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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Journal of marketing research : JMR
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
SpringerLink / Bücher
180
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118
Industrial marketing management : the international journal for industrial and high-tech firms
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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ECONIS (ZBW)
66
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1
The managerial relevance of marketing science : properties and genesis
Wiegand, Nico
;
Becker, Maren
;
Imschloß, Monika
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 801-822
Persistent link: https://www.econbiz.de/10014451281
Saved in:
2
Marketing performance assessment and accountability : process and outcomes
Morgan, Neil A.
;
Jayachandran, Satish
;
Hulland, John
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 462-481
Persistent link: https://www.econbiz.de/10013271766
Saved in:
3
Factors affecting the study of important marketing issues : implications and recommendations
Kohli, Ajay Kumar
;
Haenlein, Michael
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012506506
Saved in:
4
The study of important marketing issues : reflections
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 12-17
Persistent link: https://www.econbiz.de/10012506507
Saved in:
5
A retrospective review of the first 35 years of the International Journal of Research in Marketing
Donthu, Naveen
;
Reinartz, Werner J.
;
Kumar, Satish
; …
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
1
,
pp. 232-269
Persistent link: https://www.econbiz.de/10012506528
Saved in:
6
IJRM special section introduction : EMAC distinguished marketing scholar papers
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10012288639
Saved in:
7
Mobility of top marketing and sales executives in business-to-business markets : a social network perspective
Wang, Rui
;
Gupta, Aditya
;
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 650-670
Persistent link: https://www.econbiz.de/10011743743
Saved in:
8
Marketing accounts
Bendle, Neil T.
;
Wang, Xin
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
3
,
pp. 604-621
Persistent link: https://www.econbiz.de/10011758015
Saved in:
9
Predicting the consequences of marketing policy changes : a new data enrichment method with competitive reactions
Kappe, Eelco
;
Venkataraman, Sriram
;
Stremersch, Stefan
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 720-736
Persistent link: https://www.econbiz.de/10011762826
Saved in:
10
Journal of Marketing Research : looking forward
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10011650388
Saved in:
11
Theory + practice in marketing
Lehmann, Donald R.
;
Carpenter, Gregory S.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 709-710
Persistent link: https://www.econbiz.de/10011634012
Saved in:
12
Performance growth and opportunistic marketing spending
Hanssens, Dominique M.
;
Wang, Fang
;
Zhang, Xiao-Ping
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 711-724
Persistent link: https://www.econbiz.de/10011634019
Saved in:
13
Balancing market exploration and market exploitation in product innovation : a contingency perspective
Zhang, Haisu
;
Wu, Fang
;
Cui, Anna Shaojie
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 297-308
Persistent link: https://www.econbiz.de/10011398550
Saved in:
14
Unraveling scientific impact : citation types in marketing journals
Stremersch, Stefan
;
Camacho, Nuno
;
Vanneste, Sofie
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
1
,
pp. 64-77
Persistent link: https://www.econbiz.de/10010517011
Saved in:
15
Is more always better? : an investigation into the relationship between marketing influence and managers' market intelligence dissemination
Hattula, Johannes D.
;
Schmitz, Christian
;
Schmidt, Martin
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 179-186
Persistent link: https://www.econbiz.de/10011337505
Saved in:
16
A managerial capital perspective on chief marketing officer succession
Wang, Rui
;
Saboo, Alok R.
;
Grewal, Rajdeep
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 164-178
Persistent link: https://www.econbiz.de/10011337508
Saved in:
17
Introduction to the Journal of Marketing Research special issue on neuroscience and marketing
Camerer, Colin
;
Yoon, Carolyn
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 423-426
Persistent link: https://www.econbiz.de/10011337519
Saved in:
18
Reflections on editing Journal of Marketing Research, 1992 - 1994
Weitz, Barton A.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 116-119
Persistent link: https://www.econbiz.de/10010348992
Saved in:
19
Reflections on being editor of Journal of Marketing Research, 1982 - 1985
Perreault, William D.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 107-111
Persistent link: https://www.econbiz.de/10010349008
Saved in:
20
Gilbert A. Churchill Jr.'s editorship of Journal of Marketing Research, 1979 - 1982
Iacobucci, Dawn
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 105-106
Persistent link: https://www.econbiz.de/10010349010
Saved in:
21
Journal of Marketing Research : 1964 - 1969, the Bob Ferber years
Morrison, Donald G.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 92-93
Persistent link: https://www.econbiz.de/10010349018
Saved in:
22
Modeling customer opt-in and opt-out in a permission-based marketing context
Kumar, V.
;
Zhang, Xi Alan
;
Luo, Anita
- In:
Journal of marketing research : JMR
51
(
2014
)
4
,
pp. 403-419
Persistent link: https://www.econbiz.de/10010399715
Saved in:
23
From academic research to marketing practice : some further thoughts
Roberts, John H.
;
Kayande, Ujwal
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 144-146
Persistent link: https://www.econbiz.de/10010400716
Saved in:
24
Commentary on "From academic research to marketing practice : exploring the marketing science value chain"
Lehmann, Donald R.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 141
Persistent link: https://www.econbiz.de/10010400722
Saved in:
25
From academic research to marketing practice : exploring the marketing science value chain
Roberts, John H.
