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subject:"Internet marketing"
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~subject:"New product development"
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ECONIS (ZBW)
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1
Toward an attitude-based path to co-creation : exploring customer engagement in new product development
Ramsey, Jase R.
;
Lorenz, Melanie P.
;
Roy, Douglas
; …
- In:
Journal of global marketing
37
(
2024
)
1
,
pp. 62-77
Persistent link: https://www.econbiz.de/10014515032
Saved in:
2
Does gamification effect customer brand engagement and co-creation during pandemic? : a moderated-mediation analysis
Rather, Raouf Ahmad
;
Parrey, Shakir Hussain
;
Gulzar, Rafia
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 285-311
Persistent link: https://www.econbiz.de/10014251320
Saved in:
3
Revisiting a model of customer engagement cycle : a systematic review
Hoang, Duc
;
Kousi, Sofia
;
Martinez, Luis F.
;
Kumar, Satish
- In:
The service industries journal
43
(
2023
)
9/10
,
pp. 579-617
Persistent link: https://www.econbiz.de/10014321614
Saved in:
4
Impacts of user-generated images in online reviews on customer engagement : a panel data analysis
Li, Hengyun
;
Liu, Hongbo
;
Shin, Hyejo Hailey
;
Ji, Haipeng
- In:
Tourism management : research, policies, practice
101
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014457727
Saved in:
5
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
6
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
7
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
8
What makes customers more engaged on social media? : an investigation of customers' responses to brand-generated content on Twitter
Sharief, Omar
;
Elsharnouby, Tamer H.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10014447584
Saved in:
9
Exploring conditions for successful end-user involvement in new product development
Koukou, Marianna
;
Dekkers, Rob
- In:
European Perspectives on Innovation Management
,
(pp. 197-221)
.
2024
Persistent link: https://www.econbiz.de/10014447676
Saved in:
10
Media branding and value co-creation : effect of user participation in social media of newsmedia on attitudinal and behavioural loyalty
Khajeheian, Datis
;
Ebrahimi, Pejman
- In:
European journal of international management : EJIM
16
(
2021
)
3
,
pp. 499-528
Persistent link: https://www.econbiz.de/10012667880
Saved in:
11
The dark side of a B2B co-creation relaitonship in the front end of innovation : a generative review
Rodrigues, Sofia R.
;
Ferreira, João José Pinto
- In:
International journal of innovation management
25
(
2021
)
9
,
pp. 2130003-1-2130003-30
Persistent link: https://www.econbiz.de/10012939192
Saved in:
12
#artoninstagram : engaging with art in the era of the selfie
Piancatelli, Chiara
;
Massi, Marta
;
Vocino, Andrea
- In:
International journal of market research
63
(
2021
)
2
,
pp. 134-160
Persistent link: https://www.econbiz.de/10012492723
Saved in:
13
The bright and dark sides of online customer engagement on brand love
Siu, Noel Yee-Man
;
Zhang, Tracy Junfeng
;
Yeung, Raissa …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 957-970
Persistent link: https://www.econbiz.de/10014471162
Saved in:
14
Healthcare 3D printing service innovation : resources and capabilities for value co-creation
Chaudhuri, Atanu
;
Naseraldin, Hussein
;
Narayanamurthy, …
- In:
Technovation : the international journal of …
121
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014478184
Saved in:
15
Involving online community customers in product innovation : the double-edged sword effect
Xie, Xuemei
;
Wang, Lijun
;
Zhang, Tao
- In:
Technovation : the international journal of …
123
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014478509
Saved in:
16
The impact of value co-creation orientation on radical service innovation : exploring a serial mediation mechanism
Cheng, Ru
;
Tao, Lei
;
Wang, Qiang
;
Zhao, Xiande
- In:
International journal of production economics
262
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014328643
Saved in:
17
Governance of new product design : the influence of national institutions
Bodas Freitas, Isabel Maria
;
Silva, Ricardo Gonçalves
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014333411
Saved in:
18
An empirical examination of consumer co-creation process
Lee, Kyungwon
;
Uslay, Can
;
Yeniyurt, Sengun
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10014333917
Saved in:
19
Value co-creation and new product development success : the moderating effect of structural empowerment
Wu, Dong
;
Liu, Tanfei
;
Wu, Fei
;
Bai, Wenxiao
;
Lin, Xinyi
- In:
Chinese management studies
17
(
2023
)
1
,
pp. 197-214
Persistent link: https://www.econbiz.de/10014336144
Saved in:
20
Examining the effect of eWOM, social networking sites and value co-creation on purchase intention of cosmetic products in Malaysia
Asmat Nizam Abdul Talib
;
Shasikala Vadivalu
- In:
International journal of electronic business : IJEB
18
(
2023
)
4
,
pp. 418-443
Persistent link: https://www.econbiz.de/10014439813
Saved in:
21
Measuring the use of design thinking and co-creation for innovation
Jørgensen Nordli, Anne
;
Gesierich, Stefanie
- In:
Handbook of innovation indicators and measurement
,
(pp. 342-362)
.
