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2
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ECONIS (ZBW)
84
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1
Our magazine, or, why does no-one read us?
Parker, Martin
- In:
Organization : the interdisciplinary journal of …
30
(
2023
)
6
,
pp. 1287-1292
Persistent link: https://www.econbiz.de/10014432189
Saved in:
2
The Journal of Consumer Behaviour's first 20 years
Eastman, Jacqueline Kilsheimer
;
Muncy, James A.
;
Jain, …
- In:
Journal of consumer behaviour
22
(
2023
)
5
,
pp. 1282-1295
Persistent link: https://www.econbiz.de/10014368266
Saved in:
3
Judging a magazine by its cover : a conceptual framework to understand sales through content and design interaction
Püchel, Lea
;
Wellbrock, C. -M.
- In:
International journal on media management : JMM
24
(
2022
)
2
,
pp. 87-116
Persistent link: https://www.econbiz.de/10013370877
Saved in:
4
Special section introduction: reimagining advertising research : 50 years and beyond
Huh, Jisu
;
Faber, Ronald J.
- In:
Journal of advertising
51
(
2022
)
5
,
pp. 535-538
Persistent link: https://www.econbiz.de/10013417529
Saved in:
5
A scientometric study of the journal of advertising research : prominent contributors and research themes from 1996 to 2019
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
; …
- In:
Journal of advertising research
62
(
2022
)
2
,
pp. 105-117
Persistent link: https://www.econbiz.de/10013325472
Saved in:
6
Malay Muslim religious ideology : representations of gendered beauty ideals in women's magazines
French, Juliana
;
Lee, Christina Kwai Choi
;
Brace-Govan, Jan
- In:
Journal of macromarketing
40
(
2020
)
4
,
pp. 459-474
Persistent link: https://www.econbiz.de/10012308734
Saved in:
7
Guns for christmas : advertising in boys' life magazine, 1911-2012
Witkowski, Terrence H.
- In:
Journal of macromarketing
40
(
2020
)
3
,
pp. 396-414
Persistent link: https://www.econbiz.de/10012264069
Saved in:
8
Jack and Jill be nimble : a historical analysis of an "adless" children’s magazine
Holiday, Steven
- In:
Journal of advertising : official publication of the …
47
(
2018
)
4
,
pp. 412-428
Persistent link: https://www.econbiz.de/10012004092
Saved in:
9
Marketing images of marriage rituals : a cross-cultural analysis of wedding magazine advertising
Han, Lo Wai
- In:
Journal of international consumer marketing
30
(
2018
)
2
,
pp. 128-146
Persistent link: https://www.econbiz.de/10011917527
Saved in:
10
Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-life setting
Rauwers, Fabiënne
;
Voorveld, Hilde
;
Neijens, Peter C.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 806-827
Persistent link: https://www.econbiz.de/10012492589
Saved in:
11
Targeting gender : a content analysis of alcohol advertising in magazines
Jung, A-Reum
;
Hovland, Roxanne W.
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 221-238
Persistent link: https://www.econbiz.de/10011584748
Saved in:
12
Toward better gender equality? : portrayals of advertising models’ occupational status in Chinese magazines
Huang, Ying
;
Lowry, Dennis T.
- In:
Journal of international consumer marketing
27
(
2015
)
1
,
pp. 69-83
Persistent link: https://www.econbiz.de/10010513849
Saved in:
13
Does offline market share drive online loyalty? : double jeopardy phenomenon in the context of print magazines and magazine websites
Tarkiainen, Anassi
;
Ellonen, Hanna-Kaisa
- In:
International journal of internet marketing and …
9
(
2015
)
3
,
pp. 254-266
Persistent link: https://www.econbiz.de/10011498043
Saved in:
14
Does culture tame the bunny? : a content analysis of a global adult magazine
Kusuma, Meidiahna
- In:
Qualitative market research : an international journal
17
(
2014
)
1
,
pp. 4-23
Persistent link: https://www.econbiz.de/10010247501
Saved in:
15
Handling management ideas : gatekeeping, editors and professional magazines
Nijholt, Jurriaan J.
