Search Results - subject_exact:"Kaufmotiv"

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Hedonism, utilitarianism, and consumer behavior : exploring the consequences of customer orientation

Scarpi, Daniele - 2020

Persistent link: https://ebtypo.dmz1.zbw/10012211721

Perceived brand localness : an empirical study of the German fashion market

Igelbrink, Jörg - 2020

Persistent link: https://ebtypo.dmz1.zbw/10012126925

Was Onlinekäufer motiviert : eine Untersuchung der Einkaufsmotive in Deutschlands größten Onlineshops (B2C)

Zaharia, Silvia - In: Dialogmarketing Perspektiven 2019/2020 : Tagungsband …, (pp. 35-55). 2020

Persistent link: https://ebtypo.dmz1.zbw/10012172297

Online-Informationsverhalten von Business-to-Business-Käufern

Lüders, Maximilian - 2020

Persistent link: https://ebtypo.dmz1.zbw/10012173136

Halal aus Sicht der muslimischen Bevölkerung : eine Studie über kaufentscheidende Werte, Motive und Einstellungen

Senitza, Felicitas; Jungmair, Julia Anna; Pöchtrager, … - 2020

Persistent link: https://ebtypo.dmz1.zbw/10012212714

Consumer motives for purchasing counterfeit luxury products : behind the status signaling behavior using brand prominence

Purwanto, Pur; Margiati, Lulus; Kuswandi, K.; Prasetyo, Budi - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 20 (2019), pp. 208-215

The present study sought to describe the relationship of customer motives with counterfeit products and brand prominence and purchasing behavior in three groups/classes of consumers ( patrician , parvenus and poseur ) in the context of luxury brand fashion. Data were obtained from a sample...

Persistent link: https://ebtypo.dmz1.zbw/10012020152

Consumer motivation and luxury consumption : testing moderating effects

Shao, Wei; Grace, Debra; Ross, Mitchell - In: Journal of retailing and consumer services 46 (2019), pp. 33-44

Persistent link: https://ebtypo.dmz1.zbw/10011980767

Why consumers like facebook brands : the role of aspirational brand personality in consumer behavior

Dodoo, Naa Amponsah - In: Journal of promotion management : JPM 24 (2018) 1, pp. 103-127

Persistent link: https://ebtypo.dmz1.zbw/10011875352

Social information avoidance : when, why, and how it is costly in goal pursuit

Huang, Szu-Chi - In: Journal of marketing research : JMR 55 (2018) 3, pp. 382-395

Persistent link: https://ebtypo.dmz1.zbw/10011878722

The color of choice : the influence of presenting product information in color on the compromise effect

Kim, Jungkeun; Spence, Mark T.; Marshall, Roger - In: Journal of retailing 94 (2018) 2, pp. 167-185

Persistent link: https://ebtypo.dmz1.zbw/10011881397

Lower price limits for organic and local food in Germany : an experimental study using the example of apples and eggs

Steusloff, Tatjana; Vilks, Arnis; Kemper, Rainer - 2018

Persistent link: https://ebtypo.dmz1.zbw/10011889283

How the interplay between consumer motivations and values influences organic food identity and behavior

Hansen, Torben; Sørensen, Maria Ingerslev; Eriksen, … - In: Food policy : economics planning and politics of food … 74 (2018), pp. 39-52

Persistent link: https://ebtypo.dmz1.zbw/10011975933

Quick Guide Influencer Marketing : wie Sie durch Multiplikatoren mehr Reichweite und Umsatz erzielen

Deges, Frank - 2018

Persistent link: https://ebtypo.dmz1.zbw/10011842182

Eine wertebasierte Typologie der Markenliebe

Kühn, Jochen - 2018

Persistent link: https://ebtypo.dmz1.zbw/10011855473

Green consumption : a study to understand consumers' organic food consumption

Kaya, Ozan; Duman, Feridun - In: Green marketing and environmental responsibility in …, (pp. 42-67). 2017

Persistent link: https://ebtypo.dmz1.zbw/10011670040

Envisioning a future purchase : the effects of consumption imagery perspective and identity on consumer motivation

Soliman, Monica; Buehler, Roger; Peetz, Johanna - In: Psychology & marketing 34 (2017) 7, pp. 684-692

Persistent link: https://ebtypo.dmz1.zbw/10011738049

Essential of apps marketing implementation and e-commerce strategies : apps users' decision-making process

Sajad Rezaei; Chew, Hong Wee; Naser Valaei - In: Apps management and e-commerce transactions in real-time, (pp. 141-158). 2017

Persistent link: https://ebtypo.dmz1.zbw/10011690465

Inside the sharing economy : understanding consumer motivations behind the adoption of mobile applications

Zhu, Ge; So, Kevin Kam Fung; Hudson, Simon - In: International journal of contemporary hospitality management 29 (2017) 9, pp. 2218-2239

Persistent link: https://ebtypo.dmz1.zbw/10011761796

The effects of social media on consumer information exchange and purchase behavior

Steiner, Philipp Hendrik - 2017

Der Austausch von Informationen hat in den letzten Dekaden zunehmend mehr Beachtung von Wissenschaftlern aus dem Marketingbereich und Praktikern gefunden. Die neue technologische Ausbreitung im Bereich der sozialen Netzwerke hat die Vielfältigkeit der sozialen Medien weiter vorangetrieben und...

