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Advertising
165
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152
Advertising effects
112
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98
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98
Internet marketing
40
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40
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Septianto, Felix
4
Choi, Yung Kyun
3
Ford, John B.
3
Jain, Varsha
3
Merchant, Altaf
3
Spielmann, Nathalie
3
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2
Bove, Liliana L.
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Cao, Zixia
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Das, Gopal
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Dass, Mayukh
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Hopkins, Christopher D.
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Huhmann, Bruce A.
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Jang, Sungha
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Kashmiri, Saim
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Kim, Alex Jiyoung
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Kim, Jooyoung
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Laroche, Michel
2
Lei, Jing
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Martín Herrán, Guiomar
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Thaichon, Park
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Ahn, Sun Joo
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of business research : JBR
Journal of advertising research
201
International journal of advertising : the review of marketing communications
186
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
161
Journal of advertising
156
Journal of marketing communications
146
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
89
Journal of promotion management : JPM
84
Journal of historical research in marketing
70
Management science : journal of the Institute for Operations Research and the Management Sciences
70
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69
European journal of marketing : EJM
64
Journal of promotion management : innovations in planning and applied research
64
European journal of operational research : EJOR
63
Journal of retailing and consumer services
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
53
International journal of industrial organization
52
Psychology & marketing
52
Journal of current issues and research in advertising : JCIRA
51
International journal of internet marketing and advertising : IJIMA
50
Health marketing quarterly
48
Journal of marketing research : JMR
47
Journal of current issues and research in advertising
45
Journal of marketing
43
Journal of business ethics : JOBE
36
Young consumers : insight and ideas for responsible marketers
36
Marketing letters : a journal of research in marketing
35
Journal of global marketing
33
Advertising theory
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Marketing : ZFP ; journal of research and management
29
Economics letters
28
Journal of international consumer marketing
27
Applied economics
25
Asia Pacific journal of marketing and logistics
24
Information economics and policy : IEP
24
American journal of agricultural economics
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
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ECONIS (ZBW)
165
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1
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
2
Methodological approaches to cross-cultural/national research in advertising : a review of scholarship published between 1995 and 2022
Ford, John B.
;
West, Douglas C.
;
Koorank Beheshti, …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014383081
Saved in:
3
AI advertising : an overview and guidelines
Ford, John
;
Jain, Varsha
;
Wadhwani, Ketan
;
Gupta, …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014380340
Saved in:
4
How the credibility of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434833
Saved in:
5
Reconfiguring human-machine relations in the automation age : an actor-network analysis on automation's takeover of the advertising media planning industry
Wu, Shangyuan
;
Wong, Pei Wen
;
Tandoc, Edson C. <Jr.>
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014434852
Saved in:
6
An exploration of ripple effects of advertising among major suppliers in a supply chain network
Dass, Mayukh
;
Reshadi, Mehrnoosh
;
Li, Yuewu
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014468564
Saved in:
7
Did you hear our brand is hated? : the unexpected upside of hate-acknowledging advertising for polarizing brands
Monahan, Lisa
;
Espinosa, Jennifer A.
;
Langenderfer, Jeff
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468644
Saved in:
8
Societal reminiscence and decisions for a better society : a belief in progress explanation
Kwan, Canice M. C.
;
Cheng, Shirley Y. Y.
;
Tsang, Alex S. L.
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013468961
Saved in:
9
When does a goal-appeal match affect consumer satisfaction? : examining the work and play context
Byun, Kyung-Ah
;
Hong, JungHwa
;
James, Kevin William
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014280440
Saved in:
10
Linking blockchain technology and digital advertising: How blockchain technology can enhance digital advertising to be more effective, efficient, and trustworthy
Kim, Jooyoung
;
Lee, Kyu Hyung
;
Kim, Jaemin
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014299297
Saved in:
11
Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick
;
Cui, Yuanyuan
;
Sledge, April
;
Das, Gopal
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014302557
Saved in:
12
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
13
Curbing texting & driving with advertising co-creation
Naletelich, Kelly
;
Ketron, Seth
;
Gelves, J. Alejandro
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013534252
Saved in:
14
Multiple keywords management in sponsored search advertising with interrelated consumer clicks
Jang, Sungha
;
Kim, Alex Jiyoung
;
Yoon, Jiho
- In:
Journal of business research : JBR
140
(
2022
),
pp. 459-470
Persistent link: https://www.econbiz.de/10013040713
Saved in:
15
Impact of advertising on users' perceptions regarding the Internet of Things
Baudier, Patricia
;
Ammi, Chantal
;
Hikkerova, Lubica
- In:
Journal of business research : JBR
141
(
2022
),
pp. 355-366
Persistent link: https://www.econbiz.de/10013167977
Saved in:
16
Ethical judgments of sexualized ads featuring women : the role of identification with feminine archetypes
Kerviler, Gwarlann de
;
Ardelet, Caroline
;
Slavich, Barbara
- In:
Journal of business research : JBR
142
(
2022
),
pp. 899-913
Persistent link: https://www.econbiz.de/10013169467
Saved in:
17
Endorser gender and age effects in B2B advertising
Mohan, Mayoor
;
Ferguson, Jodie L.
