The COVID-19 outbreak changed dramatically and altered the attitudes, intentions and purchasing patterns of consumers. This global crisis was particularly notable because of globalization - the interconnection of markets and countries-and its unprecedented coverage by traditional and digital...

Women always have an inherent love for beauty. Cosmetics have become a routine tool to make women more presentable. Organic cosmetics are produced without the usage of some type of chemical substance. They bear no toxins or impurities to causes threats to public wellbeing and affect the quality...

The cosmetic industry is one of the fastest-growing and essential industries in the world as well as in Sri Lanka. Usage of chemical base cosmetics causes environmental and health issues. Meanwhile, there are a number of organic and natural cosmetic products are available in the Sri Lankan...

This paper intends to analyze the impact of store layout, ambient factors, and employees on impulsive decision-making among female customers visiting the apparel outlets. The responses were collected through a single-stage mall intercept survey method using a structured questionnaire from 385...

The low-cost green car (LCGC) is becoming one of interesting research topics in the automobile industry along with its unique characteristics of a vehicle product, tax incentives, and industry growth. The characteristics of this green product and its economic value are ultimately shifting...

Rational individuals take preventive measures to avoid costly air pollution exposure. This paper provides new empirical evidence of pollution avoidance that Chinese urban residents purchase particulate-filtering facemasks against ambient air pollution. The analysis is conducted with detailed and...

Modelle organisationalen Kaufverhaltens -- Bestandsaufnahme der Literatur zum organisationalen Kaufverhalten -- Explorative Untersuchung des Informationsverhaltens von B2B-Käufern im digitalen Zeitalter -- Informationsverhalten auf B2B-Websites: Eine sequenzbasierte Clusteranalyse von Klickpfaden.

Der globale Wachstumsmarkt „Halal“ hat sich im österreichischen Lebensmitteleinzelhandel noch nicht etablieren können. Dabei liegt in der Zunahme des Anteils der Muslime in der Bevölkerung auch enormes Marktpotenzial. Mit einem prüfenden Blick auf das Einkaufsverhalten muslimischer...

The authors provide a framework to predict when uncertainty will have a beneficial or detrimental impact on marketing promotions involving free gifts. While uncertainty (i.e., not knowing which free gift will be offered) decreases purchase likelihood when the decision is cognitive, it increases...