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Search: subject_exact:"Brand"
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Markenartikel
8,182
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8,168
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5,314
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5,311
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4,333
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4,328
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3,370
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3,345
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1,288
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1,288
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765
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764
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535
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531
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531
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527
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523
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512
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509
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504
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495
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488
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486
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486
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459
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458
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443
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433
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433
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432
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425
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424
Werbung
403
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394
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387
brand
384
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369
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356
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337
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317
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De Chernatony, Leslie
33
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33
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31
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28
Esch, Franz-Rudolf
27
Fournier, Susan
27
Baumgarth, Carsten
25
Bruhn, Manfred
25
Dawes, John
24
Phau, Ian
24
Huber, Frank
23
Sarkar, Abhigyan
19
Fetscherin, Marc
18
Ko, Eunju
17
Melewar, T. C.
17
Romaniuk, Jenni
17
Bauer, Hans H.
16
Bronnenberg, Bart J.
16
Hruschka, Harald
16
Meffert, Heribert
16
Rahman, Zillur
16
Diamantopoulos, Adamantios
15
Dubé, Jean-Pierre
15
Franses, Philip Hans
15
Kapferer, Jean-Noël
15
Khan, Imran
15
King, Stephen
15
Sharp, Byron
15
Steenkamp, Jan-Benedict E. M.
15
Ahlert, Dieter
14
Chintagunta, Pradeep K.
14
Loureiro, Sandra Maria Correia
14
Olbrich, Rainer
14
Sarkar, Juhi Gahlot
14
Veloutsou, Cleopatra
14
Bang, Nguyen
13
Guzman, Francisco
13
Hildebrandt, Lutz
13
Japutra, Arnold
13
Gierl, Heribert
12
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National Bureau of Economic Research
31
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25
Springer Fachmedien Wiesbaden
16
Gesellschaft zur Erforschung des Markenwesens
10
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
9
NetLibrary, Inc
7
Université Paris-Dauphine
7
Markenverband
6
Verlag Dr. Kovač
6
Information Resources Management Association
5
International Institute of Social and Economic Sciences
5
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5
Siauliai University
5
Vytautas Magnus University
5
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4
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4
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4
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4
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3
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3
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3
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3
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3
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2
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2
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2
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2
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2
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2
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2
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2
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The journal of brand management : an international journal
294
Journal of business research : JBR
283
The journal of product & brand management
200
Journal of retailing and consumer services
167
Psychology & marketing
78
European journal of marketing : EJM
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
SpringerLink / Bücher
62
Asia Pacific journal of marketing and logistics
46
Journal of marketing
46
Marketing intelligence & planning
44
Marketing letters : a journal of research in marketing
42
Journal of strategic marketing
41
Journal of advertising research
39
Journal of marketing communications
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
36
Journal of the Academy of Marketing Science
36
Marketing : ZFP ; journal of research and management
34
International journal of hospitality management
33
Journal of international consumer marketing
33
NBER working paper series
33
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Business horizons
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : MM
31
European journal of marketing
30
Industrial marketing management : the international journal for industrial and high-tech firms
30
International journal of advertising : the quarterly review of marketing communications
29
Journal of promotion management : JPM
29
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Brands and branding
27
International journal of consumer studies
27
Journal of promotion management : innovations in planning and applied research
27
International marketing review
26
Journal of global marketing
26
Journal of retailing
26
Cogent business & management
25
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ECONIS (ZBW)
8,663
RePEc
308
USB Cologne (EcoSocSci)
178
Other ZBW resources
60
BASE
40
EconStor
22
ArchiDok
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Showing
3,451
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3,500
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9,275
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date (oldest first)
3451
The substitution strategy dilemma : substitute selection versus substitute effectiveness
Arens, Zachary G.
