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The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar; Berenguer Contrí, Gloria; … - In: Tourism management : research, policies, practice 75 (2019), pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
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Customer engagement with tourism social media brands
Harrigan, Paul; Evers, Uwana; Miles, Morgan P.; Daly, … - In: Tourism management : research, policies, practice 59 (2017), pp. 597-609
Persistent link: https://www.econbiz.de/10011643277
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Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers
Casidy, Riza; Wymer, Walter; O'Cass, Aron - In: Tourism management : research, policies, practice 66 (2018), pp. 72-84
Persistent link: https://www.econbiz.de/10011813817
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Parallel pathways to brand loyalty : mapping the consequences of authentic consumption experiences for hotels and Airbnb
Mody, Makarand Amrish; Hanks, Lydia; Dogru, Tarik - In: Tourism management : research, policies, practice 74 (2019), pp. 65-80
Persistent link: https://www.econbiz.de/10012128566
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The missing link in building customer brand identification : the role of brand attractiveness
So, Kevin Kam Fung; King, Ceridwyn; Hudson, Simon; … - In: Tourism management : research, policies, practice 59 (2017), pp. 640-651
Persistent link: https://www.econbiz.de/10011643307
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Online branding : development of hotel branding through interactivity theory
Barreda, Albert A.; Bilgihan, Anil; Nusair, Khaldoon; … - In: Tourism management : research, policies, practice 57 (2016), pp. 180-192
Persistent link: https://www.econbiz.de/10011556039
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Testing the cross-brand and cross-market validity of a consumer-based brand equity (CBBE) model for destination brands
Tasci, Asli D. A. - In: Tourism management : research, policies, practice 65 (2018), pp. 143-159
Persistent link: https://www.econbiz.de/10011775110
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On being attractive, social and visually appealing in social media : the effects of anthropomorphic tourism brands on Facebook fan pages
Perez-Vega, Rodrigo; Taheri, Babak; Farrington, Thomas; … - In: Tourism management : research, policies, practice 66 (2018), pp. 339-347
Persistent link: https://www.econbiz.de/10011814767
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Antecedents and consequences of destination brand love : a case study from Finnish Lapland
Aro, Kaisa; Suomi, Kati; Saraniemi, Saila - In: Tourism management : research, policies, practice 67 (2018), pp. 71-81
Persistent link: https://www.econbiz.de/10011841825
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Examining strategies for maximizing and utilizing brand prestige in the luxury cruise industry
Hwang, Jinsoo; Han, Heesup - In: Tourism management : research, policies, practice 40 (2014), pp. 244-259
Persistent link: https://www.econbiz.de/10010227012