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Journal of marketing management : MM
European journal of operational research : EJOR
The journal of brand management : an international journal
Journal of business research : JBR
624
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
395
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1
Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
Saved in:
2
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
3
Brand love : conceptual and empirical investigation of a holistic causal model
Rahman, Renée
;
Langner, Tobias
;
Temme, Dirk
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 609-642
Persistent link: https://www.econbiz.de/10012792876
Saved in:
4
It's all about the brand : place brand credibility, place attachment, and consumer loyalty
Reitsamer, Bernd
;
Brunner-Sperdin, Alexandra
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 291-301
Persistent link: https://www.econbiz.de/10012550279
Saved in:
5
The influence of COVID-19 pandemic on consumer-brand relationships : evidence of brand evangelism behaviors
Sashittal, Hemant Chaitanya
;
Jassawalla, Avan R.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 245-260
Persistent link: https://www.econbiz.de/10014326918
Saved in:
6
The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context
Vernuccio, Maria
;
Patrizi, Michela
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 302-317
Persistent link: https://www.econbiz.de/10014326922
Saved in:
7
A general purpose exact solution method for mixed integer concave minimization problems
Sinha, Ankur
;
Das, Arka
;
Anand, Guneshwar
;
Jayaswal, Sachin
- In:
European journal of operational research : EJOR
309
(
2023
)
3
,
pp. 977-992
Persistent link: https://www.econbiz.de/10014434991
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8
Benders-type branch-and-cut algorithms for capacitated facility location with single-sourcing
Weininger, Dieter
;
Wolsey, Laurence A.
- In:
European journal of operational research : EJOR
310
(
2023
)
1
,
pp. 84-99
Persistent link: https://www.econbiz.de/10014339631
Saved in:
9
Trade-in operations under retail competition : effects of brand loyalty
Tang, Fei
;
Dai, Ying
;
Ma, Zujun
;
Choi, Tsan-Ming
- In:
European journal of operational research : EJOR
310
(
2023
)
1
,
pp. 397-414
Persistent link: https://www.econbiz.de/10014340185
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10
Enlightening the brand building-audience response link
Veloutsou, Cleopatra
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 550-566
Persistent link: https://www.econbiz.de/10014447407
Saved in:
11
New variants of the simple plant location problem and applications
Pelegrín, Mercedes
- In:
European journal of operational research : EJOR
306
(
2023
)
3
,
pp. 1094-1108
Persistent link: https://www.econbiz.de/10014279709
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12
An efficient benders decomposition for the p-median problem
Duran-Mateluna, Cristian
;
Ales, Zacharie
;
Elloumi, Sourour
- In:
European journal of operational research : EJOR
308
(
2023
)
1
,
pp. 84-96
Persistent link: https://www.econbiz.de/10014283014
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13
A DEA-based approach to customer value analysis
Cherchye, Laurens
;
Rock, Bram de
;
Dierynck, Bart
; …
- In:
European journal of operational research : EJOR
308
(
2023
)
3
,
pp. 1319-1331
Persistent link: https://www.econbiz.de/10014311896
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14
Territorial design for customers with demand frequency
Zhen, Lu
;
Gao, Jiajing
;
Tan, Zheyi
;
Laporte, Gilbert
; …
- In:
European journal of operational research : EJOR
309
(
2023
)
1
,
pp. 82-101
Persistent link: https://www.econbiz.de/10014290392
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15
We need both brand love and emotional attachment : a serial mediation framework toward addictive buying and loyalty
Babić-Hodović, Vesna
;
Mujkić, Alisa
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 9-33
Persistent link: https://www.econbiz.de/10013493076
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16
AI service impacts on brand image and customer equity : empirical evidence from China
Yuan, Chunlin
;
Wang, Shuman
;
Liu, Yue
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 61-76
Persistent link: https://www.econbiz.de/10013493098
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17
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
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18
Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM
Kurtoğlu, Ramazan
;
Özbölük, Tuğba
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 72-84
Persistent link: https://www.econbiz.de/10013170510
Saved in:
19
Slow fashion branding : understanding what consumers value most
Jung, Sojin
;
Jin, Byoungho
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 141-149
Persistent link: https://www.econbiz.de/10013170538
Saved in:
20
Impact of customer-based corporate reputation on customer engagement behaviors : customer identification and brand love as mediators and industry type as a moderator
Choi, Laee
;
Kim, Mi Ran
;
Kwon, He-Boong
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10013170547
Saved in:
21
When do consumers prefer AI-enabled customer service? : the interaction effect of brand personality and service provision type on brand attitudes and purchase intentions
Yang, Chen
;
Hu, Jing
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 167-189
Persistent link: https://www.econbiz.de/10013170552
Saved in:
22
Impact of loyalty program investment on firm performance : seasonal products with strategic customers
Gu, Wei
;
Luan, Xiaoting
;
Song, Yanan
;
Shang, Jennifer
- In:
European journal of operational research : EJOR
299
(
2022
)
2
,
pp. 621-630
Persistent link: https://www.econbiz.de/10013207149
Saved in:
23
Self-design fun : should 3D printing be employed in mass customization operations?
