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Journal of advertising research
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Erfolgsfaktor Innovation : mit 7 Tabellen
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Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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Perspektiven für die Publikumszeitschrift : mit 31 Tabellen
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ECONIS (ZBW)
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1
Cross-media advertising in times of changing media environments and media consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
2
Gestaltung und Wirkungen crossmedialer Kommunikation
Boenigk, Michael
;
Stalder, Ursula
;
Fries, Tobias
; …
- In:
Werbung für alle Sinne : multimodale …
,
(pp. 267-287)
.
2020
Persistent link: https://www.econbiz.de/10012271861
Saved in:
3
Dynamic asymmetric effects of cross-media exposures over the purchase cycle : in China, tv ads benefit from prior online exposure, but not vice-versa
Lee, June Soo
;
Vakratsas, Demetrios
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 455-465
Persistent link: https://www.econbiz.de/10012159859
Saved in:
4
When to combine television with online campaigns : cost savings versus extended reach
Goerg, Georg M.
;
Best, Christoph
;
Shobowale, Sheethal
; …
- In:
Journal of advertising research
57
(
2017
)
3
,
pp. 283-304
Persistent link: https://www.econbiz.de/10011756539
Saved in:
5
Moderating role of brand familiarity in cross-media effects : an information processing perspective
Huang, Guanxiong
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 665-683
Persistent link: https://www.econbiz.de/10011631927
Saved in:
6
The path to purchase and attribution modeling : introduction to special section
Kannan, P. K.
;
Reinartz, Werner J.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 449-456
Persistent link: https://www.econbiz.de/10011596849
Saved in:
7
The fit factor : the role of fit between ads in understanding cross-media synergy
Voorveld, Hilde A. M.
;
Valkenburg, Sanne M. F.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 185-195
Persistent link: https://www.econbiz.de/10011313254
Saved in:
8
Unternehmen im medialen Wettbewerb versus Messe- und Eventplattformen : zwei Welten leben aneinander vorbei!
Sommer, Rudolf
- In:
Events und Messen : Stand und Perspektiven der …
,
(pp. 27-37)
.
2014
Persistent link: https://www.econbiz.de/10010382791
Saved in:
9
Cross-media marketing strategies
Wirtz, Bernd W.
;
Nitzsche, Philipp
;
Mory, Linda
- In:
Policy and marketing strategies for digital media
,
(pp. 218-232)
.
2014
Persistent link: https://www.econbiz.de/10010367979
Saved in:
10
Crossmediale Budgetierung
Peters, Kay
- In:
Dialogmarketing im Dialog : Festschrift zum …
,
(pp. 179-197)
.
2013
Persistent link: https://www.econbiz.de/10010416533
Saved in:
11
Cross-media synergy : exploring the role of the integration of ads in cross-media campaigns
Voorveld, Hilde A. M.
;
Valkenburg, Sanne
- In:
The changing roles of advertising : [extended versions …
,
(pp. 187-200)
.
2013
Persistent link: https://www.econbiz.de/10009773035
Saved in:
12
Modeling synergies in cross-media strategies : on-line and off-line media
Suklan, Jana
;
Žabkar, Vesna
- In:
The changing roles of advertising : [extended versions …
,
(pp. 159-171)
.
2013
Persistent link: https://www.econbiz.de/10009773039
Saved in:
13
Achieving reach in a multi-media environment : how a marketer's first step provides the direction fot the second
Romaniuk, Jenni
;
Beal, Virginia
;
Uncles, Mark
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 221-230
Persistent link: https://www.econbiz.de/10009778460
Saved in:
14
What works best when combining television sets, PCs, tablets, or mobile phones? : how synergies across devices result from cross-device effects and cross-format synergies
Varan, Duane
;
Murphy, Jamie
;
Hofacker, Charles F.
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 212-220
Persistent link: https://www.econbiz.de/10009778461
Saved in:
15
Is the multi-platform whole more powerful than its separate parts? : measuring the sales effects of cross-media advertising
Taylor, Jennifer
;
Kennedy, Rachel
;
McDonald, Colin
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 200-211
Persistent link: https://www.econbiz.de/10009778462
Saved in:
16
Cross-media promotion and media synergy : practices, problems, and policy responses
Hardy, Jonathan
- In:
The Routledge companion to advertising and promotional …
,
(pp. 83-98)
.
