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isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary journal"
~subject:"Theory of preferences"
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Theory of preferences
Consumer behaviour
440
Konsumentenverhalten
440
Brand management
71
Markenführung
71
Brand image
63
Markenimage
63
Brand
50
Markenartikel
50
Advertising effects
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Werbewirkung
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28
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Präferenztheorie
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Online-Marketing
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Yoon, Song-oh
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1
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Marketing letters : a journal of research in marketing
Journal of consumer research : JCR ; an interdisciplinary journal
Journal of marketing research : JMR
37
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
19
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
15
Journal of business research : JBR
13
Journal of economic behavior & organization : JEBO
13
European journal of operational research : EJOR
10
Journal of mathematical economics
10
Journal of behavioral decision making
9
Journal of economic psychology : research in economic psychology and behavioral economics
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Economics letters
8
Journal of behavioral and experimental economics
8
Journal of economic theory
8
Journal of retailing and consumer services
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
8
Discussion paper / Centre for Economic Policy Research
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of food products marketing
7
Journal of marketing research
7
Journal of retailing
7
Working paper / National Bureau of Economic Research, Inc.
7
CESifo working papers
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Discussion paper
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Economic theory : official journal of the Society for the Advancement of Economic Theory
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Energy economics
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Journal of business economics : JBE
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NBER Working Paper
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NBER working paper series
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The review of economic studies
6
Transportation research / E : an international journal
6
Applied economics letters
5
Discussion papers / CEPR
5
Food policy : economics planning and politics of food and agriculture
5
IZA Discussion Paper
5
International journal of consumer studies
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
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ECONIS (ZBW)
23
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1
Not just about price : how benefit focus determines consumers' retailer pricing strategy preference
Hydock, Chris
;
Wathieu, Luc
- In:
Journal of consumer research : JCR ; an …
50
(
2023
)
3
,
pp. 447-467
Persistent link: https://www.econbiz.de/10014391404
Saved in:
2
Rejections are more contagious than choices : how another's decisions shape our own
Nan, Lana Xianglan
;
Park, Sang Kyu
;
Yang, Yang
- In:
Journal of consumer research : JCR ; an …
50
(
2023
)
2
,
pp. 363-381
Persistent link: https://www.econbiz.de/10014314533
Saved in:
3
The power of nostalgia : age and preference for popular music
Davies, Callum
;
Page, Bill
;
Driesener, Carl
;
Anesbury, Zac
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 681-692
Persistent link: https://www.econbiz.de/10013454715
Saved in:
4
Mapping consumers' context-dependent consumption preferences : a multidimensional unfolding approach
Park, Junghyun
;
Kim, Minki
;
Chintagunta, Pradeep K.
- In:
Journal of consumer research : JCR ; an …
49
(
2022
)
2
,
pp. 202-228
Persistent link: https://www.econbiz.de/10013349005
Saved in:
5
Do versus don't : the impact of framing on goal-level setting
Tuk, Mirjam Alexandra
;
Prokopec, Sonja
;
Van den Bergh, Bram
- In:
Journal of consumer research : JCR ; an …
47
(
2021
)
6
,
pp. 1003-1024
Persistent link: https://www.econbiz.de/10012504030
Saved in:
6
Bundle selection and variety seeking : the importance of combinatorics
O'Donnell, Michael
;
Critcher, Clayton R.
;
Nelson, Leif D.
- In:
Journal of consumer research : JCR ; an …
49
(
2023
)
5
,
pp. 861-881
Persistent link: https://www.econbiz.de/10013542041
Saved in:
7
The preference for moderation scale
Drolet, Aimee Leigh
;
Luce, Mary Frances
;
Jiang, Li
; …
- In:
Journal of consumer research : JCR ; an …
47
(
2021
)
6
,
pp. 831-854
Persistent link: https://www.econbiz.de/10012504005
Saved in:
8
Consumers prefer "natural" more for preventatives than for curatives
Scott, Sydney E.
;
Rozin, Paul
;
Small, Deborah A.
- In:
Journal of consumer research : JCR ; an …
47
(
2020
)
3
,
pp. 454-471
Persistent link: https://www.econbiz.de/10012316031
Saved in:
9
On my own : the aversion to being observed during the preference-construction stage
Zwebner, Yonat
;
Schrift, Rom Y.
- In:
Journal of consumer research : JCR ; an …
47
(
2020
)
4
,
pp. 475-499
Persistent link: https://www.econbiz.de/10012316033
Saved in:
10
The effect of categorization on goal progress perceptions and motivation
Sharif, Marissa A.
;
Woolley, Kaitlin
- In:
Journal of consumer research : JCR ; an …
47
(
2020
)
4
,
pp. 608-630
Persistent link: https://www.econbiz.de/10012316052
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