;
Huhmann, Bruce A.
- In:
Journal of business research : JBR
148
(
2022
),
pp. 60-75
Persistent link: https://www.econbiz.de/10013325446
Saved in:
18
Promoting corporate social responsibility message in COVID-19 advertising : how threat persuasion affects consumer responses to altruistic versus strategic CSR
Xie, Quan
;
Wang, Tianjiao
- In:
Journal of business research : JBR
148
(
2022
),
pp. 315-324
Persistent link: https://www.econbiz.de/10013325485
Saved in:
19
Destigmatisation through social sharing of emotions and empowerment : the case of disabled athletes and consumers of disability sports
Matson-Barkat, Sheila
;
Puncheva-Michelotti, Petya
; …
- In:
Journal of business research : JBR
149
(
2022
),
pp. 77-84
Persistent link: https://www.econbiz.de/10013325554
Saved in:
20
The future of marketing & advertising in Asia
Han, Jin K.
;
Choi, Yung Kyun
;
Han, Sangman
- In:
Journal of business research : JBR
149
(
2022
),
pp. 1016-1017
Persistent link: https://www.econbiz.de/10013325769
Saved in:
21
The effect of emotion in thumbnails and titles of video clips on pre-roll advertising effectiveness
Li, Yiling
;
Kim, Hye-jin
;
Do, Boram
;
Choi, Jeonghye
- In:
Journal of business research : JBR
151
(
2022
),
pp. 232-243
Persistent link: https://www.econbiz.de/10013459186
Saved in:
22
Is a specific claim always better? : the double-edged effects of claim specificity in green advertising
Janssen, Catherine
;
Swaen, Valérie
;
Du, Shuili
- In:
Journal of business research : JBR
151
(
2022
),
pp. 435-447
Persistent link: https://www.econbiz.de/10013459858
Saved in:
23
The paradox in happiness sales : how can happiness primes backfire?
Kim, Aekyoung
- In:
Journal of business research : JBR
146
(
2022
),
pp. 540-552
Persistent link: https://www.econbiz.de/10013271440
Saved in:
24
A narrative approach for overcoming the message credibility problem in green advertising
Kim, Eunjin
;
Shoenberger, Heather
;
Kwon, Eunseon
; …
- In:
Journal of business research : JBR
147
(
2022
),
pp. 449-461
Persistent link: https://www.econbiz.de/10013271524
Saved in:
25
The allure of arrogance : how relationship formation motives enhance consumer preferences for arrogant communications
Senyuz, Aysu
;
Hasford, Jonathan
- In:
Journal of business research : JBR
139
(
2022
),
pp. 106-120
Persistent link: https://www.econbiz.de/10013194153
Saved in:
26
I implement, they deliberate : the matching effects of point of view and mindset on consumer attitudes
Zhang, Jin
;
Xu, Xiaobing
;
Keh, Hean Tat
- In:
Journal of business research : JBR
139
(
2022
),
pp. 397-410
Persistent link: https://www.econbiz.de/10013194197
Saved in:
27
Enhancing creativity perception through fear
Benoit, Ilgım Dara
;
Miller, Elizabeth G.
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1084-1098
Persistent link: https://www.econbiz.de/10013194338
Saved in:
28
Product-flyer location and type of product categories in retailing
Woo, Hongjoo
;
Chung, Angie
;
Richey, Robert Glenn <Jr.>
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 146-160
Persistent link: https://www.econbiz.de/10013197781
Saved in:
29
Sociocultural changes and portrayal of women in advertisements : a temporal investigation across product categories
Tripathi, Sanjeev
;
Bansal, Anjali
;
Bansal, Amrita
- In:
Journal of business research : JBR
153
(
2022
),
pp. 216-227
Persistent link: https://www.econbiz.de/10013534014
Saved in:
30
Determinants of consumers' attitudes towards digital advertising : a meta-analytic comparison across time and touchpoints
Lütjens, Henk
;
Eisenbeiß, Maik
;
Fiedler, Maximilian
; …
- In:
Journal of business research : JBR
153
(
2022
),
pp. 445-466
Persistent link: https://www.econbiz.de/10013534078
Saved in:
31
Increasing the effectiveness of display social media ads for startups : the role of different claims and executional characteristics
Hervet, Guillaume
;
Guitart, Ivan A.
