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Search: "Marketing theory"
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28
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Marketing theory
749
Journal of marketing theory and practice
481
Journal of marketing theory and practice : JMTP
187
Market : review for marketing theory and practice
122
The SAGE handbook of marketing theory
27
Changing the course of marketing : alternative paradigms for widening marketing theory
19
Major theoretical debates and contemporary issues in marketing theory
19
Marketing theory : a student text
19
The development of marketing theory and its philosophical underpinnings
17
Marketing theory and applications
16
Marketing theory and applications ; 2012=Vol. 23
13
Government marketing : theory and practice
10
SAGE library in marketing
7
New essays in marketing theory
6
Proceedings series / American Marketing Association
5
AMA educators' proceedings
1
Legal Applications of Marketing Theory (Jacob Gersen & Joel Steckel, eds.)
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ECONIS (ZBW)
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370
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12
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1
Memetic logics of participation : fitness body culture on Instagram
Schöps, Jonathan David
;
Schwarz, Sarah
;
Rojkowski, Veronika
- In:
Marketing theory
24
(
2024
)
1
,
pp. 65-89
Persistent link: https://www.econbiz.de/10014631381
Saved in:
2
Expanding understanding of brand value co-creation on social media from an S-D logic perspective : introducing structuration theory
Simmons, Geoffrey
;
Durkin, Mark
- In:
Marketing theory
23
(
2023
)
4
,
pp. 607-629
Persistent link: https://www.econbiz.de/10014631364
Saved in:
3
Restless platformance : how prosumer practices change platform markets
Scaraboto, Daiane
;
Fischer, Eileen
- In:
Marketing theory
24
(
2024
)
1
,
pp. 45-63
Persistent link: https://www.econbiz.de/10014631380
Saved in:
4
Onflow and consumption : affect and first encounters
Lonergan, Paddy
;
Patterson, Maurice
;
Lichrou, Maria
- In:
Marketing theory
22
(
2022
)
4
,
pp. 623-641
Persistent link: https://www.econbiz.de/10013435585
Saved in:
5
Object-oriented
marketing
theory
Franco, Paolo
;
Canniford, Robin
;
Phipps, Marcus
- In:
Marketing theory
22
(
2022
)
3
,
pp. 401-420
Persistent link: https://www.econbiz.de/10013388909
Saved in:
6
The ethical consumption cap and mean market morality
Coffin, Jack
;
Egan-Wyer, Carys
- In:
Marketing theory
22
(
2022
)
1
,
pp. 105-123
Persistent link: https://www.econbiz.de/10012872519
Saved in:
7
How do personality traits influence the behavioral intentions of Gen-Z tourists?
Alexander Joseph Ibnu Wibowo
- In:
Market : review for marketing theory and practice
35
(
2023
)
2
,
pp. 145-163
Persistent link: https://www.econbiz.de/10014473484
Saved in:
8
Pandemic-driven consumer behaviour : a foraging exploration
Wells, Victoria K.
;
Carrigan, Marylyn
;
Athwal, Navdeep
- In:
Marketing theory
23
(
2023
)
4
,
pp. 631-659
Persistent link: https://www.econbiz.de/10014631368
Saved in:
9
Marketing-as-practice : a framework and research agenda for value-creating marketing activity
Skålén, Per
;
Cova, Bernard
;
Gummerus, Johanna
; …
- In:
Marketing theory
23
(
2023
)
2
,
pp. 185-206
Persistent link: https://www.econbiz.de/10014293943
Saved in:
10
An arendtian perspective on responsibilized heroes : why marketing needs a new model of heroic action
Go Jefferies, Josephine
- In:
Marketing theory
23
(
2023
)
1
,
pp. 33-57
Persistent link: https://www.econbiz.de/10014230876
Saved in:
11
In the difference between money and capital, everything happens
Bradshaw, Alan
- In:
Marketing theory
24
(
2024
)
2
,
pp. 205-210
Persistent link: https://www.econbiz.de/10014631393
Saved in:
12
Sensing privacy : extending consumer privacy research through a consumer culture theory approach
Horppu, Johanna
- In:
Marketing theory
23
(
2023
)
4
,
pp. 661-684
Persistent link: https://www.econbiz.de/10014631370
Saved in:
13
Learning from pandemic periods : elements of the theory of behavioral transformation
Urbonavicius, Sigitas
;
Adomaviciute-Sakalauske, Karina
- In:
Market : review for marketing theory and practice
35
(
2023
)
2
,
pp. 251-266
Persistent link: https://www.econbiz.de/10014473542
Saved in:
14
Are marketing practice and academia in sync? : a look at the MSI priorities and marketing journal articles
Swilley, Esther
