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~isPartOf:"International journal of advertising : the review of marketing communications"
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Advertising
210
Werbung
210
Advertising effects
161
Werbewirkung
161
Consumer behaviour
125
Konsumentenverhalten
125
Internet marketing
82
Online-Marketing
82
Social Web
43
Social web
43
Brand management
31
Markenführung
31
advertising
24
Brand image
18
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18
Emotion
15
social media
14
Corporate Social Responsibility
12
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persuasion knowledge
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Bibliometrics
11
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212
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Taylor, Charles Raymond
9
Yoon, Sukki
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Cho, Chang-Hoan
5
Choi, Yung Kyun
5
Eisend, Martin
5
Hayes, Jameson L.
4
Kim, Kacy K.
4
Song, Ji Hee
4
Yoon, Hye Jin
4
Bang, Hye Jin
3
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3
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3
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3
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3
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Hudders, Liselot
3
Ko, Eunju
3
Lee, Jong-Ho
3
Lou, Chen
3
Matthes, Jörg
3
Naderer, Brigitte
3
Poels, Karolien
3
Septianto, Felix
3
Teng, Lefa
3
Wojdynski, Bartosz W.
3
Wu, Linwan
3
Youn, Seounmi
3
Beckert, Johannes
2
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2
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2
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International journal of advertising : the review of marketing communications
Journal of advertising research
210
International journal of advertising : the quarterly review of marketing communications
186
Journal of advertising
185
Journal of business research : JBR
171
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
152
European Journal of Marketing
142
Journal of Consumer Marketing
136
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
89
Journal of promotion management : JPM
85
Young Consumers
83
Journal of historical research in marketing
71
Management science : journal of the Institute for Operations Research and the Management Sciences
70
Marketing Science
69
European journal of operational research : EJOR
67
Journal of promotion management : innovations in planning and applied research
66
European journal of marketing : EJM
64
Journal of retailing and consumer services
62
International Marketing Review
59
Strategic Direction
58
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Psychology & marketing
56
International journal of internet marketing and advertising : IJIMA
55
International journal of industrial organization
54
Journal of Product & Brand Management
54
NBER working paper series
54
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
Journal of marketing research : JMR
47
Journal of Services Marketing
46
Journal of current issues and research in advertising
45
Journal of marketing
45
NBER Working Paper
45
Working paper / National Bureau of Economic Research, Inc.
41
Marketing Intelligence & Planning
40
Young consumers : insight and ideas for responsible marketers
38
Journal of business ethics : JOBE
36
CESifo working papers
35
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ECONIS (ZBW)
212
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1
Advertising and privacy : an overview of past research and a research agenda
Boerman, Sophie C.
;
Smit, Edith G.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10014233914
Saved in:
2
Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
Saved in:
3
When it pays to be clear : the appeal of concrete communication under uncertainty
Horen, Femke van
;
Wänke, Michaela
;
Mussweiler, Thomas
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 533-553
Persistent link: https://www.econbiz.de/10014550991
Saved in:
4
The development and testing of a pictogram signaling advertising in online videos
Boerman, Sophie C.
;
Rozendaal, Esther
;
Reijmersdal, Eva …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 672-691
Persistent link: https://www.econbiz.de/10014551030
Saved in:
5
Do celebrities in advertisements matter? : familiar endorsers as an accelerator of gestural cues of persuasion
Ono, Makoto
;
Ono, Akinori
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 904-929
Persistent link: https://www.econbiz.de/10014551085
Saved in:
6
Consumers' persuasion knowledge of algorithms in social media advertising : identifying consumer groups based on awareness, appropriateness, and coping ability
Voorveld, Hilde
;
Meppelink, Corine S.
;
Boerman, Sophie C.
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 960-986
Persistent link: https://www.econbiz.de/10015050103
Saved in:
7
Music to the ears : the role of sonic branding in advertising
Kemp, Elyria
;
Cho, Yoon-Na
;
Bui, M̃y
;
Kintzer, Alex
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 1039-1059
Persistent link: https://www.econbiz.de/10015050106
Saved in:
8
Can you feel the advertisement tonight? : the effect of ASMR cues in video advertising on purchase intention
De Kerpel, Laura
;
Van Kerckhove, Anneleen
;
Tessitore, Tina
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 716-745
Persistent link: https://www.econbiz.de/10014551038
Saved in:
9
Sustainability communication
Golob, Urša
;
Podnar, Klement
;
Žabkar, Vesna
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 42-51
Persistent link: https://www.econbiz.de/10014233911
Saved in:
10
Diversity and inclusion in advertising research
Eisend, Martin
;
Muldrow, Adrienne F.
