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Beziehungsmarketing
273
Relationship marketing
264
Konsumentenverhalten
85
Consumer behaviour
83
Customer satisfaction
52
Kundenzufriedenheit
52
E-commerce
47
Electronic Commerce
47
Dienstleistungsqualität
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customer relationship management
30
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Keramati, Abbas
9
Kumar, V.
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Palmatier, Robert W.
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Homburg, Christian
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Wieseke, Jan
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Muhammad Anshari
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Ruyter, Ko de
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International journal of electronic customer relationship management : IJECRM
Journal of marketing
Journal of business research : JBR
624
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
395
International journal of hospitality management
280
SpringerLink / Bücher
259
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
184
Journal of the Academy of Marketing Science
164
Journal of strategic marketing
161
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Gabler Edition Wissenschaft
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
102
Journal of retailing
102
The journal of brand management : an international journal
101
Marketing intelligence & planning
97
Psychology & marketing
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Service business
84
Cogent business & management
83
Journal of marketing management : MM
82
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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ECONIS (ZBW)
264
OLC EcoSci
9
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1
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
2
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
3
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
4
Customer orientation and financial performance : women in top management teams matter!
Srivastava, Chandra
;
Kashmiri, Saim
;
Mahajan, Vijay
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 190-209
Persistent link: https://www.econbiz.de/10014245082
Saved in:
5
The one-party versus third-party platform conundrum : how can brands thrive?
Bei, Zhiling
;
Gielens, Katrijn
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 253-274
Persistent link: https://www.econbiz.de/10014245087
Saved in:
6
"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
Saved in:
7
The impact of customer clubs on lifetime value of banking customers
Arjmand, Mohaddese
;
Abdolvand, Neda
;
Harandi, Saeedeh Rajaei
- In:
International journal of electronic customer …
14
(
2023
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10014309498
Saved in:
8
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
9
Platform exploitation : when service agents defect with customers from online service platforms
Zhou, Qiang
;
Allen, B. J.
;
Gretz, Richard T.
;
Houston, …
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 105-125
Persistent link: https://www.econbiz.de/10013258793
Saved in:
10
How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
Saved in:
11
Shedding light on the dark side of firm lobbying : a customer perspective
Vadakkepatt, Gautham G.
;
Arora, Sandeep
;
Martin, Kelly D.
; …
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 79-97
Persistent link: https://www.econbiz.de/10013258851
Saved in:
12
Theoretical investigation of the antecedent role of review valence in building electronic customer relationships
Liu, Ran
;
Ford, John B.
;
Raajpoot, Nusser
- In:
International journal of electronic customer …
13
(
2022
)
3
,
pp. 187-202
Persistent link: https://www.econbiz.de/10014309474
Saved in:
13
Determinants of customer satisfaction in Kabul : evidence from the restaurant industry
Hamidy, Hamidullah
;
Walker, Dale
;
Claver, Jimbo H.
- In:
International journal of electronic customer …
13
(
2022
)
3
,
pp. 203-247
Persistent link: https://www.econbiz.de/10014309477
Saved in:
14
Artificial intelligence in the digital customer journey
Araújo, Catarina
;
Gonçalves, Rui
;
Costa, Renato J. …
- In:
International journal of electronic customer …
13
(
2022
)
3
,
pp. 248-271
Persistent link: https://www.econbiz.de/10014309478
Saved in:
15
Towards the analysis of e-CRM practices using an integrated fuzzy approach
Babgohari, Ali Zamani
;
Hamedi, Mahdie
;
Yazdi, …
- In:
International journal of electronic customer …
13
(
2022
)
3
,
pp. 272-293
Persistent link: https://www.econbiz.de/10014309481
Saved in:
16
Enhancement of touchpoint interactions on customer experience management in the banking sector
Sivakumar, R.
;
Ganeshkumar C.