Guo, Shu
;
Choi, Tsan-Ming
;
Chung, Sai Ho
- In:
European journal of operational research : EJOR
299
(
2022
)
3
,
pp. 883-897
Persistent link: https://www.econbiz.de/10013207182
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24
A supervised learning-driven heuristic for solving the facility location and production planning problem
Wu, Tao
;
Huang, Le
;
Liang, Zhe
;
Zhang, Xiaoning
;
Zhang, …
- In:
European journal of operational research : EJOR
301
(
2022
)
2
,
pp. 785-796
Persistent link: https://www.econbiz.de/10013207678
Saved in:
25
Customer advocacy and brand loyalty : the mediating roles of brand relationship quality and trust
Quaye, Emmanuel Silva
;
Taoana, Cleopatra
;
Abratt, Russell
; …
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 363-382
Persistent link: https://www.econbiz.de/10013270439
Saved in:
26
Brand attachment : a review and future research
Shimul, Anwar Sadat
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 400-419
Persistent link: https://www.econbiz.de/10013270450
Saved in:
27
Targeting customers under response-dependent costs
Haupt, Johannes Sebastian
;
Lessmann, Stefan
- In:
European journal of operational research : EJOR
297
(
2022
)
1
,
pp. 369-379
Persistent link: https://www.econbiz.de/10013259335
Saved in:
28
Antecedents and consequences of emotional attachment to sport teams brands
Ladhari, Riadh
;
Cheikhrouhou, Soumaya
;
Morales Alvarez, …
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 454-469
Persistent link: https://www.econbiz.de/10013391020
Saved in:
29
The role of transactionality of mobile branded apps in brand experience and its impact on loyalty
Plotkina, Daria
;
Rabeson, Landisoa
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 470-483
Persistent link: https://www.econbiz.de/10013391064
Saved in:
30
A scaleable projection‐based branch‐and‐cut algorithm for the p‐center problem
Gaar, Elisabeth
;
Sinnl, Markus
- In:
European journal of operational research : EJOR
303
(
2022
)
1
,
pp. 78-98
Persistent link: https://www.econbiz.de/10013363874
Saved in:
31
Competitive collection with convenience-perceived customers
He, Qidong
;
Wang, Nengmin
;
Browning, Tyson R.
;
Jiang, Bin
- In:
European journal of operational research : EJOR
303
(
2022
)
1
,
pp. 239-254
Persistent link: https://www.econbiz.de/10013363899
Saved in:
32
"What drives loyal fans of brand pages to take action? : the effects of self‑expansion and flow on loyal page fans’ sharing and creation activities"
Nikolinakou, Angeliki
;
Phua, Joe
;
Kwon, Eun Sook
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 559-577
Persistent link: https://www.econbiz.de/10012792848
Saved in:
33
Nonlinear relationship between brand experience and customer satisfaction in the hospitality sector: an exploratory study
Olaoke, Ridhwan O.
;
Baylghomog, Steven W.
;
Tümer, Mustafa
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 643-656
Persistent link: https://www.econbiz.de/10012792877
Saved in:
34
Social media brand posts and customer engagement
Wang, Zhan
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 685-699
Persistent link: https://www.econbiz.de/10012792887
Saved in:
35
Company versus consumer performance : does brand community identification foster brand loyalty and the consumer's personal brand?
