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Techno-ready marketing of e-Services : customer beliefs about technology and the implications for marketing e-Services

Colby, Charles L. - In: E-Service : new directions in theory and practice, (pp. 25-44). 2002

Persistent link: https://www.econbiz.de/10001812841

Demographics, attitudes, and technology readiness : A cross-cultural analysis and model validation

Rojas-Méndez, José I.; Parasuraman, A.; Papadopoulos, … - In: Marketing Intelligence & Planning 35 (2017) 1, pp. 18-39

Purpose The purpose of this paper is to test the cross-cultural validity of the Technology Readiness Index (TRI) (Parasuraman, 2000) and explore how demographics and attitudinal variables may help to explain adoption and use of technology-based products and services. Design/methodology/approach...

Persistent link: https://www.econbiz.de/10014947349

The behavioral consequences of repeated flight delays

Ferrer, Juan-Carlos; Oliveira, Paulo Rocha e; … - In: Journal of air transport management 20 (2012), pp. 35-38

Persistent link: https://www.econbiz.de/10009703850

Customer experience creation : determinants, dynamics and management strategies

Verhoef, Peter C.; Lemon, Katherine N.; Parasuraman, A.; … - In: Journal of retailing 85 (2009) 1, pp. 31-41

Persistent link: https://www.econbiz.de/10003834491

The impact of customers' relational models on price-based defection

Kaltcheva, Velitchka D.; Winsor, Robert D.; Parasuraman, A. - In: Journal of marketing theory and practice 18 (2010) 1, pp. 5-22

Persistent link: https://www.econbiz.de/10003947362

SAJM Special Issue on refocusing on customers in an evolved digital context : 12th SIMSR Global Marketing Conference, Mumbai, 9-10 February 2017

Parasuraman, A. (ed.); Sharma, Kiran (ed.) - SIMSR Global Marketing Conference <12., 2017, Mumbai> - 2017

Persistent link: https://www.econbiz.de/10011888087

SAJM Special Issue on refocusing on customers in an evolved digital context : introduction

Parasuraman, A.; Sharma, Kiran - In: South Asian journal of management : SAJM 24 (2017) 4, pp. 9-10

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When service customers do not consume in isolation : a typology of customer copresence influence modes (CCIMs)

Colm, Laura; Ordanini, Andrea; Parasuraman, A. - In: Journal of service research : JSR 20 (2017) 3, pp. 223-239

Persistent link: https://www.econbiz.de/10011736753

Demographics, attitudes, and technology readiness : a cross-cultural analysis and model validation

Rojas-Méndez, José I.; Parasuraman, A.; Papadopoulos, … - In: Marketing intelligence & planning 35 (2017) 1, pp. 18-39

Persistent link: https://www.econbiz.de/10011657321

Individual-level Determinants of Consumers' Adoption and Usage of Technological Innovations

Yin Lam, Shun; Parasuraman, A. - In: Review of marketing research : Vol. 2, (pp. 151-176). 2006

Persistent link: https://www.econbiz.de/10015384770