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Visual perception
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Visuelle Wahrnehmung
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Consumer behaviour
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eye tracking
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attention
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Dialogmarketing Perspektiven 2019/2020 : Tagungsband 14. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
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Emotional, sensory, and social dimensions of consumer buying behavior
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Empirical economics : a journal of the Institute for Advanced Studies, Vienna, Austria
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Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
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ECONIS (ZBW)
130
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1
Eyes on the account size : interactions between attention and budget in consumer choice
Amasino, Dianna R.
;
Dolgin, Jack
;
Huettel, Scott A.
- In:
Journal of economic psychology : research in economic …
97
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014334241
Saved in:
2
Standardize or let a thousand flowers bloom? : interface design coordination between software platforms and hosted apps
Cheng, Zhang
;
Song, Peijian
;
Lim, Kai H.
- In:
MIS quarterly
47
(
2023
)
3
,
pp. 1333-1352
Persistent link: https://www.econbiz.de/10014422601
Saved in:
3
How do consumers read and encode a price?
Laurent, Gilles
;
Vanhuele, Marc
- In:
Journal of consumer research : JCR ; an …
50
(
2023
)
3
,
pp. 510-532
Persistent link: https://www.econbiz.de/10014391409
Saved in:
4
Evaluating communication effectiveness through eye tracking : benefits, state of the art, and unresolved questions
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
International journal of business communication : IJBC …
60
(
2023
)
1
,
pp. 24-61
Persistent link: https://www.econbiz.de/10014228968
Saved in:
5
The influence of negative emotions on brand trust and intention to share cause-related posts : a neuroscientific study
Bigné Alcañiz, J. Enrique
;
Ruiz Mafe, Carla
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229560
Saved in:
6
Impacts of game attractiveness and color of message on sport viewers' attention to prosocial message : an eye-tracking study
Oboudi, Behnam
;
Elahi, Alireza
;
Akbari Yazdi, Hossein
; …
- In:
Sport, Business and Management : an international …
13
(
2023
)
2
,
pp. 213-227
Persistent link: https://www.econbiz.de/10014317623
Saved in:
7
Celebrity endorsement in tourism : attention, emotional arousal and familiarity
Liu, Biqiang
;
Moyle, Brent
;
Kralj, Anna
;
Li, Yaoqi
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304474
Saved in:
8
Marketing through the machine's eyes : image analytics and interpretability
Feng, Xiaohang
;
Zhang, Shunyuan
;
Srinivasan, Kannan
- In:
Artificial intelligence in marketing
,
(pp. 217-237)
.
2023
Persistent link: https://www.econbiz.de/10014307154
Saved in:
9
There is more to attraction than meets the eye : studying decoy-induced attention allocation without eye tracking
Marini, Marco
;
Sapienza, Alessandro
;
Paglieri, Fabio
- In:
Journal of behavioral decision making
36
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014289866
Saved in:
10
The power of neuromarketing : taking luxury fashion marketing in Southeast Asia markets to a whole new level
Ala, Mamun
;
Nair, Sumesh
;
Rasul, Tareq Faizur
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 73-98)
.
2023
Persistent link: https://www.econbiz.de/10013543383
Saved in:
11
Visual perception-based human-computer interaction information classification method for intelligent products
Zhou, Liting
;
Li, Xuan
;
Guo, Minmin
- In:
International journal of product development : IJPD
27
(
2023
)
1/2
,
pp. 28-40
Persistent link: https://www.econbiz.de/10014231213
Saved in:
12
Strength in diversity : how incongruent racial cues enhance consumer preferences toward conservative brands
Boman, Laura
;
Hewage, Ganga S. Urumutta
;
Hasford, Jonathan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434782
Saved in:
13
Eye-tracking analysis of chosen tourist offers
Barczak, Mariusz
;
Szymański, Piotr
;
Zsarnoczky, Martin
- In:
Integrating new technologies in international business …
,
(pp. 293-306)
.
2022
Persistent link: https://www.econbiz.de/10014382900
Saved in:
14
Identification and influence of tourism rituals : analysis of eye movement recognition of tourism images
Shi, Da
;
Shan, Yawen
;
Zhao, Zhiyue
;
Zhang, Shuhan
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
1
,
pp. 147-173
Persistent link: https://www.econbiz.de/10012794076
Saved in:
15
Using eye-movements to assess underlying factors in online purchasing behaviors
Johnson, Rebecca L.