- In:
International journal of electronic customer …
13
(
2022
)
4
,
pp. 314-341
Persistent link: https://www.econbiz.de/10014309487
Saved in:
17
The role of customer experience in the formation of customer engagement in the retail banking industry : mediation and moderation analysis
Chepur, Jyothi
;
Bellamkonda, Raja Shekhar
- In:
International journal of electronic customer …
13
(
2022
)
4
,
pp. 357-387
Persistent link: https://www.econbiz.de/10014309491
Saved in:
18
Complaint publicization in social media
Golmohammadi, Alireza
;
Havakhor, Taha
;
Gauri, Dinesh Kumar
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012662135
Saved in:
19
The mediating effect of marketing capability in the relationship between CRM on business performance in Indonesia and Thailand service industry
Fatmawati, Indah
;
Nuryakin
;
Siriyota, Kumpanat
- In:
International journal of electronic customer …
13
(
2021
)
2
,
pp. 99-116
Persistent link: https://www.econbiz.de/10012939786
Saved in:
20
Transparency in SERVQUAL model to deal with information-enabled customers
Agrawal, Shiv Ratan
- In:
International journal of electronic customer …
13
(
2021
)
2
,
pp. 117-145
Persistent link: https://www.econbiz.de/10012939796
Saved in:
21
The impact of e-service quality and ease of use of e-customer relationship management : a study of mobile phone services in Jordan
Al-nassar, Bilal Ali Yaseen
- In:
International journal of electronic customer …
13
(
2021
)
2
,
pp. 146-165
Persistent link: https://www.econbiz.de/10012939797
Saved in:
22
Traveling with companions : the social customer journey
Hamilton, Ryan
;
Ferraro, Rosellina
;
Haws, Kelly L.
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 68-92
Persistent link: https://www.econbiz.de/10012391424
Saved in:
23
Commentary: the case for a healthier social customer journey
Forbus, Pamela
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 93-97
Persistent link: https://www.econbiz.de/10012391425
Saved in:
24
Consumers and artificial intelligence : an experiential perspective
Puntoni, Stefano
;
Walker Reczek, Rebecca
;
Giesler, Markus
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 131-151
Persistent link: https://www.econbiz.de/10012391431
Saved in:
25
Do customer equity drivers affect customer relationship quality and customer relational outcomes in banking?
Al-Wugayan, Adel A. A.
- In:
International journal of electronic customer …
13
(
2021
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10012598021
Saved in:
26
Influence of eCRM on customer satisfaction and customer loyalty : a study on Bangladesh's fast food industry
Huda, S. S. M. Sadrul
;
Saha, Sunny
;
Kabir, Mohammad Humayun
- In:
International journal of electronic customer …
13
(
2021
)
1
,
pp. 30-44
Persistent link: https://www.econbiz.de/10012598022
Saved in:
27
Building a customer-focused culture with rewards alignment : a cross-sectional analysis
Madhani, Pankaj M.
- In:
International journal of electronic customer …
13
(
2021
)
1
,
pp. 45-80
Persistent link: https://www.econbiz.de/10012598024
Saved in:
28
They're just not that into you : how to leverage existing consumer-brand relationships through social psychological distance
Connors, Scott
;
Khamitov, Mansur
;
Thomson, Matthew
; …
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 92-108
Persistent link: https://www.econbiz.de/10012608718
Saved in:
29
How marketing perks influence word of mouth
Lisjak, Monika
;
Bonezzi, Andrea
;
Rucker, Derek D.
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 128-144
Persistent link: https://www.econbiz.de/10012608737
Saved in:
30
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
31
Understanding the impact of relationship disruptions
Schmitz, Christian
;
Frieß, Maximilian
;
Alavi, Sascha
; …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 66-87
Persistent link: https://www.econbiz.de/10012176435
Saved in:
32
Pleasant ambient scents : a meta-analysis of customer responses and situational contingencies
Roschk, Holger
;
Hosseinpour, Masoumeh
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 125-145
Persistent link: https://www.econbiz.de/10012176465
Saved in:
33
When and why saying "thank you" is better than saying "sorry" in redressing service failures : the role of self-esteem
You, Yanfen
;
Yang, Xiaojing
;
Wang, Lili
;
Deng, Xiaoyan
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 133-150
Persistent link: https://www.econbiz.de/10012176607
Saved in:
34
Highlighting effort versus talent in service employee performance : customer attributions and responses
Leung, Fine F.
