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Journal of targeting, measurement and analysis for marketing
Journal of marketing research : JMR
Conjoint measurement : methods and applications ; with 91 tables
Conjoint measurement : methods and applications
52
SpringerLink / Bücher
26
Journal of business economics : JBE
24
Conjointanalyse : Methoden - Anwendungen - Praxisbeispiele
19
Fundamentals of marketing research ; Vol. 6
17
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
16
Journal of business research : JBR
15
American journal of agricultural economics
14
Europäische Hochschulschriften / 5
14
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14
European journal of operational research : EJOR
13
Gabler Edition Wissenschaft
13
Management science : journal of the Institute for Operations Research and the Management Sciences
13
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
11
Marketing : ZFP ; journal of research and management
11
Agricultural and resource economics review : ARER
10
International journal of consumer studies
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Springer eBook Collection / Business and Economics
10
Technological forecasting & social change : an international journal
10
Jahrbuch der Absatz- und Verbrauchsforschung
9
Journal of agricultural and applied economics
9
KBI
9
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
8
Die Betriebswirtschaft : DBW
8
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
8
Journal of food products marketing
8
Marketing letters : a journal of research in marketing
8
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
8
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
8
Arbeitspapier / Institut für Marketing, Universität Mannheim
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
7
Energy economics
7
International journal of hospitality management
7
International journal of market research : JMRS ; the journal of the Market Research Society
7
Journal of international food & agribusiness marketing : JIFAM
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Journal of retailing and consumer services
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Research
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ECONIS (ZBW)
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1
A probit model with structured covariance for similarity effects and source of volume calculations
Dotson, Jeffrey P.
;
Howell, John R.
;
Brazell, Jeff D.
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10011819640
Saved in:
2
Efficient design and analysis for a selective choice process
Henderson, Ty
;
Liu, Qing
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 430-446
Persistent link: https://www.econbiz.de/10011697457
Saved in:
3
Consumer preferences for annuity attributes : beyond net present value
Shu, Suzanne B.
;
Zeithammer, Robert
;
Payne, John W.
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 240-262
Persistent link: https://www.econbiz.de/10011485322
Saved in:
4
Eye tracking reveals processes that enable conjoint choices to become increasingly efficient with practice
Meißner, Martin
;
Musalem, Andrés
;
Huber, Joel
- In:
Journal of marketing research : JMR
53
(
2016
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011450342
Saved in:
5
PIE : a holistic preference concept and measurement model
Kim, Hye-jin
;
Park, Young-hoon
;
Bradlow, Eric T.
;
Ding, Min
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 335-351
Persistent link: https://www.econbiz.de/10010380954
Saved in:
6
The hesitant Hai Gui : return-migration preferences of US-educated Chinese scientists and engineers
Zeithammer, Robert
;
Kellogg, Ryan P.
- In:
Journal of marketing research : JMR
50
(
2013
)
5
,
pp. 644-663
Persistent link: https://www.econbiz.de/10010195934
Saved in:
7
How attribute quantity influences option choice
Sela, Aner
;
Berger, Jonah
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 942-953
Persistent link: https://www.econbiz.de/10009688759
Saved in:
8
How should consumers' willingness to pay be measured? : an empirical comparison of state-of-the-art approaches
Miller, Klaus Matthias
;
Hofstetter, Reto
;
Krohmer, Harley
; …
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 172-184
Persistent link: https://www.econbiz.de/10008858627
Saved in:
9
Adaptive self-explication of multiattribute preferences
Netzer, Oded
;
Srinivasan, V.
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 140-156
Persistent link: https://www.econbiz.de/10008858633
Saved in:
10
Rejectable choice sets : how seemingly irrelevant no-choice options affect consumer decision processes
Parker, Jeffrey R.
;
Schrift, Rom Y.
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 840-854
Persistent link: https://www.econbiz.de/10009355025
Saved in:
11
An empirical investigation of customer preferences in mobile services
Tripathi, Shalini N.