;
Hamilton, Rebecca W.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
1
,
pp. 130-146
Persistent link: https://www.econbiz.de/10011865111
Saved in:
3452
Effect of complementary product fit and brand awareness on brand attitude after M&As : word of mouth as a moderator
Lee, Hsiang-Ming
;
Chen, Tsai
;
Hsu, Ya-Hui
;
Wu, Yu-Chi
- In:
Global journal of business research : GJBR
12
(
2018
)
1
,
pp. 51-67
Persistent link: https://www.econbiz.de/10011865254
Saved in:
3453
Building a human brand : brand anthropomorphism unravelled
Portal, Sivan
;
Abratt, Russell
;
Bendixen, Michael
- In:
Business horizons
61
(
2018
)
3
,
pp. 367-374
Persistent link: https://www.econbiz.de/10011866290
Saved in:
3454
How to brand your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
3455
Brand addiction : exploring the concept and its definition through an experiential lens
Cui, Charles Chi
;
Mrad, Mona
;
Hogg, Margaret K.
- In:
Journal of business research : JBR
87
(
2018
),
pp. 118-127
Persistent link: https://www.econbiz.de/10011866558
Saved in:
3456
New measure of brand equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Saved in:
3457
Exploring social media engagement behaviors in the context of luxury brands
Pentina, Iryna
;
Guilloux, Véronique
;
Micu, Anca Cristina
- In:
Journal of advertising : official publication of the …
47
(
2018
)
1
,
pp. 55-69
Persistent link: https://www.econbiz.de/10011848773
Saved in:
3458
Consumers and brands across the globe : research synthesis and new directions
Gürhan-Canli, Zeynep
;
Sarıal-Abi, Gülen
;
Hayran, Ceren
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 96-117
Persistent link: https://www.econbiz.de/10011848807
Saved in:
3459
Demand hierarchy model and its measurement for online brand community participation
Chen, Lihong
;
Yan, Xinfeng
- In:
International journal of electronic marketing and …
9
(
2018
)
2
,
pp. 167-183
Persistent link: https://www.econbiz.de/10011849207
Saved in:
3460
Brand positioning and consumer taste information
Nalca, Arcan
;
Boyacı, Tamer
;
Ray, Saibal
- In:
European journal of operational research : EJOR
268
(
2018
)
2
,
pp. 555-568
Persistent link: https://www.econbiz.de/10011852632
Saved in:
3461
Understanding the moderating effect of motivational values on young consumers' responses to luxury brands : a cross-cultural study of South Korea and the USA
Lee, Eunsun
;
Edwards, Steven M.
;
Youn, Seounmi
;
Yun, …
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 103-124
Persistent link: https://www.econbiz.de/10011852932
Saved in:
3462
Do social networking sites contribute for building brands? : evaluating the impact of users' participation on brand awareness and brand attitude
Langaro, Daniela
;
Rita, Paulo
;
Salgueiro, Maria de Fátima
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 146-168
Persistent link: https://www.econbiz.de/10011852935
Saved in:
3463
Consumers' response to other consumers' participation in new product development
Liljedal, Karina T.
;
Dahlén, Micael
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 217-229
Persistent link: https://www.econbiz.de/10011852947
Saved in:
3464
Energy price shocks and milk price adjustments
Li, Xun
;
Lopez, Rigoberto A.
;
Wang, Rui
- In:
Applied economics letters
25
(
2018
)
4
,
pp. 268-271
Persistent link: https://www.econbiz.de/10011854452
Saved in:
3465
Advancing theoretical and strategic development of branding in industrial marketing
Wang, Cheng Lu
;
Hao, Andy W.
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 1-3
Persistent link: https://www.econbiz.de/10011887273
Saved in:
3466
Building industrial brand equity on resource advantage
Wang, Yong Jian
;
Capon, Noel
;
Wang, Valerie Lynette
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 4-16
Persistent link: https://www.econbiz.de/10011887276
Saved in:
3467
Investigating relationship types for creating brand value for resellers
Gupta, Suraksha
;
Foroudi, Pantea
;
Yen, Dorothy
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 37-47
Persistent link: https://www.econbiz.de/10011887282
Saved in:
3468
Investigating political brand reputation with qualitative projective techniques from the perspective of young adults
Pich, Christopher
;
Guja Armannsdottir
;
Spry, Louise
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
2
,
pp. 198-213
Persistent link: https://www.econbiz.de/10011887284
Saved in:
3469
Perceived globalness and localness in B2B brands : a co-branding perspective
Mohan, Mayoor
;
Brown, Brian P.