;
Nambiar, Devika
;
Suman, Gabriella
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1365-1380
Persistent link: https://www.econbiz.de/10013328298
Saved in:
16
Why display motion on packaging? : the effect of implied motion on consumer behavior
Yu, Junwei
;
Droulers, Olivier
;
Lacoste-Badie, Sophie
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209597
Saved in:
17
Eye tracking and tourism research : a systematic literature review
Savin, Georgiana-Denisse
;
Fleșeriu, Cristina
; …
- In:
Journal of vacation marketing
28
(
2022
)
3
,
pp. 285-302
Persistent link: https://www.econbiz.de/10013257584
Saved in:
18
Relationship between cognitive and affective processes, and willingness to pay for pesticide-free and GMO-free labeling
Grebitus, Carola
;
Van Loo, Ellen J.
- In:
Agricultural economics : the journal of the …
53
(
2022
)
3
,
pp. 407-421
Persistent link: https://www.econbiz.de/10013279918
Saved in:
19
Predictable effects of visual salience in experimental decisions and games
Li, Xiaomin
;
Camerer, Colin
- In:
The quarterly journal of economics
137
(
2022
)
3
,
pp. 1849-1900
Persistent link: https://www.econbiz.de/10013349887
Saved in:
20
Equity crowdfunders' human capital and signal set formation : evidence from eye tracking
Butticè, Vincenzo
;
Collewaert, Veroniek
;
Stroe, Silvia
; …
- In:
Entrepreneurship theory and practice : ET&P
46
(
2022
)
5
,
pp. 1317-1343
Persistent link: https://www.econbiz.de/10013389332
Saved in:
21
Tourist gaze through computer vision : where, what, how and why?
Zhang, Kun
;
Zhang, Hanqin Qiu
;
Wang, Jingyue
;
Li, Chunlin
; …
- In:
Tourism review
77
(
2022
)
4
,
pp. 1186-1202
Persistent link: https://www.econbiz.de/10013368979
Saved in:
22
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
23
Effects of uncertainty visualization on attention, arousal, and judgment
Rose, Anna M.
;
Rose, Jacob M.
;
Rotaru, Kristian
; …
- In:
Behavioral research in accounting
34
(
2022
)
1
,
pp. 113-139
Persistent link: https://www.econbiz.de/10013332074
Saved in:
24
The impact of gendered lookism during employment stages : how physical appearance discrimination influences recruitment, hiring, and compensation
Sims, Cynthia
- In:
Implementation strategies for improving diversity in …
,
(pp. 75-109)
.
2021
Persistent link: https://www.econbiz.de/10012240933
Saved in:
25
Reducing lookism in the workplace
Wang, Kai
;
Niu, Yuanlu
- In:
Implementation strategies for improving diversity in …
,
(pp. 110-132)
.
2021
Persistent link: https://www.econbiz.de/10012241225
Saved in:
26
Visualization of statistically significant correlation coefficients from a correlation matrix : a call for a change in practice
Patil, Vivek H.
;
Franken, Frederick H.
- In:
Journal of marketing analytics : JMA
9
(
2021
)
4
,
pp. 286-297
Persistent link: https://www.econbiz.de/10012667106
Saved in:
27
Understanding lateral and vertical biases in consumer attention : an in-store ambulatory eye-tracking study
Chen, Ming
;
Burke, Raymond R.
;
Hui, Sam K.
;
Leykin, Alex
- In:
Journal of marketing research
58
(
2021
)
6
,
pp. 1120-1141
Persistent link: https://www.econbiz.de/10012794318
Saved in:
28
Ketchup with your fries? : utilizing complementary product displays to transfer attention to a focal product
Radon, Anita
;
Brannon, Daniel C.
;
Reardon, James
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012431662
Saved in:
29
The path to click : are you on it?
Shi, Savannah Wei
;
Trusov, Michael
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 344-365
Persistent link: https://www.econbiz.de/10012504967
Saved in:
30
Testing the consistency of preferences in discrete choice experiments : an eye tracking study
Segovia, Michelle S.
;
Palma, Marco A.
- In:
European review of agricultural economics
48
(
2021
)
3
,
pp. 624-664
Persistent link: https://www.econbiz.de/10012545802
Saved in:
31
Cultural aspect of informational and normative influences on purchasing intentions : an eye-tracking approach
Moriuchi, Emi
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
4
,
pp. 498-517
Persistent link: https://www.econbiz.de/10012607675
Saved in:
32
What's wrong with everyday lookism?
