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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Data Mining
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Data mining
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21
Big data
21
B-to-B-Marketing
9
Beziehungsmarketing
9
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9
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Boldosova, Valeriia
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Industrial marketing management : the international journal for industrial and high-tech firms
Technological forecasting & social change : an international journal
127
Journal of business research : JBR
79
International journal of production research
73
International journal of business information systems : IJBIS
71
European journal of operational research : EJOR
70
Journal of information & knowledge management : JIKM
65
Tourism management : research, policies, practice
47
Journal of retailing and consumer services
41
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
39
SpringerLink / Bücher
38
Information systems and e-business management : ISeB
37
Decision support systems : DSS ; the international journal
34
Electronic commerce research
32
IEEE transactions on engineering management : EM
32
Knowledge and information systems : an international journal
30
International Journal of Information Technology & Decision Making (IJITDM)
28
International journal of accounting information systems
28
HMD : Praxis der Wirtschaftsinformatik
26
Information technology and management
26
European Journal of Operational Research
25
International journal of forecasting
25
International journal of production economics
25
Computers & operations research : and their applications to problems of world concern ; an international journal
24
Journal of management information systems : JMIS
23
International journal of hospitality management
22
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
20
Journal of management analytics
20
Business process management journal
19
Decision analytics journal
19
International journal of information technology and management : IJITM
19
International journal of networking and virtual organisations : IJNVO
19
Journal of emerging technologies in Accounting
19
Organizational data mining : leveraging enterprise data resources for optimal performance
19
Industrial Management & Data Systems
18
Journal of organizational computing and electronic commerce
18
Springer eBook Collection
18
Technology analysis & strategic management
18
Business horizons
17
International journal of electronic customer relationship management : IJECRM
17
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ECONIS (ZBW)
27
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1
Big data affordances and market performance : the moderating role of servitization
Li, Lixu
;
Zhang, Li
;
Yang, Shuili
;
Long, Wei
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 262-270
Persistent link: https://www.econbiz.de/10014433434
Saved in:
2
Proactive customer retention management in a non-contractual B2B setting based on churn prediction with random forests
Gattermann-Itschert, Theresa
;
Thonemann, Ulrich
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 134-147
Persistent link: https://www.econbiz.de/10014230262
Saved in:
3
What impacts customer experience for B2B enterprises on using AI-enabled chatbots? : insights from Big data analytics
Kushwaha, Amit Kumar
;
Kumar, Prashant
;
Kar, Arpan Kumar
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 207-221
Persistent link: https://www.econbiz.de/10013206362
Saved in:
4
Uplift modeling and its implications for B2B customer churn prediction : a segmentation-based modeling approach
Caigny, Arno de
;
Coussement, Kristof
;
Verbeke, Wouter
; …
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. 28-39
Persistent link: https://www.econbiz.de/10013206384
Saved in:
5
Linking big data analytical intelligence to customer relationship management performance
Zhang, Chubing
;
Wang, Xinchun
;
Cui, Annie Peng
;
Han, …
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 483-494
Persistent link: https://www.econbiz.de/10012422312
Saved in:
6
A big data driven framework for demand-driven forecasting with effects of marketing-mix variables
Kumar, Ajay
;
Shankar, Ravi
;
Aljohani, Naif Radi
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 493-507
Persistent link: https://www.econbiz.de/10012372710
Saved in:
7
A multi-dimension framework for value creation through big data
Elia, Gianluca
;
Polimeno, Gloria
;
Solazzo, Gianluca
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 508-522
Persistent link: https://www.econbiz.de/10012372712
Saved in:
8
A framework for big data analytics in commercial social networks : a case study on sentiment analysis and fake review detection for marketing decision-making
Kauffmann, Erick
;
Peral, Jesús
;
Gil, David
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 523-537
Persistent link: https://www.econbiz.de/10012372713
Saved in:
9
Growth hacking : insights on data-driven decision-making from three firms
Troisi, Orlando
;
Maione, Gennaro
;
Grimaldi, Mara
;
Loia, …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 538-557
Persistent link: https://www.econbiz.de/10012372714
Saved in:
10
Real-time big data processing for instantaneous marketing decisions : a problematization approach
Jabbar, Abdul
;
Akhtar, Pervaiz
;
Dani, Samir
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 558-569
Persistent link: https://www.econbiz.de/10012372716
Saved in:
11
Achieving superior organizational performance via big data predictive analytics : a dynamic capability view
Gupta, Shivam
;
Drave, Vinayak A.
