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Search: "Journal of strategic marketing"
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Journal of strategic marketing
1,059
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ECONIS (ZBW)
726
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333
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1
A retrospective of the
Journal
of
Strategic
Marketing
from 1993 to 2019 using bibliometric analysis
Donthu, Naveen
;
Kumar, Satish
;
Paul, Justin
;
Pattnaik, …
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 239-259
Persistent link: https://www.econbiz.de/10013283983
Saved in:
2
Special issue of the
journal
of
strategic
marketing
"the state of theory in strategic marketing research - reviews and prospects"
Pitt, Leyland F.
;
Treen, Emily
- In:
Journal of strategic marketing
27
(
2019
)
2
,
pp. 97-99
Persistent link: https://www.econbiz.de/10012202446
Saved in:
3
Twenty-five years and counting : an analysis of the
Journal
of
strategic
marketing
Brown, Terrence E.
;
Abduljabbar, Meyser
;
Englund, Stefan
; …
- In:
Journal of strategic marketing
26
(
2018
)
2
,
pp. 125-139
Persistent link: https://www.econbiz.de/10011861427
Saved in:
4
The power of intuitive thinking : a devalued heuristic of strategic marketing
Patterson, Anthony
;
Quinn, Lee
;
Baron, Steve
- In:
Journal of strategic marketing
20
(
2012
)
1
,
pp. 35-44
Persistent link: https://www.econbiz.de/10009510636
Saved in:
5
The power of intuitive thinking: a devalued heuristic of strategic marketing
Patterson, Anthony
;
Quinn, Lee
;
Baron, Steve
- In:
Journal of strategic marketing
20
(
2012
)
1
,
pp. 35-45
Persistent link: https://www.econbiz.de/10009832994
Saved in:
6
Strategic marketing through sport for development : managing multi-stakeholder partnerships
Webb, Andrew
;
Orr, Krystn
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 778-794
Persistent link: https://www.econbiz.de/10015051755
Saved in:
7
Marketing unhealthy brands : an analysis of SKU pricing, pack size and promotion strategies that increase harmful product consumption
Greenland, Steven J.
;
Gill, Robert
;
Moss, Simon
;
Low, David
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10014553153
Saved in:
8
Analyzing survey data in marketing research : a guide for academics and postgraduate students
Crick, James M.
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 203-215
Persistent link: https://www.econbiz.de/10014553156
Saved in:
9
Social advocacy : a conceptual model to extend post-intervention effectiveness
Campbell, Alexander
;
Deshpande, Sameer
;
Rundle-Thiele, …
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 216-229
Persistent link: https://www.econbiz.de/10014553159
Saved in:
10
How many eggs in how many baskets? : national versus regional diversification strategies and export success
Oliveira, João S.
;
Cadogan, John W.
;
Gnizy, Itzhak
; …
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 251-265
Persistent link: https://www.econbiz.de/10014553229
Saved in:
11
Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli
;
Oates, Caroline J.
;
McLeay, Fraser
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 304-316
Persistent link: https://www.econbiz.de/10014553252
Saved in:
12
What (really) drives consumer love for traditional luxury brands? : The joint effects of brand qualities on brand love
Pourazad, Naser
;
Stocchi, Lara
;
Michaelidou, Nina
; …
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 422-446
Persistent link: https://www.econbiz.de/10014553321
Saved in:
13
Employer branding dimensions : an adapted scale for Eastern Europe
Grigore, Georgiana
;
Chapleo, Chris
;
Homberg, Fabian
; …
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 447-466
Persistent link: https://www.econbiz.de/10014553328
Saved in:
14
Internal customers creating value in the workplace : conceptualising the internal customer perceived value (ICPV) model
Lo Iacono, Joseph
;
Carlini, Joan
;
France, Cassandra
; …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 712-728
Persistent link: https://www.econbiz.de/10014553352
Saved in:
15
Marketing of unhealthy brands during the 2018 Fédération Internationale de Football Association (FIFA) World Cup UK broadcasts : a frequency analysis
Ireland, Robin
;
Muc, Magdalena
;
Bunn, Christopher
; …
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 762-777
Persistent link: https://www.econbiz.de/10015051754
Saved in:
16
Unrestricted tobacco marketing prompts young adults to smoke in an emerging market : a study of emotional responses
Thi Bach Yen Tran
;
Nguyen, Ninh
;
Greenland, Steven
; …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 575-589
Persistent link: https://www.econbiz.de/10014553341
Saved in:
17
Should private-label supply manufacturers invest in digital strategies? : a study on Portuguese manufacturers
Silva, Pedro Mendonça
;
Veiga, Filipa Casal
;
Pinto, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 665-689
Persistent link: https://www.econbiz.de/10014553350
Saved in:
18
Strategic brand management in and through sport
Manoli, Argyro Elisavet
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 814-821
Persistent link: https://www.econbiz.de/10015051757
Saved in:
19
To engage or not : how does concern for personal brand impact consumers' Social Media Engagement Behaviour (SMEB)?
