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subject:"Advertising"
~isPartOf:"Journal of marketing research : JMR"
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Advertising
Advertising effects
85
Werbewirkung
85
Consumer behaviour
52
Konsumentenverhalten
52
Werbung
39
Internet marketing
36
Online-Marketing
36
advertising
17
Brand management
10
Markenführung
10
Experiment
9
Search engine
8
Suchmaschine
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online advertising
8
Brand image
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Emotion
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Feldforschung
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Television advertising
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advertising effectiveness
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field experiments
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39
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Danaher, Peter J.
4
Heerde, Harald J. van
2
Hoban, Paul R.
2
Sahni, Navdeep S.
2
Abou Nabout, Nadia
1
Ada, Sıla
1
Albers, Sönke
1
Aribarg, Anocha
1
Bart, Yakov
1
Bijmolt, Tammo H. A.
1
Biswas, Dipayan
1
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1
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1
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1
Cannella, Albert A. <Jr.>
1
Chang, Hannah H.
1
Chattopadhyay, Amitava
1
Chen, Yuxin
1
Chintagunta, Pradeep K.
1
Cian, Luca
1
Cutright, Keisha M.
1
Dagger, Tracey S.
1
Danaher, Tracey S.
1
Delre, Sebastiano A.
1
Deng, Yiting
1
Derdenger, Timothy P.
1
Despotakis, Stylianos
1
Dimoka, Angelika
1
Dinner, Isaac M.
1
Fang, Eric
1
Feit, Elea McDonnell
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Gal, David
1
Gijsenberg, Maarten J.
1
Goldfarb, Avi
1
Grayson, Kent
1
Hampton, William
1
Haws, Kelly L.
1
Huang, Minxue
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Isaac, Mathew S.
1
James, Gareth M.
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Journal of marketing research : JMR
Journal of marketing research
International journal of advertising : the review of marketing communications
145
International journal of advertising : the quarterly review of marketing communications
124
Journal of business research : JBR
112
Journal of marketing communications
110
Journal of advertising : official publication of the American Academy of Advertising
104
Journal of advertising research
89
Journal of promotion management : innovations in planning and applied research
54
Journal of promotion management : JPM
53
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
International journal of internet marketing and advertising : IJIMA
39
Psychology & marketing
37
Journal of retailing and consumer services
36
Journal of current issues and research in advertising : JCIRA
35
European journal of marketing : EJM
34
Health marketing quarterly
31
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
28
Journal of global marketing
24
Young consumers : insight and ideas for responsible marketers
24
Journal of current issues and research in advertising
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Marketing letters : a journal of research in marketing
22
Journal of marketing
21
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Journal of international consumer marketing
20
Asia Pacific journal of marketing and logistics
18
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
Quantitative marketing and economics : QME
17
The journal of consumer marketing
17
Journal of advertising
16
International journal of consumer studies
15
Marketing : ZFP ; journal of research and management
15
Journal of business ethics : JOBE
14
Australasian marketing journal
13
International journal of hospitality management
13
SpringerLink / Bücher
13
Journal of consumer marketing
12
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
12
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ECONIS (ZBW)
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1
Context information can increase revenue in online display advertising auctions : evidence from a policy change
Ada, Sıla
;
Abou Nabout, Nadia
;
Feit, Elea McDonnell
- In:
Journal of marketing research
59
(
2022
)
5
,
pp. 1040-1058
Persistent link: https://www.econbiz.de/10013389283
Saved in:
2
More voices persuade : the attentional benefits of voice numerosity
Chang, Hannah H.
;
Mukherjee, Anirban
;
Chattopadhyay, Amitava
- In:
Journal of marketing research
60
(
2023
)
4
,
pp. 687-706
Persistent link: https://www.econbiz.de/10014322176
Saved in:
3
Optimal microtargeting of advertising
Danaher, Peter J.
