//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Journal of marketing theory and practice"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
170
Konsumentenverhalten
170
USA
125
United States
125
Salespeople
38
Social Web
38
Social web
38
Verkaufspersonal
38
Brand management
35
Markenführung
35
Advertising effects
34
Brand image
34
Markenimage
34
Werbewirkung
34
Personality psychology
32
Persönlichkeitspsychologie
32
Beziehungsmarketing
30
Customer satisfaction
30
Kundenzufriedenheit
30
Relationship marketing
30
Marketing management
29
Marketingmanagement
29
Einzelhandel
26
Internet marketing
26
Online-Marketing
26
Retail trade
26
Marketing theory
25
Marketingtheorie
25
Kaufentscheidung
23
Purchase decision
23
Online retailing
22
Online-Handel
22
Marketing
20
Viral marketing
20
Virales Marketing
20
Brand
19
Emotion
19
Markenartikel
19
Sales behaviour
19
Verkaufsverhalten
19
more ...
less ...
Online availability
All
Undetermined
254
Free
13
Type of publication
All
Article
661
Book / Working Paper
7
Type of publication (narrower categories)
All
Article in journal
504
Aufsatz in Zeitschrift
504
Collection of articles of several authors
6
Sammelwerk
6
Systematic review
3
Übersichtsarbeit
3
Case study
2
Fallstudie
2
Aufsatzsammlung
1
more ...
less ...
Language
All
English
668
Author
All
Beatty, Sharon E.
14
Rutherford, Brian N.
11
Solomon, Michael R.
11
Donthu, Naveen
10
Hair, Joseph F.
10
Sheth, Jagdish N.
10
Barnes, Donald C.
9
Arnold, Todd J.
8
Reynolds, Kristy E.
8
Sarstedt, Marko
8
Fu, Frank Q.
7
Ramirez, Edward
7
Schumann, David W.
7
Franke, George R.
6
Gillison, Stephanie T.
6
Landry, Timothy D.
6
McDonald, Robert E.
6
Collier, Joel E.
5
Crosno, Jody L.
5
Das, Neel
5
Deitz, George D.
5
Huang, Lei
5
Hyman, Michael R.
5
Karande, Kiran
5
McQuitty, Shaun
5
Micu, Camelia C.
5
Nakata, Cheryl
5
Ringle, Christian M.
5
Sierra, Jeremy J.
5
Aggarwal, Praveen
4
Allaway, Arthur W.
4
Anitsal, Ismet
4
Ashley, Christy
4
Babin, Barry J.
4
Baker, Thomas L.
4
Boles, James S.
4
Bonney, Leff
4
Briggs, Elten
4
Brown, James R.
4
Carrillat, François A.
4
more ...
less ...
Published in...
All
Journal of marketing theory and practice
481
Journal of marketing theory and practice : JMTP
187
Source
All
ECONIS (ZBW)
504
OLC EcoSci
164
Showing
1
-
50
of
668
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Journal
of
Marketing
Theory
and
Practice
: a retrospective of 2005-2019
Donthu, Naveen
;
Kumar, Satish
;
Pattnaik, Debidutta
; …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
2
,
pp. 117-137
Persistent link: https://www.econbiz.de/10012483448
Saved in:
2
Twenty years of the
Journal
of
Marketing
Theory
and
Practice
Polonsky, Michael Jay
;
Ringer, Allison
- In:
Journal of marketing theory and practice
20
(
2012
)
3
,
pp. 243-261
Persistent link: https://www.econbiz.de/10009619159
Saved in:
3
Twenty years of the
Journal
of
Marketing
Theory
and
Practice
Polonsky, Michael Jay
;
Ringer, Allison
- In:
Journal of marketing theory and practice
20
(
2012
)
3
,
pp. 243-261
Persistent link: https://www.econbiz.de/10010029192
Saved in:
4
Expert insights in marketing theory and practice
2021
Persistent link: https://www.econbiz.de/10012483565
Saved in:
5
Exploring the relationship between co-creation (DART), brand experience strength, and brand satisfaction : a brand engagement perspective
Oklevik, Ove
;
Nysveen, Herbjørn
;
Pedersen, Per Egil
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014447767
Saved in:
6
Are marketing practice and academia in sync? : a look at the MSI priorities and marketing journal articles
Swilley, Esther
;
Walker, Doug
;
Chilton, Michael A.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
1
,
pp. 57-74
Persistent link: https://www.econbiz.de/10013483439
Saved in:
7
The role of immersive technology in Customer Experience Management
Dieck, M. Claudia tom
;
Han, Dai-in Danny
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
1
,
pp. 108-119
Persistent link: https://www.econbiz.de/10013204894
Saved in:
8
How and when brand coolness transforms product quality judgments into positive word of mouth and intentions to buy/use
Bagozzi, Richard P.
