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subject:"Viral marketing"
~type:"article"
~isPartOf:"Tourism management : research, policies, practice"
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Viral marketing
Internet marketing
76
Online-Marketing
76
Social Web
47
Social web
47
Tourism marketing
30
Tourismusmarketing
30
Consumer behaviour
27
Konsumentenverhalten
27
Virales Marketing
27
Social media
22
Tourism
21
Tourismus
21
Destination management
20
Destinationsmanagement
20
Holiday behaviour
20
Urlaubsverhalten
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Online retailing
15
Online-Handel
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Brand image
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Brand management
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14
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Online reviews
12
Website
12
Tourism industry
11
Tourismuswirtschaft
11
Customer satisfaction
8
Kundenzufriedenheit
8
Beziehungsmarketing
7
Relationship marketing
7
Data Mining
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Data mining
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Big data
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Content analysis
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Designation of origin
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27
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Okumus, Fevzi
3
Bilgihan, Anil
2
Kim, Jong Min
2
Li, Gang
2
Li, Hengyun
2
Avello, Maria
1
Barreda, Albert
1
Benckendorff, Pierre
1
Boo, Soyoung
1
Borghi, Matteo
1
Bradley, Graham L.
1
Busser, James A.
1
Cheng, Xusen
1
Choi, Youngjoon
1
Dedeoğlu, Bekir Bora
1
Dibb, Sally
1
Du, Qianzhou
1
Fan, Alei
1
Fan, Weiguo
1
Fu, Shixuan
1
Gannon, Martin
1
Gao, Huicai
1
Gavilan, Diana
1
Goldsmith, Ronald E.
1
Gretzel, Ulrike
1
Hughes, Karen
1
Hyun, Soonchul
1
Jayawardhena, Chanaka
1
Ji, Haipeng
1
Kirilenko, Andrei
1
Law, Rob
1
Li, Rui
1
Li, Yiwei
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Li, Yong-Quan
1
Litvin, Stephen W.
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Liu, Hongbo
1
Liu, Hongfei
1
Liu, Zhiwei
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Ma, Yufeng
1
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Tourism management : research, policies, practice
Journal of business research : JBR
72
International journal of hospitality management
45
Journal of retailing and consumer services
44
International journal of internet marketing and advertising : IJIMA
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
Journal of marketing communications
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Information systems research : ISR
27
Electronic commerce research
23
Journal of management information systems : JMIS
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
International journal of contemporary hospitality management
19
Journal of internet commerce
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of hospitality marketing & management
18
International journal of advertising : the review of marketing communications
17
Journal of electronic commerce research : JECR
16
Journal of marketing
15
Journal of travel and tourism marketing
15
Journal of promotion management : innovations in planning and applied research
14
Psychology & marketing
14
Journal of advertising research
13
The journal of product & brand management
13
International journal of advertising : the quarterly review of marketing communications
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Business horizons
10
Electronic markets : EM ; the international journal of electronic commerce and business media
10
European journal of marketing : EJM
10
International journal of consumer studies
10
International journal of electronic commerce : IJEC
9
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
9
Cogent business & management
8
International journal of business information systems : IJBIS
8
Journal of consumer marketing
8
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ECONIS (ZBW)
27
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1
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
2
All hype or the real deal? : investigating user engagement with virtual influencers in tourism
Xie-Carson, Li
;
Magor, Thomas
;
Benckendorff, Pierre
; …
- In:
Tourism management : research, policies, practice
99
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014320860
Saved in:
3
Dark personalities and online reviews : a textual content analysis of review generation, consumption and distribution
Yousaf, Salman
;
Kim, Jong Min
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014304482
Saved in:
4
Sentiment mining of online reviews of peer-to-peer accommodations : customer emotional heterogeneity and its influencing factors
Li, Rui
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
; …
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013554999
Saved in:
5
Restaurant survival prediction using customer-generated content : an aspect-based sentiment analysis of online reviews
Li, Hengyun
;
Yu, Bruce X. B.
