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Human-like bots are not humans : the weakness of sensory language for virtual streamers in livestream commerce
Hu, Hai-Hua; Ma, Fang - In: Journal of retailing and consumer services 75 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014373392
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I virtually try it ... I want it ! : virtual Fitting Room : a tool to increase on-line and off-line exploratory behavior, patronage and purchase intentions
Beck, Marie; Crié, Dominique - In: Journal of retailing and consumer services 40 (2018), pp. 279-286
Persistent link: https://www.econbiz.de/10011801986
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Virtually responsible? : attribution of responsibility toward human vs. virtual influencers and the mediating role of mind perception
Liu, Fanjue; Lee, Yu-Hao - In: Journal of retailing and consumer services 77 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014462366
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From human to virtual : unmasking consumer switching intentions to virtual influencers by an integrated fsQCA and NCA method
Shao, Zhucheng - In: Journal of retailing and consumer services 78 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10015084900
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Determinants of virtual reality stores influencing purchase intention : an interpretive structural modeling approach
Mkedder, Nadjim; Jain, Varsha; Salunke, Parth - In: Journal of retailing and consumer services 78 (2024), pp. 1-17
Persistent link: https://www.econbiz.de/10015085047
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Virtually human : anthropomorphism in virtual influencer marketing
Dabiran, Ehsan; Farivar, Samira; Wang, Fang; Grant, Gerald - In: Journal of retailing and consumer services 79 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10015098484
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How do virtual streamers affect purchase intention in the live streaming context? : a presence perspective
Gao, Wei; Jiang, Ning; Guo, Qingqing - In: Journal of retailing and consumer services 73 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014303335
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Showing usage behavior or not? : the effect of virtual influencers’ product usage behavior on consumers
Yang, Defeng; Zhang, Jiaen; Sun, Yu; Huang, Zan - In: Journal of retailing and consumer services 79 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10015100926
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Digital human calls you dear : how do customers respond to virtual streamers’ social-oriented language in e-commerce livestreaming? : a stereotyping perspective
Yao, Ruiqi; Qi, Guijie; Wu, Zhiqiang; Sun, Hua; Sheng, … - In: Journal of retailing and consumer services 79 (2024), pp. 1-21
Persistent link: https://www.econbiz.de/10015101047
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Ethical marketing framework for metaverse simulated experiences of tourism (SET) : an exploration of consumers’ aspirations and fears
Petr, Christine; Caudan, Paul - In: Journal of retailing and consumer services 79 (2024), pp. 1-7
Persistent link: https://www.econbiz.de/10015100796