Mein, Xiang Ying
;
Brataas, Andrea
;
Stothers, Robin Alexander
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 20-33
Persistent link: https://www.econbiz.de/10014553109
Saved in:
20
Strategic sport marketing in the society of the spectacle
Richelieu, André
;
Webb, Andrew
- In:
Journal of strategic marketing
32
(
2024
)
6
,
pp. 744-761
Persistent link: https://www.econbiz.de/10015051750
Saved in:
21
Cancel culture and the consumer : a strategic marketing perspective
Saldanha, Natalya
;
Mulye, Rajendra
;
Rahman, Kaleel
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 1071-1086
Persistent link: https://www.econbiz.de/10014305079
Saved in:
22
Franchisees with multiple stakeholder roles : perceptions and conflict in franchise networks
Raha, Aveed
;
Hajdini, Ilir
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 160-179
Persistent link: https://www.econbiz.de/10013170055
Saved in:
23
Why franchisors recruit franchisees from the ranks of their employees
Balsarini, Peter
;
Lambert, Claire
;
Ryan, Marie M.
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 180-200
Persistent link: https://www.econbiz.de/10013170058
Saved in:
24
How environmental, social, and governance disclosure promotes sales? : empirical evidence from global firms
Hien Thi Tran
;
Hanh Song Thi Pham
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014553104
Saved in:
25
The interplay of marketing performance measurement and market orientation leading to high business performance in manufacturing SMEs
Mařík, Jiří
;
Karlíček, Miroslav
;
Mochtak, Michal
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 34-48
Persistent link: https://www.econbiz.de/10014553115
Saved in:
26
Value innovation and marketing capabilities in dynamic environments : a dynamic capability perspective
Kachouie, Reza
;
Mavondo, Felix T.
;
Ambrosini, Veronique
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10014553118
Saved in:
27
The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention
Goyal, Anita
;
Verma, Pranay
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10014553120
Saved in:
28
Building customer engagement in mobile commerce through need fulfillment : an approach of self-determination theory
Japutra, Arnold
;
Higueras-Castillo, Elena
; …
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 80-99
Persistent link: https://www.econbiz.de/10014553123
Saved in:
29
Why is the traditional marketing mix dead? : towards the "experiential marketing mix" (7E), a strategic framework for business experience design in the phygital age
Batat, Wided
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 101-113
Persistent link: https://www.econbiz.de/10014553127
Saved in:
30
What drives car buyers to accept a rejuvenated brand? : the mediating effects of value and pricing in a consumer-brand relationship
Muhammad Iskandar Hamzah
;
Pontes, Nicolas
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 114-136
Persistent link: https://www.econbiz.de/10014553130
Saved in:
31
Mediating role of perceived authenticity in the relationship between luxury service experience and life satisfaction
Kwon, Jookyung
;
Amendah, Eklou
;
Ahn, Jiseon
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 137-151
Persistent link: https://www.econbiz.de/10014553133
Saved in:
32
The influence of perceived risk on mobile shopping cart abandonment
Rodrigues, Maria Antónia
;
Proença, João F.
