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Harvard-Business-Manager : das Wissen der Besten
The international journal of bank marketing : IJBM
Journal of business research : JBR
648
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
SpringerLink / Bücher
297
International journal of hospitality management
280
The journal of services marketing
225
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192
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187
Journal of the Academy of Marketing Science
171
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169
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140
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124
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118
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117
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115
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111
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Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
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106
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Journal of retailing
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Cogent business & management
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The international review of retail, distribution and consumer research
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Springer eBook Collection / Business and Economics
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ECONIS (ZBW)
129
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1
Das transparente Unternehmen
Buell, Ryan W.
- In:
Harvard-Business-Manager : das Wissen der Besten
41
(
2019
)
6
,
pp. 62-71
Persistent link: https://www.econbiz.de/10012027817
Saved in:
2
Die digitalen Hidden Champions
Simon, Hermann
- In:
Harvard-Business-Manager : das Wissen der Besten
41
(
2019
)
11
,
pp. 62-69
Persistent link: https://www.econbiz.de/10012120972
Saved in:
3
Marketing im Zeitalter von Alexa
Dawar, Niraj
- In:
Harvard-Business-Manager : das Wissen der Besten
40
(
2018
)
8
,
pp. 28-37
Persistent link: https://www.econbiz.de/10011950189
Saved in:
4
Does the interactive quality of premium asset management service promote customers' referral intentions? : the moderating effect of customer's asset size
Park, Kyoo Bae
;
Park, Min Jae
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
4
,
pp. 596-615
Persistent link: https://www.econbiz.de/10011725701
Saved in:
5
Impact of brand familiarity on brands experience dimensions for financial services brands
Bapat, Dhananjay
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
4
,
pp. 637-648
Persistent link: https://www.econbiz.de/10011725709
Saved in:
6
Mobile banking service quality and customer relationships
Arcand, Manon
;
Tep, Sandrine Prom
;
Brun, Isabelle
; …
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
7
,
pp. 1066-1087
Persistent link: https://www.econbiz.de/10011814538
Saved in:
7
Apps for mobile banking and customer statisfaction : a cross-cultural study
Sampaio, Cláudio Hoffmann
;
Ladeira, Wagner Junior
; …
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
7
,
pp. 1131-1151
Persistent link: https://www.econbiz.de/10011815044
Saved in:
8
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
9
Do consumers subjectively perceive relationships in objectively defined relational, interimistic, and transactional exchange in financial services?
Eriksson, Kent
;
Hermansson, Cecilia
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 472-494
Persistent link: https://www.econbiz.de/10011731471
Saved in:
10
The influence of culture on trust in B2B banking relationships
Houjeir, Roudaina
;
Brannan, Ross
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 495-515
Persistent link: https://www.econbiz.de/10011731545
Saved in:
11
Mediators of the relationship between service quality and customer loyalty : evidence from the banking sector in Zimbabwe
Makanyeza, Charles
;
Chikazhe, Lovemore
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 540-556
Persistent link: https://www.econbiz.de/10011731623
Saved in:
12
Building customer loyalty in digital banking : a study of bank staff's perspectives on the challenges of digital CRM and loyalty
Larsson, Anthony
;
Viitaoja, Yamit
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
6
,
pp. 858-877
Persistent link: https://www.econbiz.de/10011788204
Saved in:
13
Mediation role of brand preference on bank advertising and customer loyalty : a developing country perspective
Amoako, George Kofi
;
Anabila, Peter
;
Effah, Ebenezer Asare
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
6
,
pp. 983-996
Persistent link: https://www.econbiz.de/10011788289
Saved in:
14
Identifying the effects of perceived values of mobile banking applications on customers : comparative study between baby boomers, generation X and generation Y
Berraies, Sarra
;
Yahia, Karim Ben
;
Hannachi, Mariem
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
6
,
pp. 1018-1038
Persistent link: https://www.econbiz.de/10011788307
Saved in:
15
Banking system trust, bank trust, and bank loyalty
Esterik-Plasmeijer, Pauline W. J. van
;
Raaij, Willem …
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
1
,
pp. 97-111
Persistent link: https://www.econbiz.de/10011617852
Saved in:
16
Personal traits and customer responses to CSR perceptions in the banking sector
Pérez, Andrea
;
Rodríguez del Bosque, Ignacio A.
