Narrow search
Showing 1 - 10 of 95
Cover Image
Brand addiction : exploring the concept and its definition through an experiential lens
Cui, Charles Chi; Mrad, Mona; Hogg, Margaret K. - In: Journal of business research : JBR 87 (2018), pp. 118-127
Persistent link: https://www.econbiz.de/10011866558
Cover Image
Alumni's perceptions about commitment towards their university : drivers and consequences
Pedro, Ilda Maria; Mendes, Júlio; Pereira, Luis Nobre; … - In: International review on public and non-profit marketing 17 (2020) 4, pp. 469-491
Persistent link: https://www.econbiz.de/10012310877
Cover Image
Mobile technology adoption among hotels : Managerial issues and opportunities
Han, Spring H.; Lee, Jungwoo; Edvardsson, Bo; Verma, Rohit - In: Tourism management perspectives : TMP 38 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012591895
Cover Image
Personal and social usage : the origins of active customers and ways to keep them engaged
Lee, Clarence; Ofek, Elie; Steenburgh, Thomas J. - In: Management science : journal of the Institute for … 64 (2018) 6, pp. 2473-2495
Persistent link: https://www.econbiz.de/10011878929
Cover Image
The value of trust for travel agencies in achieving customers' attitudinal loyalty
Devece, Carlos; Garcia-Agreda, Sergio; … - In: Journal of promotion management : JPM 21 (2015) 4, pp. 516-529
Persistent link: https://www.econbiz.de/10011433512
Cover Image
Exploring traditional and new web-based methods to involve customers in new product development
Liu, Wei; Ye, Songhe; Moultrie, James - In: International journal of product development : IJPD 23 (2019) 1, pp. 42-64
Persistent link: https://www.econbiz.de/10012041729
Cover Image
Marketing information and marketing intelligence for customer insights
Mandal, Pratap Chandra - In: International journal of business excellence : IJBEX 28 (2022) 1, pp. 18-31
Persistent link: https://www.econbiz.de/10014234566
Cover Image
The effects of online and offline information sources on multiple store patronage
Tagashira, Takumi; Minami, Chieko - In: Australasian marketing journal 24 (2016) 2, pp. 116-124
Persistent link: https://www.econbiz.de/10011527534
Cover Image
Models of customer experience for B2C e-commerce enterprises
Pei, Yilei; Xue, Wanxin; Li, Dandan; Su, Yong - In: Journal of electronic commerce in organizations : the … 14 (2016) 1, pp. 24-33
Persistent link: https://www.econbiz.de/10011529132
Cover Image
Evaluating specific service quality aspects which impact on customers' behavioural loyalty in high-tech internet services
Thaichon, Paramaporn; Jebarajakirthy, Charles - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 141-159
Persistent link: https://www.econbiz.de/10011529483