochschulschriften / 5
37
Journal of consumer affairs : official publication of the American Council on Consumer Interests
32
Economics letters
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
Working paper / National Bureau of Economic Research, Inc.
31
SpringerLink / BĂ¼cher
30
The journal of business : B
27
Journal of advertising research
25
European economic review : EER
21
Journal of economic psychology : research in economic psychology and behavioral economics
19
Journal of the Academy of Marketing Science
18
Business horizons
17
Consumer behavior : contemporary research in action
17
Esomar congress
17
Journal of economic theory
17
Zeitschrift fĂ¼r Verbraucherpolitik : ZVP
17
California management review
16
Discussion paper
15
International economic review
15
International journal of consumer studies
15
Journal of political economy
15
Marketing : ZFP ; journal of research and management
15
NBER working paper series
15
The review of economics and statistics
15
Die Betriebswirtschaft : DBW
14
Southern economic journal
14
American journal of agricultural economics
13
Journal of consumer research : JCR ; an interdisciplinary bimonthly
13
Konsum und Verhalten
13
Springer eBook Collection
13
Marketing theory
12
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift fĂ¼r Studium und Forschung
11
Campus Forschung
10
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102
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1
Consumer perceptions of comparative price advertisements
Bitta, Albert J. della
- In:
Journal of marketing research : JMR
18
(
1981
)
4
,
pp. 416-427
Persistent link: https://www.econbiz.de/10001918196
Saved in:
2
The value of information for selected appliances
Ratchford, Brian T.
- In:
Journal of marketing research : JMR
17
(
1980
)
1
,
pp. 14-25
Persistent link: https://www.econbiz.de/10002687222
Saved in:
3
Application of a composite stochastic model of brand choice
Givon, Moshe
;
Horsky, Dan
- In:
Journal of marketing research : JMR
16
(
1979
)
2
,
pp. 258-266
Persistent link: https://www.econbiz.de/10002479080
Saved in:
4
Some relationships between personality and consumer decision making
Horton, Raymond L.
- In:
Journal of marketing research : JMR
16
(
1979
)
2
,
pp. 233-246
Persistent link: https://www.econbiz.de/10002962984
Saved in:
5
Information processing models of consumer behavior
Bettman, James R.
- In:
Journal of marketing research : JMR
7
(
1970
)
3
,
pp. 370-376
Persistent link: https://www.econbiz.de/10001902412
Saved in:
6
The structure of consumer choice processes
Bettman, James R.
- In:
Journal of marketing research : JMR
8
(
1971
)
4
,
pp. 465-471
Persistent link: https://www.econbiz.de/10001902437
Saved in:
7
Preference distribution analysis : a rejoinder
Day, Ralph L.
- In:
Journal of marketing research : JMR
5
(
1968
)
4
,
pp. 438-441
Persistent link: https://www.econbiz.de/10002062248
Saved in:
8
Dimensions of marital roles in consumer decision making
Davis, Harry L.
- In:
Journal of marketing research : JMR
7
(
1970
)
2
,
pp. 168-177
Persistent link: https://www.econbiz.de/10002070109
Saved in:
9
Measurement of husband-wife influence in consumer purchase decisions
Davis, Harry L.
- In:
Journal of marketing research : JMR
8
(
1971
)
3
,
pp. 305-312
Persistent link: https://www.econbiz.de/10002070125
Saved in:
10
Identification of determinant attributes : a comparison of methods
Alpert, Mark I.
- In:
Journal of marketing research : JMR
8
(
1971
)
2
,
pp. 184-191
Persistent link: https://www.econbiz.de/10001821690
Saved in:
11
Perceived risk and consumer decision-making : the case of telephone shopping
Cox, Donald F.
;
Rich, Stuart U.
- In:
Journal of marketing research : JMR
1
(
1964
)
4
,
pp. 32-39
Persistent link: https://www.econbiz.de/10002033202
Saved in:
12
Identifying interurban shoppers : multiproduct purchase patterns and segmentation profiles
Darden, William R.
;
Perreault, William D.
- In:
Journal of marketing research : JMR
13
(
1976
)
1
,
pp. 51-60
Persistent link: https://www.econbiz.de/10002046080
Saved in:
13
Evaluating models of attitude structure
Day, George S.
- In:
Journal of marketing research : JMR
9
(
1972
)
3
,
pp. 279-286
Persistent link: https://www.econbiz.de/10002061435
Saved in:
14
Using attitude change measures to evaluate new product introductions
Day, George S.
- In:
Journal of marketing research : JMR
7
(
1970
)
4
,
pp. 474-482
Persistent link: https://www.econbiz.de/10002061531
Saved in:
15
Consumer flavor preference factors in food product design
Eastlack jr., J. O.