;
Walker, Doug
;
Chilton, Michael A.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
1
,
pp. 57-74
Persistent link: https://www.econbiz.de/10013483439
Saved in:
15
"Which part of the day is (wo)man o’clock?" : desires, urges and possibilities of (un)becoming
Cheded, Mohammed
;
Liu, Chihling
- In:
Marketing theory
22
(
2022
)
1
,
pp. 67-84
Persistent link: https://www.econbiz.de/10012872516
Saved in:
16
The role of immersive technology in Customer Experience Management
Dieck, M. Claudia tom
;
Han, Dai-in Danny
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
1
,
pp. 108-119
Persistent link: https://www.econbiz.de/10013204894
Saved in:
17
The scalar politics of difference : researching consumption and marketing outside the west
Sandıkçı, Özlem
- In:
Marketing theory
22
(
2022
)
2
,
pp. 135-153
Persistent link: https://www.econbiz.de/10013257602
Saved in:
18
The queer manifesto : imagining new possibilities and futures for marketing and consumer research
Pirani, Daniela
;
Daskalopoulou, Athanasia
- In:
Marketing theory
22
(
2022
)
2
,
pp. 293-308
Persistent link: https://www.econbiz.de/10013257610
Saved in:
19
Writing telepathy back into
marketing
theory
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
3
,
pp. 421-443
Persistent link: https://www.econbiz.de/10013388910
Saved in:
20
Customer experiences in crisis situations : an agency-structure perspective
Tronvoll, Bård
;
Edvardsson, Bo
- In:
Marketing theory
22
(
2022
)
4
,
pp. 539-562
Persistent link: https://www.econbiz.de/10013435578
Saved in:
21
Rethinking "marketing as applied economics"
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
4
,
pp. 643-665
Persistent link: https://www.econbiz.de/10013435588
Saved in:
22
How consumer-initiated platforms shape family and consumption
Ottlewski, Lydia
;
Rokka, Joonas
;
Schouten, John W.
- In:
Marketing theory
24
(
2024
)
1
,
pp. 123-151
Persistent link: https://www.econbiz.de/10014631387
Saved in:
23
Art and emplacement in Northern Ireland
Downey, Hilary
;
Sherry, John F.
- In:
Marketing theory
24
(
2024
)
2
,
pp. 249-262
Persistent link: https://www.econbiz.de/10014631396
Saved in:
24
Splashing in deep waters of theory : a commentary section on Sandberg and Alvesson's (2020) "Meanings of theory"
Bajde, Domen
;
Fischer, Eileen M.
;
Cochoy, Franck
; …
- In:
Marketing theory
21
(
2021
)
3
,
pp. 415-432
Persistent link: https://www.econbiz.de/10012608031
Saved in:
25
Sycomorphism in city branding : the case of Amazon HQ2
Sullivan, Katie R.
;
Rennstam, Jens
;
Bertilsson, Jon
- In:
Marketing theory
23
(
2023
)
2
,
pp. 207-223
Persistent link: https://www.econbiz.de/10014293946
Saved in:
26
The role of institutions in non-Western contexts in reinforcing West-centric knowledge hierarchies : towards more self-reflexivity in marketing and consumer research
Jafari, Aliakbar
- In:
Marketing theory
22
(
2022
)
2
,
pp. 211-227
Persistent link: https://www.econbiz.de/10013257606
Saved in:
27
Something old, something new : enabled theory building in qualitative marketing research
Dolbec, Pierre-Yann
;
Fischer, Eileen
;
Canniford, Robin
- In:
Marketing theory
21
(
2021
)
4
,
pp. 443-461
Persistent link: https://www.econbiz.de/10012660655
Saved in:
28
Spillover effect in supplier related product recall : the impact of supplier COO on product evaluations
Huang, Jianping
;
Radighieri, Jeffrey P.
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
4
,
pp. 512-525
Persistent link: https://www.econbiz.de/10013358808
Saved in:
29
Teaching R-A theory to develop future business practitioners' decision making skills
Levin, Michael
;
Liu, Yiyuan
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
4
,
pp. 542-554
Persistent link: https://www.econbiz.de/10013358810
Saved in:
30
Clarifying and expanding the theory typology : a reply to readers' comments
Sandberg, Jörgen
;
Alvesson, Mats
- In:
Marketing theory
21
(
2021
)
3
,
pp. 433-440
Persistent link: https://www.econbiz.de/10012608037
Saved in:
31
Boo!
Brown, Stephen
- In:
Marketing theory
21
(
2021
)
2
,
pp. 287-294
Persistent link: https://www.econbiz.de/10012520611
Saved in:
32
Epistemic in/justice : towards "other" ways of knowing
Hutton, Martina
;
Cappellini, Benedetta
- In:
Marketing theory
22
(
2022
)
2
,
pp. 155-174
Persistent link: https://www.econbiz.de/10013257603
Saved in:
33
Consumer buying behavior and retailer strategy through a crisis : a futures studies perspective
Anderson, Sidney
;
Rayburn, Steven W.
