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isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Information systems research : ISR"
~subject:"Virales Marketing"
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Subject
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Virales Marketing
E-commerce
292
Electronic Commerce
292
Online retailing
210
Online-Handel
210
Consumer behaviour
193
Konsumentenverhalten
193
Einzelhandel
79
Retail trade
79
Internet marketing
60
Online-Marketing
60
Beziehungsmarketing
50
Relationship marketing
50
Customer satisfaction
48
Kundenzufriedenheit
48
Social Web
46
Social web
46
Distribution channel
36
Vertriebsweg
36
Internet
35
Digital platform
31
Digitale Plattform
31
Website
30
Confidence
29
Vertrauen
29
Dienstleistungsqualität
28
Service quality
28
Viral marketing
28
electronic commerce
27
Preismanagement
23
Pricing strategy
23
e-commerce
23
Personalisierung
16
Personalization
16
Brand image
14
Markenimage
14
Brand management
12
Data protection
12
Datenschutz
12
Innovation adoption
12
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24
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28
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28
Aufsatz in Zeitschrift
28
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English
28
Author
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Tan, Yong
2
Aggarwal, Rohit
1
Agrawal, Shiv Ratan
1
Ananthakrishnan, Uttara M.
1
Ba, Sulin
1
Bai, Yanzhuang
1
Chen, Jianqing
1
Chen, Jianyu
1
Cho, Daegon
1
Choi, Angela Aerry
1
Cohen, Maxime C.
1
Correia, Rogério Dias
1
Cortese, Juliann
1
Dehyadegari, Saeid
1
Diwanji, Vaibhav S.
1
Duan, Yongrui
1
Duarte, Paulo
1
Engler, Tobias H.
1
Feng, Xiangnan
1
Feng, Yue
1
Fernández-Loría, Carlos
1
Ferreira, Margarida Bernardo
1
Ghasemkhani, Hossein
1
Ghose, Anindya
1
Gong, Xiushuang
1
Guo, Hong
1
Hong, Yili
1
Hosanagar, Kartik
1
Huang, Lihua
1
Jansen, Bernard J.
1
Jung, Soon-gyo
1
Kamel, Ahmed Mohamed
1
Kandpal, Chandrashekhar
1
Kannan, Karthik
1
Khern-am-nuai, Warut
1
Khurana, Sandeep
1
Kokkodis, Marios
1
Kumar, Anuj
1
Kumar, Subodha
1
Kwark, Young
1
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Published in...
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Journal of retailing and consumer services
Information systems research : ISR
Journal of business research : JBR
15
Journal of management information systems : JMIS
13
International journal of electronic marketing and retailing : IJEMR
10
International journal of hospitality management
10
Electronic commerce research
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of internet marketing and advertising : IJIMA
6
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of internet commerce
6
Journal of travel and tourism marketing
6
Journal of electronic commerce research : JECR
5
Management information systems : mis quarterly
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Tourism management : research, policies, practice
5
Electronic commerce research and applications
4
Global business review
4
International journal of business information systems : IJBIS
4
International journal of consumer studies
4
International journal of electronic commerce : IJEC
4
Technological forecasting & social change : an international journal
4
Business horizons
3
Electronic markets : EM ; the international journal of electronic commerce and business media
3
Frontiers of business research in China : selected publications from Chinese universities
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of contemporary hospitality management
3
International journal of production economics
3
Internet policy review : journal on internet regulation
3
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers
3
Journal of marketing communications
3
Journal of marketing research
3
Journal of marketing research : JMR
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Pakistan journal of commerce and social sciences
3
Psychology & marketing
3
Tourism management perspectives : TMP
3
Administrative Sciences : open access journal
2
Asia-Pacific journal of business administration
2
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ECONIS (ZBW)
28
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1
Effect of online professional network recommendations on the likelihood of an interview : a field study
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
Information systems research : ISR
35
(
2024
)
1
,
pp. 104-119
Persistent link: https://www.econbiz.de/10014530441
Saved in:
2
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
3
Evolution of referrals over customers' life cycle : evidence from a ride-sharing platform
Fernández-Loría, Carlos
;
Cohen, Maxime C.