;
Khoshnevis, Mozhde
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 383-402
Persistent link: https://www.econbiz.de/10014426267
Saved in:
9
Reducing service sabotage : the influence of supervisor social undermining, job stress, turnover intention and ethical conflict
Schwepker, Charles H. <Jr.>
;
Dimitriou, Christina K.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 450-469
Persistent link: https://www.econbiz.de/10014426271
Saved in:
10
Conflicting consumer cultures, shopping rituals, and the challenges of measuring consumer-based brand equity
Hajdas, Monika
;
Radomska, Joanna
;
Szpulak, Aleksandra
; …
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 470-489
Persistent link: https://www.econbiz.de/10014426274
Saved in:
11
Marketing through the eyes of senior management : insights from Fortune 500 reporting
Frösén, Johanna
;
Stewart, David W.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
1
,
pp. 75-96
Persistent link: https://www.econbiz.de/10013483440
Saved in:
12
Clearance vs. sale : promotion keywords and their implications for retailers and public policy
Gillespie, Brian
;
Manning, Kenneth C.
;
Ferrell, Odies C.
; …
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 403-415
Persistent link: https://www.econbiz.de/10014426268
Saved in:
13
Gratitude stimulates word-of-mouth more than words of thanks
Cownie, Fiona
;
Haft, James
;
Vu, Van
;
Natalia Natalia
; …
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014426269
Saved in:
14
How, when, and why do stores' humor climates affect retail customer purchase?
Tremblay, Michel
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 434-449
Persistent link: https://www.econbiz.de/10014426270
Saved in:
15
The gender earnings gap in sharing economy services : the role of price, number of stays, and guests accommodated on Airbnb
Davidson, Alexander
;
Gleim, Mark R.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 490-501
Persistent link: https://www.econbiz.de/10014426275
Saved in:
16
Design aesthetics in predominantly-utilitarian versus predominantly-hedonic services : the "what is beautiful is good" and "Ulysses" effects
Chaouali, Walid
;
Souiden, Nizar
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 502-515
Persistent link: https://www.econbiz.de/10014426276
Saved in:
17
The impact of Artificial Intelligence on the marketing practices of Professional Services Firms
Bezuidenhout, Carl
;
Heffernan, Troy
;
Abbas, Roba
; …
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 516-537
Persistent link: https://www.econbiz.de/10014426278
Saved in:
18
What drives generation-y women to buy fashion items online?
Parker, Christopher J.
;
Kuo, Hsin-Yun
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10013358774
Saved in:
19
The current and future state of the marketing management profession
El Hajjar, Samer
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
2
,
pp. 233-250
Persistent link: https://www.econbiz.de/10014514632
Saved in:
20
Social media snap judgments : the effect of social media-based brand cues on purchase intention
Stewart, Kristin
;
Perren, Rebeca
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
3
,
pp. 311-329
Persistent link: https://www.econbiz.de/10014574496
Saved in:
21
Influential entrepreneurs and entrepreneurial influencers : are they two sides of the same coin?
