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1
Don't put me on the spot : the role of perceived intrusiveness in public donation solicitations
Sanchez, Alison
;
Kull, Alexander J.
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2401-2412
Persistent link: https://www.econbiz.de/10013465203
Saved in:
2
Is cause-related marketing all the same for different cultures?
Mora, Elísabet
;
Küster, Inés
;
Vila, Natalia
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10014515023
Saved in:
3
Keeping promises in cause-related marketing campaigns : development and validation of promised impact evidence scale
Shanbhag, Parthesh R.
;
Yogesh Pai P.
;
Pattusamy, Murugan
; …
- In:
Journal of consumer marketing
41
(
2024
)
2
,
pp. 239-257
Persistent link: https://www.econbiz.de/10014519729
Saved in:
4
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
5
Investigating the impact of brand vs cause interaction on cause related advertisements
Jublee, Daniel Inbaraj
;
Kasilingam, Dharun Lingam
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014373354
Saved in:
6
Analysing the effect of cause-related advertisement on attitude towards brand
Poonia, Rajesh
;
Pandey, Mithilesh
- In:
World review of entrepreneurship, management and …
19
(
2023
)
3/4/5
,
pp. 230-243
Persistent link: https://www.econbiz.de/10014308374
Saved in:
7
A close look at research on pursuing the right formula for cause-related marketing advertising
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
;
Lee, Yu-Kang
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10014233925
Saved in:
8
Giving over selling : advertising for the social enterprise
Coleman, Joshua T.
- In:
The journal of business strategy
44
(
2023
)
4
,
pp. 191-199
Persistent link: https://www.econbiz.de/10014312883
Saved in:
9
Using personalization for cause-related marketing beyond compassion fade on social media
Kim, Jihye
;
Kim, Min-Seong
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 299-316
Persistent link: https://www.econbiz.de/10014313377
Saved in:
10
Cause-related marketing : an interpretive structural model approach
Sindhu, Shilpa
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
1
,
pp. 102-128
Persistent link: https://www.econbiz.de/10012802217
Saved in:
11
Retaining volunteers for the cause : hope and pride associated with cause-related charity events in cancer control
Legg, Melissa
;
Hyde, Melissa K.
;
Chambers, Suzanne K.
; …
- In:
Journal of philanthropy and marketing
27
(
2022
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013093293
Saved in:
12
Promotion of transaction-based cause-related marketing : how should the source and the impact of the partnership be presented
Stewart, Kristin
;
Dalakas, Vassilis
;
Wardley, Marcus
- In:
Services marketing quarterly
43
(
2022
)
4
,
pp. 466-484
Persistent link: https://www.econbiz.de/10013416991
Saved in:
13
Psychological antecedents of consumer trust in CRM campaigns and donation intentions : the moderating role of creativity
Thomas, Sujo
;
Jadeja, Ashwin
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581929
Saved in:
14
The impact of scepticism in cause-related marketing campaigns on audiences’ behavioural intentions with religiosity as a moderator : focused study on nonprofit organizations in Ind...
Deb, Madhurima
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 387-401
Persistent link: https://www.econbiz.de/10012617327
Saved in:
15
Measuring the impact of cause-related marketing : a meta-analysis of nonprofit and for-profit alliance campaigns
Rego, Michelle M.
;
Hamilton, Mark
;
Rogers, Dana
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
4
,
pp. 434-456
Persistent link: https://www.econbiz.de/10012650502
Saved in:
16
The impact of facial emotional expression on the effectiveness of charitable advertisements : the role of sympathy and manipulative intent
Kang, In-Hye
;
Leliveld, Marijke C.
;
Ferraro, Rosellina
- In:
Journal of behavioral decision making
35
(
2022
)
5
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013464459
Saved in:
17
The moderating role of religiosity on cause related advertising campaigns
Mabrouk, Abir Ben
;
Najjar, Faouzi
- In:
International journal of islamic marketing and branding
4
(
2019
)
3/4
,
pp. 249-260
Persistent link: https://www.econbiz.de/10012257420
Saved in:
18
Pride, guilt, and self-regulation in cause-related marketing advertisements
Coleman, Joshua T.
;
Stafford, Marla Royne
;
Pounders, …
- In:
Journal of advertising
49
(
2020
)
1
,
pp. 34-60
Persistent link: https://www.econbiz.de/10012201577
Saved in:
19
Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context
Kureshi, Sonal
;
Thomas, Sujo
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 268-289
Persistent link: https://www.econbiz.de/10012203476
Saved in:
20
Benefits of cause-related marketing for companies and nonprofits : focusing on the roles of self-corporate congruity and issue involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International review on public and non-profit marketing
17
(
2020
)
3
,
pp. 317-330
Persistent link: https://www.econbiz.de/10012292912
Saved in:
21
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
22
Perceived ethical leadership affects customer purchasing intentions beyond ethical marketing in advertising due to moral identity self-congruence concerns
Quaquebeke, Niels van
;
Becker, Jan U.
;
Goretzki, Niko
; …
- In:
Journal of business ethics : JOBE
156
(
2019
)
2
,
pp. 357-376
Persistent link: https://www.econbiz.de/10012017531
Saved in:
23
The moderating role of social themes in cause-related marketing advertisements
Natarajan, Thamaraiselvan
;
Jublee, Daniel Inbaraj
; …
- In:
International review on public and non-profit marketing
15
(
2018
)
4
,
pp. 433-454
Persistent link: https://www.econbiz.de/10011956130
Saved in:
24
Co-branding strategy in cause-related advertising : the fit between brand and cause
Huertas-García, Rubén
;
Lengler, Jorge
; …
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 135-150
Persistent link: https://www.econbiz.de/10011700738
Saved in:
25
Social enterprise and nonprofit ventures
Helm, Scott T.
