Mau, Gunnar; Schuhen, Michael; Steinmann, Sascha; … - In: Young Consumers 17 (2016) 2, pp. 111-126
Purpose This paper aims to analyse how children behave during a purchasing process in a simulated shop and how they put their goals into effect at the Point of Sale (POS). The focus of this research is children in Germany aged between 8 and 10 years. The results reveal answers to the following...