- In:
Journal of marketing research
60
(
2023
)
3
,
pp. 564-584
Persistent link: https://www.econbiz.de/10014294950
Saved in:
4
Deceptive claims using fake news advertising : the impact on consumers
Rao, Anita
- In:
Journal of marketing research
59
(
2022
)
3
,
pp. 534-554
Persistent link: https://www.econbiz.de/10013258053
Saved in:
5
Variety effects in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Journal of marketing research
59
(
2022
)
4
,
pp. 718-738
Persistent link: https://www.econbiz.de/10013389198
Saved in:
6
High-energy ad content : a large-scale investigation of TV commercials
Yang, Joonhyuk
;
Xie, Yingkang
;
Krishnamurthi, Lakshman
; …
- In:
Journal of marketing research
59
(
2022
)
4
,
pp. 840-859
Persistent link: https://www.econbiz.de/10013389215
Saved in:
7
First-price auctions in online display advertising
Despotakis, Stylianos
;
Ravi, Ramamoorthi
;
Sayedi, Amin
- In:
Journal of marketing research
58
(
2021
)
5
,
pp. 888-907
Persistent link: https://www.econbiz.de/10012662060
Saved in:
8
A near-optimal bidding strategy for real-time display advertising auctions
Tunuguntla, Srinivas
;
Hoban, Paul R.
- In:
Journal of marketing research
58
(
2021
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012426501
Saved in:
9
Native advertising in online news : trade-offs among clicks, brand recognition, and website trustworthiness
Aribarg, Anocha
;
Schwartz, Eric M.
- In:
Journal of marketing research
57
(
2020
)
1
,
pp. 20-34
Persistent link: https://www.econbiz.de/10012177863
Saved in:
10
Designed to s(m)ell : when scentedadvertising induces proximityand enhances appeal
Ruzeviciute, Ruta
;
Kamleitner, Bernadette
;
Biswas, Dipayan
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 315-331
Persistent link: https://www.econbiz.de/10012180538
Saved in:
11
Advertising effectiveness for multiple retailer-brands in a multimedia and multichannel environment
Danaher, Peter J.
;
Danaher, Tracey S.
;
Smith, Michael S.
; …
- In:
Journal of marketing research
57
(
2020
)
3
,
pp. 445-467
Persistent link: https://www.econbiz.de/10012214143
Saved in:
12
Advertising a desired change : when process simulation Fosters (vs. Hinders) credibility and persuasion
Cian, Luca
;
Longoni, Chiara
;
Krishna, Aradhna
- In:
Journal of marketing research
57
(
2020
)
3
,
pp. 489-508
Persistent link: https://www.econbiz.de/10012214303
Saved in:
13
Can Viagra advertising make more babies? : direct-to-consumer advertising on public health outcomes
Kim, Tongil TI
;
Kc, Diwas Singh
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 599-616
Persistent link: https://www.econbiz.de/10012271749
Saved in:
14
An experimental investigation of the effects of retargeted advertising : the role of frequency and timing
Sahni, Navdeep S.
;
Narayanan, Sridhar
;
Kalyanam, Kirthi
- In:
Journal of marketing research
56
(
2019
)
3
,
pp. 401-418
Persistent link: https://www.econbiz.de/10012177427
Saved in:
15
Capital market returns to new product development success : informational effects on product market advertising
Park, Kyung M.
;
Chintagunta, Pradeep K.
;
Suk, Inho
- In:
Journal of marketing research
56
(
2019
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10012170831
Saved in:
16
Firms' strategic leverage of unplanned exposure and planned advertising : an analysis in the context of celebrity endorsements
Derdenger, Timothy P.
;
Li, Hui
;
Srinivasan, Kannan
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 14-34
Persistent link: https://www.econbiz.de/10011819635
Saved in:
17
TV viewing and advertising targeting
Deng, Yiting
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 99-118
Persistent link: https://www.econbiz.de/10011819665
Saved in:
18
In God's hands : how reminders of god dampen the effectiveness of fear appeals
Wu, Eugenia C.
;
Cutright, Keisha M.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 119-131
Persistent link: https://www.econbiz.de/10011819670
Saved in:
19
Making warnings about misleading advertising and product recalls more effective : an implicit attitude perspective
Trendel, Olivier
;
Mazodier, Marc
;
Vohs, Kathleen D.
