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~isPartOf:"Journal of international food & agribusiness marketing : JIFAM"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
432
Konsumentenverhalten
432
Market research
63
Marktforschung
63
Experiment
43
Advertising effects
40
Präferenztheorie
40
Theory of preferences
40
Werbewirkung
40
Brand management
35
Markenführung
35
Brand image
34
Markenimage
34
Willingness to pay
28
Zahlungsbereitschaftsanalyse
28
Emotion
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Theorie
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Theory
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Food
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Lebensmittel
25
Internet marketing
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Online-Marketing
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Perception
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Wahrnehmung
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Cognition
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Kognition
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Relationship marketing
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Advertising
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Werbung
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Decision under uncertainty
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Entscheidung
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Entscheidung unter Unsicherheit
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Kumar, V.
3
Aksoy, Lerzan
1
Ali, Adnan
1
Ali, Afzaal
1
Anderson, Eric T.
1
Ascarza, Eva
1
Bitner, Mary Jo
1
Bodapati, Anand V.
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Bohling, Timothy
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Bolton, Ruth N.
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Braun, Michael
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Cacciolatti, Luca A.
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Datta, Hannes
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Drèze, Xavier
1
Ebbes, Peter
1
Fader, Peter
1
Fombelle, Paul W.
1
Foubert, Bram
1
Garcia, Claire C.
1
Gijsbrechts, Els
1
Grewal, Rajdeep
1
Heerde, Harald J. van
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Huang, Szu-chi
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Kalantzakis, Marios
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Keiningham, Timothy
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Kim, Molan
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Larivière, Bart
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Lin, Arjen van
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Mende, Martin
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Journal of international food & agribusiness marketing : JIFAM
Journal of marketing research : JMR
Journal of retailing and consumer services
459
Journal of business research : JBR
338
International journal of hospitality management
164
The journal of services marketing
116
The journal of product & brand management
97
The journal of brand management : an international journal
77
Journal of the Academy of Marketing Science
76
Journal of hospitality marketing & management
72
Psychology & marketing
72
Cogent business & management
70
Asia Pacific journal of marketing and logistics
68
International journal of contemporary hospitality management
68
Journal of retailing
66
Journal of travel and tourism marketing
66
The service industries journal
63
Journal of strategic marketing
60
Journal of service management
55
Industrial marketing management : the international journal for industrial and high-tech firms
54
Journal of marketing
51
Marketing intelligence & planning
51
European journal of marketing : EJM
50
Journal of service research : JSR
49
International journal of retail & distribution management
48
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Services marketing quarterly
48
Tourism management : research, policies, practice
47
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
The international review of retail, distribution and consumer research
46
International journal of internet marketing and advertising : IJIMA
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
41
Service business
40
International journal of electronic marketing and retailing : IJEMR
38
SpringerLink / Bücher
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
International journal of electronic customer relationship management : IJECRM
32
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1
(I’m) happy to help (you) : the impact of personal pronoun use in customer-firm interactions
Packard, Grant
;
Moore, Sarah G.
;
McFerran, Brent
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 541-555
Persistent link: https://www.econbiz.de/10011912731
Saved in:
2
Beyond the target customer : social effects of customer relationship management campaigns
Ascarza, Eva
;
Ebbes, Peter
;
Netzer, Oded
;
Danielson, Matthew
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 347-363
Persistent link: https://www.econbiz.de/10011697412
Saved in:
3
Shaping halal into a brand? : factors affecting consumers’ halal brand purchase intention
Ali, Afzaal
;
Ali, Adnan
;
Sherwani, Mehkar
- In:
Journal of international food & agribusiness marketing …
29
(
2017
)
3
,
pp. 234-259
Persistent link: https://www.econbiz.de/10011800183
Saved in:
4
"Mere measurement plus" : how solicitation of open-ended positive feedback influences customer purchase behavior
Bone, Sterling A.
;
Lemon, Katherine N.
;
Voorhees, Clay M.
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 156-170
Persistent link: https://www.econbiz.de/10011653507
Saved in:
5
Community participation and consumer-to-consumer helping : does participation in third party-hosted communities reduce one’s likelihood of helping?