;
Sierra, Jeremy J.
; …
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
4
,
pp. 457-475
Persistent link: https://www.econbiz.de/10013358802
Saved in:
34
The transformation of selling for value co-creation : antecedents and boundary conditions
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Marketing theory
22
(
2022
)
4
,
pp. 563-600
Persistent link: https://www.econbiz.de/10013435581
Saved in:
35
Sacrifice and violence in the marketplace
Carrington, Michal
- In:
Marketing theory
22
(
2022
)
4
,
pp. 601-621
Persistent link: https://www.econbiz.de/10013435583
Saved in:
36
Customer brand engagement behaviors : the role of cognitive values, intrinsic and extrinsic motivations and self-brand connection
Arghashi, Vahideh
;
Arsun Yuksel, Cenk
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
2
,
pp. 146-172
Persistent link: https://www.econbiz.de/10014299364
Saved in:
37
Rethinking fashion m-commerce’s consumer profiles : attitudes, motivations, and demographics
Parker, Christopher J.
;
Lee, Tung-Ying
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
2
,
pp. 243-259
Persistent link: https://www.econbiz.de/10014299400
Saved in:
38
How advertising got "woke" : the institutional role of advertising in the emergence of gender progressive market logics and practices
Middleton, Karen
;
Turnbull, Sarah
- In:
Marketing theory
21
(
2021
)
4
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012660676
Saved in:
39
Market legitimation in countercultural market change
Choi, Hwanho
;
Burnes, Bernard
- In:
Marketing theory
22
(
2022
)
1
,
pp. 41-65
Persistent link: https://www.econbiz.de/10012872515
Saved in:
40
A framework for partner engagement : episodes in the life of interorganizational partnerships
Vivek, Shiri D.
;
Dalela, Vivek
;
Ahmed, Muhammad Sohail
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
4
,
pp. 476-493
Persistent link: https://www.econbiz.de/10013358804
Saved in:
41
Failure : perspectives and prospects in marketing and consumption theory
Kjeldgaard, Dannie
;
Nøjgaard, Mikkel
;
Hartmann, …
- In:
Marketing theory
21
(
2021
)
2
,
pp. 277-286
Persistent link: https://www.econbiz.de/10012520610
Saved in:
42
The platformization of consumer culture : a theoretical framework
Caliandro, Alessandro
;
Gandini, Alessandro
;
Bainotti, Lucia
- In:
Marketing theory
24
(
2024
)
1
,
pp. 3-21
Persistent link: https://www.econbiz.de/10014631378
Saved in:
43
Platformised possessions and relational labour
Denegri-Knott, Janice
;
Jenkins, Rebecca
;
Molesworth, Mike
; …
- In:
Marketing theory
24
(
2024
)
1
,
pp. 23-44
Persistent link: https://www.econbiz.de/10014631379
Saved in:
44
Digital consumers and platform workers unite and fight? : the platformisation of consumer activism in the case of #cancel_efood in Greece
Vrikki, Photini
;
Lekakis, Eleftheria J.
- In:
Marketing theory
24
(
2024
)
1
,
pp. 173-190
Persistent link: https://www.econbiz.de/10014631389
Saved in:
45
Special section: the moral legitimatisation of money and debt in consumer society
Arnould, Eric J.
;
Soila, Tuomas
;
Hietanen, Joel
; …
- In:
Marketing theory
24
(
2024
)
2
,
pp. 193-203
Persistent link: https://www.econbiz.de/10014631391
Saved in:
46
Algorithmic classifications in credit marketing : how marketing shapes inequalities
Pellandini-Simányi, Léna
- In:
Marketing theory
24
(
2024
)
2
,
pp. 211-232
Persistent link: https://www.econbiz.de/10014631394
Saved in:
47
Money is no object : money, cryptocurrency, fiction
Haynes, Paul
- In:
Marketing theory
24
(
2024
)
2
,
pp. 233-247
Persistent link: https://www.econbiz.de/10014631395
Saved in:
48
Church advertising and the marketization of religious hegemony
Appau, Samuelson
;
Yang, Ye
- In:
Marketing theory
24
(
2024
)
2
,
pp. 263-288
Persistent link: https://www.econbiz.de/10014631398
Saved in:
49
Reconceptualising risky and harmful consumption through molar and molecular lines : mobile smartphone sports betting arrangements
Gordon, Ross
;
Harada, Theresa
;
Waitt, Gordon
;
Gurrieri, …
- In:
Marketing theory
24
(
2024
)
2
,
pp. 311-337
Persistent link: https://www.econbiz.de/10014631851
Saved in:
50
How conspicuousness becomes productive on social media
Bainotti, Lucia
- In:
Marketing theory
24
(
2024
)
2
,
pp. 339-356
Persistent link: https://www.econbiz.de/10014631853
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