//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"B2B relationship"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
3,471
Business-to-business marketing
3,471
Lieferantenmanagement
1,464
Supplier relationship management
1,464
Relationship marketing
748
Beziehungsmarketing
744
Marketingmanagement
435
Marketing management
427
Electronic Commerce
348
E-commerce
342
Deutschland
295
Theory
295
Theorie
293
Germany
292
Verkauf
280
Selling
273
Brand management
264
Markenführung
264
Salespeople
263
Verkaufspersonal
263
Business-to-Business-Marketing
255
Consumer behaviour
206
Konsumentenverhalten
206
Marketing
193
Business network
189
Unternehmensnetzwerk
189
Social Web
182
Social web
182
B2B
170
Online-Marketing
164
Value creation
164
Betriebliche Wertschöpfung
163
Customer satisfaction
159
Kundenzufriedenheit
159
Bundling strategy
157
Leistungsbündel
157
Internet marketing
154
Customer value
144
Kundenwert
144
Innovation
136
more ...
less ...
Online availability
All
Undetermined
1,216
Free
297
Type of publication
All
Article
2,432
Book / Working Paper
1,035
Journal
6
Type of publication (narrower categories)
All
Article in journal
1,967
Aufsatz in Zeitschrift
1,967
Aufsatz im Buch
472
Book section
472
Hochschulschrift
320
Thesis
258
Graue Literatur
146
Non-commercial literature
146
Case study
122
Fallstudie
122
Collection of articles of several authors
103
Sammelwerk
103
Bibliografie enthalten
94
Bibliography included
94
Arbeitspapier
62
Working Paper
62
Lehrbuch
50
Aufsatzsammlung
47
Textbook
42
Ratgeber
28
Guidebook
24
Conference paper
15
Konferenzbeitrag
15
Konferenzschrift
13
Handbook
12
Handbuch
12
Collection of articles written by one author
10
Sammlung
10
Conference proceedings
8
Festschrift
8
Reprint
8
Systematic review
5
Übersichtsarbeit
5
Interview
4
Fallstudiensammlung
3
Glossar enthalten
3
Glossary included
3
Bibliografie
2
Forschungsbericht
2
Adressbuch
1
more ...
less ...
Language
All
English
2,627
German
841
French
6
Polish
4
Swedish
2
Undetermined
1
Author
All
Kleinaltenkamp, Michael
49
Backhaus, Klaus
35
Johnston, Wesley J.
21
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
19
Lindgreen, Adam
18
Geiger, Ingmar
17
Homburg, Christian
17
Kowalkowski, Christian
17
Voeth, Markus
17
Sharma, Arun
16
Baumgarth, Carsten
15
Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Grewal, Rajdeep
14
Jacob, Frank
14
Keränen, Joona
14
Lilien, Gary L.
14
Hofmaier, Richard
13
Weiber, Rolf
13
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Schmitz, Christian
12
Sridhar, Shrihari
12
Terho, Harri
12
Agnihotri, Raj
11
Brennan, Ross
11
Kumar, V.
11
Pepels, Werner
11
Plinke, Wulff
11
Rangarajan, Deva
11
Ahearne, Michael
10
Ehret, Michael
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Lippold, Dirk
10
Snehota, Ivan
10
Woodside, Arch G.
10
Christodoulides, George
9
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
38
Verlag Dr. Kovač
8
Springer Gabler <Firma>
7
De Gruyter Oldenbourg
4
American Marketing Association
2
European Association for Industrial Marketing Research
2
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Gesellschaft Entwicklung, Konstruktion, Vertrieb
2
Haufe-Lexware GmbH & Co. KG
2
Infoteam Sales Process Consulting
2
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
Karlsruher Institut für Technologie
2
Technische Universität Braunschweig
2
University of Madras / Department of Commerce
2
Universität Mannheim
2
epubli GmbH
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
BDW, Deutscher Kommunikationsverband
1
Bayerischer Industrie- und Handelskammertag
1
Books on Demand GmbH <Norderstedt>
1
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
1
Capgemini Invent <Firma>
1
Cross Cultural Business Conference <2014, Steyr>
1
Deutsche Universität für Verwaltungswissenschaften Speyer
1
Dr. Rainer Hampp <Firma>
1
Ecorys
1
Edward Elgar Publishing
1
Eric Cuvillier <Firma>
1
Erich-Schmidt-Verlag
1
Europäische Kommission / Exekutivagentur für Kleine und Mittlere Unternehmen
1
Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU
1
Europäische Kommission / Generaldirektion Wettbewerb
1
FOM-Hochschule für Oekonomie & Management
1
Fraunhofer-Gesellschaft
1
Fördergesellschaft Marketing an der Universität Augsburg
1
German American Conference on Industrial Marketing <1984, Mainz>
1
Gesamtverband Kommunikationsagenturen GWA
1
Goethe-Universität Frankfurt am Main
1
Hochschule Ansbach
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
609
The journal of business & industrial marketing
235
Journal of business-to-business marketing
126
Journal of business research : JBR
100
SpringerLink / Bücher
66
Handbook of business-to-business marketing
35
Journal of marketing
33
Springer eBook Collection
28
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
23
Journal of the Academy of Marketing Science
22
The journal of personal selling & sales management : JPSSM
19
Gabler Edition Wissenschaft
18
Harvard-Business-Manager : das Wissen der Besten
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
Marketing intelligence & planning
16
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
European journal of marketing : EJM
14
Springer eBook Collection / Business and Economics
14
Europäische Hochschulschriften / 5
13
Journal of customer behaviour
13
Journal of personal selling & sales management : JPSSM
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
12
essentials
12
Business-to-Business-Marketing
11
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
more ...