- In:
The Jossey-Bass handbook of nonprofit leadership and …
,
(pp. 334-365)
.
2016
Persistent link: https://www.econbiz.de/10011540742
Saved in:
26
Leveraged marketing communications : a framework for explaining the effects of secondary brand assoctions
Bergvist, Lars
;
Taylor, Charles Raymond
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
3/4
,
pp. 157-175
Persistent link: https://www.econbiz.de/10011627993
Saved in:
27
Exploring the effective restaurant CrM ad : the moderating roles of advertising types and social causes
Kim, Sung-Bum
;
Kim, Kathleen Jeehyae
;
Kim, Dae-Young
- In:
International journal of contemporary hospitality management
28
(
2016
)
11
,
pp. 2473-2492
Persistent link: https://www.econbiz.de/10011641546
Saved in:
28
Factors affecting donations in U.S. retail stores : a conceptual framework
Savas, Selen
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 178-185
Persistent link: https://www.econbiz.de/10011598739
Saved in:
29
The meaning and uses of cause-related marketing
Ikiebey, Godson
;
Omovbude, Rita
;
Shogbanmu, Segun
; …
- In:
The marketing review
15
(
2015
)
3
,
pp. 383-401
Persistent link: https://www.econbiz.de/10011438105
Saved in:
30
Choosing the right message for the right cause in social cause advertising : type of social cause message, perceived company, cause fit and the persuasiveness of communication
Kim, Kihan
;
Cheong, Yunjae
;
Lim, Joon Soo
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 473-494
Persistent link: https://www.econbiz.de/10011546541
Saved in:
31
More than competition : exploring stakeholder identities at a grassroots cause-related sporting event
Parris, Denise Linda
;
Shapiro, Stephen L.
;
Welty …
- In:
International review on public and non-profit marketing
12
(
2015
)
2
,
pp. 115-140
Persistent link: https://www.econbiz.de/10011410737
Saved in:
32
Tugging on heartstrings : shopping orientation, mindset, and consumer responses to cause-related marketing
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
- In:
Journal of business ethics : JOBE
127
(
2015
)
2
,
pp. 337-350
Persistent link: https://www.econbiz.de/10010493871
Saved in:
33
The influence of green advertising during a corporate disaster
Bodkin, Charles D.
;
Amato, Louis
;
Amato, Christie H.
- In:
Corporate communications : an international journal
20
(
2015
)
3
,
pp. 256-275
Persistent link: https://www.econbiz.de/10011401363
Saved in:
34
Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Green advertising and the reluctant consumer
,
(pp. 4-18)
.
2014
Persistent link: https://www.econbiz.de/10010399390
Saved in:
35
Cause marketing communications : consumer inference on attitudes towards brand and cause
Samu, Sridhar
;
Wymer, Walter
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1333-1353
Persistent link: https://www.econbiz.de/10010414766
Saved in:
36
The effectiveness of advertising that leverages sponsorship and cause-related marketing : a contingency model
Chang, Chingching
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 317-338
Persistent link: https://www.econbiz.de/10009744451
Saved in:
37
Missing ingredients in cause-related advertising : the right formula of execution style and cause framing
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 231-256
Persistent link: https://www.econbiz.de/10009744453
Saved in:
38
Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 9-23
Persistent link: https://www.econbiz.de/10009762958
Saved in:
39
An analysis of cause-related marketing implementation strategies through social alliance : partnership conditions and strategic objectives
Liu, Gordon
;
Ko, Wai Wai
- In:
Journal of business ethics : JOBE
100
(
2011
)
2
,
pp. 253-281
Persistent link: https://www.econbiz.de/10009162102
Saved in:
40
A model of cause-related marketing for "profit-driven" and "non-profit" organizations
Svensson, Göran
;
Wood, Greg
- In:
European business review : EBR ; the official journal …
23
(
2011
)
2
,
pp. 203-214
Persistent link: https://www.econbiz.de/10009125145
Saved in:
41
Cause-related marketing : effects and moderators
Pellar, Carina
-
2011
Persistent link: https://www.econbiz.de/10008937638
Saved in:
42
Positioning strategies for social cause organizations : a multivariate analysis of dimensions and ideals
Sciulli, Lisa M.
;
Bebko, Charlene
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
2
,
pp. 99-133
Persistent link: https://www.econbiz.de/10009241356
Saved in:
43
Zur Wirksamkeit von Testimonial Endorsed Cause-Related Marketing
Lauper, Patricia
-
2010
Persistent link: https://www.econbiz.de/10008823291
Saved in:
44
Essays on the success factors of cause-related marketing
Fries, Anne
-
2010
Persistent link: https://www.econbiz.de/10009259620
Saved in:
45
The effect of fit and dominance in cause marketing communications
Samu, Sridhar
;
Wymer, Walter
- In:
Journal of business research : JBR
62
(
2009
)
4
,
pp. 432-440
Persistent link: https://www.econbiz.de/10003839875
Saved in:
46
Mechanism of power and action for cause-related marketing : perspectives of enterprise and non-profit organizations
Du, Lanying
;
Hou, Jundong
;
Huang, Yupeng
- In:
Baltic journal of management
3
(
2008
)
1
,
pp. 92-104
Persistent link: https://www.econbiz.de/10003697804
Saved in:
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