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 265-276
Persistent link: https://www.econbiz.de/10011845010
Saved in:
20
Efficient large-scale internet media selection optimization for online display advertising
Paulson, Courtney
;
Luo, Lan
;
James, Gareth M.
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 489-506
Persistent link: https://www.econbiz.de/10011912728
Saved in:
21
Delusion in attribution : caveats in using attribution for multimedia budget allocation
Danaher, Peter J.
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 667-685
Persistent link: https://www.econbiz.de/10011957967
Saved in:
22
Riding the waves : revealing the impact of intrayear category demand cycles on advertising and pricing effectiveness
Gijsenberg, Maarten J.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 171-186
Persistent link: https://www.econbiz.de/10011697337
Saved in:
23
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
Saved in:
24
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
25
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
26
Ghost ads : improving the economics of measuring online ad effectiveness
Johnson, Garrett A.
;
Lewis, Randall A.
;
Nubbemeyer, Elmar I.
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 867-884
Persistent link: https://www.econbiz.de/10011784982
Saved in:
27
A meta-analysis of marketing communication carryover effects
Köhler, Christine
;
Mantrala, Murali K.
;
Albers, Sönke
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
Saved in:
28
Advertising effectiveness : the moderating effect of firm strategy
McAlister, Leigh
;
Srinivasan, Raji
;
Jindal, Niket
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 207-224
Persistent link: https://www.econbiz.de/10011485280
Saved in:
29
Is top 10 better than top 9? : the role of expectations in consumer response to imprecise rank claims
Isaac, Mathew S.
;
Brough, Aaron R.
;
Grayson, Kent
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 338-353
Persistent link: https://www.econbiz.de/10011502922
Saved in:
30
Advertising spillovers : evidence from online field experiments and implications for returns on advertising
Sahni, Navdeep S.
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 459-478
Persistent link: https://www.econbiz.de/10011537683
Saved in:
31
When sex and romance conflict : the effect of sexual imagery in advertising on preference for romantically linked products and services
Ma, Jingjing
;
Gal, David
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 479-496
Persistent link: https://www.econbiz.de/10011537709
Saved in:
32
The effects of shared consumption on product life cycles and advertising effectiveness : the case of the motion picture market
Delre, Sebastiano A.
;
Broekhuizen, Thijs L. J.
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 608-627
Persistent link: https://www.econbiz.de/10011537822
Saved in:
33
Predicting advertising success beyond traditional measures : new insights from neurophysiological methods and market response modeling
Venkatraman, Vinod
;
Dimoka, Angelika
;
Pavlou, Paul A.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 436-452
Persistent link: https://www.econbiz.de/10011337515
Saved in:
34
Direct and indirect effects of buyers and sellers on search advertising revenues in business-to-business electronic platforms
Fang, Eric
;
Li, Xiaoling
;
Huang, Minxue
;
Palmatier, …
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 407-422
Persistent link: https://www.econbiz.de/10011292872
Saved in:
35
Effects of Internet display advertising in the purchase funnel : model-based insights from a randomized field experiment
Hoban, Paul R.
;
Bucklin, Randolph E.
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 375-393
Persistent link: https://www.econbiz.de/10011292880
Saved in:
36
Which products are best suited to mobile advertising? : a field study of mobile display advertising effects on consumer attitudes and intentions
Bart, Yakov
;
Stephen, Andrew T.
;
Sárváry, Miklós
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 270-285
Persistent link: https://www.econbiz.de/10010380962
Saved in:
37
Information asymmetry and hybrid advertising
Liu, De
;
Viswanathan, Siva
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 609-624
Persistent link: https://www.econbiz.de/10010489700
Saved in:
38
Driving online and offline sales : the cross-channel effects of traditional, online display, and paid search advertising
Dinner, Isaac M.
;
Heerde, Harald J. van
;
Neslin, Scott A.
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 527-545
Persistent link: https://www.econbiz.de/10010489719
Saved in:
39
Comparing the relative effectiveness of advertising channels : a case study of a multimedia blitz campaign
Danaher, Peter J.
;
Dagger, Tracey S.
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 517-534
Persistent link: https://www.econbiz.de/10009786153
Saved in:
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