;
Heusinkveld, Stefan
;
Benders, Jos
- In:
Scandinavian journal of management
30
(
2014
)
4
,
pp. 470-484
Persistent link: https://www.econbiz.de/10010465685
Saved in:
16
Bad news sells : the demand for news magazines and the tone of their covers
Arango-Kure, Maria
;
Garz, Marcel
;
Rott, Armin
- In:
The journal of media economics
27
(
2014
)
4
,
pp. 199-214
Persistent link: https://www.econbiz.de/10011295893
Saved in:
17
Media bias and advertising : evidence from a German car magazine
Dewenter, Ralf
;
Heimeshoff, Ulrich
- In:
Review of economics
65
(
2014
)
1
,
pp. 77-94
Persistent link: https://www.econbiz.de/10010392990
Saved in:
18
Judging a magazine by its advertising : exploring the effects of advertising content on perceptions of a media vehicle
Rosengren, Sara
;
Dahlén, Micael
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 61-70
Persistent link: https://www.econbiz.de/10009745868
Saved in:
19
Is it all about the price? : decision drivers affecting ad placement of media planners in magazines
Knuth, Ingo
;
Kouki, Monia
;
Strube, Mania
- In:
Journal of media business studies
10
(
2013
)
3
,
pp. 65-85
Persistent link: https://www.econbiz.de/10010229272
Saved in:
20
Martha Van Rensselaer and the Delineator's homemaking department
Zuckerman, Mary Ellen
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 370-384
Persistent link: https://www.econbiz.de/10009793451
Saved in:
21
Diversified research about magazines : a map by databases of magazine research
Jalakas, Anders
;
Wadbring, Ingela
- In:
Journal of media business studies
9
(
2012
)
2
,
pp. 81-96
Persistent link: https://www.econbiz.de/10009579444
Saved in:
22
The influence of the congruence between brand and consumer personality on the loyalty to print and online issues of magazine brands
Nienstedt, Hans-Werner
;
Hubert, Frank
;
Seelmann, Carolin
- In:
JMM : the international journal on media management
14
(
2012
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10009549276
Saved in:
23
Immaterielle Werte
Hachmeister, Dirk
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009515409
Saved in:
24
Choix initiaux : qu'est-ce qu'une revue de recherche d'un institut "au service des organisations syndicales"?
Freyssinet, Jacques
- In:
La revue de l'IRES
73
(
2012
),
pp. 9-12
Persistent link: https://www.econbiz.de/10010187328
Saved in:
25
Anreizsysteme & Incentivierung : Perspektiven, Status Quo
Schäffer, Utz
(
ed.
)
-
2011
Persistent link: https://www.econbiz.de/10009374172
Saved in:
26
Analoges Geld für digitale Zeilen : der Publikationsmarkt der Wissenschaft
Boni, Manfred
- In:
Leviathan : Berliner Zeitschrift für Sozialwissenschaft
38
(
2010
)
3
,
pp. 293-312
Persistent link: https://www.econbiz.de/10008662738
Saved in:
27
The effect of website usage and virtual community participation on brand relationships
Ellonen, Hanna-Kaisa
;
Tarkiainen, Anssi
;
Kuivalainen, Olli
- In:
International journal of internet marketing and …
6
(
2010
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10003938238
Saved in:
28
Sticky prices and moderate inflation
Hofstetter Gascón, Marcel
- In:
Economic modelling
27
(
2010
)
2
,
pp. 535-546
Persistent link: https://www.econbiz.de/10003952458
Saved in:
29
Customer magazines : effects of commerciality on readers' reactions
Reijmersdal, Eva A. van
;
Neijens, Peter C.
;
Smit, Edith G.
- In:
Journal of current issues and research in advertising : …
32
(
2010
)
1
,
pp. 59-67
Persistent link: https://www.econbiz.de/10003987009
Saved in:
30
A perspective on the state of the field : international business publications in the elite journals as a measure of institutional and faculty productivity
Treviño, Len J.
;
Mixon, Franklin G.
;
Funk, Charles A.
; …
- In:
International business review : the official journal of …
19
(
2010
)
4
,
pp. 378-387
Persistent link: https://www.econbiz.de/10003987788
Saved in:
31
Magazine sales promotion : a dynamic response analysis
Esteban-Bravo, Mercedes
;
Múgica, José M.
;
Vidal-Sanz, …
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 137-146
Persistent link: https://www.econbiz.de/10003833490
Saved in:
32
A Plackett-Burman experiment to increase supermarket sales of a national magazine
Bell, Gordon H.
;
Ledolter, Johannes
;
Swersey, Arthur J.