;
Dwivedi, Yogesh Kumar
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 581-592
Persistent link: https://www.econbiz.de/10012372721
Saved in:
12
An empirical case study on Indian consumers' sentiment towards electric vehicles : a big data analytics approach
Jena, Rabindra
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 605-616
Persistent link: https://www.econbiz.de/10012372727
Saved in:
13
A multi-dimension framework for value creation through Big Data
Elia, Gianluca
;
Polimeno, Gloria
;
Solazzo, Gianluca
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 617-632
Persistent link: https://www.econbiz.de/10012372743
Saved in:
14
Analytics in the era of big data : the digital transformations and value creation in industrial marketing
Wang, William Yu Chung
;
Wang, Yichuan
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 12-15
Persistent link: https://www.econbiz.de/10012212180
Saved in:
15
You have not been archiving emails for no reason! : using big data analytics to cluster B2B interest in products and services and link clusters to financial performance
Yang, Yang
;
See-To, Eric
;
Papagiannidis, Savvas
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 16-29
Persistent link: https://www.econbiz.de/10012212183
Saved in:
16
Target and position article : analyzing the impact of user-generated content on B2B firms' stock performance : big data analysis with machine learning methods
Liu, Xia
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 30-39
Persistent link: https://www.econbiz.de/10012212186
Saved in:
17
B2B analytics in the airline market : harnessing the power of consumer big data
Holland, Christopher P.
;
Thornton, Sabrina C.
;
Naudé, Peter
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 52-64
Persistent link: https://www.econbiz.de/10012212205
Saved in:
18
Spillover effects of investment in big data analytics in B2B relationships : what is the role of human capital?
Sena, Vania
;
Ozdemir, Sena
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 77-89
Persistent link: https://www.econbiz.de/10012212209
Saved in:
19
Fostering B2B sales with customer big data analytics
Hallikainen, Heli
;
Savimäki, Emma
;
Laukkanen, Tommi
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 90-98
Persistent link: https://www.econbiz.de/10012212211
Saved in:
20
Customer involvement in big data analytics and its impact on B2B innovation
Zhang, Haisu
;
Xiao, Yazhen
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 99-108
Persistent link: https://www.econbiz.de/10012212212
Saved in:
21
Telling stories that sell : the role of storytelling and big data analytics in smart service sales
Boldosova, Valeriia
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 122-134
Persistent link: https://www.econbiz.de/10012212429
Saved in:
22
Understanding market agility for new product success with big data analytics
Hajli, Nick
;
Tajvidi, Mina
;
Gbadamosi, Ayantunji
; …
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 135-143
Persistent link: https://www.econbiz.de/10012212432
Saved in:
23
Role of big data and social media analytics for business to business sustainability : a participatory web context
Sivarajah, Uthayasankar
;
Irani, Zahir
;
Gupta, Suraksha
; …
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 163-179
Persistent link: https://www.econbiz.de/10012212455
Saved in:
24
Customers churn prediction and marketing retention strategies. An application of support vector machines based on the AUC parameter-selection technique in B2B e-commerce industry
Gordini, Niccolò
;
Veglio, Valerio
- In:
Industrial marketing management : the international …
62
(
2017
),
pp. 100-107
Persistent link: https://www.econbiz.de/10011707072
Saved in:
25
Managing B2B customer churn, retention and profitability
Jahromi, Ali Tamaddoni
;
Stakhovych, Stanislav
;
Ewing, …
- In:
Industrial marketing management : the international …
43
(
2014
)
7
,
pp. 1258-1268
Persistent link: https://www.econbiz.de/10010439560
Saved in:
26
Unsupervised KDD to creatively support managers' decision making with fuzzy association rules : a distribution channel application
Orriols-Puig, Albert
;
Martínez-López, Francisco J.
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
4
,
pp. 532-543
Persistent link: https://www.econbiz.de/10009777573
Saved in:
27
Marketing Intelligent Systems for consumer behaviour modelling by a descriptive induction approach based on Genetic Fuzzy Systems
Martínez-López, Francisco J.
;
Casillas, Jorge
- In:
Industrial marketing management : the international …
38
(
2009
)
7
,
pp. 714-731
Persistent link: https://www.econbiz.de/10003893179
Saved in:
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