- In:
Journal of marketing research : JMR
1
(
1964
)
1
,
pp. 38-42
Persistent link: https://www.econbiz.de/10002087748
Saved in:
16
Social character and acceptance of new products
Donnelly jr., James H.
- In:
Journal of marketing research : JMR
7
(
1970
)
1
,
pp. 111-113
Persistent link: https://www.econbiz.de/10002095456
Saved in:
17
Identifying the convenience-oriented consumer
Anderson jr, W. Thomas
- In:
Journal of marketing research : JMR
8
(
1971
)
2
,
pp. 179-183
Persistent link: https://www.econbiz.de/10001831752
Saved in:
18
Consumer dissatisfaction : the effect of disconfirmed expectancy on perceived product performance
Anderson, Rolph E.
- In:
Journal of marketing research : JMR
10
(
1973
)
1
,
pp. 38-44
Persistent link: https://www.econbiz.de/10001833563
Saved in:
19
How are laggards different? : an empirical inquiry
Andrus, Roman
;
Uhl, Kenneth
;
Poulsen, Lance
- In:
Journal of marketing research : JMR
7
(
1970
)
1
,
pp. 51-54
Persistent link: https://www.econbiz.de/10001834973
Saved in:
20
Dogmatism and acceptance of new products
Blake, Brian
;
Perloff, Robert
;
Heslin, Richard
- In:
Journal of marketing research : JMR
7
(
1970
)
4
,
pp. 483-486
Persistent link: https://www.econbiz.de/10001912592
Saved in:
21
The application to attiude immunization techniques in marketing
Bither, Stewart W.
;
Dolich, Ira J.
;
Nell, Elaine B.
- In:
Journal of marketing research : JMR
8
(
1971
)
1
,
pp. 56-61
Persistent link: https://www.econbiz.de/10001917500
Saved in:
22
Market segments and stochastic brand choice models
Blattberg, Robert C.
;
Sen, Subrata K.
- In:
Journal of marketing research : JMR
13
(
1976
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10001920547
Saved in:
23
Factors moderating the resolution of preference conflict in family automobile purchasing
Burns, Alvin C.
;
Granbois, Donald H.
- In:
Journal of marketing research : JMR
14
(
1977
)
1
,
pp. 77-86
Persistent link: https://www.econbiz.de/10001973685
Saved in:
24
An experimental study of customer effort, expectation, and satisfaction
Cardozo, Richard N.
- In:
Journal of marketing research : JMR
2
(
1965
)
3
,
pp. 244-249
Persistent link: https://www.econbiz.de/10001976295
Saved in:
25
Correlates of brand loyality : some positive results
Carman, James M.
- In:
Journal of marketing research : JMR
7
(
1970
)
1
,
pp. 67-76
Persistent link: https://www.econbiz.de/10001978008
Saved in:
26
The theory of stochastic preference and brand switching
Bass, Frank M.
- In:
Journal of marketing research : JMR
11
(
1974
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10001879535
Saved in:
27
The importance of differential weights in multiple attribute models of consumer attitude
Becwith, Neil E.
;
Lehmann, Donald R.
- In:
Journal of marketing research : JMR
10
(
1973
)
2
,
pp. 141-145
Persistent link: https://www.econbiz.de/10001888506
Saved in:
28
Advertising effectiveness and risk in the consumer decision process
Barach, Jeffrey A.
- In:
Journal of marketing research : JMR
6
(
1969
)
3
,
pp. 314-320
Persistent link: https://www.econbiz.de/10001865988
Saved in:
29
Segmenting markets by group purchasing behavior : an application of the AID technique
Assael, Henry
- In:
Journal of marketing research : JMR
7
(
1970
)
2
,
pp. 153-158
Persistent link: https://www.econbiz.de/10001867720
Saved in:
30
Personality variables and the consumer decision process
Brody, Robert P.
;
Cunningham, Scott M.
- In:
Journal of marketing research : JMR
5
(
1968
)
1
,
pp. 50-57
Persistent link: https://www.econbiz.de/10001947162
Saved in:
31
Modeling store choice behavior
Aaker, David A.
;
Jones, J. Morgan
- In:
Journal of marketing research : JMR
8
(
1971
)
1
,
pp. 38-42
Persistent link: https://www.econbiz.de/10001784739
Saved in:
32
Statistical significance and reporting test results
Rosekrans, Frank M.
- In:
Journal of marketing research : JMR
6
(
1969
)
4
,
pp. 451-455
Persistent link: https://www.econbiz.de/10002744334
Saved in:
33
Experimental analysis of theory of promotion at point of consumption
Peterson, Robin T.