;
Siddiqui, Masood H.
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
1
,
pp. 49-63
Persistent link: https://www.econbiz.de/10003964164
Saved in:
12
Evaluating Aaker's sources of brank equity and the mediating role of brand image
Gill, Manpreet Singh
;
Dawra, Jagrook
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
3/4
,
pp. 189-198
Persistent link: https://www.econbiz.de/10008840824
Saved in:
13
Measuring consumer preferences for complex products : a compositional approach based on paired comparisons
Scholz, Sören W.
;
Meißner, Martin
;
Decker, Reinhold
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 685-698
Persistent link: https://www.econbiz.de/10009235360
Saved in:
14
The importance of factors influencing product-harm crisis management across different crisis extent levels: a conjoint analysis
Vassilikopoulou, Aikaterini
;
Lepetsos, Apostolos
; …
- In:
Journal of targeting, measurement and analysis for marketing
17
(
2009
)
1
,
pp. 65-74
Persistent link: https://www.econbiz.de/10003830418
Saved in:
15
Statistical benefits of choices from subsets
Zeithammer, Robert
;
Lenk, Peter J.
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 816-831
Persistent link: https://www.econbiz.de/10003927145
Saved in:
16
A conjoint approach for consumer- and firm-level brand valuation
Ferjani, Madiha
;
Jedidi, Kamel
;
Jagpal, Sharan
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 846-862
Persistent link: https://www.econbiz.de/10003927150
Saved in:
17
Eliciting preference for complex products : a web-based upgrading method
Park, Young-hoon
;
Ding, Min
;
Rao, Vithala R.
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 562-574
Persistent link: https://www.econbiz.de/10003770576
Saved in:
18
Incorporating subjective characteristics in product design and evaluations
Luo, Lan
;
Kannan, P. K.
;
Ratchford, Brian T.
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
Saved in:
19
A conjoint approach to multipart pricing
Iyengar, Raghuram
;
Jedidi, Kamel
;
Kohli, Rajeev
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10003713022
Saved in:
20
Attentional contrast during sequential judgments : a source of the number-of-levels effect
Wilde, Els de
;
Cooke, Alan D. J.
;
Janiszewski, Chris
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 437-449
Persistent link: https://www.econbiz.de/10003756211
Saved in:
21
Planning of online and offline B2B promotion with conjoint analysis
Jensen, Morten Bach
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
3
,
pp. 203-213
Persistent link: https://www.econbiz.de/10003760627
Saved in:
22
An incentive-aligned mechanism for conjoint analysis
Ding, Min
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 214-223
Persistent link: https://www.econbiz.de/10003486905
Saved in:
23
Conjoint analysis as an instrument of market research practice
Gustafsson, Anders
;
Herrmann, Andreas
;
Huber, Frank
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 5-46)
.
2003
Persistent link: https://www.econbiz.de/10001997264
Saved in:
24
Measurement of price effects with conjoint analysis: separating informational and allocative effects of price
Rao, Vithala R.
;
Sattler, Henrik
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 47-66)
.
2003
Persistent link: https://www.econbiz.de/10001997462
Saved in:
25
Measuring the credibility of product-preannouncements with conjoint analysis
Sattler, Henrik
;
Schirm, Karsten
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 97-122)
.
2003
Persistent link: https://www.econbiz.de/10001997607
Saved in:
26
Market simulation using a probabilistic ideal vector model for conjoint data
Baier, Daniel
;
Gaul, Wolfgang
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 123-146)
.
2003
Persistent link: https://www.econbiz.de/10001997640
Saved in:
27
A comparison of conjoint measurement with self-explicated approaches
Sattler, Henrik
;
Hensel-Börner, Susanne
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 147-159)
.