;
Ghose, Anindya
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 698-720
Persistent link: https://www.econbiz.de/10014325155
Saved in:
4
Active or avoidance coping? : influencing mechanisms of streamers' coping strategies on viewers' word of mouth after livestreaming e-commerce failures
Chen, Jianyu
;
Gong, Xiushuang
;
Ren, Rui
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253469
Saved in:
5
How online reviews and coupons affect sales and pricing : an empirical study based on e-commerce platform
Duan, Yongrui
;
Liu, Tonghui
;
Mao, Zhixin
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169584
Saved in:
6
Creating and detecting fake reviews of online products
Salminen, Joni
;
Kandpal, Chandrashekhar
;
Kamel, Ahmed …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209474
Saved in:
7
Online reviews as a pacifying decision-making assistant
Loc Tuan Le
;
Pham Thi Minh Ly
;
Nhan Thanh Nguyen
;
Lobel …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209524
Saved in:
8
Is there any value in the online reviews of remedial satisfied customers? : an empirical study in the hospitality industry
Bai, Yanzhuang
;
Li, Tingwu
;
Zheng, Chundong
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013209529
Saved in:
9
Optimizing customer engagement content strategy in retail and e-tail : available on online product review videos
Agrawal, Shiv Ratan
;
Mittal, Divya
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013364445
Saved in:
10
Actual consumers' response to purchase refurbished smartphones : exploring perceived value from product reviews in online retailing
Nasiri, Mohammad Sadegh
;
Shokouhyar, Sajjad
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648957
Saved in:
11
An empirical study of free product sampling and rating bias
Lin, Zhijie
;
Zhang, Ying
;
Tan, Yong
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 260-275
Persistent link: https://www.econbiz.de/10012038223
Saved in:
12
Measuring the value of recommendation links on product demand
Kumar, Anuj
;
Hosanagar, Kartik
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 819-838
Persistent link: https://www.econbiz.de/10012118891
Saved in:
13
When seeing helps believing : the interactive effects of previews and reviews on e-book purchases
Choi, Angela Aerry
;
Cho, Daegon
;
Yim, Dobin
;
Moon, Jae Yun
- In:
Information systems research : ISR
30
(
2019
)
4
,
pp. 1164-1183
Persistent link: https://www.econbiz.de/10012153318
Saved in:
14
Extrinsic versus intrinsic rewards for contributing reviews in an online platform
Khern-am-nuai, Warut
;
Kannan, Karthik
;
Ghasemkhani, Hossein
- In:
Information systems research : ISR
29
(
2018
)
4
,
pp. 871-892
Persistent link: https://www.econbiz.de/10011975881
Saved in:
15
Contrasting user generated videos versus brand generated videos in ecommerce
Diwanji, Vaibhav S.
;
Cortese, Juliann
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012238336
Saved in:
16
Comparing email and SNS users : investigating e-servicescape, customer reviews, trust, loyalty and E-WOM
Tran, Gina A.
;
Strutton, David
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-17
Persistent link: https://www.econbiz.de/10012171958
Saved in:
17
Antecedents and consequents of consumers not adopting e-commerce
Mainardes, Emerson Wagner
;
Souza, Irailton Melo de
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012269070
Saved in:
18
How managerial responses to online reviews affect customer satisfaction : an empirical study based on additional reviews
Zhao, Yan
;
Wen, Lingling
;
Feng, Xiangnan
;
Li, Ran
;
Lin, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012305219
Saved in:
19
A tangled web : should online review portals display fraudulent reviews?
Ananthakrishnan, Uttara M.
;
Li, Beibei
;
Smith, Michael D.
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 950-971
Persistent link: https://www.econbiz.de/10012298138
Saved in:
20
Your hometown matters : popularity-difference bias in online reputation platforms
Kokkodis, Marios
;
Lappas, Theodoros
- In:
Information systems research : ISR
31
(
2020
)
2
,
pp. 412-430
Persistent link: https://www.econbiz.de/10012295004
Saved in:
21
When a doctor knows, it shows : an empirical analysis of doctors' responses in a Q&A forum of an online healthcare portal
Khurana, Sandeep
;
Qiu, Liangfei
;
Kumar, Subodha
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 872-891
Persistent link: https://www.econbiz.de/10012118896
Saved in:
22
Impact of live chat on purchase in electronic markets : the moderating role of information cues
Tan, Xue
;
Wang, Youwei
;
Tan, Yong
- In:
Information systems research : ISR
30
(
2019
)
4
,
pp. 1248-1271
Persistent link: https://www.econbiz.de/10012153335
Saved in:
23
How convenient is it? : delivering online shopping convenience to enhance customer satisfaction and encourage e-WOM
Duarte, Paulo
;
Silva, Susana C.
;
Ferreira, Margarida …
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 161-169
Persistent link: https://www.econbiz.de/10011904358
Saved in:
24
Design of consumer review systems and product pricing
Yabing Jiang
;
Guo, Hong
- In:
Information systems research : ISR
26
(
2015
)
4
,
pp. 714-730
Persistent link: https://www.econbiz.de/10011420780
Saved in:
25
Online product reviews : implications for retailers and competing manufacturers
Kwark, Young
;
Chen, Jianqing
;
Raghunathan, Srinivasan
- In:
Information systems research : ISR
25
(
2014
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10010355238
Saved in:
26
Understanding online product ratings : a customer satisfaction model
Engler, Tobias H.
;
Winter, Patrick
;
Schulz, Michael
- In:
Journal of retailing and consumer services
27
(
2015
),
pp. 113-120
Persistent link: https://www.econbiz.de/10011388096
Saved in:
27
Product fit uncertainty in online markets : nature, effects, and antecedents
Hong, Yili
;
Pavlou, Paul A.
- In:
Information systems research : ISR
25
(
2014
)
2
,
pp. 328-344
Persistent link: https://www.econbiz.de/10010393279
Saved in:
28
Promotional marketing or word-of-mouth? : evidence from online restaurant reviews
Lu, Xianghua
;
Ba, Sulin
;
Huang, Lihua
;
Feng, Yue
- In:
Information systems research : ISR
24
(
2013
)
3
,
pp. 596-612
Persistent link: https://www.econbiz.de/10010128867
Saved in:
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