;
Li, Gang
;
Gao, Huicai
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013555009
Saved in:
6
C2C interaction in the online review system : effect of other customers' responses on subsequent review volume
Zhang, Min
;
Wang, Lu
;
Li, Yiwei
;
Wang, G. Alan
- In:
Tourism management : research, policies, practice
93
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366151
Saved in:
7
Identifying attributes of wineries that increase visitor satisfaction and dissatisfaction : applying an aspect extraction approach to online reviews
Shin, Seunghun
;
Nicolau, Juan Luis
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013271648
Saved in:
8
Shaping social media analytics in the pursuit of organisational agility : a real options theory perspective
Zhang, Minhao
;
Wang, Yichuan
;
Olya, Hossein
- In:
Tourism management : research, policies, practice
88
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013194285
Saved in:
9
Differences in online reviews caused by distribution channels
Kim, Jong Min
;
Hyun, Soonchul
- In:
Tourism management : research, policies, practice
83
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012417958
Saved in:
10
Understanding the importance that consumers attach to social media sharing (ISMS) : scale development and validation
Dedeoğlu, Bekir Bora
;
Taheri, Babak
;
Okumus, Fevzi
; …
- In:
Tourism management : research, policies, practice
76
(
2020
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012137763
Saved in:
11
Exploring the impact of personalized management responses on tourists' satisfaction : a topic matching perspective
Zhang, Xiaowei
;
Qiao, Shuchen
;
Yang, Yang
;
Zhang, Ziqiong
- In:
Tourism management : research, policies, practice
76
(
2020
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012137766
Saved in:
12
From measurement scale to sentiment scale : examining the effect of sensory experiences on online review rating behavior
Mehraliyev, Fuad
;
Kirilenko, Andrei
;
Choi, Youngjoon
- In:
Tourism management : research, policies, practice
79
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012237264
Saved in:
13
Examining the trade-off between compensation and promptness in eWOM-triggered service recovery : a restorative justice perspective
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Dibb, Sally
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 381-392
Persistent link: https://www.econbiz.de/10012063617
Saved in:
14
Classifying residents' roles as online place-ambassadors
Uchinaka, Sanae
;
Yoganathan, Vignesh
;
Osburg, …
- In:
Tourism management : research, policies, practice
71
(
2019
),
pp. 137-150
Persistent link: https://www.econbiz.de/10011987793
Saved in:
15
An investigation on online reviews in sharing economy driven hospitality platforms : a viewpoint of trust
Cheng, Xusen
;
Fu, Shixuan
;
Sun, Jianshan
;
Bilgihan, Anil
; …
- In:
Tourism management : research, policies, practice
71
(
2019
),
pp. 366-377
Persistent link: https://www.econbiz.de/10011987944
Saved in:
16
Online reviews : differences by submission device
Mariani, Marcello M.
;
Borghi, Matteo
;
Gretzel, Ulrike
- In:
Tourism management : research, policies, practice
70
(
2019
),
pp. 295-298
Persistent link: https://www.econbiz.de/10011949665
Saved in:
17
The influence of online ratings and reviews on hotel booking consideration
Gavilan, Diana
;
Avello, Maria
;
Martinez-Navarro, Gema
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 53-61
Persistent link: https://www.econbiz.de/10011813809
Saved in:
18
Meeting planners' online reviews of destination hotels : a twofold content analysis approach
Boo, Soyoung
;
Busser, James A.
- In:
Tourism management : research, policies, practice
66
(
2018
),
pp. 287-301
Persistent link: https://www.econbiz.de/10011814724
Saved in:
19
The impact of language style on consumers' reactions to online reviews
Wu, Luorong
;
Shen, Han
;
Fan, Alei
;
Mattila, Anna S.
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 590-596
Persistent link: https://www.econbiz.de/10011643275
Saved in:
20
A comparative analysis of major online review platforms : implications for social media analytics in hospitality and tourism
Xiang, Zheng
;
Du, Qianzhou
;
Ma, Yufeng
;
Fan, Weiguo
- In:
Tourism management : research, policies, practice
58
(
2017
),
pp. 51-65
Persistent link: https://www.econbiz.de/10011634642
Saved in:
21
Responding to negative online reviews : the effects of hotel responses on customer inferences of trust and concern
Sparks, Beverly A.
;
So, Kevin Kam Fung
;
Bradley, Graham L.
- In:
Tourism management : research, policies, practice
53
(
2016
),
pp. 74-85
Persistent link: https://www.econbiz.de/10011440024
Saved in:
22
Consumer perception of knowledge-sharing in travel-related online social networks
Bilgihan, Anil
;
Barreda, Albert
;
Okumus, Fevzi
;
Nusair, …
- In:
Tourism management : research, policies, practice
52
(
2016
),
pp. 287-296
Persistent link: https://www.econbiz.de/10011418426
Saved in:
23
What makes a useful online review? : implication for travel product websites
Liu, Zhiwei
;
Park, Sangwon
- In:
Tourism management : research, policies, practice
47
(
2015
),
pp. 140-151
Persistent link: https://www.econbiz.de/10010499466
Saved in:
24
The interactive effects of online reviews on the determinants of Swiss hotel performance : a neural network analysis
Phillips, Paul
;
Zigan, Krystin
;
Silva, Maria Manuela Santos
- In:
Tourism management : research, policies, practice
50
(
2015
),
pp. 130-141
Persistent link: https://www.econbiz.de/10011312630
Saved in:
25
Motivations for sharing tourism experiences through social media
Munar, Ana María
;
Steen Jacobsen, Jens Kr.
- In:
Tourism management : research, policies, practice
43
(
2014
),
pp. 46-54
Persistent link: https://www.econbiz.de/10010351372
Saved in:
26
A behavioral analysis of web sharers and browsers in Hong Kong using targeted association rule mining
Rong, Jia
;
Vu, Huy Quan
;
Law, Rob
;
Li, Gang
- In:
Tourism management : research, policies, practice
33
(
2012
)
4
,
pp. 731-740
Persistent link: https://www.econbiz.de/10009510098
Saved in:
27
Electronic word-of-mouth in hospitality and tourism management
Litvin, Stephen W.
;
Goldsmith, Ronald E.
;
Pan, Bing
- In:
Tourism management : research, policies, practice
29
(
2008
)
3
,
pp. 458-468
Persistent link: https://www.econbiz.de/10003696173
Saved in:
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