Thompson, Scott A.
;
Kim, Molan
;
Smith, Keith Marion
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 280-295
Persistent link: https://www.econbiz.de/10011485356
Saved in:
6
Modeling heterogeneity in the satisfaction, loyalty intention, and shareholder value linkage : a cross-industry analysis at the customer and firm levels
Larivière, Bart
;
Keiningham, Timothy
;
Aksoy, Lerzan
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011450384
Saved in:
7
Measuring the lifetime value of a customer in the consumer packaged goods industry
Sunder, Sarang
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 901-921
Persistent link: https://www.econbiz.de/10011648395
Saved in:
8
Transaction attributes and customer valuation
Braun, Michael
;
Schweidel, David A.
;
Stein, Eli
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 848-864
Persistent link: https://www.econbiz.de/10011421731
Saved in:
9
Traditional food products : the effect of consumers’ characteristics, product knowledge, and perceived value on actual purchase
Cacciolatti, Luca A.
;
Garcia, Claire C.
;
Kalantzakis, Marios
- In:
Journal of international food & agribusiness marketing …
27
(
2015
)
3
,
pp. 155-176
Persistent link: https://www.econbiz.de/10011341893
Saved in:
10
Perceived risk, product returns, and optimal resource allocation : evidence from a field experiment
Petersen, J. Andrew
;
Kumar, V.
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 268-285
Persistent link: https://www.econbiz.de/10010526553
Saved in:
11
Stockpiling points in linear loyalty programs
Stourm, Valeria
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 253-267
Persistent link: https://www.econbiz.de/10010526556
Saved in:
12
The challenge of retaining customers acquired with free trials
Datta, Hannes
;
Foubert, Bram
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 217-234
Persistent link: https://www.econbiz.de/10010526560
Saved in:
13
Shopper loyalty to whom? : chain versus outlet loyalty in the context of store acquisitions
Lin, Arjen van
;
Gijsbrechts, Els
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 352-370
Persistent link: https://www.econbiz.de/10010380950
Saved in:
14
Domestic or imported beer brands? : analysis and assessment of brand equity in the Spanish market
Porral, Cristina Calvo
;
Lévy Mangin, Jean-Pierre
; …
- In:
Journal of international food & agribusiness marketing …
25
(
2013
)
4
,
pp. 324-347
Persistent link: https://www.econbiz.de/10010221547
Saved in:
15
Decoding costumer-firm relationships : how attachment styles help explain customers' preferences to closeness, repurchase intentions, and changes in relationship breadth
Mende, Martin
;
Bolton, Ruth N.
;
Bitner, Mary Jo
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 125-142
Persistent link: https://www.econbiz.de/10009715240
Saved in:
16
Advertising in a competitive market : the role of product standards, customer learning, and switching costs
Anderson, Eric T.
;
Simester, Duncan
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 489-504
Persistent link: https://www.econbiz.de/10009786164
Saved in:
17
Individual differences in brand schematicity
Puligadda, Sanjay
;
Ross, William T.
;
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 115-130
Persistent link: https://www.econbiz.de/10009507237
Saved in:
18
Motivational consequences of perceived velocity in consumer goal pursuit
Huang, Szu-chi
;
Zhang, Ying
- In:
Journal of marketing research : JMR
48
(
2011
)
6
,
pp. 1045-1056
Persistent link: https://www.econbiz.de/10010217429
Saved in:
19
Recurring goals and learning : the impact of successful reward attainment on purchase behavior
Drèze, Xavier
;
Nunes, Joseph C.
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 268-281
Persistent link: https://www.econbiz.de/10008988450
Saved in:
20
Recommendation systems with purchase data
Bodapati, Anand V.
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 77-93
Persistent link: https://www.econbiz.de/10003696869
Saved in:
21
Optimal customer relationship management using Bayesian decision theory : an application for customer selection
Venkatesan, Rajkumar
;
Kumar, V.
;
Bohling, Timothy
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 579-594
Persistent link: https://www.econbiz.de/10003569723
Saved in:
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