- In:
Interfaces : the INFORMS journal on the practice of …
39
(
2009
)
2
,
pp. 145-158
Persistent link: https://www.econbiz.de/10003848090
Saved in:
33
Assessing contribution of research in business to practice
Ellson, Tony
- In:
Journal of business research : JBR
62
(
2009
)
11
,
pp. 1160-1164
Persistent link: https://www.econbiz.de/10003897453
Saved in:
34
Advertiser pressure and control of the news : the decline of muckraking revisited
Poitras, Marc
;
Sutter, Daniel
- In:
Journal of economic behavior & organization : JEBO
72
(
2009
)
3
,
pp. 944-958
Persistent link: https://www.econbiz.de/10003933188
Saved in:
35
Female role stereotypes in print advertising : identifying associations with magazine and product categories
Plakoyiannaki, Emmanuella
;
Zotos, Yorgos
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1411-1434
Persistent link: https://www.econbiz.de/10009525784
Saved in:
36
Which? : subscriber acquisition 2006 ; winner of the bronze award in the IDM Business Performance Awards 2007
Fairlie, Robin
- In:
Journal of direct, data and digital marketing practice …
10
(
2008/09
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10003763952
Saved in:
37
Comment: Alcohol advertising in magazines and youth readership : are youths disproportionately exposed?
Siegel, Michael
;
King, Charles
;
Ostroff, Joshua
;
Ross, Craig
- In:
Contemporary economic policy : a journal of Western …
26
(
2008
)
3
,
pp. 482-492
Persistent link: https://www.econbiz.de/10003768580
Saved in:
38
Reply to Siegel et al.: Alcohol advertising in magazines and disproportionate exposure
Nelson, Jon P.
- In:
Contemporary economic policy : a journal of Western …
26
(
2008
)
3
,
pp. 493-504
Persistent link: https://www.econbiz.de/10003768690
Saved in:
39
How frequently do large consumer magazines fail to achieve their advertising rate base? : an analysis of publishers' statements and audit reports
Abernethy, Avery M.
;
Lancaster, Alyse R.
;
Lancaster, Kent M.
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10003770175
Saved in:
40
Die Vergangenheit der Zukunft
Strubelt, Wendelin
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003786116
Saved in:
41
Das Internet und die Kannibalisierung von Print : wo steht die Bevölkerung?
Dierks, Sven
- In:
Schwerpunkt: Web 2.0 und Web 3.0 ; reale und virtuelle …
,
(pp. 287-300)
.
2008
Persistent link: https://www.econbiz.de/10003736317
Saved in:
42
The influence of a shortened magazine supply duration on newsstand magazine sales
Tscheulin, Dieter K.
;
Dietrich, Martin
;
Lindenmeier, Jörg
- In:
The journal of media economics
20
(
2007
)
4
,
pp. 239-258
Persistent link: https://www.econbiz.de/10003639146
Saved in:
43
Do the little emperors rule? Comparing informativeness and appeal types in Chinese, American, and French magazine advertising
Zheng, Lu
;
Phelps, Joseph E.
;
Pasadeos, Yorgo
;
Zhou, Shuhua
- In:
Cross-cultural buyer behavior
,
(pp. 159-177)
.
2007
Persistent link: https://www.econbiz.de/10003478321
Saved in:
44
Does synergy work? : an examination of cross-promotion effect
Tang, Tang
;
Newton, Gregory D.
;
Wang, Xiaopeng
- In:
JMM : the international journal on media management
9
(
2007
)
4
,
pp. 127-134
Persistent link: https://www.econbiz.de/10003606957
Saved in:
45
The effect of a magazine's free digital content on its print circulation : cannibalization of complementarity?
Simon, Daniel H.
;
Kadiyali, Vrinda
- In:
Information economics and policy : IEP
19
(
2007
)
3/4
,
pp. 344-361
Persistent link: https://www.econbiz.de/10003574960
Saved in:
46
Bundling electronic journals and competition among publishers
Jeon, Doh-Shin
;
Menicucci, Domenico
- In:
Journal of the European Economic Association
4
(
2006
)
5
,
pp. 1038-1083
Persistent link: https://www.econbiz.de/10003357479
Saved in:
47
Magazine prices revisited
Willis, Jonathan L.
- In:
Journal of applied econometrics
21
(
2006
)
3
,
pp. 337-344
Persistent link: https://www.econbiz.de/10003316295
Saved in:
48
Price structure in two-sided markets: evidence from the magazine industry
Kaiser, Ulrich
;
Wright, Julian
- In:
International journal of industrial organization
24
(
2006
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10003245941
Saved in:
49
Behavioral biases meet the market : the case of magazine subscription prices
Oster, Sharon M.
(
contributor
); …
- In:
Advances in economic analysis & policy
5
(
2005
)
1
Persistent link: https://www.econbiz.de/10002613317
Saved in:
50
Political journals in Germany
Bergsdorf, Wolfgang
- In:
European journal of law and economics
19
(
2005
)
2
,
pp. 191-197
Persistent link: https://www.econbiz.de/10002678182
Saved in:
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