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
Saved in:
11
The ethical ramifications of surveillance in contemporary advertising for the industry, consumers, and regulators : current issues and a future research agenda
Segijn, Claire M.
;
Strycharz, Joanna
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 69-77
Persistent link: https://www.econbiz.de/10014233916
Saved in:
12
Children's vulnerability to advertising : an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
Saved in:
13
Twenty years of research on gamified advertising : a systematic overview of theories and variables
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014233943
Saved in:
14
Refining replacements : validating a revised typology of visual metaphor using perceived processing fluency and aesthetic pleasure
Enschot, Renske van
;
Hooijdonk, Charlotte van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 344-367
Persistent link: https://www.econbiz.de/10014234040
Saved in:
15
Perspectives : advertising and climate change : part of the problem or part of the solution?
Hartmann, Patrick
;
Marcos, Aitor
;
Castro, Juana
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 430-457
Persistent link: https://www.econbiz.de/10014234117
Saved in:
16
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
Saved in:
17
The future of advertising research in virtual, augmented, and extended realities
Ahn, Sun Joo
;
Kim, Jooyoung
;
Kim, Jaemin
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 162-170
Persistent link: https://www.econbiz.de/10014233940
Saved in:
18
Effects of nostalgic messages on ad persuasiveness : a meta-analysis
Cheng, Ying
;
Yan, Xiaodi
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 263-287
Persistent link: https://www.econbiz.de/10014234023
Saved in:
19
Examining consumer reactions to sincere brands' gratitude expressions : when a simple thank you just won't do
Thomas, Veronica
;
Bock, Dora
;
McCullough, Heath
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 518-541
Persistent link: https://www.econbiz.de/10014295203
Saved in:
20
Ethnicity in advertising and millennials : the role of social identity and social distinctiveness
Shao, Wei
;
Zhang, Yunen
;
Cheng, Anni
;
Quach, Sara
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1377-1418
Persistent link: https://www.econbiz.de/10014450218
Saved in:
21
Influencer advertising on Instagram : product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification
Janssen, Loes
;
Schouten, Alexander P.
;
Croes, Emmelyn A. J.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 101-127
Persistent link: https://www.econbiz.de/10013167386
Saved in:
22
Female power portrayals in advertising
Kordrostami, Melika
;
Laczniak, Russell N.
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1181-1208
Persistent link: https://www.econbiz.de/10013417460
Saved in:
23
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
24
Corporate social responsibility & the advertising strategic planning process : a literature review & research agenda
Hayes, Jameson L.
;
Holiday, Steven
;
Park, Haseon
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 210-232
Persistent link: https://www.econbiz.de/10013207293
Saved in:
25
Examining the role of individuals' perceptions of likelihood of sustained commitment in corporate-nonprofit partnership CSR advertisements
Waymer, Damion
;
Gilliland, Michaella Walton
;
Barbour, …
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 258-283
Persistent link: https://www.econbiz.de/10013207333
Saved in:
26
Enduring consumer beliefs about advertising and mass media : implications for publicity and its impact
Ringold, Debra Jones
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 563-587
Persistent link: https://www.econbiz.de/10013209370
Saved in:
27
The interactive effects of moral identity and humor on advertising evaluations : the mediating role of disgust
Paramita, Widya
;
Septianto, Felix
;
Nasution, Reza Ashari
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10013417495
Saved in:
28
Sex, race, and femininity : young Chinese females' responses to lingerie advertising
Gan, Chen
;
Chen, Hsuan-Ting
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 234-253
Persistent link: https://www.econbiz.de/10014550809
Saved in:
29
The impact of consumer expectations and familiarity on deceptive pricing in advertising : a view from drip pricing practice
Banerjee, Somak
;
Dutta, Sujay
;
Biswas, Abhijit
;
Kwak, …
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 254-285
Persistent link: https://www.econbiz.de/10014550811
Saved in:
30
Out-of-home advertising : a bibliometric review
Wilson, Rick T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 286-320
Persistent link: https://www.econbiz.de/10014550812
Saved in:
31
Using the FCB grid to understand privacy concerns in social media advertising
Youn, Kibum
;
Pittman, Matthew
;
Haley, Eric John
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 405-433
Persistent link: https://www.econbiz.de/10014550975
Saved in:
32
Unique ... like everyone else : effects and mechanisms of personalization appeals in recruitment advertising
Pfiffelmann, Jean
;
Pfeuffer, Alexander
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 491-532
Persistent link: https://www.econbiz.de/10014550980
Saved in:
33
Cross-media advertising strategies and brand attitude : the role of cognitive load
Hatzithomas, Leonidas
;
Theodorakioglou, Fotini
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 603-636
Persistent link: https://www.econbiz.de/10014551016
Saved in:
34
Examining the effects of addressable TV advertising on children and their parents
Brinson, Nancy H.