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
1
,
pp. 128-146
Persistent link: https://www.econbiz.de/10011617865
Saved in:
17
Exploring the antecedents of loyalty in the context of multi-channel banking
Bapat, Dhananjay
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
2
,
pp. 174-186
Persistent link: https://www.econbiz.de/10011707751
Saved in:
18
Demographic differences in Jordanian bank service quality perceptions
Al-jazzazi, Akram
;
Sultan, Parves
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
2
,
pp. 275-297
Persistent link: https://www.econbiz.de/10011707781
Saved in:
19
Relative importance of service value by customer relationship stages : evidence from the Indian retail banking
Ponnam, Abhilash
;
Paul, Rik
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
2
,
pp. 319-334
Persistent link: https://www.econbiz.de/10011707953
Saved in:
20
Erfolgsfaktor Customer Journey
Edelman, David C.
;
Singer, Mark
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
1
,
pp. 24-35
Persistent link: https://www.econbiz.de/10011535098
Saved in:
21
Der Wert der Gefühle
Magids, Scott
;
Zorfas, Alan
;
Leemon, Daniel
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
1
,
pp. 36-48
Persistent link: https://www.econbiz.de/10011535100
Saved in:
22
Emotional brand attachment : a factor in customer-bank relationships
Levy, Shalom
;
Hino, Hayiel
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
2
,
pp. 136-150
Persistent link: https://www.econbiz.de/10011486706
Saved in:
23
The stakeholder management theory of CSR : a multidimensional approach in understanding customer identification and satisfaction
Pérez, Andrea
;
Rodríguez del Bosque, Ignacio A.
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
5
,
pp. 731-751
Persistent link: https://www.econbiz.de/10011606427
Saved in:
24
Internet banking service quality and its implication on e-customer satisfaction and e-customer loyalty
Amin, Muslim
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
3
,
pp. 280-306
Persistent link: https://www.econbiz.de/10011593721
Saved in:
25
Customer relationship management : an approach to competitive advantage in the banking sector by exploring the mediational role of loyalty
Bhat, Suhail Ahmad
;
Darzi, Mushtag Ahmad
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
3
,
pp. 388-410
Persistent link: https://www.econbiz.de/10011593782
Saved in:
26
Predictors of customer loyalty in the Pakistani banking industry : a moderated-mediation study
Saleem, Muhammad Abid
;
Zahra, Sadaf
;
Ismail, Hina
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
3
,
pp. 411-430
Persistent link: https://www.econbiz.de/10011593803
Saved in:
27
A model of customer-centric banking practices for corporate clients in Bangladesh
Andaleeb, Syed S.
;
Rashid, Mamunur
;
Rahman, Quazi Akhlaqur
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
4
,
pp. 458-475
Persistent link: https://www.econbiz.de/10011593881
Saved in:
28
The effects of traditional practices on modern banking system
Mittal, Divya
;
Agrawal, Shiv Ratan
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
4
,
pp. 476-500
Persistent link: https://www.econbiz.de/10011593889
Saved in:
29
Services branding triangle : examining the triadic service brand promises for creating a strong brand in banking industry
Pinar, Musa
;
Girard, Tulay
;
Trapp, Paul
;
Eser, Zeliha
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
4
,
pp. 529-549
Persistent link: https://www.econbiz.de/10011593969
Saved in:
30
Customer value proposition, corporate transformation and growth in Caribbean financial firms
Smith, Trevor Alexander
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
6
,
pp. 885-903
Persistent link: https://www.econbiz.de/10011618696
Saved in:
31
Perceived customer participation and work engagement : the path through emotional labor
Yoo, Jaewon
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1009-1024
Persistent link: https://www.econbiz.de/10011618710
Saved in:
32
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
33
Customer personality and relationship satisfaction : empirical evidence from Indian banking sector
Mishra, Vishal
;
Vaithianathan, Sridhar
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
2
,
pp. 122-142
Persistent link: https://www.econbiz.de/10011326063
Saved in:
34
How the personality of retail bank customers interferes with the relationship between service quality and loyalty
Al-Hawari, Mohd Ahmad
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
1
,
pp. 41-57
Persistent link: https://www.econbiz.de/10010530075
Saved in:
35
Value co-destruction between customers and frontline employees : a social system perspective
Kashif, Muhammad
;
Zarkada, Anna
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
6
,
pp. 672-691
Persistent link: https://www.econbiz.de/10011456298
Saved in:
36
The effects of empathy and listening of salespeople on relationship quality in the retail banking industry : the moderating role of felt stress
Itani, Omar S.