;
Kim, Sara
;
Tse, Caleb H.
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 106-121
Persistent link: https://www.econbiz.de/10012214934
Saved in:
35
Customer experience journeys : loyalty loops versus involvement spirals
Siebert, Anton
;
Gopaldas, Ahir
;
Lindridge, Andrew
; …
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 45-66
Persistent link: https://www.econbiz.de/10012231616
Saved in:
36
Turning complaining customers into loyal customers: moderators of the complaint handling-customer loyalty relationship
Morgeson, Forrest V., III.
;
Hult, G. Tomas M.
;
Mithas, Sunil
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 79-99
Persistent link: https://www.econbiz.de/10012271494
Saved in:
37
Tolerating and managing failure: an organizational perspective on customer reacquisition management
Vomberg, Arnd
;
Homburg, Christian
;
Gwinner, Olivia
- In:
Journal of marketing
84
(
2020
)
5
,
pp. 117-136
Persistent link: https://www.econbiz.de/10012271507
Saved in:
38
Future research direction for customer satisfaction in relation to complaint handling and service recovery in e-commerce
Kumari, Parveen
;
Kumar, Satinder
- In:
International journal of electronic customer …
12
(
2020
)
3
,
pp. 191-204
Persistent link: https://www.econbiz.de/10012509217
Saved in:
39
Investigating factors in implementation of electronic customer relationship management and its consequences in private hospitals in Isfahan city
Seify, Mohsen
;
Tabaeeian, Reihaneh Alsadat
; …
- In:
International journal of electronic customer …
12
(
2020
)
3
,
pp. 225-245
Persistent link: https://www.econbiz.de/10012509228
Saved in:
40
Towards a conceptual framework for customer relationship management for public universities in Mauritius
Roopchund, Randhir
- In:
International journal of electronic customer …
12
(
2020
)
4
,
pp. 326-356
Persistent link: https://www.econbiz.de/10012509248
Saved in:
41
Examining the dynamics of customer adoption of retail loyalty programmes in India
Bhardwaj, Renu
;
Soni, Pavleen
- In:
International journal of electronic customer …
12
(
2020
)
4
,
pp. 357-372
Persistent link: https://www.econbiz.de/10012509251
Saved in:
42
Uncle Sam rising : performance implications of business-to-government relationships
Josephson, Brett W.
;
Lee, Ju-Yeon
;
Mariadoss, Babu John
; …
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 51-72
Persistent link: https://www.econbiz.de/10012175829
Saved in:
43
Within-seller and buyer-seller network structures and key account profitability
Gupta, Aditya
;
Kumar, Alok
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 108-132
Persistent link: https://www.econbiz.de/10012175847
Saved in:
44
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
45
The unintended consequence of price-based service recovery incentives
Kanuri, Vamsi K.
;
Andrews, Michelle
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 57-77
Persistent link: https://www.econbiz.de/10012176134
Saved in:
46
Gift purchases as catalysts for strengthening customer-brand relationships
Eggert, Andreas
;
Steinhoff, Lena
;
Witte, Carina
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 115-132
Persistent link: https://www.econbiz.de/10012176166
Saved in:
47
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
48
Do electronic loyalty programs still drive customer choice and repeat purchase behaviour?
Alshurideh, D. Muhammad
- In:
International journal of electronic customer …
12
(
2019
)
1
,
pp. 40-57
Persistent link: https://www.econbiz.de/10012253349
Saved in:
49
Evaluating the satisfaction index using automated interaction service and customer knowledgebase : a big data approach to CRM
Chiranjeevi, H. S.
;
Shenoy, Manjula K.
;
Diwakaruni, Syam S.
- In:
International journal of electronic customer …
12
(
2019
)
1
,
pp. 21-39
Persistent link: https://www.econbiz.de/10012253350
Saved in:
50
The current status of customer relationship management : experience of small businesses in the Jordanian food industry
Al-Weshah, Ghazi A.
- In:
International journal of electronic customer …
12
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012253352
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