;
Holiday, Steven
;
Park, Haseon
;
Lyu, …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 692-715
Persistent link: https://www.econbiz.de/10014551034
Saved in:
35
Advertising in the era of digital media evolution
2024
Persistent link: https://www.econbiz.de/10014551065
Saved in:
36
Navigating the digital media evolution in advertising
Choi, Yung Kyun
;
Song, Ji Hee
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 775–776
Persistent link: https://www.econbiz.de/10014551084
Saved in:
37
Sustainability advertising : literature review and framework for future research
Rathee, Shelly
;
Milfeld, Tyler
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 7-35
Persistent link: https://www.econbiz.de/10014450221
Saved in:
38
Effects of green messages in advertisements : a meta-analysis
Shen, Fuyuan
;
Yang, Guolan
;
Conlin, Jeff
;
Wang, Xiaohua
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 36-52
Persistent link: https://www.econbiz.de/10014450222
Saved in:
39
From green advertising to sustainable behavior : a systematic literature review through the lens of value-belief-norm framework
Lima, Pedro Augusto Bertucci
;
Falguera, Fernanda …
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 53-96
Persistent link: https://www.econbiz.de/10014450229
Saved in:
40
From green advertising to greenwashing : content analysis of global corporations' green advertising on social media
Kwon, Kyeongwon
;
Lee, Jaejin
;
Wang, Cen
;
Diwanji, …
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 97-124
Persistent link: https://www.econbiz.de/10014450231
Saved in:
41
The role of sustainability in advertising
2024
Persistent link: https://www.econbiz.de/10014450241
Saved in:
42
"Mirror, mirror, on the wall : who is the greenest of them all?" : the impact of green advertising cues on generational cohorts
Muralidharan, Sidharth
;
La Ferle, Carrie
;
Roth-Cohen, Osnat
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 125-148
Persistent link: https://www.econbiz.de/10014450245
Saved in:
43
Promoting eco-friendly advertising on social media : the fit between appeals and tie strength
Yan, Jun
;
Pan, Jingjing
;
Li, Zhen
;
Chang, Yaping
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 202-230
Persistent link: https://www.econbiz.de/10014450250
Saved in:
44
The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weon Sang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
Saved in:
45
The hidden power of shame : how feeling ashamed enhances advertisement recall and positive attitude
So, Jane
;
Yi, Youjae
;
Agrawal, Nidhi
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 777-797
Persistent link: https://www.econbiz.de/10014551071
Saved in:
46
Silent persuasion : incidental use of promotional merchandise benefits unfamiliar brands
Kamleitner, Bernadette
;
Marckhgott, Eva
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1135-1159
Persistent link: https://www.econbiz.de/10012650634
Saved in:
47
The effect of emotionally-arousing ad appeals on memory : time and fit matter
Riemer, Hila
;
Noel, Hayden
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10012650617
Saved in:
48
Virtual reality advertising with brand experiences : the effects of media devices, virtual representation of the self, and self-presence
Song, Hayeon
;
Kim, Jihyun
;
Nguyen, Thao P. H.
;
Lee, Kwan Min
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1096-1114
Persistent link: https://www.econbiz.de/10012650631
Saved in:
49
The disclosure paradox : how persuasion knowledge mediates disclosure effects in sponsored media content
Beckert, Johannes
;
Koch, Thomas
;
Viererbl, Benno
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1160-1186
Persistent link: https://www.econbiz.de/10012650636
Saved in:
50
Slow versus fast : how speed-induced construal affects perceptions of advertising messages
Yoon, Sukki
;
Bang, Hye Jin
;
Choi, Dongwon
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012498539
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