;
Inyang, Aniefre Eddie
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
6
,
pp. 692-716
Persistent link: https://www.econbiz.de/10011456301
Saved in:
37
Corporate social responsibility and service innovation on customer loyalty : an empirical investigation in wealth management services
Yeh, Ying-Pin
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
6
,
pp. 823-839
Persistent link: https://www.econbiz.de/10011456319
Saved in:
38
Interactive effects of personal and organizational resources on frontline bank employees' job outcomes : the mediating role of person-job fit
Sengupta, Aditi Sarkar
;
Yavas, Ugur
;
Babakus, Emin
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
7
,
pp. 884-903
Persistent link: https://www.econbiz.de/10011490746
Saved in:
39
Service excellence in UK retail banking : customers' perspectives of the important antecedents
Sekhon, Harjit
;
Al-Eisawi, Dima
;
Roy, Sanjit
; …
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
7
,
pp. 904-921
Persistent link: https://www.econbiz.de/10011490749
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40
How experiences with trading a company's stock influence customer attitudes and purchasing behavior
Hoffmann, Arvid O. I.
;
Ketteler, Dana
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
7
,
pp. 963-992
Persistent link: https://www.econbiz.de/10011490882
Saved in:
41
Wider den Retouren-Wahnsinn
Walsh, Gianfranco
;
Möhring, Michael
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
3
,
pp. 6-10
Persistent link: https://www.econbiz.de/10010489524
Saved in:
42
Customer satisfaction and loyalty in the United Arab Emirates banking industry
Sayani, Hameedah
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
3
,
pp. 351-375
Persistent link: https://www.econbiz.de/10011383622
Saved in:
43
Service quality, service convenience, price and fairness, customer loyalty, and the mediating role of customer satisfaction
Kaura, Vinita
;
Prasad, Ch. S. Durga
;
Sharma, Sourabh
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
4
,
pp. 404-422
Persistent link: https://www.econbiz.de/10011384249
Saved in:
44
Customer responses to CSR in the Pakistani banking industry
Khan, Zia
;
Ferguson, David
;
Pérez, Andrea
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
4
,
pp. 471-493
Persistent link: https://www.econbiz.de/10011384253
Saved in:
45
Conceptualization and measurement of customer perceived value in banks : a Brazilian contribution
Parente, Eduardo Soares
;
Costa, Francisco José
; …
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
4
,
pp. 494-509
Persistent link: https://www.econbiz.de/10011384260
Saved in:
46
The influence of personal values and demographic variables on customer loyalty in the banking industry
Henrique, Jorge Luiz
;
Matos, Celso Augusto de
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
4
,
pp. 571-587
Persistent link: https://www.econbiz.de/10011384274
Saved in:
47
Wenn Marketing zur Strategie wird
Dawar, Niraj
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
2
,
pp. 52-63
Persistent link: https://www.econbiz.de/10010237273
Saved in:
48
Drivers of customers' switching behaviour in Indian banking industry
Vyas, Vishal
;
Raitani, Sonika
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
4
,
pp. 321-342
Persistent link: https://www.econbiz.de/10010387137
Saved in:
49
Building brand equity in retail banks : the case of Trinidad and Tobago
Rambocas, Meena
;
Kirpalani, Vishnu M.
;
Simms, Errol A.
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
4
,
pp. 300-320
Persistent link: https://www.econbiz.de/10010387139
Saved in:
50
Searching for new saving behavior theories : how relationships between banks' customers and advisors affect household saving
Eriksson, Kent
;
Hermansson, Cecilia
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
4
,
pp. 279-299
Persistent link: https://www.econbiz.de/10010387142
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