2023
Persistent link: https://www.econbiz.de/10014427471
Saved in:
22
Building theoretical sand castles : the case of customer brand engagement
Gligor, David
;
Bozkurt, Siddik
;
Welch, Emma
- In:
Journal of marketing analytics : JMA
11
(
2023
)
3
,
pp. 297-316
Persistent link: https://www.econbiz.de/10014374833
Saved in:
23
Deploying design science research in sparse resource settings : some lessons from design projects in Tanzania
Gomera, William Clifford
;
Mramba, Nasibu Rajabu
- In:
African journal of science, technology, innovation and …
15
(
2023
)
6
,
pp. 705-719
Persistent link: https://www.econbiz.de/10014391921
Saved in:
24
Household innovation : its nature, measurement, applications and outlook
De Jong, Jeroen P. J.
;
Hippel, Eric von
- In:
Handbook of innovation indicators and measurement
,
(pp. 136-157)
.
2023
Persistent link: https://www.econbiz.de/10014416130
Saved in:
25
Unpacking the power of user-generated videos in hospitality and tourism : a systematic literature review and future direction
Polat, Eray
;
Çelik, Fatih
;
Ibrahim, Blend
;
Köseoglu, …
- In:
Journal of travel and tourism marketing
40
(
2023
)
9
,
pp. 894-914
Persistent link: https://www.econbiz.de/10014513598
Saved in:
26
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
27
Promoting product idea contribution of heterogeneous users for product improvement in online innovation communities
Liu, Wei
;
Chai, Ruirui
;
Cao, Xinyan
;
Fang, Xiang
;
Yang, Yu
- In:
International journal of production research
61
(
2023
)
11
,
pp. 3599-3620
Persistent link: https://www.econbiz.de/10014365253
Saved in:
28
Customer engagement on social media : an examination of NFL teams' Instagram posts
Wang, Wenche
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 1021-1038
Persistent link: https://www.econbiz.de/10014430864
Saved in:
29
User needs in reverse logistics of electro medical equipment in a product-service system
Trevisan, Adriana Hofmann
;
Campese, Carina
;
Costa, …
- In:
International journal of product lifecycle management : …
15
(
2023
)
1
,
pp. 2-23
Persistent link: https://www.econbiz.de/10014432494
Saved in:
30
The effects of social media posts' characteristics on customer engagement : evidence from WeChat
Xu, Yue
;
Chen, Weiping
;
Ow, Terence T.
- In:
Information & management : the internat. journal of …
60
(
2023
)
7
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014434728
Saved in:
31
Heroes of diffusion : making user innovations widely available
De Jong, Jeroen P. J.
;
Rigtering, J. P. Coen
;
Spaans, Lara
- In:
Research policy : policy, management and economic …
52
(
2023
)
8
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014484604
Saved in:
32
Enhancing servitization by international consumer integration : the influence of open innovation and co-creation
Abu Farha, Allam K.