Confente, Ilenia
;
Kucharska, Wioleta
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 8-31
Persistent link: https://www.econbiz.de/10012433568
Saved in:
36
Optimizing facility location and design
Aboolian, Robert
;
Berman, Oded
;
Krass, Dmitry
- In:
European journal of operational research : EJOR
289
(
2021
)
1
,
pp. 31-43
Persistent link: https://www.econbiz.de/10012416217
Saved in:
37
Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
Saved in:
38
Omnichannel retailer brand experience : conceptualisation and proposal of a comprehensive scale
Frasquet Deltoro, Marta
;
Mollá Descals, Alejandro
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 388-401
Persistent link: https://www.econbiz.de/10012550324
Saved in:
39
Forays into omnichannel : an online retailer's strategies for managing product returns
Mandal, Prasenjit
;
Basu, Preetam
;
Saha, Kushal
- In:
European journal of operational research : EJOR
292
(
2021
)
2
,
pp. 633-651
Persistent link: https://www.econbiz.de/10012502386
Saved in:
40
A fast exact method for the capacitated facility location problem with differentiable convex production costs
Christensen, Tue Rauff Lind
;
Klose, Andreas
- In:
European journal of operational research : EJOR
292
(
2021
)
3
,
pp. 855-868
Persistent link: https://www.econbiz.de/10012502406
Saved in:
41
Showcasing optimization in omnichannel retailing
Park, Jisoo
;
Dayarian, Iman
;
Montreuil, Benoit
- In:
European journal of operational research : EJOR
294
(
2021
)
3
,
pp. 895-905
Persistent link: https://www.econbiz.de/10012591538
Saved in:
42
When and how to share first-mile parcel collection service
Wang, Xin
;
Huang, George Q.
- In:
European journal of operational research : EJOR
288
(
2021
)
1
,
pp. 153-169
Persistent link: https://www.econbiz.de/10012496544
Saved in:
43
A mixed-integer linear programming approach for the T-row and the multi-bay facility layout problem
Dahlbeck, Mirko
- In:
European journal of operational research : EJOR
295
(
2021
)
2
,
pp. 443-462
Persistent link: https://www.econbiz.de/10013205958
Saved in:
44
Interactions of competing manufacturers' leader-follower relationship and sales format on online platforms
Wei, Jie
;
Lu, Jinghui
;
Zhao, Jing
- In:
European journal of operational research : EJOR
280
(
2020
)
2
,
pp. 508-522
Persistent link: https://www.econbiz.de/10012132427
Saved in:
45
How much to tell your customer? : a survey of three perspectives on selling strategies with incompletely specified products
Gönsch, Jochen
- In:
European journal of operational research : EJOR
280
(
2020
)
3
,
pp. 793-817
Persistent link: https://www.econbiz.de/10012132480
Saved in:
46
Profit driven decision trees for churn prediction
Höppner, Sebastiaan
;
Stripling, Eugen
;
Baesens, Bart
; …
- In:
European journal of operational research : EJOR
284
(
2020
)
3
,
pp. 920-933
Persistent link: https://www.econbiz.de/10012238921
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47
Single-period stochastic demand fulfillment in customer hierarchies
Fleischmann, Moritz
;
Kloos, Konstantin
;
Nouri, Maryam
; …
- In:
European journal of operational research : EJOR
286
(
2020
)
1
,
pp. 250-266
Persistent link: https://www.econbiz.de/10012240220
Saved in:
48
Optimal acquisition and retention strategies in a duopoly model of competition
Chang, Shuhua
;
Zhang, Zhaowei
;
Wang, Xinyu
;
Dong, Yan
- In:
European journal of operational research : EJOR
282
(
2020
)
2
,
pp. 677-695
Persistent link: https://www.econbiz.de/10012157915
Saved in:
49
The effects of brand page characteristics on customer brand engagement : moderating roles of community involvement and comedy production contents
Duong, Giang Huong
;
Wu, Wann-Yih
;
Long Hoang Le
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 531-545
Persistent link: https://www.econbiz.de/10012297821
Saved in:
50
The impact of relational drivers on customer brand engagement and brand outcomes
Nyadzayo, Munyaradzi W.
;
Leckie, Civilai
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 561-578
Persistent link: https://www.econbiz.de/10012297830
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