The low-cost green car (LCGC) is becoming one of interesting research topics in the automobile industry along with its unique characteristics of a vehicle product, tax incentives, and industry growth. The characteristics of this green product and its economic value are ultimately shifting...

Purpose - The purpose of this study is to single out the key variables in the sport sponsorship relationship, and more specifically to examine the impact of Team Achievement, Sponsor Recognition and Sponsor Altruism on two major behavioural outcomes, fans' purchase intention and word of mouth...

Disjoint research efforts have so far considered latent constructs (e.g. privacy concerns) either as an independent variable to explore consumers' actual or stated intentions or - to a less extent - as dependent variable explained through a number of antecedents (e.g. privacy awareness,...