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Virtual reality
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Virtuelle Realität
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augmented reality
12
virtual reality
12
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Rauschnabel, Philipp A.
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Flavián Blanco, Carlos
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Han, Dai-In Danny
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International journal of product development : IJPD
Psychology & marketing
Journal of business research : JBR
47
Journal of retailing and consumer services
47
Tourism management : research, policies, practice
26
International journal of networking and virtual organisations : IJNVO
24
Technological forecasting & social change : an international journal
23
HMD : Praxis der Wirtschaftsinformatik
20
Springer eBook Collection
17
Virtual environments for corporate education : employee learning and solutions
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
International journal of production research
16
Synthetic worlds : emerging technologies in education and economics
15
Virtual worlds and e-commerce : technologies and applications for building customer relationships
15
Business horizons
14
HMD Praxis der Wirtschaftsinformatik
14
Management information systems : mis quarterly
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Managerial challenges and social impacts of virtual and augmented reality
14
SpringerLink / Bücher
14
Commercial transactions in the virtual world : issues and opportunities
13
Advances in developing human resources : ADHR
11
International journal of retail and distribution management
11
International journal of technology marketing : IJTMkt
11
Journal of management information systems : JMIS
11
Journal of marketing management : MM
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Premier reference source
11
Virtuelle Unternehmen
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Skill training in multimodal virtual environments
10
International journal of hospitality management
9
Journal of promotion management : innovations in planning and applied research
9
Information systems research : ISR
8
Information technology & tourism
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Produktions- und Logistikmanagement in virtuellen Unternehmen und Unternehmensnetzwerken
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Research
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Augmented reality and virtual reality : the power of AR and VR for business
7
CESifo working papers
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1
Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso
;
Resciniti, Riccardo
;
Loureiro, Sandra …
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
Saved in:
2
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
3
Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Leveau, Pierre-Henry
;
Camus, Sandra
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
Saved in:
4
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
5
Exploring mental time travel experiences and their influence on behavioral intentions and learning
Barhorst, Jennifer Brannon
;
Krey, Nina
;
McLean, Graeme J.
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1615-1633
Persistent link: https://www.econbiz.de/10014338309
Saved in:
6
The role of emotions in augmented reality
Soon, Pei-Shan
;
Lim, Weng Marc
;
Gaur, Sanjaya Singh
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2387-2412
Persistent link: https://www.econbiz.de/10014432408
Saved in:
7
When reality backfires : product evaluation context and the effectiveness of augmented reality in e-commerce
Pfaff, Alexander
;
Spann, Martin
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2413-2427
Persistent link: https://www.econbiz.de/10014432410
Saved in:
8
Augmented digital human vs. human agents in storytelling marketing : exploratory electroencephalography and experimental studies
Sung, Eunyoung
;
Han, Dai-In Danny
;
Choi, Yung Kyun
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2428-2446
Persistent link: https://www.econbiz.de/10014432411
Saved in:
9
A systematic literature review of virtual embodied experience
Chen, Juan
;
Ning, Changhui
;
Chen, Congbo
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2167-2185
Persistent link: https://www.econbiz.de/10014432387
Saved in:
10
Perception of avatars nonverbal behaviors in virtual reality
Etienne, Elodie
;
Leclercq, Anne-Lise
;
Remacle, Angélique
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2464-2481
Persistent link: https://www.econbiz.de/10014432413
Saved in:
11
Design of virtual reality cycling intelligent interaction system based on VR technology
Jiang, Xin
- In:
International journal of product development : IJPD
27
(
2023
)
1/2
,
pp. 96-110
Persistent link: https://www.econbiz.de/10014231277
Saved in:
12
Can augmented reality satisfy consumers' need for touch?
Gatter, Shirin
;
Hüttl-Maack, Verena
;
Rauschnabel, …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10012817127
Saved in:
13
Augmented reality filters on social media : analyzing the drivers of playability based on uses and gratifications theory
Ibáñez-Sánchez, Sergio
;
Orús, Carlos
;
Flavián …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 559-578
Persistent link: https://www.econbiz.de/10012817136
Saved in:
14
Buffer bots : the role of virtual service agents in mitigating negative effects when service fails
Sands, Sean
;
Campbell, Colin L.