Persistent link: https://ebtypo.dmz1.zbw/10011629671

Escape, entitlement, and experience : liminoid motivators within commercial hospitality

Taheri, Babak; Farrington, Thomas; Gori, Keith; Hogg, Gill - In: International journal of contemporary hospitality management 29 (2017) 4, pp. 1148-1166

Persistent link: https://ebtypo.dmz1.zbw/10011707992

The consumer motivation scale : development of a multi-dimensional and context-sensitive measure of consumption goals

Barbopoulos, Isak; Johansson, Lars-Olof - In: Journal of business research : JBR 76 (2017), pp. 118-126

Persistent link: https://ebtypo.dmz1.zbw/10011712835

Consumer motives and willingness to co-create in professional and generic services

Neghina, Carmen; Bloemer, Johanna M.; Birgelen, Marcel van - In: Journal of service management 28 (2017) 1, pp. 157-181

Persistent link: https://ebtypo.dmz1.zbw/10011655006

The effects of ad-context congruity on ad persuasion : a research framework exploring the moderating roles of consumer motives and argument strength

Telang, Achyut; Sahoo, Debajani; Sreejesh, S. - In: The marketing review 17 (2017) 2, pp. 147-161

Persistent link: https://ebtypo.dmz1.zbw/10011820676

When is consumer desire driven by difficulty of recall? : the effects of the type of information and time pressure

Huaman-Ramirez, Richard; Merunka, Dwight - In: Journal of marketing theory and practice 25 (2017) 4, pp. 375-395

Persistent link: https://ebtypo.dmz1.zbw/10011771048

Amazon.in : surviving in a jungle

Roy, Sanjit; Charaborti, Rajdeep - In: Services marketing cases in emerging markets : an Asian …, (pp. 45-59). 2017

Persistent link: https://ebtypo.dmz1.zbw/10011537862

Perception and intention of youth's towards online shopping : an empirical assessment

Dash, Ajitabh - In: Business analytics and cyber security management in …, (pp. 28-37). 2017

Persistent link: https://ebtypo.dmz1.zbw/10011586244

Understanding consumer motivations to interact on brand websites in the international marketplace : evidence from the U.S., China, and South Korea

Alden, Dana L.; Kelley, James B.; Youn, James B.; Chen, … - In: Journal of business research : JBR 69 (2016) 12, pp. 5909-5916

Persistent link: https://ebtypo.dmz1.zbw/10011597551

Consumer motivations for mainstream "ethical" consumption

Davies, Iain Andrew; Gutsche, Sabrina - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1326-1347

Persistent link: https://ebtypo.dmz1.zbw/10011609065

Hashtags and handshakes : consumer motives and platform use in brand-consumer interactions

Hamilton, Mitchell; Kaltcheva, Velitchka D.; Rohm, Andrew J. - In: The journal of consumer marketing 33 (2016) 2, pp. 135-144

Persistent link: https://ebtypo.dmz1.zbw/10011524154

Die Means-End Theory of Complex Cognitive Structures : Entwicklung eines Modells zur Repräsentation von verhaltensrelevanten und komplexen Kognitionsstrukturen für die Wirtschafts-...

Godbersen, Hendrik - 2016

Persistent link: https://ebtypo.dmz1.zbw/10011544645

An empirical analysis of consumer motivation towards reverse exchange

Yuan, Ruizhi; Liu, Martin J.; Chong, Alain Yee Loong; … - In: Supply chain management : an international journal 21 (2016) 2, pp. 180-193

Persistent link: https://ebtypo.dmz1.zbw/10011544786

Empirical models of learning dynamics : a survey of recent developments

Ching, Andrew T.; Erdem, Tülin; Keane, Michael P. - 2016 - Revised July 16, 2016

Persistent link: https://ebtypo.dmz1.zbw/10011547587

Are customers having e-conversations about your wine? : the importance of online discussion forums as electronic word of mouth for wine marketers

Dean, David L.; Forbes, Sharon L. - In: Successful social media and ecommerce strategies in the …, (pp. 115-132). 2016