;
Al-Kwifi, Osama Sam
;
Sakka, Georgia
; …
- In:
International marketing review
40
(
2023
)
4
,
pp. 774-797
Persistent link: https://www.econbiz.de/10014469954
Saved in:
33
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
34
User involvement in technology-based service innovations in telecom : cases from India
Gupta, Ruchita
;
Gupta, Dharmesh
;
Jain, Karuna
;
Momaya, …
- In:
IEEE transactions on engineering management : EM
70
(
2023
)
12
,
pp. 4287-4298
Persistent link: https://www.econbiz.de/10014448674
Saved in:
35
Effects of materialism on Brand-related user-generated content and positive WOM on social media
Nguyen, Han
;
Martin, Brett
;
Kerr, Gayle
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 135-141
Persistent link: https://www.econbiz.de/10014252796
Saved in:
36
How customers respond to social media advertising
Yang, Ping
;
Li, Kefang
;
Ji, Chunli
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
Saved in:
37
Accelerating new product diffusion : how lead users serve as opinion leaders in social networks
Wang, Nan
;
Xie, Wenxuan
;
Tiberius, Victor
;
Qiu, Yong
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014253520
Saved in:
38
Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value
Shin, Hakseung
;
Perdue, Richard R.
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
3
,
pp. 593-609
Persistent link: https://www.econbiz.de/10014245435
Saved in:
39
Customer engagement and sharing behaviors : toward a contingent curvilinear perspective
Taylor, Alex
;
Carlson, Jamie
;
Liao, Yi-Chuan
;
Rahman, …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468633
Saved in:
40
Guest editorial: social media in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen
;
O'Toole, Thomas
;
Drummond, Conor
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1601-1606
Persistent link: https://www.econbiz.de/10014314173
Saved in:
41
Special issue: social media in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen
(
ed.
);
O'Toole, Thomas
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014314174
Saved in:
42
Social media marketing and brand authenticity : the role of value co-creation
Hasan, Shermeen
;
Qayyum, Abdul
;
Zia, Mubashar Hassan
- In:
Management research review
46
(
2023
)
6
,
pp. 870-892
Persistent link: https://www.econbiz.de/10014315133
Saved in:
43
Modelling drivers and outcomes of fashion and apparel social media brand communities engagement
Munjal, Priyanka
;
Shanker, Ravi
;
Gupta, Ashish
; …
- In:
International journal of management practice : IJMP
16
(
2023
)
1
,
pp. 59-88
Persistent link: https://www.econbiz.de/10014315777
Saved in:
44
Another pathway to complementarity : how users and intermediaries identify and create new combinations in innovation ecosystems
Borner, Kathrin
;
Berends, Hans
;
Deken, Fleur
;
Feldberg, …
- In:
Research policy : policy, management and economic …
52
(
2023
)
7
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014316496
Saved in:
45
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
46
The digital transformation of value co-creation : a scoping review towards an agenda for sport marketing research
Stegmann, Pascal
;
Nagel, Siegfried
;
Ströbel, Tim
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
4
,
pp. 1221-1248
Persistent link: https://www.econbiz.de/10014320248
Saved in:
47
Active listening to customers : eco-innovation through value co-creation in the textile industry
Martínez-Martínez, Aurora
;
Cegarra Navarro, Juan Gabriel
- In:
Journal of knowledge management
27
(
2023
)
7
,
pp. 1810-1829
Persistent link: https://www.econbiz.de/10014321263
Saved in:
48
The role of e-supply chain collaboration in collaborative innovation and value-co creation
Al Omoush, Khaled Saleh
;
Lucas Ancillo, Antonio de
;
Val …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014280489
Saved in:
49
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
50
Customer integration and customer value : contingency roles of innovation capabilities and supply chain network complexity
Fianko, Alexander Otchere
;
Essuman, Dominic
;
Boso, Nathaniel
- In:
Supply chain management
28
(
2023
)
2
,
pp. 385-404
Persistent link: https://www.econbiz.de/10014286690
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