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Context Effects in Diverse-Category Brand Environments: The Influence of Target Product Positioning and Consumers' Processing Mind-Set
Kim, Kyeongheui; Meyers-Levy, Joan - In: Journal of consumer research : JCR ; an … 34 (2008) 6, pp. 882-896
Persistent link: https://www.econbiz.de/10007992527
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Effects of Temporal and Social Distance on Consumer Evaluations
Kim, Kyeongheui; Zhang, Meng; Li, Xiuping - In: Journal of consumer research : JCR ; an … 35 (2008) 4, pp. 706
Persistent link: https://www.econbiz.de/10008151101
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Brand Concept Maps: A Methodology for Identifying Brand Association Networks
John, Deborah Roedder; Loken, Barbara; Kim, Kyeongheui; … - In: Journal of marketing research : JMR 43 (2006) 4, pp. 549-563
Persistent link: https://www.econbiz.de/10007301094
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Brand concept maps : a methodology for identifying brand association networks ; Report No. 05-112
John, Deborah Roedder; Loken, Barbara; Kim, Kyeong-Heui; … - In: MSI reports : working paper series (2005) 3, pp. 41-65
Persistent link: https://www.econbiz.de/10009893443
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"A Two-Factor Explanation of Assimilation and Contrast Effects"
Meyers-Levy, Joan; Sternthal, Brian - In: Journal of marketing research : JMR 30 (1993) 3, pp. 359-368
Persistent link: https://www.econbiz.de/10006690585
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Distinguishing Between the Meanings of Music: When Background Music Affects Product Perceptions
Zhu, Rui (Juliet); Meyers-Levy, Joan - In: Journal of marketing research : JMR 42 (2005) 3, pp. 333-357
Persistent link: https://www.econbiz.de/10006643238
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Using Stylistic Properties of Ad Pictures to Communicate with Consumers
Peracchio, Laura A.; Meyers-Levy, Joan - In: Journal of consumer research : JCR ; an … 32 (2005) 1, pp. 29-40
Persistent link: https://www.econbiz.de/10006643659
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Section I: How Do Customers and Consumers Really Behave? - Consumers' Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories
Meyers-Levy, Joan; Malaviya, Prashant - In: Journal of marketing 63 (1999), pp. 45-60
Persistent link: https://www.econbiz.de/10005964044
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Evaluating Persuasion-Enhancing Techniques from a Resource-Matching Perspective
Peracchio, Laura A.; Meyers-Levy, Joan - In: Journal of consumer research : JCR ; an … 24 (1997) 2, pp. 178-191
Persistent link: https://www.econbiz.de/10006673239
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Context Effects at Encoding and Judgment in Consumption Settings: The Rob of Cognitive Resources
Meyers-Levy, Joan; Tybout, Alice M. - In: Journal of consumer research : JCR ; an … 24 (1997) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10006673717