Crittenden, Victoria Lynn
;
Crittenden, William F.
; …
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
3
,
pp. 330-345
Persistent link: https://www.econbiz.de/10014574497
Saved in:
22
Redefining brand globalness : an interpretive inquiry
Kashif, Muhammad
;
Udunuwara, Maduka
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
3
,
pp. 362-377
Persistent link: https://www.econbiz.de/10014574500
Saved in:
23
Into the matrix : collecting psychometric data from consumers immersed in virtual worlds
Ahmmad, Kamal
;
Howlett, Elizabeth
;
Perkins, Andrew
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
3
,
pp. 378-395
Persistent link: https://www.econbiz.de/10014574501
Saved in:
24
Beyond stars : role of discrete emotions on online consumer review helpfulness
Srivastava, Vartika
;
Kalro, Arti D.
;
Raizada, Gaurav
; …
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
2
,
pp. 137-157
Persistent link: https://www.econbiz.de/10014514622
Saved in:
25
Observers' complaint language perceptions : a new measure to aid social media service recovery evaluations
Bacile, Todd J.
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
2
,
pp. 210-232
Persistent link: https://www.econbiz.de/10014514631
Saved in:
26
The impact of Persuasion knowledge cues on social media engagement : a look at pet influencer marketing
Myers, Susan
;
Sen, Sandipan
;
Syrdal, Holly
;
Woodroof, Parker
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10014447777
Saved in:
27
Examining the effects of Facebook's personalized advertisements on brand love
Tran, Trang
;
Blanchflower, Tiffany M.
;
Lin, Chien-Wei
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014447780
Saved in:
28
How engaged are your employees? : enhancing engagement through autonomy and skill discretion in today's changing environment
Edmondson, Diane R.
;
Matthews, Lucy M.
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 81-93
Persistent link: https://www.econbiz.de/10014447795
Saved in:
29
Shoppers' susceptibility to information overload : scale development and validation
Hunter, Gary L.
;
Taylor, Steven A.
;
Kallen, Pia Hildegard
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 94-113
Persistent link: https://www.econbiz.de/10014447796
Saved in:
30
Artificial intelligence marketing (AIM) : connecting-the-dots using bibliometrics
Anayat, Shaista
;
Rasool, Gowhar
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 114-135
Persistent link: https://www.econbiz.de/10014447798
Saved in:
31
Determinants of continuous intention to use retail apps : a hybrid PLS-ANN approach
Ghazanfar Ali Abbasi
;
Goh, Y. N.
;
Iranmanesh, Mohammad
; …
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
3
,
pp. 413-434
Persistent link: https://www.econbiz.de/10014574505
Saved in:
32
Do brand influencers matter on TikTok? : a social influence theory perspective
Hazari, Sunil
;
Talpade, Salil
;
Brown, Cheryl O.
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
3
,
pp. 271-289
Persistent link: https://www.econbiz.de/10014574482
Saved in:
33
Exploring antecedents and outcomes of salesperson change agility : a social exchange theory perspective
Kalra, Ashish
;
Lee, Na Young
;
Dugan, Riley
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
3
,
pp. 290-310
Persistent link: https://www.econbiz.de/10014574493
Saved in:
34
Revisiting online reviews : signals of latent reviewer traits mediate the review length-helpfulness relationship
Wang, Yiru
;
Kuchmaner, Christina A.