;
Kayande, Ujwal
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10010400726
Saved in:
26
Special issue on theory and practice in marketing
2014
Persistent link: https://www.econbiz.de/10010471046
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27
The role of chief marketing officers for venture capital funding : endowing new ventures with marketing legitimacy
Homburg, Christian
;
Hahn, Alexander
;
Bornemann, Torsten
; …
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 625-644
Persistent link: https://www.econbiz.de/10010489698
Saved in:
28
Paul Green, Journal of Marketing Research, and the Challenges Facing Marketing
Meyer, Robert J.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10009715283
Saved in:
29
Performance implications of deploying marketing analytics
Germann, Frank
;
Lilien, Gary L.
;
Rangaswamy, Arvind
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 114-128
Persistent link: https://www.econbiz.de/10009746291
Saved in:
30
Winning hearts, minds and sales : how marketing communication enters the purchase process in emerging and mature markets
Pauwels, Koen
;
Erguncu, Selin
;
Yildirim, Gokhan
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 57-68
Persistent link: https://www.econbiz.de/10009732715
Saved in:
31
Functional and experiential routes to persuasion : an analysis of advertising in emerging versus developed markets
Zarantonello, Lia
;
Jedidi, Kamel
;
Schmitt, Bernd
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 46-56
Persistent link: https://www.econbiz.de/10009732716
Saved in:
32
Special issue on marketing in emerging markets
Burgess, Steven M.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009732724
Saved in:
33
Editorial: Introduction to the special issue on marketing in emerging markets
Burgess, Steven M.
;
Steenkamp, Jan-Benedict E. M.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009732729
Saved in:
34
The effects of traditional and social earned media on sales : a study of a microlending marketplace
Stephen, Andrew T.
;
Galak, Jeff
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 624-639
Persistent link: https://www.econbiz.de/10009659308
Saved in:
35
Optimizable and implementable aggregate response modeling for marketing decision support
Albers, Sönke
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
2
,
pp. 111-122
Persistent link: https://www.econbiz.de/10009569981
Saved in:
36
Empirical regularity in academic research productivity patterns in marketing
Talukdar, Debabrata
;
Hariharan, Vijay Ganesh
;
Boo, Chanil
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
3
,
pp. 248-257
Persistent link: https://www.econbiz.de/10009376042
Saved in:
37
Using loan plus lender literacy information to combat one-sided marketing of debt consolidation loans
Bolton, Lisa E.
;
Bloom, Paul N.
;
Cohen, Joel B.
- In:
Journal of marketing research : JMR
48
(
2011
),
pp. 51-59
Persistent link: https://www.econbiz.de/10009389986
Saved in:
38
Editorial introduction: The inaugural EMAC Distinguished Marketing Scholar Award
Lilien, Gary L.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 75
Persistent link: https://www.econbiz.de/10009518459
Saved in:
39
Managerial decision making in marketing : the next research frontier
Wierenga, Berend
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 89-101
Persistent link: https://www.econbiz.de/10009238552
Saved in:
40
Unfolding large-scale marketing data
Ho, Ying
;
Chung, Yuho
;
Lau, Kin-nam
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10003987357
Saved in:
41
Toward an understanding of industry commoditization : its nature and role in evolving marketing competition
Reimann, Martin
;
Schilke, Oliver
;
Thomas, Jacquelyn S.
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 188-197
Persistent link: https://www.econbiz.de/10003987366
Saved in:
42
The moderating role of reward systems in the relationship between market orientation and new product performance in China
Wei, Yinghong
;
Atuahene-Gima, Kwaku
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 89-96
Persistent link: https://www.econbiz.de/10003866604
Saved in:
43
Marketing and firm value : perspectives and conclusions ; rejoinder
Srinivasan, Shuba
;
Hanssens, Dominique M.
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 327-329
Persistent link: https://www.econbiz.de/10003867757
Saved in:
44
Creating lift versus building the base : current trends in marketing dynamics
Leeflang, Peter
;
Bijmolt, Tammo H. A.
;
Doorn, Jenny van
; …
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
1
,
pp. 13-20
Persistent link: https://www.econbiz.de/10003822803
Saved in:
45
Health and marketing : the emergence of a new field of research
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 229-233
Persistent link: https://www.econbiz.de/10003793480
Saved in:
46
Counting chickens before the eggs hatch : associating new product development portfolios with shareholder expectations in the pharmaceutical sector
Grewal, Rajdeep
;
Chakravarty, Anindita
;
Ding, Min
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 261-272
Persistent link: https://www.econbiz.de/10003793508
Saved in:
47
Does competitive entry structurally change key marketing metrics?
Kornelis, Marcel
;
Dekimpe, Marnik G.
;
Leeflang, Peter
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 173-182
Persistent link: https://www.econbiz.de/10003809032
Saved in:
48
Estimating the SCAN*PRO model of store sales : HB, FM or just OLS?
Andrews, Rick L.
;
Currim, Imran S.
;
Leeflang, Peter
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
1
,
pp. 22-33
Persistent link: https://www.econbiz.de/10003662471
Saved in:
49
The predictive validity of multiple-item versus single-item measures of the same constructs
Bergkvist, Lars
;
Rossiter, John R.
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 175-184
Persistent link: https://www.econbiz.de/10003486863
Saved in:
50
Reservation price as a range: an incentive-compatible measurement approach
Wang, Tuo
;
Venkatesh, R.
;
Chatterjee, Rabikar
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 200-213
Persistent link: https://www.econbiz.de/10003486892
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