- In:
Journal of business research : JBR
153
(
2022
),
pp. 467-478
Persistent link: https://www.econbiz.de/10013534091
Saved in:
32
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
33
Attracting more meaningful interactions : the impact of question and product types on comments on social media advertisings
Li, You
;
Chang, Yaping
;
Liang, Zhehao
- In:
Journal of business research : JBR
150
(
2022
),
pp. 89-101
Persistent link: https://www.econbiz.de/10013365601
Saved in:
34
Expressions of the past : a practice-based approach of brand longevity visual translation in advertising
Pecot, Fabien
;
Celhay, Franck
;
Kacha, Mathieu
;
Lombard, …
- In:
Journal of business research : JBR
150
(
2022
),
pp. 121-133
Persistent link: https://www.econbiz.de/10013365605
Saved in:
35
Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Mao, Wen
- In:
Journal of business research : JBR
150
(
2022
),
pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
Saved in:
36
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
37
The danger of flavor : e-cigarettes, social media, and the interplay of generations
Krishen, Anjala S.
;
Hu, Han-fen
;
Spivak, Andrew L.
; …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 884-896
Persistent link: https://www.econbiz.de/10012581671
Saved in:
38
A meta-analytic review of mobile advertising research
Maseeh, Haroon Iqbal
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 33-51
Persistent link: https://www.econbiz.de/10012663194
Saved in:
39
A decade (2008-2019) of advertising research productivity : a bibliometric review
Ford, John B.
;
Bezbaruah, Subhalakshmi
;
Mukherji, Prokriti
- In:
Journal of business research : JBR
136
(
2021
),
pp. 137-163
Persistent link: https://www.econbiz.de/10012663198
Saved in:
40
How online advertising competes with user-generated content in TripAdvisor : a neuroscientific approach
Bigné Alcañiz, J. Enrique
;
Simonetti, Aline
;
Ruiz …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 279-288
Persistent link: https://www.econbiz.de/10012430510
Saved in:
41
The economic worth of loyalty programs : an event study analysis
Faramarzi, Ashkan
;
Bhattacharya, Abhi
- In:
Journal of business research : JBR
123
(
2021
),
pp. 313-323
Persistent link: https://www.econbiz.de/10012430515
Saved in:
42
The effects of augmented reality mobile app advertising : viral marketing via shared social experience
Sung, Eunyoung
- In:
Journal of business research : JBR
122
(
2021
),
pp. 75-87
Persistent link: https://www.econbiz.de/10012420341
Saved in:
43
The effectiveness of advertising images in promoting experiential offerings : an emotional response approach
Septianto, Felix
;
Ye, Sheng
;
Northey, Gavin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 344-352
Persistent link: https://www.econbiz.de/10012420418
Saved in:
44
Anthropomorphism and its implications for advertising hotel brands
Lee, Seonjeong
;
Oh, Haemoon
- In:
Journal of business research : JBR
129
(
2021
),
pp. 455-464
Persistent link: https://www.econbiz.de/10012509677
Saved in:
45
Influencer advertising on social media : the multiple inference model on influencer-product congruence and sponsorship disclosure
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
130
(
2021
),
pp. 405-415
Persistent link: https://www.econbiz.de/10012544842
Saved in:
46
How should retail advertisers manage multiple keywords in paid search advertising?
Kim, Alex Jiyoung
;
Jang, Sungha
;
Shin, Hyun
- In:
Journal of business research : JBR
130
(
2021
),
pp. 539-551
Persistent link: https://www.econbiz.de/10012544869
Saved in:
47
Forecasting time-varying arrivals : impact of direct response advertising on call center performance
Kiygi-Calli, Meltem
;
Weverbergh, Marcel
;
Franses, …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 227-240
Persistent link: https://www.econbiz.de/10012544961
Saved in:
48
Generous charity to preserve green image? : exploring linkage between strategic donations and environmental misconduct
Wu, Bao
;
Jin, Chenfei
;
Monfort, Abel
;
Hua, Danni
- In:
Journal of business research : JBR
131
(
2021
),
pp. 839-850
Persistent link: https://www.econbiz.de/10012545021
Saved in:
49
The effect of ending disclosure on the persuasiveness of narrative PSAs
Orazi, Davide C.
;
Lei, Jing
;
Bove, Liliana L.
- In:
Journal of business research : JBR
127
(
2021
),
pp. 241-251
Persistent link: https://www.econbiz.de/10012494371
Saved in:
50
"I want it! can I get It?" : how product-model spatial distance and ad appeal affect product evaluations
Tok, Dickson
;
Chen, Xi
;
Chu, Xing-Yu
- In:
Journal of business research : JBR
135
(
2021
),
pp. 454-463
Persistent link: https://www.econbiz.de/10012647927
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