less ...
Source
All
ECONIS (ZBW)
3,472
BASE
1
Showing
1,801
-
1,850
of
3,473
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1801
Markenadäquate Gestaltung von Live Communication-Instrumenten : Untersuchung der Wahrnehmung und Wirkung von Messeständen
Ermer, Beatrice
-
2014
Persistent link: https://www.econbiz.de/10010373914
Saved in:
1802
Brand positioning strategies for industrial firms providing customer solutions
Jalkala, Anne Maarit
;
Keränen, Joona
- In:
The journal of business & industrial marketing
29
(
2014
)
3
,
pp. 253-264
Persistent link: https://www.econbiz.de/10010345206
Saved in:
1803
The role of learning in value co-creation in new technological B2B services
Komulainen, Hanna
- In:
The journal of business & industrial marketing
29
(
2014
)
3
,
pp. 238-252
Persistent link: https://www.econbiz.de/10010345207
Saved in:
1804
Value antecedents in relationship between tourism companies
Moliner-Velazquez, Beatriz
;
Fuentes-Blasco, Maria
;
Gil …
- In:
The journal of business & industrial marketing
29
(
2014
)
3
,
pp. 215-226
Persistent link: https://www.econbiz.de/10010345210
Saved in:
1805
Supplier-selected referrals
Hada, Mahima
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 34-51
Persistent link: https://www.econbiz.de/10010345573
Saved in:
1806
A competency model for entry level business-to-business services salespeople
Lambert, Brian
;
Plank, Richard E.
;
Reid, David A.
; …
- In:
Services marketing quarterly
35
(
2014
)
1
,
pp. 84-103
Persistent link: https://www.econbiz.de/10010346087
Saved in:
1807
Search engine placement and search engine marketing for business-to business brands
Burger, Michael
-
2014
Persistent link: https://www.econbiz.de/10010348475
Saved in:
1808
Recovery management in business-to-business markets : conceptual dimensions, relational consequences and financial contributions
Döscher, Kristian
-
2014
Persistent link: https://www.econbiz.de/10010351559
Saved in:
1809
Service innovation in business-to-business firms
Kindström, Daniel
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010248158
Saved in:
1810
Perceived value of service innovation : a conceptual framework
Coutelle-Brillet, Patricia
;
Riviere, Arnaud
;
Garets, …
- In:
The journal of business & industrial marketing
29
(
2014
)
2
,
pp. 164-172
Persistent link: https://www.econbiz.de/10010248160
Saved in:
1811
Editorial: Service innovation in business-to-business firms
Kindström, Daniel
;
Kowalkowski, Christian
- In:
The journal of business & industrial marketing
29
(
2014
)
2
,
pp. 93-95
Persistent link: https://www.econbiz.de/10010248167
Saved in:
1812
Organizational processes for B2B services IMC data quality
Zahay, Debra L.
;
Peltier, James
;
Krishen, Anjala S.
; …
- In:
The journal of business & industrial marketing
29
(
2014
)
1
,
pp. 63-74
Persistent link: https://www.econbiz.de/10010252752
Saved in:
1813
Explaiing industrial importers' commitment from an emerging market perspective : theoretical and managerial insights
Saleh, M. Abu
;
Ali M. Yunus
;
Andaleeb, Syed S.