;
Sichtmann, Christina
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 59-70
Persistent link: https://www.econbiz.de/10011887285
Saved in:
3470
Brand worlds : introducing experiential marketing to B2B branding
Österle, Benjamin
;
Kuhn, Marc
;
Henseler, Jörg
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 71-98
Persistent link: https://www.econbiz.de/10011887286
Saved in:
3471
Push and pull strategies by component suppliers when OEMs can produce the component in-house : the roles of branding in a supply chain
Zhang, Chuang
;
Fang, Dalu
;
Yang, Xiaotong
;
Zhang, Xubing
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 99-111
Persistent link: https://www.econbiz.de/10011887289
Saved in:
3472
Influence of interfirm brand values congruence on relationship qualities in B2B contexts
He, Jiaxun
;
Huang, Haiyang
;
Wu, Wanying
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 161-173
Persistent link: https://www.econbiz.de/10011887323
Saved in:
3473
Investigating Brand Verbal Fluency : when known brands do not come to mind
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 304-315
Persistent link: https://www.econbiz.de/10011887360
Saved in:
3474
Factors influencing bike purchase decisions : a study of consumers in Bangladesh
Ashaduzzaman, Md.
;
Hoque, Imranul
;
Mahbub, Farzana
- In:
South Asian journal of management : SAJM
25
(
2018
)
1
,
pp. 129-149
Persistent link: https://www.econbiz.de/10011888137
Saved in:
3475
The destructive side of branding : a heuristic model for analyzing the value of branding practice
Bertilsson, Jon
;
Rennstam, Jens
- In:
Organization : the critical journal of organization, …
25
(
2018
)
2
,
pp. 260-281
Persistent link: https://www.econbiz.de/10011888256
Saved in:
3476
Loss or gain? : the impact of Chinese local celebrity endorser scandal on the global market value of the endorsed brands
Zhang, Junzhou
;
Huang, Lei
- In:
Journal of marketing analytics : JMA
6
(
2018
)
1
,
pp. 27-39
Persistent link: https://www.econbiz.de/10011888531
Saved in:
3477
Constructing the CEO personal brand : the case of four pioneering CEOs in Turkey
Erdoǧmuş, Nihat
;
Esen, Emel
- In:
Corporate reputation review : an international journal
21
(
2018
)
2
,
pp. 37-49
Persistent link: https://www.econbiz.de/10011890020
Saved in:
3478
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
3479
In search of tools for the use of country image (CI) in the brand
Suter, Mariana Bassi
;
Giraldi, Janaina de Moura Engracia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011891234
Saved in:
3480
Modeling brand immunity : the moderating role of generational cohort membership
Saju, B.
;
Harikrishnan, K.
;
Anand, S. Joseph Jeya
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 133-146
Persistent link: https://www.econbiz.de/10011891243
Saved in:
3481
The impact of linguistic proximity and diglossia on brand name and slogan extension tendencies in the Turkish, Russian and Arabic contexts
Kadirov, Djavlonbek
;
Bardakcı, Ahmet
;
Kantar, Murat
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 147-159
Persistent link: https://www.econbiz.de/10011891316
Saved in:
3482
Consumer responses to brand deletion
Mishra, Anubhav A.
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 160-170
Persistent link: https://www.econbiz.de/10011891319
Saved in:
3483
An experiment on non-luxury fashion counterfeit purchase : the effects of brand reputation, fashion attributes, and attitudes toward counterfeiting
Park-Paops, Haesun
;
Kang, Jiyun
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 185-196
Persistent link: https://www.econbiz.de/10011891326
Saved in:
3484
The challenge of publishing research about a never-ending subject for marketing scholars : the country of origin
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 160-165
Persistent link: https://www.econbiz.de/10011891430
Saved in:
3485
Tie the knot : building stronger consumers' attachment toward a brand
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
- In:
Journal of strategic marketing
26
(
2018
)
3
,
pp. 223-240
Persistent link: https://www.econbiz.de/10011894545
Saved in:
3486
Brand community relationships transitioning into brand relationships : mediating and moderating mechanisms
Kumar, Jitender
;
Nayak, Jogendra Kumar
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 64-73
Persistent link: https://www.econbiz.de/10011929880
Saved in:
3487
Affect transfer from national brands to store brands in multi-brand stores
Massara, Francesco
;
Scarpi, Daniele
;
Melara, Robert D.