2013
Persistent link: https://www.econbiz.de/10010197577
Saved in:
17
The role of varying information quantity in ads on immediate and enduring cross-media synergies
Chatterjee, Patrali
- In:
Journal of marketing communications
18
(
2012
)
3
,
pp. 217-240
Persistent link: https://www.econbiz.de/10009577758
Saved in:
18
The interacting role of media sequence and product involvement in cross-media campaigns
Voorveld, Hilde A. M.
;
Neijens, Peter C.
;
Smit, Edith G.
- In:
Journal of marketing communications
18
(
2012
)
3
,
pp. 203-216
Persistent link: https://www.econbiz.de/10009577759
Saved in:
19
Strategic consistent messages in cross-tool campaigns : effects on brand image and brand attitude
Navarro-Bailón, María Ángeles
- In:
Journal of marketing communications
18
(
2012
)
3
,
pp. 189-202
Persistent link: https://www.econbiz.de/10009577762
Saved in:
20
Understanding consumer-created media synergy
Schultz, Don E.
;
Block, Martin P.
;
Raman, Kaylan
- In:
Journal of marketing communications
18
(
2012
)
3
,
pp. 173-187
Persistent link: https://www.econbiz.de/10009577765
Saved in:
21
Crossmedia : Integration von Online und Offline im Dialogmarketing
Holland, Heinrich
;
Wengerter, Lena
- In:
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; …
,
(pp. 65-92)
.
2012
Persistent link: https://www.econbiz.de/10009559280
Saved in:
22
Konsequenzen der Konvergenz : juristische "Hot Spots"
Sporn, Stefan
- In:
Management von Medienunternehmen : digitale …
,
(pp. 397-417)
.
2013
Persistent link: https://www.econbiz.de/10010243784
Saved in:
23
Controlling von Medienunternehmen
Schneider, Martin
;
Foit, Kristian
- In:
Management von Medienunternehmen : digitale …
,
(pp. 277-299)
.
2013
Persistent link: https://www.econbiz.de/10010243788
Saved in:
24
E-Commerce und Crossmedia
Große Holtforth, Dominik
;
Metallidis, Elena
- In:
Management von Medienunternehmen : digitale …
,
(pp. 155-180)
.
2013
Persistent link: https://www.econbiz.de/10010243792
Saved in:
25
Crossmedia-Optimierung : Leitmedium und Kundenprozesse
Rutschmann, Marc
;
Belz, Christian
- In:
Innovationen im Kundendialog : reales Kundenverhalten …
,
(pp. 197-222)
.
2011
Persistent link: https://www.econbiz.de/10008747973
Saved in:
26
Opening the black box : understanding cross-media effects
Voorveld, Hilde A. M.
;
Neijens, Peter C.
;
Smit, Edith G.
- In:
Journal of marketing communications
17
(
2011
)
2
,
pp. 69-85
Persistent link: https://www.econbiz.de/10009008493
Saved in:
27
Die normative Bewertung von Cross-Promotion : eine akzeptable Marketing-Strategie für crossmedial aufgestellte Medienkonzerne?
Zacher, Franziska
- In:
Crossmedia : wer bleibt auf der Strecke? ; Beiträge …
,
(pp. 210-225)
.
2010
Persistent link: https://www.econbiz.de/10008702235
Saved in:
28
Anforderungen an Crossmedia-Kampagnen
Kratel, Harald
-
2007
Persistent link: https://www.econbiz.de/10003551773
Saved in:
29
Cross-media measurement : the new medium necessitates a new approach to marketing mix measurement
Briggs, Rex
- In:
Market research best practice : 30 visions for the …
,
(pp. 319-363)
.
2007
Persistent link: https://www.econbiz.de/10003551892
Saved in:
30
Crossmedia-Werbung - neue Erlöspotenziale für Publikumszeitschriften
Bachér, Frank
;
Schwecke, Carsten
- In:
Perspektiven für die Publikumszeitschrift : mit 31 Tabellen
,
(pp. 503-513)
.
2007
Persistent link: https://www.econbiz.de/10003416728
Saved in:
31
Crossmedia
Vogelsberg, Daniel
-
2006
Persistent link: https://www.econbiz.de/10003396491
Saved in:
32
Innovative Crossmedia-Werbestrategien für Markenartikel
Berndt, Ralph
;
Uebelhart, Muriel J.
- In:
Erfolgsfaktor Innovation : mit 7 Tabellen
,
(pp. 177-186)
.
2005
Persistent link: https://www.econbiz.de/10002753197
Saved in:
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