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Cocreating value with hotel guests in the "new normal" : the case of Spain
Berenguer Contrí, Gloria; Gil Saura, Irene; Gallarza, … - 2024
Persistent link: https://www.econbiz.de/10015159121
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The quality-value-satisfaction-loyalty chain : relationships and impacts
Gallarza, Martina G.; Gil Saura, Irene; Moreno, … - In: Tourism review : the official journal of the AIEST 68 (2013) 1, pp. 3-20
Persistent link: https://www.econbiz.de/10009738872
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The value of value : further excursions on the meaning and role of customer value
Gallarza, Martina G.; Gil Saura, Irene; Holbrook, Morris B. - In: Journal of consumer behaviour : an international … 10 (2011) 4, pp. 179-191
Persistent link: https://www.econbiz.de/10009296477
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Managers' perceptions of delivered value in the hospitality industry
Gallarza, Martina G.; Santos Arteaga, Francisco Javier; … - In: Journal of hospitality marketing & management 24 (2015) 7/8, pp. 857-893
Persistent link: https://www.econbiz.de/10011433722
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Value dimensions in consumers' experience : combining the intra- and inter-variable approaches in the hospitality sector
Gallarza, Martina G.; Arteaga, Francisco; Del Chiappa, … - In: International journal of hospitality management 47 (2015), pp. 140-150
Persistent link: https://www.econbiz.de/10011312536
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Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene; Berenguer Contrí, Gloria; Ruiz … - In: The journal of brand management : an international journal 24 (2017) 6, pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
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Emotional and altruistic values as drivers for a loyalty-based segementation in retailing : an approach to postrecession Spanish apparel consumers
Gallarza-Granizo, Martina G.; Gil Saura, Irene; … - In: Journal of relationship marketing : innovations & … 15 (2016) 3, pp. 200-217
Persistent link: https://www.econbiz.de/10011633633
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A multidimensional service-value scale based on Holbrook's typology of customer value : bridging the gap between the concept and its measurement
Gallarza, Martina G.; Arteaga, Francisco; Del Chiappa, … - In: Journal of service management 28 (2017) 4, pp. 724-762
Persistent link: https://www.econbiz.de/10011731230
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Analyzing heterogeneity on the value, satisfaction, word-of-mouth relationship in retailing
Fuentes-Blasco, María; Moliner-Velázquez, Beatriz; … - In: Management decision : MD 55 (2017) 7, pp. 1558-1577
Persistent link: https://www.econbiz.de/10011731374
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Customer value in tourism services : meaning and role for a relationship marketing approach
Gallarza, Martina G.; Gil Saura, Irene; Holbrook, Morris B. - In: Strategic marketing in tourism services, (pp. 147-162). 2012
Persistent link: https://www.econbiz.de/10009581754