- In:
The journal of business & industrial marketing
29
(
2014
)
1
,
pp. 45-62
Persistent link: https://www.econbiz.de/10010252760
Saved in:
1814
Communication technology in international business-to-business relationships
Chelariu, Cristian
;
Osmonbekow, Talia
- In:
The journal of business & industrial marketing
29
(
2014
)
1
,
pp. 24-33
Persistent link: https://www.econbiz.de/10010252776
Saved in:
1815
Vertrieb im Industriegütergeschäft aus Anbietersicht : Untersuchung erfolgskritischer Faktoren nach Geschäftstypen
Weibel, Michael
-
2014
Persistent link: https://www.econbiz.de/10010255091
Saved in:
1816
Unprofitable customers in business markets
Henrich, Michael
-
2014
Persistent link: https://www.econbiz.de/10011529551
Saved in:
1817
Enhancing service innovation in a business-to-business context : four questions for SMEs transforming to service logic
Nuutinen, Maaria
;
Ojasalo, Katri
- In:
International journal of quality and service sciences
6
(
2014
)
4
,
pp. 290-308
Persistent link: https://www.econbiz.de/10010469097
Saved in:
1818
L' alchimie des relations résilientes entre clients et fournisseurs étrangers : étude qualitative auprès d'acheteurs français
Akrout, Houcine
- In:
Revue Gestion 2000 : management & prospective
31
(
2014
)
1/2
,
pp. 53-69
Persistent link: https://www.econbiz.de/10010473313
Saved in:
1819
Differentiating the effects of Internet usage and wireless usage on business-to-business and business-to-consumer e-commerce
Deng, Xuefei Nancy
;
Zhang, Jian
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 138-157
Persistent link: https://www.econbiz.de/10010474792
Saved in:
1820
Mit mehrstufigem Wissenserwerb zu mehr Innovationserfolg : eine konzeptionelle und empirische Untersuchung in technischen Industrien
Wiesener, Oliver
-
2014
Persistent link: https://www.econbiz.de/10010477783
Saved in:
1821
Erfolgreiche Vertriebssteuerung in der Maschinenbaubranche : Instrumente zur Analyse, Planung, Steuerung und Optimierung von Vertriebsaktivitäten
Eberhardt-Motzelt, Christian
-
2014
Persistent link: https://www.econbiz.de/10010477786
Saved in:
1822
Customer involvement in product development : an industrial network perspective
Laage-Hellman, Jens
;
Lind, Frida
;
Perna, Andrea
- In:
Journal of business-to-business marketing
21
(
2014
)
4
,
pp. 257-276
Persistent link: https://www.econbiz.de/10010478072
Saved in:
1823
Conceptualization and integration of marketing intelligence : the case of an industrial manufacturer
Helm, Roland
;
Krinner, Stephanie
;
Schmalfuß, Martin
- In:
Journal of business-to-business marketing
21
(
2014
)
4
,
pp. 237-255
Persistent link: https://www.econbiz.de/10010478073
Saved in:
1824
Korea as a comparative business marketing system : review and prospects
Chang, Dae Ryun
;
Lee, Kyoung Woo
;
Ryu, Sungmin
- In:
Journal of business-to-business marketing
21
(
2014
)
4
,
pp. 213-236
Persistent link: https://www.econbiz.de/10010478075
Saved in:
1825
Interaction effects of formal and social controls on business-to-business performance
Rhee, Jin Hwa
;
Kim, Jae Wook
;
Lee, Jong-Ho
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2123-2131
Persistent link: https://www.econbiz.de/10010400101
Saved in:
1826
Antecedents and performance outcomes of flexibility in industrial customer-supplier relationships
Han, Sang-Lin
;
Sung, Hyung-suk
;
Shim, Hyeon-sook
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2115-2122
Persistent link: https://www.econbiz.de/10010400106
Saved in:
1827
The problem with standardizing international market research : a case study from B2B service
Khan, M. Sajid
;
Naumann, Earl
;
Haverila, Matti J.
- In:
Australasian marketing journal
22
(
2014
)
2
,
pp. 84-92
Persistent link: https://www.econbiz.de/10010400515
Saved in:
1828
Satisfaction with virtual communities in B2B financial services : social dynamics, content and technology
Chompis, Evangelos
;
Bons, Roger W. H.
;
Hooff, Bart van den
- In:
Electronic markets : the international journal on …
24
(
2014
)
3
,
pp. 165-177
Persistent link: https://www.econbiz.de/10010402524
Saved in:
1829
Should tweets differ for B2B and B2C? : an analysis of Fortune 500 companies' Twitter communications
Swani, Kunal
;
Brown, Brian P.
;
Milne, George R.
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 873-881
Persistent link: https://www.econbiz.de/10010404061
Saved in:
1830
The influence of formal and informal sales controls on customer-directed selling behaviors and sales unit effectiveness
Guenzi, Paolo
;
Baldauf, Artur
;
Panagopoulos, Nikolaos G.