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
3
,
pp. 346-361
Persistent link: https://www.econbiz.de/10014574498
Saved in:
35
Channel choices and interaction patterns in continuously provided services : a customer journey perspective
Tracogna, Andrea
;
Hu, Tun-I
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
3
,
pp. 396-412
Persistent link: https://www.econbiz.de/10014574504
Saved in:
36
Touch or click? : the effect of direct and indirect human-computer interaction on consumer responses
Wu, Jifei
;
Zhu, Yimin
;
Fang, Xiang
;
Banerjee, Pramit
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
2
,
pp. 158-173
Persistent link: https://www.econbiz.de/10014514624
Saved in:
37
Purposeful practice as the key to superior sales performance : an exploratory analysis
Taylor, Anja
;
Jossberger, Helen
;
Gruber, Hans
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
2
,
pp. 174-190
Persistent link: https://www.econbiz.de/10014514626
Saved in:
38
Impact of consumers' impulsiveness and variety-seeking traits on self-brand connection and communal-brand connection with high- vs. low-involvement products
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
2
,
pp. 191-209
Persistent link: https://www.econbiz.de/10014514629
Saved in:
39
Are negative marketing events evaluated equally : the role of service characteristics and brand positioning
Motsi, Terence
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
2
,
pp. 251-269
Persistent link: https://www.econbiz.de/10014514633
Saved in:
40
Segmenting customer adoption of new consumer packaged goods using latent growth curve modeling
Allaway, Arthur W.
;
McCullough, Heath
;
Kim, Kyoungmi
; …
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 25-42
Persistent link: https://www.econbiz.de/10014447770
Saved in:
41
Teaching R-A theory to develop future business practitioners' decision making skills
Levin, Michael
;
Liu, Yiyuan
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
4
,
pp. 542-554
Persistent link: https://www.econbiz.de/10013358810
Saved in:
42
Customer brand engagement behaviors : the role of cognitive values, intrinsic and extrinsic motivations and self-brand connection
Arghashi, Vahideh
;
Arsun Yuksel, Cenk
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
2
,
pp. 146-172
Persistent link: https://www.econbiz.de/10014299364
Saved in:
43
An exploration of first-time dads’ sharenting with social media marketers : implications for children’s online privacy
Fox, Alexa K.
;
Hoy, Mariea Grubbs
;
Carter, Alexander E.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
2
,
pp. 185-196
Persistent link: https://www.econbiz.de/10014299397
Saved in:
44
Hedonism, hedonistic shopping experiences and compulsive buying tendency : a demographics-based model approach
Tarka, Piotr
;
Harnish, Richard J.
;
Babaev, Jasurbek
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
2
,
pp. 197-222
Persistent link: https://www.econbiz.de/10014299398
Saved in:
45
Consumer response to positive nutrients on the facts up front (FUF) label : a comparison between healthy and unhealthy foods and the role of nutrition motivation
Dang, Anh
;
Nichols, Bridget Satinover
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
2
,
pp. 223-242
Persistent link: https://www.econbiz.de/10014299399
Saved in:
46
Rethinking fashion m-commerce’s consumer profiles : attitudes, motivations, and demographics
Parker, Christopher J.
;
Lee, Tung-Ying
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
2
,
pp. 243-259
Persistent link: https://www.econbiz.de/10014299400
Saved in:
47
Eric is bad, but Erica is worse : greater negativity bias toward female brands
Ozcan, Timucin
;
Hair, Michael
;
Hattat, Ahmet M.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
3
,
pp. 300-315
Persistent link: https://www.econbiz.de/10014299428
Saved in:
48
The effects of dual branding rumors on consumers’ national and store brand evaluations
Cascio, Allyn
;
Waites, Stacie F.
;
Moore, Robert
;
Moore, …
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
3
,
pp. 316-333
Persistent link: https://www.econbiz.de/10014301290
Saved in:
49
Understanding special requests as drivers of customer citizenship behaviors : the mediating role of gratitude and satisfaction
Fernandes, Teresa
;
Cruzeiro, Beatriz
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
3
,
pp. 368-382
Persistent link: https://www.econbiz.de/10014301292
Saved in:
50
Why own when you can access? : motivations for engaging in collaborative consumption
Stevens, Jennifer L.
;
Johnson, Catherine M.
;
Gleim, Mark R.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013483434
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->