;
Plangger, Kirk
;
Pitt, …
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2039-2054
Persistent link: https://www.econbiz.de/10013465140
Saved in:
15
It's all part of the customer journey : the impact of augmented reality, chatbots, and social media on the body image and self-esteem of Generation Z female consumers
Ameen, Nisreen
;
Hwa, Jacky Cheah Jun
;
Kumar, Satish
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2110-2129
Persistent link: https://www.econbiz.de/10013465147
Saved in:
16
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
17
Disrupting marketing realities : a research agenda for investigating the psychological mechanisms of next-generation experiences with reality-enhancing technologies
Hilken, Tim
;
Keeling, Debbie I.
;
Chylinski, Mathew
; …
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1660-1671
Persistent link: https://www.econbiz.de/10013280183
Saved in:
18
Product 3D virtual display scene modelling based on augmented reality technology
Luo, Heng
- In:
International journal of product development : IJPD
26
(
2022
)
1/4
,
pp. 131-142
Persistent link: https://www.econbiz.de/10014230097
Saved in:
19
Strategic use of immersive media and narrative message in virtual marketing : understanding the roles of telepresence and transportation
Chen, Chen
;
Yao, Mike Z.
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 524-542
Persistent link: https://www.econbiz.de/10012817130
Saved in:
20
Virtual agents that flatter you : moderating effects of self-esteem and customization target in e-customization services
Li, Xueni
;
Si, Wei
;
Chan, Kimmy Wa
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 344-363
Persistent link: https://www.econbiz.de/10014467497
Saved in:
21
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
Saved in:
22
Gesture interactive recognition method of moving equipment based on virtual reality technology
Shen, Yang
- In:
International journal of product development : IJPD
27
(
2023
)
1/2
,
pp. 15-27
Persistent link: https://www.econbiz.de/10014231203
Saved in:
23
Simulated satiation through reality-enhancing technology
Pala, Erol
;
Kapitan, Sommer
;
Van Esch, Patrick
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 483-494
Persistent link: https://www.econbiz.de/10012817121
Saved in:
24
Augmented reality advertising via a mobile app
Sung, Eunyoung
;
Han, Dai-In Danny
;
Choi, Yung Kyun
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 543-558
Persistent link: https://www.econbiz.de/10012817135
Saved in:
25
Increasing donation intentions toward endangered species : an empirical study on the mediating role of psychological and technological elements of VR
Moriuchi, Emi
;
Murdy, Samantha
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1302-1321
Persistent link: https://www.econbiz.de/10013280096
Saved in:
26
Virtual product development of vehicle drives
Fietkau, Peter
;
Kistner, Bruno
;
Sanzenbacher, Sabine
; …
- In:
International journal of product development : IJPD
25
(
2021
)
4
,
pp. 327-342
Persistent link: https://www.econbiz.de/10013093147
Saved in:
27
A template approach for coupling virtual reality and CAD in an immersive car interior design scenario
Meyrueis, Vincent
;
Paljic, Alexis
;
Leroy, Laure
;
Fuchs, …
- In:
International journal of product development : IJPD
18
(
2013
)
5
,
pp. 395-410
Persistent link: https://www.econbiz.de/10010361159
Saved in:
28
Next practice, not best practice : using virtual worlds in new product development in the automotive industry
Daecke, Julia
;
Knyphausen-Aufseß, Dodo zu
;
Schweizer, Lars
- In:
International journal of product development : IJPD
20
(
2015
)
5
,
pp. 401-433
Persistent link: https://www.econbiz.de/10011540837
Saved in:
29
IT-enabled product innovation : customer motivation for participating in virtual idea communities
Bretschneider, Ulrich
;
Leimeister, Jan Marco
; …
- In:
International journal of product development : IJPD
20
(
2015
)
2
,
pp. 126-141
Persistent link: https://www.econbiz.de/10011488295
Saved in:
30
"My avatar and her beloved possession" : characteristics of attachment to virtual objects
Nagy, Péter
;
Koles, Bernadett
- In:
Psychology & marketing
31
(
2014
)
12
,
pp. 1122-1135
Persistent link: https://www.econbiz.de/10010465114
Saved in:
31
In search of the "meta-maven" : an examination of market maven behavior across real-life, web, and virtual world marketing channels
Barnes, Stuart J.