;
Soares, Inês
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 152-169
Persistent link: https://www.econbiz.de/10014553136
Saved in:
33
Hey chatbot, why do you treat me like other people? : the role of uniqueness neglect in human-chatbot interactions
Kallel, Aicha
;
Ben Dahmane Mouelhi, Norchène
; …
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 170-186
Persistent link: https://www.econbiz.de/10014553146
Saved in:
34
Luxury branding in B2B
Pedeliento, Giuseppe
;
Leek, Sheena
;
Christodoulides, George
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 289-303
Persistent link: https://www.econbiz.de/10014553250
Saved in:
35
The effects of targeted digital advertising on consumer welfare
Borenstein, Benjamin E.
;
Taylor, Charles Robert
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 317-332
Persistent link: https://www.econbiz.de/10014553255
Saved in:
36
Brand transitions in emerging markets : an exploratory perspective and research framework
Narayanan, Priya
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 333-357
Persistent link: https://www.econbiz.de/10014553256
Saved in:
37
Factors affecting consumer post COVID-19 online shopping behavior : the moderating role of commitment : evidence from Palestine
Baidoun, Samir D.
;
Salem, Mohammed Z.
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 358-373
Persistent link: https://www.econbiz.de/10014553257
Saved in:
38
Consumer patronage in omnichannel retailing and the moderating impact of culture : a MetaSEM review
Mukhopadhyay, Sandip
;
Chauhan, Sumedha
;
Mishra, Sita
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 374-390
Persistent link: https://www.econbiz.de/10014553261
Saved in:
39
Interfirm partnership resource-lean capability association : exploring the moderating role of learning orientation and performance implications
Srivastava, Prashant
;
Iyer, Karthik N. S.
;
Srinivasan, …
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 391-407
Persistent link: https://www.econbiz.de/10014553302
Saved in:
40
Explore information disclosure strategies in pre-loved luxury digital market
Yao, Alex
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 408-421
Persistent link: https://www.econbiz.de/10014553317
Saved in:
41
Green purchase intention in omnichannel retailing : role of environmental knowledge and price sensitivity
Malhotra, Gunjan
;
Srivastava, Harsh
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 467-490
Persistent link: https://www.econbiz.de/10014553329
Saved in:
42
Examining the role of market learning in innovation-based dual performance in social purpose organizations (SPOs)
Jayawardhana, Kumudu
;
Weerawardena, Jay
;
Previte, Josephine
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 491-515
Persistent link: https://www.econbiz.de/10014553331
Saved in:
43
Beyond surveys : leveraging automated text analysis of travellers' online reviews to enhance service quality and willingness to recommend
Robertson, Jeandri
;
Vella, Joseph
;
Duncan, Sherese
; …
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 516-535
Persistent link: https://www.econbiz.de/10014553335
Saved in:
44
A typology of consumers sharing luxury services
Semaan, Rania W.
;
Boukis, Achilleas
;
Christodoulides, George
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 536-550
Persistent link: https://www.econbiz.de/10014553336
Saved in:
45
Guest editorial: contemporary Issues in luxury marketing and branding
Christodoulides, George
;
Michaelidou, Nina
;
Khan, M. Sajid
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 551-553
Persistent link: https://www.econbiz.de/10014553338
Saved in:
46
Personalization, value co-creation, and brand loyalty in branded apps : an application of TAM theory
Tran, Gina A.
;
Ketron, Seth
;
Tran, Trang
;
Fabrize, Robert
- In:
Journal of strategic marketing
32
(
2024
)
4
,
pp. 554-573
Persistent link: https://www.econbiz.de/10014553339
Saved in:
47
Luxury brand cultural symbolism : signaling effect on customer well-being
Ting, Liu
;
Ahn, Jiseon
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 590-605
Persistent link: https://www.econbiz.de/10014553343
Saved in:
48
Consumer-activity identification : identifying antecedents and outcomes
Hawkins, Matthew A.
;
Thyroff, Anastasia E.
;
Rome, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 606-621
Persistent link: https://www.econbiz.de/10014553344
Saved in:
49
Influence of multimarket contact on product line configuration decisions
Sarangi, Subrat
;
Lyngdoh, Teidorlang
;
Anderson, Jeffrey E.
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 644-658
Persistent link: https://www.econbiz.de/10014553348
Saved in:
50
Fact or fake : information, misinformation and disinformation via social media
Lim Xin Jean
;
Quach, Sara
;
Thaichon, Park
;
Hwa, Jacky …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 659-664
Persistent link: https://www.econbiz.de/10014553349
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