- In:
Journal of marketing research : JMR
6
(
1969
)
3
,
pp. 347-350
Persistent link: https://www.econbiz.de/10002664525
Saved in:
34
A comparison of linear and nonlinear evaluation process models
Pras, Bernard
;
Summers, John
- In:
Journal of marketing research : JMR
12
(
1975
)
3
,
pp. 276-281
Persistent link: https://www.econbiz.de/10002666892
Saved in:
35
Perceived risk and composition models for multiattribute decisions
Pras, Bernard
;
Summers, John O.
- In:
Journal of marketing research : JMR
15
(
1978
)
3
,
pp. 429-437
Persistent link: https://www.econbiz.de/10002666929
Saved in:
36
Measurement of multidimensional brand loyalty of a consumer
Sheth, Jagdish N.
- In:
Journal of marketing research : JMR
7
(
1970
)
3
,
pp. 348-354
Persistent link: https://www.econbiz.de/10002824920
Saved in:
37
Perceived instrumentality and value importance as determinants of attitudes
Sheth, Jagdish N.
;
Talarzyk, W. Wayne
- In:
Journal of marketing research : JMR
9
(
1972
)
1
,
pp. 6-9
Persistent link: https://www.econbiz.de/10002825024
Saved in:
38
Risk-reduction processes in repetitive consumer behavior
Sheth, Jagdish N.
;
Venkatesan, M.
- In:
Journal of marketing research : JMR
5
(
1968
)
3
,
pp. 307-310
Persistent link: https://www.econbiz.de/10002825102
Saved in:
39
Modeling supermarket product selection
Heeler, Roger M.
;
Kearney, Michael J.
;
Mehaffey, Bruce J.
- In:
Journal of marketing research : JMR
10
(
1973
)
1
,
pp. 34-37
Persistent link: https://www.econbiz.de/10002758705
Saved in:
40
A comparison of the Entropy model and the Hendry model
Herniter, Jerome D.
- In:
Journal of marketing research : JMR
11
(
1974
)
1
,
pp. 21-29
Persistent link: https://www.econbiz.de/10002767360
Saved in:
41
An entropy model of brand purchase behavior
Herniter, Jerome D.
- In:
Journal of marketing research : JMR
10
(
1973
)
4
,
pp. 361-375
Persistent link: https://www.econbiz.de/10002767389
Saved in:
42
Canonical analysis of relations between socioeconomic risk and personal influence in purchase decisions
Perry, Michael
;
Hamm, B. Curtis
- In:
Journal of marketing research : JMR
6
(
1969
)
3
,
pp. 351-354
Persistent link: https://www.econbiz.de/10002633049
Saved in:
43
Can new product buyers be identified?
Pessemier, Edgar A.
;
Burger, Philip C.
;
Tigert, Douglas J.
- In:
Journal of marketing research : JMR
4
(
1967
)
4
,
pp. 349-354
Persistent link: https://www.econbiz.de/10002637874
Saved in:
44
Age differences in information processing : a perspective on the aged consumer
Phillips, Lynn W.
;
Sternthal, Brian
- In:
Journal of marketing research : JMR
14
(
1977
)
4
,
pp. 444-457
Persistent link: https://www.econbiz.de/10002640841
Saved in:
45
Estimating consumer preferences for a new durable brand in an established product class
Ryang, Adrian B.
- In:
Journal of marketing research : JMR
11
(
1974
)
4
,
pp. 434-443
Persistent link: https://www.econbiz.de/10002718557
Saved in:
46
Perceived risk in mail-order and retail store buying
Spence, Homer E.
;
Engel, James F.
;
Blackwell, Roger D.
- In:
Journal of marketing research : JMR
7
(
1970
)
3
,
pp. 364-369
Persistent link: https://www.econbiz.de/10002852622
Saved in:
47
A general procedure for estimating consumer preference distributions
Srinivasan, V.
- In:
Journal of marketing research : JMR
12
(
1975
)
4
,
pp. 377-389
Persistent link: https://www.econbiz.de/10002858649
Saved in:
48
Prediction of consumer innovators : application of multiple discriminant analysis
Robertson, Thomas S.
;
Kennedy, James N.
- In:
Journal of marketing research : JMR
5
(
1968
)
1
,
pp. 64-69
Persistent link: https://www.econbiz.de/10002703812
Saved in:
49
Consumerʹs purchase decision proces : stochastic models
Rao, Tanniru R.
- In:
Journal of marketing research : JMR
6
(
1969
)
3
,
pp. 321-329
Persistent link: https://www.econbiz.de/10002676552
Saved in:
50
Estimating the proportion of loyal buyers
Ehrenberg, A. S. C.
- In:
Journal of marketing research : JMR
1
(
1964
)
1
,
pp. 56-59
Persistent link: https://www.econbiz.de/10002116288
Saved in:
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