2003
Persistent link: https://www.econbiz.de/10001997723
Saved in:
28
New product development in the software industry: the role of conjoint analysis
Marzocchi, Gian Luca
;
Brasini, Sergio
;
Rimessi, Marcello
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 161-186)
.
2003
Persistent link: https://www.econbiz.de/10001997774
Saved in:
29
Non-geometric Plackett-Burman designs in conjoint analysis
Blomkvist, Ola
;
Ekdahl, Fredrik
;
Gustafsson, Anders
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 187-207)
.
2003
Persistent link: https://www.econbiz.de/10001997850
Saved in:
30
On the influence of the evaluation methods in conjoint design - some empirical results
Huber, Frank
;
Herrmann, Andreas
;
Gustafsson, Anders
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 209-234)
.
2003
Persistent link: https://www.econbiz.de/10001997884
Saved in:
31
The value of extent-of-preference information in choise-based conjoint analysis
Elrod, Terry
;
Chrzan, Keith
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 235-249)
.
2003
Persistent link: https://www.econbiz.de/10001997918
Saved in:
32
Confounding of effects in rank-based conjoint-analysis
Teichert, Thorsten
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 251-276)
.
2003
Persistent link: https://www.econbiz.de/10001997967
Saved in:
33
Adaptive conjoint analysis: understanding the methodology and assessing reliability and validity
Herrmann, Andreas
;
Schmidt-Gallas, Dirk
;
Huber, Frank
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 305-329)
.
2003
Persistent link: https://www.econbiz.de/10001998020
Saved in:
34
Conjoint preference elicitation methods in the broader context of random utility theory preference elicitation methods
Louviere, Jordan
;
Hensher, David
;
Swait, Joffre
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 331-370)
.
2003
Persistent link: https://www.econbiz.de/10001998050
Saved in:
35
Conjoint choice experiments: general characteristics and alternative model specifications
Haaijer, Rinus
;
Wedel, Michel
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 371-412)
.
2003
Persistent link: https://www.econbiz.de/10001998067
Saved in:
36
Using conjoint choice experiments to model consumer choices of product component packages
Dellaert, Benedict G. C.
(
contributor
)
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 413-440)
.
2003
Persistent link: https://www.econbiz.de/10001998086
Saved in:
37
Latent class models for conjoint analysis
Ramaswamy, Venkatram
;
Cohen, Steven H.
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 441-472)
.
2003
Persistent link: https://www.econbiz.de/10001998104
Saved in:
38
A generalized normative segmentation methodology employing conjoint analysis
DeSarbo, Wayne D.
;
DeSarbo, Christian F.
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 473-504)
.
2003
Persistent link: https://www.econbiz.de/10001998151
Saved in:
39
Dealing with product similarity in conjoint simulations
Huber, Joel
;
Orme, Bryan
;
Miller, Richard
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 505-522)
.
2003
Persistent link: https://www.econbiz.de/10001998778
Saved in:
40
Evaluating brand value - a conjoint measurement application forthe automotivee industry
Kolvenbach, Claus
;
Krieg, Stefanie
;
Felten, Claudio
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 523-540)
.
2003
Persistent link: https://www.econbiz.de/10001998808
Saved in:
41
Continuous conjoint analysis
Wittink, Dick R.
;
Keil, Sev K.
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 541-564)
.
2003
Persistent link: https://www.econbiz.de/10001998833
Saved in:
42
A least squares procedure for benefit segmentation with conjoint experiments
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 157-167
Persistent link: https://www.econbiz.de/10001051617
Saved in:
43
Assessing attribute significance in conjoint analysis : nonparametric tests and empir. validation
Kohli, Rajeev
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 123-133
Persistent link: https://www.econbiz.de/10001051621
Saved in:
44
Completely unacceptable levels in conjoint analysis : a cautionary note
Green, Paul E.
- In:
Journal of marketing research : JMR
25
(
1988
)
3
,
pp. 293-300
Persistent link: https://www.econbiz.de/10001054424
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