;
Pressey, Andrew D.
- In:
Psychology & marketing
29
(
2012
)
3
,
pp. 167-185
Persistent link: https://www.econbiz.de/10009510112
Saved in:
32
The impact of 3d virtual haptics in marketing
Jin, Seung-A. Annie
- In:
Psychology & marketing
28
(
2011
)
3
,
pp. 240-255
Persistent link: https://www.econbiz.de/10008902983
Saved in:
33
Special issue: Stretching the bourndaries : new developments in design-enabling tools and systems
Horváth, Imre
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003976085
Saved in:
34
Integration of virtual reality and haptics to carry out ergonomic tests on virtual control boards
Colombo, Giorgio
;
De Angelis, Franco
;
Formentini, Luca
- In:
International journal of product development : IJPD
11
(
2010
)
1/2
,
pp. 47-61
Persistent link: https://www.econbiz.de/10003976098
Saved in:
35
New methods for virtual design with a focus on compsite materials and structural optimisation
Schnack, Eckart
;
Albers, Albert
;
Minx, Johannes
; …
- In:
International journal of product development : IJPD
11
(
2010
)
1/2
,
pp. 89-114
Persistent link: https://www.econbiz.de/10003976103
Saved in:
36
Avatars as information : perception of consumers based on their avatars in virtual worlds
Bélisle, Jean-François
;
Bodur, H. Onur
- In:
Psychology & marketing
27
(
2010
)
8
,
pp. 741-765
Persistent link: https://www.econbiz.de/10003997655
Saved in:
37
Consumer learning and the effects of virtual experience relative to indirect and direct product experience
Daugherty, Terry
;
Li, Hairong
;
Biocca, Frank
- In:
Psychology & marketing
25
(
2008
)
7
,
pp. 568-586
Persistent link: https://www.econbiz.de/10003748326
Saved in:
38
Constraint-based virtual conceptual design
Brunetti, Gino
;
Stork, André
- In:
International journal of product development : IJPD
4
(
2007
)
6
,
pp. 646-661
Persistent link: https://www.econbiz.de/10003550006
Saved in:
39
Special issue: Virtual reality for product development
Fischer, Xavier
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003549765
Saved in:
40
Knowledge integration for annotating in virtual environments
Aubry, Stéphane
;
Thouvenin, Indira
;
Lenne, Dominique
; …
- In:
International journal of product development : IJPD
4
(
2007
)
6
,
pp. 533-546
Persistent link: https://www.econbiz.de/10003549771
Saved in:
41
Dynamical indexation of risk in a virtual work environment
Marsot, Jacques
;
Ciccotelli, Joseph
;
Marc, Jacques
- In:
International journal of product development : IJPD
4
(
2007
)
6
,
pp. 570-586
Persistent link: https://www.econbiz.de/10003549789
Saved in:
42
A method for interactively composing mechatronic prototypes in virtual environment
Shen, Qing
;
Grafe, Michael
;
Bauch, Jochen
;
Radkowski, Rafael
- In:
International journal of product development : IJPD
4
(
2007
)
6
,
pp. 587-604
Persistent link: https://www.econbiz.de/10003549929
Saved in:
43
Computer-aided apparel tailoring with virtual simulation
Fontana, Marzia
;
Rizzi, Caterina
;
Cugini, Umberto
- In:
International journal of product development : IJPD
4
(
2007
)
6
,
pp. 605-625
Persistent link: https://www.econbiz.de/10003549941
Saved in:
44
Conceptual modelling of behaviour in a virtual environment
Pellens, Bram
;
De Troyer, Olga
;
Kleinermann, Frederic
; …
- In:
International journal of product development : IJPD
4
(
2007
)
6
,
pp. 626-645
Persistent link: https://www.econbiz.de/10003549948
Saved in:
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