Persistent link: https://ebtypo.dmz1.zbw/10011558850

Safe or not? : consumer responses to recalls with traceability

Toledo, Chantal; Villas-Boas, Sofia - 2016

Persistent link: https://ebtypo.dmz1.zbw/10011567780

Introducing the super consumer

Flynn, Leisa R.; Goldsmith, Ronald E. - In: Journal of consumer behaviour : an international … 15 (2016) 3, pp. 201-207

Persistent link: https://ebtypo.dmz1.zbw/10011508760

Consumer inattention, heuristic thinking and the role of energy labels

Andor, Mark Andreas; Gerster, Andreas; Sommer, Stephan - 2016

Persistent link: https://ebtypo.dmz1.zbw/10011569422

Motivation, preference and willingness to pay for selected credence food attributes

Dahlhausen, Johanna Lena - 2016

Persistent link: https://ebtypo.dmz1.zbw/10011573116

Investigating the pleasures of sin : the contingent role of arousal-seeking disposition in consumers' evaluations of vice and virtue product offerings

Verma, Swati; Guha, Abhijit; Biswas, Abhijit - In: Psychology & marketing 33 (2016) 8, pp. 620-628

Persistent link: https://ebtypo.dmz1.zbw/10011534721

The role of anticipated emotions in purchase intentions

Bagozzi, Richard P.; Belanche, Daniel; Casaló, Luis V.; … - In: Psychology & marketing 33 (2016) 8, pp. 629-645

Persistent link: https://ebtypo.dmz1.zbw/10011534726

A segmentation of Turkish consumers based on their motives to visit shopping centres

Kabadaryi, Sertan; Paksoy, Banu - In: The international review of retail, distribution and … 26 (2016) 4, pp. 456-476

Persistent link: https://ebtypo.dmz1.zbw/10011594202

From thinking green to buying green : consumer motivation makes the difference

Stafford, Marla R.; Thieme, Jeff; Levy, Marian; … - In: Journal of business strategy 37 (2016) 3, pp. 37-43

Persistent link: https://ebtypo.dmz1.zbw/10011595058

A multi-dimensional approach to consumer motivation : exploring economic, hedonic, and normative consumption goals

Barbopoulos, Isak; Johansson, Lars-Olof - In: The journal of consumer marketing 33 (2016) 1, pp. 75-84

Persistent link: https://ebtypo.dmz1.zbw/10011472907

Consumer behavior regarding luxury perfumes : key elements for marketing strategy design

Díaz-Bustamante, Mónica; Carcelén, Sonia - In: Global marketing strategies for the promotion of luxury …, (pp. 46-70). 2016

Persistent link: https://ebtypo.dmz1.zbw/10011484630

A study of the impact of social networking communities on the consumption of beauty luxury products

Macdonald, Lynsey E.; Medina, Irene García; Romo, … - In: Global marketing strategies for the promotion of luxury …, (pp. 193-218). 2016

Persistent link: https://ebtypo.dmz1.zbw/10011484690

Opinion leaders go online : an empirical study on interpersonal influence on purchase intentions in e-retailing.

Vollero, Agostino; Siano, Alfonso; Sardanelli, Domenico - In: E-retailing challenges and opportunities in the global …, (pp. 145-166). 2016

Persistent link: https://ebtypo.dmz1.zbw/10011506261

Den Konsumenten im Fokus : eine verbraucherorientierte Analyse des Product Carbon Footprints entlang der Wertschöpfungskette von Spargel

Lampert, Paul - 2016

Persistent link: https://ebtypo.dmz1.zbw/10011582148

Repayment concentration and consumer motivation to get out of debt

Kettle, Keri L.; Trudel, Remi; Blanchard, Simon J.; … - In: Journal of consumer research : JCR ; an … 43 (2016) 3, pp. 460-477

Persistent link: https://ebtypo.dmz1.zbw/10011584256

A conceptualization of the perceptions and motivators that drive luxury wine consumption

Wolf, Hannah L.; Morrish, Sussie C.; Fountain, Joanna - In: International journal of wine business research : IJWBR 28 (2016) 2, pp. 120-133

Persistent link: https://ebtypo.dmz1.zbw/10011590134

Subscription ticket sales for symphony orchestras : are flexible subscription tickets sustainable?

Pompe, Jeffrey J.; Tamburri, Lawrence; Munn, Johnathan - In: Managerial and decision economics : MDE ; the … 39 (2018) 1, pp. 71-78

Persistent link: https://ebtypo.dmz1.zbw/10011969055

Buying happiness : the emergence of consumer consciousness in English Canada

Liverant, Bettina - 2018

Persistent link: https://ebtypo.dmz1.zbw/10011797328