; …
- In:
Journal of retailing and consumer services
45
(
2018
),
pp. 103-110
Persistent link: https://www.econbiz.de/10011929905
Saved in:
3488
A typology of brand alliances and consumer awareness of brand alliance integration
Newmeyer, Casey E.
;
Venkatesh, R.
;
Ruth, Julie A.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
3
,
pp. 275-289
Persistent link: https://www.econbiz.de/10011930003
Saved in:
3489
Innovation cloning : the introduction and performance of private label innovation copycats
Ter Braak, Anne
;
Deleersnyder, Barbara
- In:
Journal of retailing
94
(
2018
)
3
,
pp. 312-327
Persistent link: https://www.econbiz.de/10011930798
Saved in:
3490
Mass prestige value and competition between American versus Asian laptop brands in an emerging market : theory and evidence
Kumar, Ajay
;
Paul, Justin
- In:
International business review : the official journal of …
27
(
2018
)
5
,
pp. 969-981
Persistent link: https://www.econbiz.de/10011931179
Saved in:
3491
Brand imitation: a dynamic-game approach
Crettez, Bertrand
;
Hayek, Naila
;
Zaccour, Georges
- In:
International journal of production economics
205
(
2018
),
pp. 139-155
Persistent link: https://www.econbiz.de/10011931420
Saved in:
3492
Blinded or branded? : effect of brand cues on customer evaluation of store brands versus national brands in an emerging market
Rashmi
;
Dangi, Hamendra Kumar
- In:
International journal of Indian culture and business …
16
(
2018
)
2
,
pp. 170-205
Persistent link: https://www.econbiz.de/10011933473
Saved in:
3493
"My store my brand" - a critical review of online and offline private label brands in India
Pangriya, Ruchita
;
Kumar, M. Rupesh
- In:
International journal of Indian culture and business …
16
(
2018
)
2
,
pp. 223-244
Persistent link: https://www.econbiz.de/10011933502
Saved in:
3494
An empirical study of the language of brand taglines : a code mixing approach
Pareek, Priyanka
;
Ravi Kumar, V. V.
- In:
International journal of Indian culture and business …
17
(
2018
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10011933859
Saved in:
3495
Improved articulation of incongruent sponsor-property partnerships using analogy
King, Jesse
;
Madrigal, Robert
- In:
Journal of sport management : the official journal of …
32
(
2018
)
5
,
pp. 464-472
Persistent link: https://www.econbiz.de/10011934515
Saved in:
3496
Dodo Lé Là: how consumers promote a local iconic brand in postcolonial creole culture
Leroy, Julie
;
Cléret, Baptiste
;
Boyer, Michel
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 538
Persistent link: https://www.econbiz.de/10011934558
Saved in:
3497
Assesing the success of private labels online : differences across categories in the grocery industry
Arce-Urriza, Marta
;
Cebollada, Javier
- In:
Electronic commerce research
18
(
2018
)
4
,
pp. 719-753
Persistent link: https://www.econbiz.de/10011936283
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3498
Portugal em chamas : como resgatar as florestas : a epidemia de ecualiptos, o círculo vicioso dos incêndios, os efeitos das alterações climáticas e o futuro próximo
Camargo, João
;
Castro, Paulo Pimenta de
-
2018
-
1a. edição
Persistent link: https://www.econbiz.de/10012195921
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3499
Effect of quality products, services and brand on customer satisfaction at McDonald's
Priyono, Priyono Iyon
- In:
Inventi impact: retailing & consumer services
(
2018
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10012145738
Saved in:
3500
Brand avoidance motivators stimulate to brand equity in the mediating role of brand hate : a case of smartphone industry of Pakistan
Abid, Rizwana
;
Khattak, Aamir
- In:
Inventi impact: retailing & consumer services
(
2018
)
1
,
pp. 24-33
Persistent link: https://www.econbiz.de/10012145761
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