Mason, Andrew
- In:
Politics, philosophy & economics : ppe
20
(
2021
)
3
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pp. 315-335
Persistent link: https://www.econbiz.de/10012608002
Saved in:
33
A multiattribute attentional drift diffusion model
Fisher, Geoffrey
- In:
Organizational behavior and human decision processes : …
165
(
2021
),
pp. 167-182
Persistent link: https://www.econbiz.de/10012610391
Saved in:
34
Can't take my eyes off of the model : the impact of sexual appeal and product involvement on selective attention to advertisements
Gong, Zijian
;
Holiday, Steve
;
Cummins, R. Glenn
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
2
,
pp. 162-174
Persistent link: https://www.econbiz.de/10012515111
Saved in:
35
To fit in or to stand out? : an eye-tracking study investigating online banner effectiveness in a media multitasking context
Beuckels, Emma
;
Hudders, Liselot
;
Cauberghe, Veroline
; …
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 461-478
Persistent link: https://www.econbiz.de/10012650826
Saved in:
36
The impact of visual sexual appeals on attention allocation within advertisements : an eye-tracking study
Cummins, R. Glenn
;
Gong, Zijian
;
Reichert, Tom
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 708-732
Persistent link: https://www.econbiz.de/10012623880
Saved in:
37
Application of eye-tracking in assessing the role of mediator variable (brand awareness) in the relation between packaging elements and customers' choice
Salehi, Somayeh
;
Sanayei, Ali
;
Sammaknejad, Negar
; …
- In:
International journal of business excellence : IJBEX
25
(
2021
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012669030
Saved in:
38
Convolutional neural networks for real-time eye tracking in interactive applications
Burch, Michael
;
Jalba, Andrei Corneliu
;
Hollander, Carl …
- In:
Handbook of research on applied AI for international …
,
(pp. 455-473)
.
2021
Persistent link: https://www.econbiz.de/10012303518
Saved in:
39
An analysis of subliminal static images and words using eye tracking techniques
Zacharia, Anish Babu
;
Hamelin, Nicolas
- In:
Developing digital marketing : relationship perspectives
,
(pp. 155-180)
.
2021
Persistent link: https://www.econbiz.de/10012586411
Saved in:
40
Visuelle Markenkraft : mit den richtigen Signalen die Markenattraktivität steigern
Hofmann, Andreas
-
2020
Persistent link: https://www.econbiz.de/10012130921
Saved in:
41
Visual attention to the main image of a hotel website based on its position, type of navigation and belonging to Millennial generation : an eye tracking study
Espigares-Jurado, Francisco
;
Muñoz-Leiva, Francisco
; …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012132231
Saved in:
42
The sales impact of using handheld scanners : evidence from the field
Grewal, Dhruv
;
Noble, Stephanie M.
;
Ahlbom, Carl-Philip
; …
- In:
Journal of marketing research
57
(
2020
)
3
,
pp. 527-547
Persistent link: https://www.econbiz.de/10012214322
Saved in:
43
When products compete for consumers attention : how selective attention affects preferences
Florack, Arnd
;
Egger, Martin
;
Hübner, Ronald
- In:
Journal of business research : JBR
111
(
2020
),
pp. 117-127
Persistent link: https://www.econbiz.de/10012237786
Saved in:
44
A new way to guide consumer's choice : retro-cueing alters the availability of product information in memory
Krefeld-Schwalb, Antonia
;
Rosner, Agnes
- In:
Journal of business research : JBR
111
(
2020
),
pp. 135-147
Persistent link: https://www.econbiz.de/10012237789
Saved in:
45
An exploratory study of retail lighting with continuous modulation of color rendering properties to influence shoppers' spatial range of browsing
Laski, Joseph
;
Brunault, Charles A.
;
Schmidt, Rebecca
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 148-162
Persistent link: https://www.econbiz.de/10012237790
Saved in:
46
Personalized advertisements with integration of names and photographs : an eye-tracking experiment
Pfiffelmann, Jean
;
Dens, Nathalie
;
Soulez, Sébastien
- In:
Journal of business research : JBR
111
(
2020
),
pp. 196-207
Persistent link: https://www.econbiz.de/10012237800
Saved in:
47
Predicting consumer gaze hits : a simulation model of visual attention to dynamic marketing stimuli
Rumpf, Christopher
;
Boronczyk, Felix
;
Breuer, Christoph
- In:
Journal of business research : JBR
111
(
2020
),
pp. 208-217
Persistent link: https://www.econbiz.de/10012237802
Saved in:
48
What I see is what I want : top-down attention biasing choice behavior
Vriens, Marco
;
Vidden, Chad
;
Schomaker, Judith
- In:
Journal of business research : JBR
111
(
2020
),
pp. 262-269
Persistent link: https://www.econbiz.de/10012237810
Saved in:
49
Effects of background complexity on consumer visual processing : an eye-tracking study
Qiuzhen, Wang
;
Ma, Da
;
Chen, Hanyue
;
Ye, Xuhong
;
Xu, Qing
- In:
Journal of business research : JBR
111
(
2020
),
pp. 270-280
Persistent link: https://www.econbiz.de/10012237811
Saved in:
50
Inferring attribute non-attendance using eye tracking in choice-based conjoint analysis
Yegoryan, Narine
;
Guhl, Daniel
;
Klapper, Daniel
- In:
Journal of business research : JBR
111
(
2020
),
pp. 290-304
Persistent link: https://www.econbiz.de/10012237816
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