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 786-800
Persistent link: https://www.econbiz.de/10010404086
Saved in:
1831
Salespersons' guanxi orientation, communication, and manifest conflict : an empirical study in China
Zhang, Zaixiao
;
Zhang, Mingli
- In:
Psychology & marketing
31
(
2014
)
9
,
pp. 786-800
Persistent link: https://www.econbiz.de/10010405127
Saved in:
1832
Multinationals and small- and medium-sized enterprises (SMEs) : a linkages perspective on inclusive development strategies
Tulder, Rob van
;
Rosa, Andrea da
- In:
International business and sustainable development
,
(pp. 203-227)
.
2014
Persistent link: https://www.econbiz.de/10010406430
Saved in:
1833
"Managerial storytelling" : how we produce managerial and academic stories in qualitative B2B case study research
Hietanen, Joel
;
Sihvonen, Antti
;
Tikkanen, Henrikki
; …
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 295-310
Persistent link: https://www.econbiz.de/10010408199
Saved in:
1834
Contribution of philosophy to the advancement of marketing thought
Panigyrakis, George
;
Shin, Geon-cheol
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 241-245
Persistent link: https://www.econbiz.de/10010408203
Saved in:
1835
Globale Vertriebssteuerung im B2B-Produkt- und Projektgeschäft bei Roto Frank
Lukas, Johann
;
Lips, Thorsten
- In:
Unternehmenssteuerung in der produzierenden Industrie : …
,
(pp. 259-267)
.
2014
Persistent link: https://www.econbiz.de/10010415427
Saved in:
1836
Sales Performance Excellence als Erfolgsfaktor auf dem Weg zum globalen Unternehmen
Lips, Thorsten
- In:
Unternehmenssteuerung in der produzierenden Industrie : …
,
(pp. 233-244)
.
2014
Persistent link: https://www.econbiz.de/10010415434
Saved in:
1837
The M yarn : price and social imagination in early industrial Britain
Custer, Paul Anthony
- In:
Enterprise & society : the international journal of …
15
(
2014
)
3
,
pp. 417-441
Persistent link: https://www.econbiz.de/10010416195
Saved in:
1838
The effect of e-business in B2B relationships
Samanta, Irene
;
Pitticas, Nondas
- In:
Strategic marketing in fragile economic conditions
,
(pp. 248-265)
.
2014
Persistent link: https://www.econbiz.de/10010416829
Saved in:
1839
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
1840
The strategic role of the sales force : perceptions of senior sales executives
Cron, William L.
;
Baldauf, Artur
;
Leigh, Thomas W.
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
5
,
pp. 471-489
Persistent link: https://www.econbiz.de/10010417563
Saved in:
1841
Customer-based corporate brand equity (CBCBE) in business-to-business firms : an emerging market perspective
Mishra, Prashant
;
Sarkar, Soumya
- In:
Brand management in emerging markets : theories and practice
,
(pp. 73-90)
.
2014
Persistent link: https://www.econbiz.de/10010417746
Saved in:
1842
Advertising for account handlers
Linacre, Nigel
-
2014
Persistent link: https://www.econbiz.de/10010418342
Saved in:
1843
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
1844
Customer orientation structure for Internet-based business-to-business platform firms
Chakravarty, Anindita
;
Kumar, Alok
;
Grewal, Rajdeep
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 1-23
Persistent link: https://www.econbiz.de/10010419910
Saved in:
1845
Industriegütermarketing : Grundlagen des Business-to-Business-Marketings
Backhaus, Klaus
;
Voeth, Markus
-
2014
-
10., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10010420099
Saved in:
1846
B2B research and managerial relevance
Åge, Lars-Johan
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010422017
Saved in:
1847
Think outside the box : managerial relevance and theoretical developments within B2B marketing
Cederlund, Cecilia Anna
- In:
The journal of business & industrial marketing
29
(
2014
)
7/8
,
pp. 642-651
Persistent link: https://www.econbiz.de/10010422018
Saved in:
1848
How and why managers use conceptual devices in business-to-business research
Åge, Lars-Johan
- In:
The journal of business & industrial marketing
29
(
2014
)
7/8
,
pp. 633-641
Persistent link: https://www.econbiz.de/10010422019
Saved in:
1849
Conceptualizing for managerial relevance in B2B research : a ground theory approach
Gustavsson, Bengt
;
Åge, Lars-Johan
- In:
The journal of business & industrial marketing
29
(
2014
)
7/8
,
pp. 626-632
Persistent link: https://www.econbiz.de/10010422020
Saved in:
1850
Improving relevance in B2B research : analysis and recommendations
Brennan, Ross
;
Tzempelikos, Nektarios
;
Wilson, Jonathan
- In:
The journal of business & industrial marketing
29
(
2014
)
7/8
,
pp. 601-609
Persistent link: https://www.econbiz.de/10010422023
Saved in:
First
Prev
33
34
35
36
37
38
39
40
41
42
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->